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ABSTRACT
Commercialization of news began in Nigerian media houses as a result of the Structural Adjustment Programme (SAP) introduced in 1986 and the eventual withdrawal of subsidies from government owned media houses see Ekwo (1996) and Ogbuoshi (2005). With the increasing rise in production cost and dwindling circulation, the media houses resort to all kinds of tricks including commercialization of the news to make money (Oso, 2000). Majority of the respondent admitted that media houses kills hard news to accommodate commercial stories. The situation has led to a lot of compromise, with sensationalisation of news stories and half-truths reaching alarming stage. Citing an instance with the Daily Times, a one time leading newspaper in Nigeria, Idowu (2001:15) noted the situation became so bad that: This commercialization at the institutional level is thriving because editors, publishers and owners of the broadcast stations/ print media see the organizations, or their investment, as a profit making venture that should yield the required financial return. Increasingly, commercial-oriented news stories are taking the place of hard news reports. Hanson (2005: 140) is right when he notes that: "reporters and editors are supposed to be concerned not with profits but rather with reporting the news as best they can. But that barrier is coming down, and editors are increasingly looking at their newspaper as a product that should appeal to advertisers as well as readers. Therefore, this work focuses on the effects of news commercialization on the contents of private media with Africa Independent Television (AIT), Lagos and Nigeria Tribune as case study.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The activities of social media have increased overtime with the advancement in the level of techn...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS
» CHAPTER ONE INTRODUCTION We are all surrounded by a vast amount of advertising. Nearly everybody, therefore, has some thoughts on the subject. The ten...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. Challenges And Prospects Of Campus Radio Broadcast Taking Kaduna State University (KASU
» CHAPTER ONE INTRODUCTION 1.0 Background to the study The personal and unique character of radio makes it one of the most appealing and universal mass ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. COMMUNICATION: THE KEY IN EFFECTIVE PUBLIC RELATION (A Case study of DAAR Communication Limited) (AIT/RAY POWER)
» CHAPTER ONE INTRODUCTION Nolte (1974), one of the legendary public relation consultant and other said, “That are two requirements for success in...Continue Reading »Item Type & Format: Project Material - Ms Word | 45 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. CONTENT ANALYSIS OF THE REPORTAGE OF HIV/AIDS SCOURGE BY THE NIGERIAN OBSERVER AND THE GUARDIAN NEWSPAPERS (2012 - 2014)
» Abstract The study investigates Content Analysis of Reportage of HIV/AIDS Scourge by The Nigerian Observer and The Guardian Newspapers (2012 2014). Fa...Continue Reading »Item Type & Format: Project Material - Ms Word | 83 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. USE OF THE INTERNET FOR POLITICAL COMMUNICATION IN ABUJA MUNICIPAL AREA AND SHENDAM LOCAL GOVERNMENT AREA: CASE OF NIGERIA 2011 GENERAL ELECTIONS
» ABSTRACT The study is on use of the internet for political communication in Abuja municipal area of Abuja federal capital territory and Shendam local ...Continue Reading »Item Type & Format: Project Material - Ms Word | 171 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. AN ASSESSMENT ON INTERNET USE BY THE STUDENTS OF ZAMFARA COLLEGE OF ARTS AND SCIENCE, GUSAU
» ABSTRACT This study is aimed at assessing the use of Internet among students of Zamfara College of Arts and Science. The specific objectives of the st...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. MASS MEDIA AS AN INSTRUMENT OF ECONOMY DEVELOPMENT
» (A CASE STUDY OF OSUN STATE BROADCASTING SERVICE) ABSTRACT The various literature studies intended to the mass media role in the national development ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. EFFECT OF TV ADVERTS ON CHILDREN
» ABSTRACT Television and advertising together present a lethal combination and has become an integral part of modern society .It is the most convenient...Continue Reading »Item Type & Format: Project Material - Ms Word | 26 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. AUDIENCE PERCEPTION OF THE CREDIBILITY OF FOREIGN AND LOCAL NEWS ORGANIZATION
» Abstract People get most of their news from television news channels. Nigeria has the unique feature of having news channels in English and in regiona...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT