ABSTRACT

This study was carried out to investigate the role of participatory communication in the operation and activities of Cooperative Societies in Kaduna Metropolis. The aim of the study is to view how sustainable empowerment and development is deliverable through participatory communication that enables the poor and low income earners to harness their human and natural resources effectively and engaged them into productive ventures through owners’ cooperatives. The study raised three objectives and three research questions that teased out the justification of the study. The modernasition theory was previewed and the bottom-top approach to development was conceptualized as relevant to the study. Literature on sustainable development, participatory approach, participatory communication, participatory learning and action (PLA), cooperative operations and other related literatures were reviewed. A survey method was employed by the study with a population of 3000 respondents and participants consisting members and non-members of cooperatives societies. The research method included cluster sampling technique, questionnaire, focus group discussion, participatory learning and action (PLA) games and exercises and participant observation. The major findings from the study among others showed that operations and activities of cooperatives are premised on dialogic or communication processes that are characterized by inclusion, equal partnership, transparency, sharing power, sharing responsibility, self sacrifice and investments which engenders self sustainable growth and development among members

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