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ABSTRACT
This research investigates the impact of TV programs on the cultural values of Nigerian youths. It particularly dealt with the impact on Nigerian University students. The study suggests that the current trend in cultural behavour of Nigerian youths as studied among Caritas students, Enugu, is particularly associated with their view of the western culture and exposure to western TV programmes. The assumed believe that foreign media program contents has a powerful direct effect is shared by optimistic modernization theory; Lerner (1962) Rogers (1964) Schramm (1964) and the later critical perspective of cultural and media imperialism, McPhail (1981), (1984) Gerbuer (1977). The study utilized the theory of acculturation coupled with the culturation hypothesis, “Defluer and Dennis 1991, Garbner 1977, Morgan 1991” explains that acculturation of Nigeria youths take place as a result of exposure to western Tv which influence the perception of Tv reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv will tend to identification of western television stars as models. H2: The improvement of Local Tv movies industries will increase Nigerian youths’ preference for local Tv product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method Recommendations to check the cultural genocide for further research were preferred.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. PUBLIC PERCEPTION OF FEMINIST PORTRAYAL IN CONTEMPORARY ADVERTISING IN NIGERIA
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2. THE IMPACT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION, (A STUDY OF 7UP BOTTLING COMPANY PRODUCTS)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study: Advertising is one of the tools used for persuasive communication to target audience. Advertisin...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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3. THE ROLE OF PARTICIPATORY COMMUNICATION IN THE OPERATION AND ACTIVITIES OF COOPERATIVES SOCIETIES IN KADUNA IN ENGENDERING ECONOMIC EMPOWERMENT AND DE...
» ABSTRACT This study was carried out to investigate the role of participatory communication in the operation and activities of Cooperative Societies in...Continue Reading »Item Type & Format: Project Material - Ms Word | 98 pages |
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4. PERCEPTION OF SPIDER FM RADIO
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study. The radio is considered to be one of the most powerful information dissemination medium availabl...Continue Reading »Item Type & Format: Project Material - Ms Word | 191 pages |
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5. EFFECT OF TRADITIONAL MEDIA AND COMMUNICATION ON RURAL DEVELOPMENT
» ABSTRACT The study is a critical examination of the effect of mass media in Traditional media of communication as tools for effective rural developmen...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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6. THE IMPACT OF NEW TECHNOLOGIES ON THE COUNTRY’S BROADCAST MEDIA
» CHAPTER ONE BACKGROUND OF THE STUDY 1.0 Introduction The past fifteen years or more, the world has played host to a lot of technological innovations o...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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7. THE ROLE OF THE MEDIA IN MITIGATING AGAINST FEMALE SECONDARY SCHOOL DROP OUTS: A STUDY OF SOME SELECTED SCHOOLS IN SABON GARI LOCAL GOVERNMENT AREA OF...
» CHAPTER ONE 1.0 BACKGROUND TO THE STUDY 1.1 Introduction Education is a process of mapping experiences and finding a variety of reliable routes to opt...Continue Reading »Item Type & Format: Project Material - Ms Word | 66 pages |
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8. THE ROLE OF BROADCAST MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Women constitute a critical segment of the Nigeria population. They are active in the agricul...Continue Reading »Item Type & Format: Project Material - Ms Word | 117 pages |
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9. POVERTY ALLEVIATION PROGRAMME AS A STRATEGY OF IMPROVING NIGERIA’S ECONOMY
» CHAPTER ONE INTRODUCTION 1.1 Background of the study A major global human problem of our time which along with the environmental threats that weighs h...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages |
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10. A GENDER ANALYSIS OF NIGERIA’S MILLENNIUM DEVELOPMENT GOALS IMPLEMENTATION REPORTS
» Abstract For more than a decade now, one of the centerpieces of socio economic development, and foreign aid has been the effort to attain the Millenni...Continue Reading »Item Type & Format: Project Material - Ms Word | 110 pages |
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