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ABSTRACT
This research investigates the impact of TV programs on the cultural values of Nigerian youths. It particularly dealt with the impact on Nigerian University students. The study suggests that the current trend in cultural behavour of Nigerian youths as studied among Caritas students, Enugu, is particularly associated with their view of the western culture and exposure to western TV programmes. The assumed believe that foreign media program contents has a powerful direct effect is shared by optimistic modernization theory; Lerner (1962) Rogers (1964) Schramm (1964) and the later critical perspective of cultural and media imperialism, McPhail (1981), (1984) Gerbuer (1977). The study utilized the theory of acculturation coupled with the culturation hypothesis, “Defluer and Dennis 1991, Garbner 1977, Morgan 1991” explains that acculturation of Nigeria youths take place as a result of exposure to western Tv which influence the perception of Tv reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv will tend to identification of western television stars as models. H2: The improvement of Local Tv movies industries will increase Nigerian youths’ preference for local Tv product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method Recommendations to check the cultural genocide for further research were preferred.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The activities of social media have increased overtime with the advancement in the level of techn...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages |
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2. ASSESSMENT OF SOCIETY FOR FAMILY HEALTH (SFH) COMMUNICATION STRATEGIES FOR MATERNAL AND CHILD HEALTH IN MAKARFI AND SABON GARI LOCAL GOVERNMENT AREAS
» Abstract This study examined the communication strategies used by Society for Family Health (SFH) on Maternal and Child Health (MCH) in Makarfi and Sa...Continue Reading »Item Type & Format: Project Material - Ms Word | 89 pages |
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3. PROBLEM AND PROSPECT OF MEDIA MANAGEMENT IN NIGERIA. [A CASE STUDY OF OSUN STATE BROADCASTING CORPORATION, OSBC, OSOGBO]
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In Nigeria today, many people believe in listening to electronic media but they do not really bel...Continue Reading »Item Type & Format: Project Material - Ms Word | 45 pages |
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4. ACADEMIC INDISCIPLINE AND FAILURE AMONG SECONDARY SCHOOL STUDENTS IN ENUGU EAST LOCAL GOVERNMENT AREA OF ENUGU STATE
» ABSTRACT This study investigated Academic Indiscipline and Failure among Secondary School Students. (A case study of some selected schools in Enugu Ea...Continue Reading »Item Type & Format: Project Material - Ms Word | 86 pages |
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5. INTERROGATING THE GIRL CHILD’S IDENTITY IN STEPHANIE LINUS “DRY” AND EMEKA NWABUNZE’S “CHILD NOT BRIDE”
» TABLE OF CONTENTS Title page i Certification ii Dedication iii Acknowledgements iv Table of Contents v Abstract vii CHAPTER ONE: INTRODUCTION 1.1 Back...Continue Reading »Item Type & Format: Project Material - Ms Word | 66 pages |
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6. ASSESSMENT OF EFFECTIVENESS OF EDUCATIONAL RADIO BROADCASTING FOR ADULT LITERACY IN LAGOS STATE, NIGERIA
» ABSTRACT Education has been identified as one of the most important ways to achieve national development. With three million non literate adults in La...Continue Reading »Item Type & Format: Project Material - Ms Word | 174 pages |
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7. MASS MEDIA COVERAGE OF RURAL DEVELOPMENT NEWS
» ABSTRACT Suffice it to say that a lot of research has been made in the area of the role of mass media in national development as well as rural develop...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages |
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8. ANALYSIS OF THE FLOW OF COMMUNICATION. CASE STUDY, PEACE FM , MAIDUGURI
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Communication flow is a means of bringing about change. It is the mainstream of any organization ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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9. THE EFFECT OF PRESS LAWS ON NIGERIAN PRACTISING JOURNALIST (A CASE STUDY OF NTA ENUGU)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is imperative to understand from the onset that the press has been subjected to a nexus of ret...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages |
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10. AN EVALUATION OF THE USE OF INTERACTIVE RADIO INSTRUCTION STRATEGY IN EDUCATING NOMADIC CHILDREN IN NORTHERN NIGERIA.
» Abstract It is unarguably a fact that the provision of basic education for all citizens, especially children, remains a sacred responsibility of gover...Continue Reading »Item Type & Format: Project Material - Ms Word | 100 pages |
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