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ABSTRACT
This research investigates the impact of TV programs on the cultural values of Nigerian youths. It particularly dealt with the impact on Nigerian University students. The study suggests that the current trend in cultural behavour of Nigerian youths as studied among Caritas students, Enugu, is particularly associated with their view of the western culture and exposure to western TV programmes. The assumed believe that foreign media program contents has a powerful direct effect is shared by optimistic modernization theory; Lerner (1962) Rogers (1964) Schramm (1964) and the later critical perspective of cultural and media imperialism, McPhail (1981), (1984) Gerbuer (1977). The study utilized the theory of acculturation coupled with the culturation hypothesis, “Defluer and Dennis 1991, Garbner 1977, Morgan 1991” explains that acculturation of Nigeria youths take place as a result of exposure to western Tv which influence the perception of Tv reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv will tend to identification of western television stars as models. H2: The improvement of Local Tv movies industries will increase Nigerian youths’ preference for local Tv product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method Recommendations to check the cultural genocide for further research were preferred.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF NIGERIAN PRESS ON THE CHOICE OF POLITICAL CANDIDATE
» Chapter one INTRODUCTION Mass communication is defined as messages directed towards a large group of people using a mass medium. It involves dissemina...Continue Reading »Item Type & Format: Project Material - Ms Word | 105 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. The Social Media Perception and Usage among Students of Nigerian Universities
» Abstract The study seeks to assess the social media perception and usage among students of Nigerian universities. Three research questions guided the ...Continue Reading »Item Type & Format: Project Material - Ms Word | 72 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. THE ROLE OF COMMUNICATION IN CRISIS MANAGEMENT IN INSTITUTIONS OF HIGHER LEARNING IN KENYA: A CASE STUDY OF THE UNIVERSITY OF NAIROBI MBUI, VICTORIA ...
» ABSTRACT The general objective of this study was to explore the role communication plays in effective crisis management within institutions of higher ...Continue Reading »Item Type & Format: Project Material - Ms Word | 41 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. THE ROLE OF BROADCAST MEDIA IN ACHIEVING VISION 20:20:20
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND Poverty, the inability to provide the basic necessities of life for one’s self. This inability has divi...Continue Reading »Item Type & Format: Project Material - Ms Word | 38 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. PERCEPTION OF SPIDER FM RADIO
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study. The radio is considered to be one of the most powerful information dissemination medium availabl...Continue Reading »Item Type & Format: Project Material - Ms Word | 191 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. ACADEMIC INDISCIPLINE AND FAILURE AMONG SECONDARY SCHOOL STUDENTS IN ENUGU EAST LOCAL GOVERNMENT AREA OF ENUGU STATE
» ABSTRACT This study investigated Academic Indiscipline and Failure among Secondary School Students. (A case study of some selected schools in Enugu Ea...Continue Reading »Item Type & Format: Project Material - Ms Word | 86 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. CHALLENGES OF COMMUNICATING PRIMARY HEALTH CARE IN RURAL COMMUNITIES IN NIGER STATE
» ABSTRACT The core of the Nigeria’s health policy is the primary health care. This is because it focuses more on health needs of the rural popula...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. IGBO RITUALS AS FILMIC THEMES IN NOLLYWOOD MOVIES: A STUDY OF SELECT MOVIES
» ABSTRACT This project attempts to critically examine the influence of “Igbo Rituals as Filmic Themes in Nollywood Movies”. In order to achieve thi...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE
» Abstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ib...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. INFLUENCE OF BIG BROTHER AFRICA TELEVISION REALITY SHOW ON YOUTHS: A STUDY OF AFE BABALOLA UNIVERSITY
» CHAPTER ONE INTRODUCTION 1.1Background of Study Since the beginning of the 21st century, reality TV has begun to monopolize both cable and broadcast p...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT