Mass Communication Final Year Project Research Topics

Mass Communication Project Topic: To begin an undergraduate project in mass communication, you must have selectively picked two or more mass communication project topics of which one of the project topics must make it for the final year project research. It is very true that mass communication project topics can be universal since no nation of the world can do without the mass media, but that could also mean that that there are many project topics to research about. Mass communication project topics are limitless because there many fields in the mass communication field including advertising, public relations, international communication, broadcasting, journalism, photo journalism and lots more. Besides, the world has lost count of the many development that came out of research thereby paving ways for further under-level researches like the undergraduate projects in mass communication.

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LIST OF MASS COMMUNICATION PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

RADIO LISTENERSHIP PATTERN AMONG MARKET WOMEN IN ILORIN METROPOLIS (A CASE STUDY OF GBAJI MARKET WOMEN, IBADAN AND OBADA WOMEN MARKET, IREE)

ABSTRACT This project has been written to help the reader or students especially students of mass communication to have a better understanding on the rate of Radio listenership pattern among market women. The project shall be in five major chapters, opening with introduction, background of the study, statement of the problem, importance of the study, scope of the study, limitation of the study and... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

2

PERCEPTION OF POLITICAL ADVERTISEMENT IN THE 2015 GUBERNATORIAL ELECTION BY ELECTORATE IN DELTA

ABSTRACT The study provides the writers perception of effect of political advertising on electorates’ choice of candidate during the 2015 governorship election in delta state, nigeria. The study was motivated by the tense political atmosphere that pervaded the political landscape in the state prior to the gubernatorial election. To solicit votes or win the support of the electorate, candidat... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

3

ASSESSING THE INFLUENCE OF TOOTHPASTE ADVERTISING ON CONSUMER BRAND PREFERENCE IN MAKURDI METROPOLIS

ABSTRACT This study is aimed at assessing the influence of toothpaste advertising on consumer brand preference in Makurdi metropolis. The objectives of the study are to ascertain consumers’ awareness of advert on Closeup and Maclean toothpaste in Makurdi metropolis. To identify the channels that consumers receive Close up and Maclean toothpaste advert, to determine the influence of advertisi... Continue Reading »

Item Type & Format: Project Material - Ms Word |  109 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

4

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS ON PROFITABILITY IN THE TELECOMMUNICATION INDUSTRY (A STUDY OF GLOBACOM NIGERIA LIMITED, ASABA)

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Very often, individuals and organizations conceive promotion, narrowly as involving the process of persuading, buyers and casoling them to buy goods and services they showcase. Marketing develops as a society and it economy develops. The need for marketing them arises and grows as a society moves from an agrarian economy to a free marketing ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

5

THE RISE OF CITIZEN JOURNALISM IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The concept of citizen journalism has been variously called "public", "participatory", "democratic", "guerrilla’ or "street" journalism.” Bowman and Willis (2003) define this brand of journalism as “the act of a citizen, or group of citizens, playing an active role in the process of collecting, reporting, analyzing and dissemin... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

6

AUDIENCE PERCEPTION OF RADIO BROADCASTING AS A TOOL FOR CREATING AWARENESS ON GIRL-CHILD EDUCATION IN KADUNA STATE: A STUDY OF KSMC RADIO’S A CECE S...

ABSTRACT The major focus of this study is to find out how the audience perceives the radio programme A Cece Su (which means Let’s Save Them in the Hausa language) as a tool for creating awareness of girl child developmental issues. The survey method was adopted for the study. A questionnaire containing multiple choice and written response questions was administered to three hundred (300) res... Continue Reading »

Item Type & Format: Project Material - Ms Word |  79 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

7

THE EFFECT OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS

ABSTRACT The effect of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals. Because this new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communi... Continue Reading »

Item Type & Format: Project Material - Ms Word |  71 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

8

PROSPECTS AND CHALLENGES OF CAMPUS BROADCAST STATION IN NIGERIA; A CASE STUDY OF UNIQUE 88.5 FM

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The personal and unique character of radio makes it one of the most appealing and universal mass media for participatory communication and development (Teer Tomaselli& De Villiers, 1998, p.147). Various researches aver that radio has the capacity to reach large audiences, both young and old, including those in remote, underdeveloped and impo... Continue Reading »

Item Type & Format: Project Material - Ms Word |  94 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

9

CULTURAL PROMOTION AND IMAGE PORTRAYAL IN THE NIGERIAN MOVIES

ABSTRACT Entertainment has been one of the vibrant outfits that sustain man and add to his longevity because it plays a very vital role on his psyche. It is generally accepted that the western nations are dominating the entertainment sector in the entire media practice today. Therefore, the need to project Nigeria in the entertainment sector gave rise to the Nigerian Home Movie Industry. The Niger... Continue Reading »

Item Type & Format: Project Material - Ms Word |  142 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

10

IMPACT OF EKITI RADIO CAMPAIGN AGAINST HUMAN TRAFFICKING IN IDO COMMUNITY OF IDO-OSI LOCAL GOVERNMENT AREA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Crime has become one of the greatest obstacles to the better realization of democratic governance and the much acclaimed millennium development goals (MDGs) in Nigeria. The country is being bedeviled by all forms of crime, which range from simple acts of thefts, burglary and verbal assault to serious acts of robbery, economic and financial crime... Continue Reading »

