- The Complete Research Material is averagely 69 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦4,000
Get the complete project »

ABSTRACT
This study analysed University of Uyo students’ perception of religious advertisements on billboards in Uyo. The research technique employed was the survey method. A sample of 370 respondents were drawn from six clusters which represented six faculties of the university of Uyo. The cluster and simple random sampling methods were employed. Results show that students do not say religious ads should continue as they are not satisfied with it and their messages. Findings also show that students perceive religious ads as a misplaced priority because they feel religious institutions should not be focused on advertising, students are not influenced in their choice of church followership by those ads but by greater motivating factors such as invitation, testimonies and experiences by fellow students and instead see churches as money-making ventures through these ads. Consequently, it was recommended that religious institutions should focus more on their original purpose as was intended by Christ which is to fish people unto salvation and on the promotion of goodness and morality in the society, through advertising and other means and not on advertising abilities and what they can offer.
TABLE OF CONTENTS
CHAPTER TITLE PAGES
Title page - - - - i
Declaration - - - - ii
Certification - - - - iii
Dedication - - - - iv
Acknowledgements - - - v
Abstract - - - - vi
Table of Contents - - - vii
List of Tables - - - - xi
CHAPTER ONE: INTRODUCTION
1.1 Background of the study - - - - - - 1
1.2 Statement of the problem - - - - - - 4
1.3 Objectives of the Study - - - - - - 6
1.4 Research Questions - - - - - - - 6
1.5 Justification of the study - - - - - - 7
1.6 Delimitation of the study - - - - - - 8
1.7 Limitation of the Study - - - - - - 8
1.8 Operational Definition of Terms - - - - - 9
CHAPTER TWO: LITERATURE REVIEW
2.1 Review of Concepts - - - - - - - 10
2.1.1 Concept of Mass Communication - - - - - 10
2.1.2 Mass Media and Society - - - - - - 13
2.1.3 Mass Media and Advertising - - - - - 14
2.1.4 Mass Media and Religious Marketing - - - - 17
2.1.5 Perception Studies and Selectivities - - - - - 19
2.1.6 Concept of Advertising - - - - - - 23
2.1.7 Religious Advertising in Nigeria - - - - - 24
2.2 Review of Opinions - - - - - - - 26
2.3 Review of Studies - - - - - - - 29
2.4 Theoretical Framework - - - - - - 31
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Method - - - - - - - 34
3.2 Population of the Study - - - - - - 35
3.3 Sample size and Sampling Procedure - - - - - 35
3.4 Description of Research Instrument - - - - - 37
3.5 Validity of Research Instrument - - - - - 38
3.6 Method of Data Collection - - - - - - 39
3.7 Method of Data Analysis - - - - - - 39
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS
4.1 Data Presentation and Analysis - - - - - 40
4.2 Discussion of Findings - - - - - - 47
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings - - - - - - - 52
5.2 Conclusion - - - - - - - - 52
5.3 Recommendations - - - - - - - 53
5.4 Suggestion for Further Studies - - - - - 53
References - - - - - - - - 54
Appendix - - - - - - - - 56
LIST OF TABLES
Tables
1: Awareness of Religious ads on Billboards - - - 40
2: Frequency of Contact with religious ads on billboards - 41
3: Why respondents say religious ads are put up - - 42
4: How respondents perceive religious ads - - - 42
5: Reasons for respondent’s perception of religious ads - - 43
6: Influence of religious ads on billboards on respondent’s choice of
church followership - - - - - - 44
7: Influence of religious ads on how respondents perceive churches as a
Whole - - - - - - - - 44
8: Respondents’ reasons why religious ads make them have their
perception of churches - - - - - 45
9: Respondents’ ways on how religious ads have impacted
them generally - - - - - - - 46
10: Respondents’ on if they think religious ads should continue - 47
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Religion, despite the ups and downs that make up its history, remains decisive in the world. In Nigeria, religion is not just decisive, it decides things that become decisive, every single facet of the normality and abnormality of the country has religious patches all over it.
Nigeria is a country with high poverty rate, with over 70% of the population living on less than N800 a day. This is an adequate reason for majority of the population to look to divine quarters for solutions to their problems.
