Mass Communication Final Year Project Research Topics

Mass Communication Project Topic: To begin an undergraduate project in mass communication, you must have selectively picked two or more mass communication project topics of which one of the project topics must make it for the final year project research. It is very true that mass communication project topics can be universal since no nation of the world can do without the mass media, but that could also mean that that there are many project topics to research about. Mass communication project topics are limitless because there many fields in the mass communication field including advertising, public relations, international communication, broadcasting, journalism, photo journalism and lots more. Besides, the world has lost count of the many development that came out of research thereby paving ways for further under-level researches like the undergraduate projects in mass communication.

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LIST OF MASS COMMUNICATION PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

INFLUENCE OF ADVERTISEMENT REVENUE ON PROGRAMMES AND SERVICES DELIVERY IN KADUNA STATE TELEVISION (K.S.T.V.)

CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the study A symbiotic relationship exists between the media and big business who in the final analysis will turn out to be the advertisers. After all it is their products that will be displayed in media. Advertising should be seen as a necessary evil that has its merits. The media industry is in a constantly evolving environment; as the economics of r... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

2

PRINT MEDIA COVERAGE OF RURAL DEVELOPMENT PROJECT IN AKWA IBOM STATE: A COMPARATIVE STUDY OF THE PUNCH AND PIONEER NEWSPAPER

ABSTRACT The study was undertaken on print media coverage on rural development project in Akwa Ibom State was conceived by the author. The study which was content analytical by design had a sample size of 204 issues and edition obtained from punch and pioneer newspapers. Study’s findings revealed that development projects in terms of health, rural development which are necessary to the masse... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

3

THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

TABLE OF CONTENT TITLE PAGE II APPROVAL PAGE III DEDICATION IV ACKNOWLEDGMENT V ABSTRACT VI TABLE OF CONTENT VII CHAPTER ONE INTRODUCTION 1.1 THE HISTORY OF NIGERIAN AIRWAYS 7 1.2 THE OBJECTIVES OF NIGERIAN AIRWAYS 8 1.3 STATEMENT OF RESEARCH PROBLEM 10 1.4 OBJECTIVES OF THE STUDY 12 1.5 SIGNIFICANCE OF THE STUDY 13 1.6 RESEARCH QUESTIONS 14 1.7 RESEARCH HYPOTHESIS/NULL HYPOTHESIS15 1.8 DEFINITION... Continue Reading »

Item Type & Format: Project Material - Ms Word |  74 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

4

EVALUATION OF EXTENSION AGENTS’ COMMUNICATION STRATEGIES IN PROMOTING NEW RICE FOR AFRICA (NERICA) TECHNOLOGY AMONG RICE FARMERS IN OFADA, OGUN STAT...

ABSTRACT This study focused on evaluating the effectiveness of extension agents’ communication strategies in promoting the New Rice for Africa Technology among rice farmers in Ofada, Ogun State, Nigeria. The study sought to ascertain and examine the exact communication strategies employed by extension agents in their attempt to pass across vital information regarding NERICA to farmers who are ex... Continue Reading »

Item Type & Format: Project Material - Ms Word |  72 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

5

INFLUENCE OF GRAPHICS COMMUNICATION ON THE NEWSPAPER PUBLICATION AND PATRONAGE

Abstract The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent role in newspaper and in the print media generally. It communicates messages even to the illiterates. Findings show that graphics draw the attention of readers to the most prominent news and issue especially when placed at the front page of a newspap... Continue Reading »

Item Type & Format: Project Material - Ms Word |  50 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

6

ATTITUDE OF NIGERIANS TO THE ROLE OF MASS MEDIA IN THE ENTHRONEMENT OF DEMOCRACY SINCE 1999

CHAPTER ONE INTRODUCTION The conventional wisdom among Third World planners today is that the mass media should integrate with the indigenous modes of communication in promoting development. This wisdom has become intuitively logical because the traditional forms of communication are innate to Third World societies and, therefore, better suited for the dissemination of culture centred development ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  80 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

7

AN ASSESSMENT OF USES OF THE INTERNET BY FEMALE UNDERGRADUATES OF AHMADU BELLO UNIVERSITY ZARIA

LIST OF ACRONYMS/ABBREVIATIONS Ahmadu Bello University Advanced Research Project Agency Network Information and Communication Technologies Internet World Statistics Federal Capital Territory United Nations Conference on Trade and Development Internet Effect Scale Information and Communication Technology Directorate Wireless Distribution System 12 ABSTRACT An assessment of uses of the Internet by f... Continue Reading »

Item Type & Format: Project Material - Ms Word |  106 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

8

BROADCAST MEDIA AND FIGHT AGAINST CORRUPTION IN NIGERIA. (A CASE STUDY OF NTA AND RAYPOWER FM ABUJA).

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The Media represent an essential and integral part of democratic process in any political community. Their statutory functions of enlightenment, education and entertainment have placed them on a pedestal of alertness and vigilance such that they have become an indispensable part of social governance. As whistle blowers, they inform the populace,... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

9

AUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION (AIT) COVERAGE OF POLITICAL NEWS PROGRAMS IN ENUGU METROPOLIS

Abstract The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentag... Continue Reading »

Item Type & Format: Project Material - Ms Word |  62 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

10

THE IMPACT OF NTA ENUGU TELEVISION ADVERTISEMENT ON MENTAL DEVELOPMENT OF CHILDREN

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Television is incorporated within the c child‟s inner world. In discussing about television and evolutional development of T.V, some one may wonder how television affects a child of ten to eighteen year. But it is apparent that the young child is dominated by this TV. Children learn to read pictures they understand. In the watching of televisi... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

11

AN EVALUATION OF THE EFFICIENCY OF ORGANIZATIONA COMMUNICATION STRATEGIES ON POWER HOLDING COMPANY OF NIGERIA, ENUGU ZONAL OFFICE.

Abstract This work evaluated the efficiency of organizational communication strategies on Power Holding Company of Nigeria, Enugu zonal office. It was anchored on the word of month and agenda setting theory. The population of the study was drawn from power holding company of Nigeria, Enugu zonal office, using explanatory mixed method (survey and interview methods). From the PHCN Enugu zonal office... Continue Reading »

Item Type & Format: Project Material - Ms Word |  78 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

12

PATTERN OF LISTENERSHIP OF QUEST FM RADIO ENLIGHTENMENT PROGRAMMES ON RURAL WOMEN OF DELTA STATE,NIGERIA

ABSTRACT This project has been written to help the reader or students especially students of mass communication to have a better understanding on the rate of Radio listenership pattern among market women. The project shall be in five major chapters, opening with introduction, background of the study, statement of the problem, importance of the study, scope of the study, limitation of the study and... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

13

TELEVISION VIEWING HABITS OF NIGERIAN ELITES

. A CASE STUDY OF ENUGU METROPOLIS CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The tendency, most of the time especially in the developing countries, is for media practitioners to package their media contents well. In doing this, they do not take into consideration their supposedly diverse audience. This may be as a result of professional ignorance or perhaps taking the audience for granted. ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  55 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

14

INFLUENCE OF GRATIFICATION ON JOURNALISM PRACTICE

CHAPTER ONE INTRODUCTION 1.1 Background of the Study As a profession that serves the interest of the public. Journalist has degree responsibilities in the society. Every day, journalist face challenges that test their ethical values and responsibility to truth telling despite professional code of ethics, journalist may violates the rules by accepting bribes white covering news or features. this is... Continue Reading »

Item Type & Format: Project Material - Ms Word |  66 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

15

THE MASS MEDIA AND COVERAGE OF SPORTS PORGRAMMES IN NIGERIA (A STUDY OF NTA ENUGU)

CHAPTER I 1.0 INTRODUCTION 1.1 Background to the study The responsibilities of the mass media as a social institution cannot be over emphasized, it is not therefore an over statement to point out here that the co existence of the society and the functionality of government and its agencies are the reason the mass media exist. This means that the mass media have responsibilities that are meant to k... Continue Reading »

Item Type & Format: Project Material - Ms Word |  69 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

16

INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE

Abstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ibadan Community which includes students and staffs. Reading from online news websites, blogs, social media including youtube are on the increase among students as information and communication technology advances to the extent that students and lectur... Continue Reading »

Item Type & Format: Project Material - Ms Word |  50 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

17

THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA (A CASE STUDY OF THE PUNCH NEWSPAPER, LAGOS)

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY 3 The attitude of people towards promotion differs. Some people are of the opinion that promotional activities particularly advertising paints a distorted picture of reality because it provides the consumer with only the selected information about the product or service. In view of this, repetition of similar themes in advertising has brough... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

18

INTERACTIVE MEDIA SALES PROMOTION TYPOLOGIES AND TELECOMMUNICATION OPERATORS’ BRAND EQUITY AMONG CIVIL SERVANTS IN LAGOS AND OGUN STATES, NIGERIA

ABSTRACT Nigerian telecommunication industry has evolved into a competitive sphere as operators endeavour to entreat and win customers through monetary and non monetary sales promotion typologies. Telecommunication operators utilise sales promotion to create brand awareness, encourage brand trial and ultimately persuade subscribers to be brand loyals in order to increase brand equity. While teleco... Continue Reading »

Item Type & Format: Project Material - Ms Word |  184 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

19

INVENTORY CONTROL AND PROFITABILITY OF SMALL SCALE BUSINESS (A SURVEY OF MICRO, SMALL AND MEDIUM ENTERPRISE IN AKWA IBOM STATE)

ABSTRACT Most members of the society strongly holds that the western system of education is the only means of educating their children/wards, thus anything that does not fall under this ambience should be jettison. Drama and theatre in education utilises the various elements of the theatre and the theories of play for effective child learning. The purpose of this research is to examine African dan... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

20

THE EFFECT OF TELEVISION ADVERTISEMENT ON THE BUYING HABITS OF CONSUMERS (A CASE STUDY OF BOURNVITA BEVERAGE)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising according to Mccarthy (1984), is any paid from of non personal presentation of ideas, goods and services by an identified sponsor”. This is always done through a media. The media includes direct media (catalogues, brochures, etc.), outdoor media (Billboards, Posters, etc.), prints (Newspapers, Magazines, etc.), and Electronic media... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

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