Item Type & Format: Project Material - Ms Word |  65 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

11

PARENTS’ PERCEPTION OF TELEVISION’S INFLUENCE ON THE EDUCATIONAL DEVELOPMENT OF CHILDREN

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Television is the most powerful and influential medium of communication around the globe. Due to its powerful effect, educational programmes are presented on television stations. In the same manner, overall television viewing influences the lifestyle of children in different manners. Television is an agent of socialisation. Media and especially ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  83 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

12

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

CHAPTER ONE 1.0 Background to the Study Opinion leaders are defined as individual who exert an unequal amount of influence on the decision of others” [Rogers and Cartano, 1962: p435] in study of opinion leaders, there are two relevant parties — The opinion seeker or the recipient who seek advice or information and the opinion source or the leaders who give advice or information [Flynn ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  41 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

13

COMMUNICATION AS INDISPENSIBLE TOOL OF EFFECTIVE ADMINISTRATION/ A CASE STUDY OF FIRS UYO, AKWA IBOM STATE

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY According Richter, (2000), communication is the process of meaningful interaction among human beings. It is the act of passing information and the process by which meanings are exchanged so as to produce understanding. Communication is a process which requires a sender, a message, a medium and a recipient. Though, the receiver may not be involve... Continue Reading »

Item Type & Format: Project Material - Ms Word |  62 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

14

AN ASSESSMENT OF THE SOCIAL RELEVANCE OF PERFORMANCES IN GAMJI CULTURAL AND DRAMATIC CLUB

ABSTRACT The usefulness of performances in communicating and bringing about change in behavioural patterns and development in our present day society cannot be underrated. Overtime, local performance groups have engaged in the use of drama/performances to address social vices within communities. The successes or otherwise of these engagements constitute the focal point of this study. This research... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

15

CHALLENGES OF THE FREEDOM OF INFORMATION BILL TO THE BROADCAST MEDIA (CASE STUDY OF NTA KADUNA)

CHAPTER ONE 1.0 Introduction The Freedom of Information Bill (FOI) is a bill that, if passed into law, will give every Nigerian access to information, records and documents held by government bodies and private bodies carrying out public functions. It applies to all arms of government: the Executive, Legislature and Judiciary as well as to all tiers of government: Federal, State and Local Governme... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

16

THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE (A CASE STUDY OF INTERNATIONAL BREWERIES PLC, ILESA)

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the pursuit for strong and stable relations, most of the public relations practitioners in Nigeria use different kinds of media for effective communication. Before we go into the topic proper lets first of all understand what a medium is: a medium can be defined as any channel or a means through which public relations pass across messages... Continue Reading »

Item Type & Format: Project Material - Ms Word |  58 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

17

IMPACT OF PRINT MEDIA IN SPORTS DEVELOPMENT IN NIGERIA (SUN NEWSPAPER AS A CASE STUDY)

ABSTRACT This study was designed to determine the perceived impact of print media as indices of sports development in Nigeria using The Sun Newspaper as a case study. The purposive and random sampling techniques were adopted in selecting one hundred and fifty (150) respondents made up of sports journalists and stakeholders in the sports industry, descriptive research design with a self structured ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

18

IMPACT OF RADIO IN PROPAGATING CULTURE IN KADUNA SOUTH LOCAL GOVERNMENT AREA: A STUDY OF KADUNA STATE MEDIA CORPORATION (KSMC) RADIO KADUNA

CHAPTER ONE INTRODUCTION 1.0 Background to the Study Radio is one to the mass media that ensure the promotion of culture in every society. It tends to broadcast the way in which society, nation, community or family live their life, and how people relate with one another. Cultural promotion is one of the basic functions of mass media, where people tend to learn and share their culture with vast maj... Continue Reading »

Item Type & Format: Project Material - Ms Word |  67 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

19

AUDIENCE PERCEPTION OF THE ROLE OF WOMEN IN ADVERTISEMENTS: A STUDY OF DELTA SOAP TV ADVERTISEMENT

It has been argued overtime, that advertisements fulfill two basic purposes, which are to inform and to influence. Advertisements are made by using different appeals to create brand image, for selling products and services that are difficult to differentiate on functional attributes (Pede and Lisa2010). The depiction of female roles in television advertising has raised a number of provocative rese... Continue Reading »

Item Type & Format: Project Material - Ms Word |  57 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

20

INFLUENCE OF TRAINING ON THE PERFORMANCE OF HEALTH PROMOTERS IN MATERNAL, NEWBORN AND CHILD HEALTH EDUCATION IN AKWA IBOM

ABSTRACT Maternal, new born and child mortality have been on the front burner of public health policy makers and implementers for decades especially in developing and under developed countries. The inclusion of Maternal, New born and Child Health (MNCH) targets in the Sustainable Development Goals (SDG) highlights the enormity of the challenge and the efforts taken towards reducing maternal, new b... Continue Reading »

Item Type & Format: Project Material - Ms Word |  114 pages |  Instant Download  |  Chapter 1-5  |  MASS COMMUNICATION DEPARTMENT

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