- The Complete Research Material is averagely 69 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦6,000
Get the complete project »
ABSTRACT
This study analysed University of Uyo students’ perception of religious advertisements on billboards in Uyo. The research technique employed was the survey method. A sample of 370 respondents were drawn from six clusters which represented six faculties of the university of Uyo. The cluster and simple random sampling methods were employed. Results show that students do not say religious ads should continue as they are not satisfied with it and their messages. Findings also show that students perceive religious ads as a misplaced priority because they feel religious institutions should not be focused on advertising, students are not influenced in their choice of church followership by those ads but by greater motivating factors such as invitation, testimonies and experiences by fellow students and instead see churches as money-making ventures through these ads. Consequently, it was recommended that religious institutions should focus more on their original purpose as was intended by Christ which is to fish people unto salvation and on the promotion of goodness and morality in the society, through advertising and other means and not on advertising abilities and what they can offer.
TABLE OF CONTENTS
CHAPTER TITLE PAGES
Title page - - - - i
Declaration - - - - ii
Certification - - - - iii
Dedication - - - - iv
Acknowledgements - - - v
Abstract - - - - vi
Table of Contents - - - vii
List of Tables - - - - xi
CHAPTER ONE: INTRODUCTION
1.1 Background of the study - - - - - - 1
1.2 Statement of the problem - - - - - - 4
1.3 Objectives of the Study - - - - - - 6
1.4 Research Questions - - - - - - - 6
1.5 Justification of the study - - - - - - 7
1.6 Delimitation of the study - - - - - - 8
1.7 Limitation of the Study - - - - - - 8
1.8 Operational Definition of Terms - - - - - 9
CHAPTER TWO: LITERATURE REVIEW
2.1 Review of Concepts - - - - - - - 10
2.1.1 Concept of Mass Communication - - - - - 10
2.1.2 Mass Media and Society - - - - - - 13
2.1.3 Mass Media and Advertising - - - - - 14
2.1.4 Mass Media and Religious Marketing - - - - 17
2.1.5 Perception Studies and Selectivities - - - - - 19
2.1.6 Concept of Advertising - - - - - - 23
2.1.7 Religious Advertising in Nigeria - - - - - 24
2.2 Review of Opinions - - - - - - - 26
2.3 Review of Studies - - - - - - - 29
2.4 Theoretical Framework - - - - - - 31
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Method - - - - - - - 34
3.2 Population of the Study - - - - - - 35
3.3 Sample size and Sampling Procedure - - - - - 35
3.4 Description of Research Instrument - - - - - 37
3.5 Validity of Research Instrument - - - - - 38
3.6 Method of Data Collection - - - - - - 39
3.7 Method of Data Analysis - - - - - - 39
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS
4.1 Data Presentation and Analysis - - - - - 40
4.2 Discussion of Findings - - - - - - 47
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings - - - - - - - 52
5.2 Conclusion - - - - - - - - 52
5.3 Recommendations - - - - - - - 53
5.4 Suggestion for Further Studies - - - - - 53
References - - - - - - - - 54
Appendix - - - - - - - - 56
LIST OF TABLES
Tables
1: Awareness of Religious ads on Billboards - - - 40
2: Frequency of Contact with religious ads on billboards - 41
3: Why respondents say religious ads are put up - - 42
4: How respondents perceive religious ads - - - 42
5: Reasons for respondent’s perception of religious ads - - 43
6: Influence of religious ads on billboards on respondent’s choice of
church followership - - - - - - 44
7: Influence of religious ads on how respondents perceive churches as a
Whole - - - - - - - - 44
8: Respondents’ reasons why religious ads make them have their
perception of churches - - - - - 45
9: Respondents’ ways on how religious ads have impacted
them generally - - - - - - - 46
10: Respondents’ on if they think religious ads should continue - 47
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Religion, despite the ups and downs that make up its history, remains decisive in the world. In Nigeria, religion is not just decisive, it decides things that become decisive, every single facet of the normality and abnormality of the country has religious patches all over it.
Nigeria is a country with high poverty rate, with over 70% of the population living on less than N800 a day. This is an adequate reason for majority of the population to look to divine quarters for solutions to their problems.
Religion is defined as a “cultural system of behaviour and practices, world views, sacred texts, holy places, ethics and societal organization that relates humanity to an order of existence” (Wikipedia 2016). Regarding the relationship between religion and advertising, Colson and Pearcey (1998) claim “The people who developed the art of modern advertising in the early part of this (20th) century were largely Christians, often sons of clergymen, who imported the methodology of religious revivalism into the commercial arena”.
Cooperman (2004) maintains “organized religion is becoming a commodity, we package ourselves carefully for new buyers, emphasizing the selling point that will meet their market researched needs”.
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
-
SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
-
1. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MAL...
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY It is a common belief that advertising is as old as human history, yet as a promotional tool, it...Continue Reading »Item Type & Format: Project Material - Ms Word | 144 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
2. EVALUATION OF INDEPENDENT NATIONAL ELECTORAL AN COMMISSION (INEC AND IT’S ROLE IN GENERAL ELECTION)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The electoral commission has always been an essential component of suggestions for democratic imp...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
3. THE MISUSE OF THE ENGLISH ARTICLES IN SELECTED NIGERIAN NEWSPAPER
» ABSTRACT The English article system is a complex system that is nevertheless indispensable for users of English. The articles perform several importan...Continue Reading »Item Type & Format: Project Material - Ms Word | 73 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
4. UTILIZATION OF “NOMA TUSHEN ARZIKI” PRTVC RADIO PROGRAMME AMONG FARMERS IN BARKIN LADI
» ABSTRACT This study was carried out to examine the utilization of “Noma Tushen Arziki” PRTVC radio programme among farmers in Barkin Ladi ...Continue Reading »Item Type & Format: Project Material - Ms Word | 109 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
5. ASSESSMENT OF THE ROLE OF MASS MEDIA IN REBRANDING NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the primary challenges faced by developing countries especially Nigeria stems from the bre...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
6. AN EVALUATION OF LISTENERS RATING OF AKBC RADIO PROGRAMME STUDENT’S PARLIAMENT (A STUDY OF UNIVERSITY OF UYO)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Programmes are the product of broadcast stations. It is what they offer to the public or the peop...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
7. THE IMPACT OF NEW MEDIA ON 2015 GOVERNORSHIP ELECTION: A CASE STUDY OF IN DELTA STATE
» ABSTRACT This study investigated the impact of social media on political advertising during the 2015 governorship election in Delta State. The researc...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
8. MOBILE PHONE USAGE AMONG THE STUDENTS OF KADUNA STATE UNIVERSITY: GAINS PAINS AND PROSPECTS OF GSM SERVICES
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The world has become a global village and a key element in this process is communication. The rec...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
9. THE ROLE OF ANTI-GRAFT AGENCIES IN ANTI- CORRUPTION CAMPAIGNS IN NIGERIA: (A CASE STUDY OF ECONOMIC AND FINANCIAL CRIME COMMISSION (EFCC)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY 2 Before this country could be free from corruption, its deem fit to invite certain bodies like E...Continue Reading »Item Type & Format: Project Material - Ms Word | 26 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
10. THE ROLE OF THE BROADCASTING MEDIA IN UPLIFTING THE EDUCATIONAL SYSTEM OF ENUGU STATE. (A CASE STUDY OF ENUGU METROPOLIS )
» ABSTRACT Development is the process of moving the world, of engage in the task of self improvement with the available is necessary, not only for all a...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT