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ABSTRACT
This research investigates the impact of TV programs on the cultural values of Nigerian youths. It particularly dealt with the impact on Nigerian University students. The study suggests that the current trend in cultural behavour of Nigerian youths as studied among Caritas students, Enugu, is particularly associated with their view of the western culture and exposure to western TV programmes. The assumed believe that foreign media program contents has a powerful direct effect is shared by optimistic modernization theory; Lerner (1962) Rogers (1964) Schramm (1964) and the later critical perspective of cultural and media imperialism, McPhail (1981), (1984) Gerbuer (1977). The study utilized the theory of acculturation coupled with the culturation hypothesis, “Defluer and Dennis 1991, Garbner 1977, Morgan 1991” explains that acculturation of Nigeria youths take place as a result of exposure to western Tv which influence the perception of Tv reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv will tend to identification of western television stars as models. H2: The improvement of Local Tv movies industries will increase Nigerian youths’ preference for local Tv product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method Recommendations to check the cultural genocide for further research were preferred.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. COMMUNICATION AND ITS PROBLEMS IN DEVELOPING COUNTRIES (NIGERIA AS A CASE STUDY)
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2. IMPACT OF FREEDOM OF INFORMATION ACT ON JOURNALISM PRACTICE: A STUDY OF JOURNALISM PRACTICE IN UYO COMMUNITY- FROM JANUARY TO JUNE 2013
» Abstract This project on ― impact of Freedom of Information Act: A study of journalism practices in Uyo community – from January to June, is a...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages |
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3. CHALLENGES OF COMMUNICATING PRIMARY HEALTH CARE IN RURAL COMMUNITIES IN NIGER STATE
» ABSTRACT The core of the Nigeria’s health policy is the primary health care. This is because it focuses more on health needs of the rural popula...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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4. EFFECT OF NEW MEDIA TECHNOLOGY ON NEWSPAPER PRODUCTION AND CIRCULATION IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The latest trends in media technologies have changed the entire system of newspaper production an...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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5. IMPACT OF INTERNET TECHNOLOGY ON JOURNALISM PRACTICE IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of study Internet have changed the entire system of Journalism Practice in Nigeria. Both the print and broadca...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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6. THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION SECTOR OF NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Promotion is a key element in marketing. Successful promotion is the third essential ingredient o...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages |
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7. THE IMPACT OF ANTI-HIV/AIDS PROGRAMMES OF ABS TELEVISION ON THE SEXUAL HABITS OF YOUTHS
» ABSTRACT (Bilteneven 1973:11) says that a mass media can take message around the world. The stimulus for this on the research is to find out the impac...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages |
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8. ANALYSIS COMPARATIVE OF THE PERFORMANCE OF JOURNALISTS IN GOVERNMENT AND PRIVATE OWNED MEDIA ORGANISATIONS
» ABSTRACT This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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9. THE MASS MEDIA AND POLITICAL AWARENESS IN EKET LOCAL GOVERNMENT AREA (A STUDY OF AKBC RADIO PROGRAMME “POLITICS AND YOU”)
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10. A COMPARATIVE ANALYSIS OF NEWSPAPERS’ COVERAGE OF CLIMATE CHANGE IN NIGERIA (January 2013- December 2014)
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