Religion is defined as a “cultural system of behaviour and practices, world views, sacred texts, holy places, ethics and societal organization that relates humanity to an order of existence” (Wikipedia 2016). Regarding the relationship between religion and advertising, Colson and Pearcey (1998) claim “The people who developed the art of modern advertising in the early part of this (20th) century were largely Christians, often sons of clergymen, who imported the methodology of religious revivalism into the commercial arena”.
Cooperman (2004) maintains “organized religion is becoming a commodity, we package ourselves carefully for new buyers, emphasizing the selling point that will meet their market researched needs”.
You either get what you want or your money back. T&C Apply

You can find more project topics easily, just search
-
SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
-
1. Influence of Telecommunication Advertisements on Students’ Perception and Preference for GSM Services in Kogi State Tertiary Institutions
» ABSTRACT This study examines the influence of telecommunication advertisements on students’ perception and preference for GSM services in Kogi s...Continue Reading »Item Type & Format: Project Material - Ms Word | 110 pages |
Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
2. THEATRE AND ENTREPRENEURSHIP IN AKWA IBOM STATE: A STUDY OF IBOM TROPICANA CINEMA
» ABSTRACT Scholars have long overlooked entrepreneurship in theatre arts. The difficulty of making firms operating in these contexts economically, self...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages |
Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
3. THE ROLE OF PUNCH NEWSPAPER IN CREATING AWARENESS AGAINST DRUG ABUSE (A case study of selected residents in Lagos Nigeria)
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Mass media have been a major agent of socialization and tool for social change especially now tha...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages |
Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
4. PARENTS’ PERCEPTIONS OF THE INFLUENCE OF SOCIAL MEDIA NETWORKING ON THE CHILDREN OF DEMONSTRATION SECONDARY SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA.
» ABSTRACT This study sets out to determine Parents’ Perceptions of the Influence that Social media networking have on their Children with special...Continue Reading »Item Type & Format: Project Material - Ms Word | 99 pages |
Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
5. JOURNALISTS' PERCEPTION OF THE CREDIBILITY OF CITIZEN JOURNALISM ON SOCIAL MEDIA PLATFORMS
» ABSTRACT This study focused on journalists' perception of the credibility of citizen journalism on social media platforms. The population of the study...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages |
Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
6. THE ROLES OF MASS MEDIA IN ACHIEVING REBRANDING PROGRAMME OF PRESIDENT UMARU MUSA YAR’ADUA
» CHAPTER ONE BACKGROUND / INTRODUCTION TO THE STUDY The roles of Mass Media in our society cannot be over stressed; As rebranding programme of...Continue Reading »Item Type & Format: Project Material - Ms Word | 18 pages |
Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
7. MASS MEDIA AND POLITICAL MOBILIZATION: AN ASSESSMENT OF DEMOCRACY IN PRACTICE (LIBERTY FM 91.7) AMONG THE RESIDENCE OF SABON KAWO KADUNA
» CHAPTER ONE INTRODUCTION 1.0 Background of the study Political development in Nigeria has taken a centre stage in recent times. This is anchored on th...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages |
Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
8. IMPACT OF GULDER ADVERTISEMENT ON THE SOCIAL BEHAVIOUR OF STUDENT’S OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY, ENUGU
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Nigeria marketing environment today is one of aggressive and unfriendly competition among bot...Continue Reading »Item Type & Format: Project Material - Ms Word | 40 pages |
Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
9. AN ASSESSMENT OF THE ROLE OF BROADCAST MEDIA IN MOBILIZATION OF WOMEN DURING THE 2015 GENERAL ELECTIONS IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Women attempting to enter into politics in Nigeria face numerous obstacles. Those who have aspire...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages |
Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
10. AN ANALYSIS OF THE REPORTAGE OF JOS CRISIS AND BOKO HARAM INSURGENCE BY SELECTED NEWSPAPERS
» ABSTRACT The upsurge in the rate at which ethno religious conflicts do break out across Nigerian cities especially in northern part is worrisome. It h...Continue Reading »Item Type & Format: Project Material - Ms Word | 97 pages |
Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT