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ABSTRACT
This research investigates the impact of TV programs on the cultural values of Nigerian youths. It particularly dealt with the impact on Nigerian University students. The study suggests that the current trend in cultural behavour of Nigerian youths as studied among Caritas students, Enugu, is particularly associated with their view of the western culture and exposure to western TV programmes. The assumed believe that foreign media program contents has a powerful direct effect is shared by optimistic modernization theory; Lerner (1962) Rogers (1964) Schramm (1964) and the later critical perspective of cultural and media imperialism, McPhail (1981), (1984) Gerbuer (1977). The study utilized the theory of acculturation coupled with the culturation hypothesis, “Defluer and Dennis 1991, Garbner 1977, Morgan 1991” explains that acculturation of Nigeria youths take place as a result of exposure to western Tv which influence the perception of Tv reality and alters self-image. From the review of related literature, the following hypotheses emerged for testing HI: More exposure to Tv will tend to identification of western television stars as models. H2: The improvement of Local Tv movies industries will increase Nigerian youths’ preference for local Tv product. Research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method Recommendations to check the cultural genocide for further research were preferred.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE ROLE OF MASS MEDIA IN COMMUNITY DEVELOPMENT IN IJERO LOCAL GOVERNMENT
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study A medium is the channel through which message travel from the source to the receiver. Mass media ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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2. A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING” (A CASE STUDY OF THE ESBS ENUGU )
» CHAPTER ONE THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCAST / PRINT 1.1 INTRODUCTION Pidgin English came into existence as a result of the coming of the...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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3. THE EFFECT OF NEW COMMUNICATION AND INFORMATION TECHNOLOGY ON RADIO BROADCASTING IN NIGERIA (A CASE STUDY OF SPLASH F.M 105.5 MOKOLA HILL IBADAN)
» CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Technology is the context is considered as indigenous capacity to create, adopt, diffuse, modify the ...Continue Reading »Item Type & Format: Project Material - Ms Word | 46 pages |
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4. AN ASSESSMENT OF THE ROLE OF BROADCAST MEDIA IN MOBILIZATION OF WOMEN DURING THE 2015 GENERAL ELECTIONS IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Women attempting to enter into politics in Nigeria face numerous obstacles. Those who have aspire...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages |
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5. INVENTORY CONTROL AND PROFITABILITY OF SMALL SCALE BUSINESS (A SURVEY OF MICRO, SMALL AND MEDIUM ENTERPRISE IN AKWA IBOM STATE)
» ABSTRACT Most members of the society strongly holds that the western system of education is the only means of educating their children/wards, thus any...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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6. INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE
» Abstract The core objective of this research was to examine the influence of online news on the traditional newspaper patronage among University of Ib...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages |
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7. THE IMPACT OF MANAGEMENT STYLE OF NAGARTA RADIO ON REPORTERS AND PROGRAMMES PRODUCERS IN THE STATION
» CHAPTER ONE 1.1 INTRODUCTION A determining factor for the selection of Management or Leadership style of any media organisation is ownership and contr...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages |
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8. THE INFLUENCE OF WESTERN PROGRAMMES ON DSTV TELEVISION ON THE BEHAVIOURAL VALUES OF NIGERIAN YOUTHS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It would be appropriate for us to start by stating that the DSTV television is a unique medium of...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages |
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9. TELEVISION AS AN INSTRUMENT OF EDUCATIONAL ADVANCEMENT IN KOGI STATE (A case study of Kogi State Polytechnic, Lokoja)
» Abstract The study examined television as an instrument of Educational Advancement in Kogi State using Kogi State Polytechnic, Lokoja as a case study....Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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10. INFLUENCE OF PACKAGING ON CONSUMER CHOICE OF BEAUTY PRODUCTS: A STUDY OF MARYKAY, SLEEK AND BLACK OPAL COSMETICS
» Abstract The struggle for supremacy in brand positioning using packaging has introduced various approaches to designing a package for a product. The a...Continue Reading »Item Type & Format: Project Material - Ms Word | 78 pages |
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