The Complete Project Research Material is averagely 65 pages long and is in Ms Word Format, it has 1-5 Chapters. Major Attributes are Abstract, All Chapters, Figures, Appendix, References Level : BTech/BSc/BA/HND/ND.
Get the complete project »
1.1 BACKGROUND TO THE STUDY
The world is constantly becoming sophisticated, complex and dynamic. Public relations as a Profession have continued to play tremendous revolutionary roles in changing the face of the earth. As the human society becomes more challenging and complex, people become more enlightened and aware of their fundamental human rights. This has led to series of crisis and face off among business organizations and their host community.
There is no doubt that most of the activities of these organizations constitute a nuisance to the host inhabitants and put their health at great risk. The paramount objective of every business organization is profit maximization. This would not be achieved without serene business environment.
The concept of community relations is fundamental for effective public relations practice in every organization. The survival of any organization is contingent upon the measure of cordiality and continued acceptance it enjoys in its business premises. A company whose policies do not reflect the desires and aspirations of its host inhabitants is seriously inviting reprisal attack from the community. It is only through good community relations programme that company can improve the quality of life of the host inhabitants.
Community relations entail creating and sustaining environmental friendly programmes and actions of mutual benefit to both the organization and its host community. In business parlance, the transaction of these needs and expectations is regarded as “Corporate Philanthropy” (Nweke, 2001:20).
Corporate social responsibility is a business philosophy which is of the view that organizations in the pursuance of their profit motive ought to be responsive to the needs of the society by meaningful contributing to the socio-economic development of that society.
Organizations that are socially responsible are always rewarded with favourable serene business environment. Thos that are insensitive and don’t live up to expectation are faced with reprisal action. The favourable business atmosphere will make the responsive organizations to flourish, whereas the insensitive ones are distracted by the hostile attitude exhibited by the host community. Their prosperity and progress are stifled.
Good community relations ensure a well planned and sustained corporate identity which inversely plays a paramount role in shaping the corporate image of an organization.
In Nigeria today, community relations is growing very fast and more interest is being taken by organizations and corporate bodies in this aspect of public relations. This is so because of some important factors (Osuji, 1999:951-99).
Today Nigeria’s economic survival is dependant on petroleum. Since the exploration and exploitation of crude oil which give the country major percentage of its income are carried on in rural communities with its attendant numerous risks, it becomes imperative that public relation practitioners in those organizations should give more attention to community relations.
Secondly, the oil installation and gas flaring that are located in these communities make the people vulnerable. It becomes important that adequate measures should be taken to reduce the risk of this vulnerability. The surest way is by designing and executing a good community relations strategy.
Thirdly, the constant leadership tussles, conflicts and youthful violent outburst among youths and community leaders could have carryover effect resulting to misdirected aggression against oil companies. Maintaining good rapport with these groups through excellent channel of communication which invariably must be a concomitant of effective community relations strategy.
This study therefore, will look into the concept of community relations and the role if has played on the corporate image of Shell Petroleum Development Company of Nigeria (SPDC).
1.2 STATEMENT OF THE RESEARCH PROBLEM
People like Bittner (1989) argue that in a bid to ensure good community relations, organizations expend shareholders money, cut down workers salaries, waste precious time which should be used for other profitable things. He calls it “a fundamentally subversive doctrine which offers insoluble practical problems”.
While Nweke (2001:220) is of the view that compliance and non compliance with the idea of corporate philanthropy determine the measure of goodwill, cordiality and continued acceptance an organization enjoys in its business premises.
The problem of this study is to ascertain the role Shell’s Community Relations has played on their corporate image. The reasons behind the negative or positive public perception, about SPDC.
As well as whether this is a result of its compliance or non compliance to the business philosophy of corporate philosophy and the positive or negative attitude of the management and staff members towards the money expended on community relations.
Moreso, it will examine the extent to which these perceptions and attitude are capable of affective the success or failure of the organization.
1.3 OBJECTIVES OF THE STUDY
The central goal of this study is to find out the role community relations has played on the corporate image of Shell Petroleum Company of Nigeria (SPDC); with the aim of evaluating their corporate philosophy, its benefits and peoples attitude towards SPDC. This would be achieved through the following objectives:
i. Assessing the community relations programmes of SPDC.
ii. Finding out people’s opinion and attitude toward SPDC as a corporate entity.
iii. Probing into the reasons for such perception about SPDC.
iv. Assessing the programmes of SPDC for enhancing the lives of its host community members in order to forestall crisis.
v. Making recommendations based on the research findings for effective community relations programmes /projects for SPDC.
1.4 SIGNIFICANCE OF STUDY
This study is not only significant but absolutely essential, because it will help students or practitioners of public relations in diverse organizations to understand the usefulness of good community relations in the life of every organization.
Since public perception is very crucial in every organization, the study will help SPDC in understanding people’s feelings towards its community relations practice. Other organizations will see the findings useful as they will help them in ensuring good community relations in their host areas. The study will help in furtherance of knowledge in the areas of community relations and the emergent business ethnics of corporate social responsibility.
1.5 RESEARCH QUESTIONS
The following research questions will be answered through the study:
1. In what ways have SPDC maintained good relationship with its teaming publics and host community?
2. How do people, the stakeholders and staff, perceive there sources expended in ensuring good community relationship?
3. What are the expectations of the community members from SPDC in their community relations effort?
4. What role have community relations played on the corporate image of SPDC?
1.6 RESEARCH HYPOTHESIS
H1 SPDC maintained good relationship with its teaming publics and host community.
H0 SPDC did not maintain good relationship with its teaming publics and host community.
H2 The people, the stakeholders and staff did not perceive the resources expended in ensuring good community relationship.
H3 Community relations played a role on the corporate image of SPDC.
H0 Community relations do not play a role on the corporate image of SPDC.
H4 Community members expectation from SPDC in their community relations effort.
H0 Community members do not have expectation from SPDC in their community effort.
1.7 CONCEPTUAL AND OPERATIONAL DEFINITION OF TERMS
To clarify meaning, it is pertinent to present and explain some terms used in the study to the level that will facilitate understanding of the inherent ideas. The terms include the following:
CONCEPTUAL DEFINITION OF TERMS
Community Relations: It is a public relations activity that tends to create and sustain environmental friendly programmes and actions of mutual benefits to both the organizations and its host community. It fosters and nurtures good neighbourliness in a reciprocal interest of both parties.
Corporate Identity: This means and also includes the totality of what an organization stands to its public and host community, how it does that, its communication process and environment. It serves as the forerunner to corporate image, it hits the soil for corporate image to grow without problem. This is seen by the physical manifestation of good deeds the organization does.
Corporate Image: This is the public perception of the organization. This sums up the impressions formed about an organization based on its corporate identity and general relationship with its public. It goes with mental perception.
Corporate Social Responsibility: This is a business philosophy which is of the view that organizations in the pursuance of their profit motive ought to be responsive to the needs of the society, socially and economically.
SPDC: It is an acronym for Shell Petroleum Development Company of Nigeria.
OPERATIONAL DEFINITION OF TERMS
Crisis: Is any occurrence described as a turning point, for better or for worse with both negative and positive effects.
Host Community: This is a group of peoples residing in an environment where an organization operates.
Publics: These are various groups of people who may directly or indirectly be affected by the activities of an organization. They include the shareholders, employees, host community inhabitants and contractors.
1.8 ASSUMPTION OF THE STUDY
Share a Comment
You can find more project topics easily, just search
SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
1. ATTITUDE OF UNDERGRADUATES TO THE 18+ WARNING SIGN IN ALCOHOLIC BEVERAGE ADVERTISEMENTS IN SELECTED UNIVERSITIES IN SOUTH-WEST, NIGERIA» ABSTRACT Advertising has been identified as one of the factors that increase the likelihood of alcoholic beverage consumption especially among the you...Continue Reading »
139 pages | 22 hits | Source: MASS COMMUNICATION
» CHAPTER ONE 1.0 INTRODUCTION Mass media has assumed a very important position in the educational development in Nigeria. This accounts for the introdu...Continue Reading »
57 pages | 206 hits | Source: MASS COMMUNICATION
3. DRAMA AS A TOOL FOR ADDRESSING GENDER INEQUALITY IN NIGERIA: A STUDY OF TESS ONWUEME’S THE BROKEN CALABASH» TABLE OF CONTENTS Title Page Certification ii Dedication iii Acknowledgment iv Table of contents vi Abstract ix CHAPTER ONE: INTRODUCTION 1.1 General ...Continue Reading »
85 pages | 138 hits | Source: MASS COMMUNICATION
4. AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGE (A STUDY OF “ALWAYS ULTRA”COMMERCIALS) IN ENUGU METROPOLIS» Abstract This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). T...Continue Reading »
63 pages | 310 hits | Source: MASS COMMUNICATION
» ABSTRACT The effect of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and...Continue Reading »
71 pages | 178 hits | Source: MASS COMMUNICATION
6. THE ROLE OF MASS MEDIA AS A TOOL FOR PUBLIC ENLIGHTENMENT IN ACHIEVING THE MILLENNIUM DEVELOPMENT GOALS (MDGS)» CHAPTER ONE INTRODUCTION BACK GROUP TO THE STUDY The problem of development has occupied to attention of scholars, activists, politic rams, developmen...Continue Reading »
68 pages | 169 hits | Source: MASS COMMUNICATION
7. THE ROLE OF ANTI-GRAFT AGENCIES IN ANTI- CORRUPTION CAMPAIGNS IN NIGERIA: (A CASE STUDY OF ECONOMIC AND FINANCIAL CRIME COMMISSION (EFCC)» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY 2 Before this country could be free from corruption, its deem fit to invite certain bodies like E...Continue Reading »
26 pages | 176 hits | Source: MASS COMMUNICATION
8. THE ROLE OF THE MEDIA IN MITIGATING AGAINST FEMALE SECONDARY SCHOOL DROP OUTS: A STUDY OF SOME SELECTED SCHOOLS IN SABON GARI LOCAL GOVERNMENT AREA OF...» CHAPTER ONE 1.0 BACKGROUND TO THE STUDY 1.1 Introduction Education is a process of mapping experiences and finding a variety of reliable routes to opt...Continue Reading »
66 pages | 40 hits | Source: MASS COMMUNICATION
» CHAPTER ONE BACKGROUND / INTRODUCTION TO THE STUDY The roles of Mass Media in our society cannot be over stressed; As rebranding programme of...Continue Reading »
18 pages | 179 hits | Source: MASS COMMUNICATION
10. THE EFFECT OF TELEVISION ADVERTISEMENT ON THE BUYING HABITS OF CONSUMERS (A CASE STUDY OF BOURNVITA BEVERAGE)» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising according to Mccarthy (1984), is any paid from of non personal presentation of ideas,...Continue Reading »
52 pages | 171 hits | Source: MASS COMMUNICATION