- The Complete Research Material is averagely 92 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦7,000
Get the complete project »
![Download Code Ready Instant Download Active](https://codemint.net/assets/home/instantdownloadMain.png)
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
All business aim at the consumers. The consumers’ attitude and belief towards the product determines its success or failure. It is widely acknowledged that most Nigerians prefer foreign made products. This has a very serious implication on the economy. However, a lot is being done in recent years to arouse the interest of Nigerian consumers in locally produced goods and services.
In November, 1981 the first made-in-Nigeria goods trade fair was organized by the federal ministry of commerce. In 1983, the financial punch, launched campaign tagged “Think Nigeria as you buy”. The aim is to seek favorable attitude of consumers to Nigeria made products. Since then, many more made-in-Nigeria goods trade fairs have been staged at and the state levels.
Nigeria is facing economic recession, noticed early eighties caused mainly by the famous oil glut. These pangs of recession have been felt in all economic activities internal and external (Financial punch, 1983:32).
Recently governments have introduced stringent economic measures aimed at ameliorating economic imbalance. These include the Economic Stabilization Act 1982, which empowered the president to apply harsh economic policies to control foreign
8
exchange transactions. The structural Adjustment programme (S.A.P) and others, were built on the 1983 Act.
These policies seek to boost local production and to make Nigeria as economically self reliant as possible. The success of any business organization lies on its ability to provide a product or service that meets consumer’s satisfaction.
If the list of firms registered in Nigeria some ten years ago is investigated today, it will be seen that many have fickle away, while some survived but very much at the level they were founded while others have grown and prospered to a height not imagined by their founders.
A company meets its basic responsibility to the society through the medium of its product or service. The consumers’ wants and satisfaction are the economic and social justification for a firm’s existence. Unless a firm accomplishes this, it will cease to exist because the competitive environment will force it out. Consumers have needs and wants which they desire to satisfy through the products they buy. The extent to which they will accept a product is dependent on the satisfaction they derive from the consumption of the product. Consumers are rational beings and want to get the best out of the least spending. They want the best value for their money. Consumers buying behavior is influenced by social, psychology and a host of other environmental dynamics (Kotler, 1990: 159).
9
However, some basic factors exist which exert considerable influence on consumers buying decision. These factors include: the products quality, price and availability. It is generally believed that most Nigerians prefer foreign made products to locally manufactured goods. They are willing to produce them at any price. This attitude is a source of concern to both the economic planners and local manufacturers. This is because inadequate demand for home made products has adverse consequences on the pace of the country industrialization efforts and the Gross National Product (GNP). Smuggling of foreign made goods has grown and is now developing to high dimensions. This is a big problem of obtaining inputs for their manufacturing processes. Although, government economic regulations aim at protecting and boosting local production, they have nevertheless, failed to achieve this because local sourcing of inputs is not easy. Many industries cannot easily obtain their raw materials for productions. Consequently, most firms find it difficult to sustain a profitable sales volume.
1.2 STATEMENT OF PROBLEMS
The problem of this research work is to identify the type of non-acceptance and snobbism that exists for the footwear products in Owerri metropolis.
It is a common thing to hear people say that a product is “locally made”, “made in Aba and fabricated in Onitsha”. This has
10
made local manufacturers to adopt foreign logo as names for their locally made goods. There is indeed some distain and inferiority complex for made-in-Nigeria goods.
1.3 OBJECTIVES OF THE STUDY
a) To find out the factors responsible for consumers attitude of snobbism and non-acceptance.
b) To identify how consumers in Owerri feel about made-in-Nigeria footwear.
c) To trace the attitude of made in Nigeria footwear to income distribution.
d) To ascertain if the made-in-Nigeria footwear products are easily available to consumers.
1.4 RELEVANT RESEARCH QUESTIONS
The following research questions would be the focus of this project.
1. Are made-in-Nigeria footwear products qualities of low standard to the foreign imported ones?
2. Can the price of made-in-Nigeria footwear products compare favorably with imported ones?
3. Are made-in-Nigeria footwear products easily available to consumers?
11
1.5 FORMULATION OF HYPOTHESES
According to Onwe O.J. (1988:24), hypothesis is an intelligent guess about the state of the universe under study. The following hypotheses were formulated for this study:
Ho: Consumers will prefer made-in-Nigeria footwear products to foreign made ones even if quality is improved.
Ho: Consumers will patronize made-in-Nigeria footwear products even if prices are low.
Ho: Advertising and sales promotion will increase awareness and patronage of made-in-Nigeria footwear products.
Ho: Govt. ban on importation of foreign footwear products with make consumers to bring locally made footwear.
1.6 SCOPE OF THE STUDY
This study deals with attitude of consumers to made-in-Nigeria footwear. The study is based on consumers of footwear in Owerri metropolis. It is therefore neither a national nor a regional study. This means that the finding will be interpreted only within the context of consumers in metropolitan city of Owerri.
1.7 LIMITATION OF THE STUDY
This study was hindered by both time finance and dearth of literature.
12
1.8 SIGNIFICANCE OF THE STUDY
This study will find solution to why consumers in the Owerri metropolis snob made-in-Nigeria footwear products. It will help the manufacturers in the footwear industry to be quality conscious in their production process.
This study will be able to encourage government to create a conducive environment for businesses to achieve their corporate goals of producing products to satisfy the consumers’ expectations by removing barriers to access to high quality raw materials. It will also remove the negative attitude to home made footwear products by consumers if manufacturers take cognizance of the following factors such as: quality of the products, the price and availability of the products and the awareness of the products to enable consumers patronize them.
1.9 DEFINITION OF TERMS
The use of certain words or terms can create some ambiguity in the minds of readers. To avoid this affair, there is need for clarification. The following words will carry the meanings given to them in this study:
CONSUMER: One who buys a product for personal use or for members of his household.
PRODUCT: A set of tangible or intangible attributes that can be used to satisfy a need or want.
13
STRATEGY: A master plan that delineates critical courses of action towards the attainment of company objectives and a blue print that defines the means of deploying resources to exploit present and future opportunities and counteract future threats.
You either get what you want or your money back. T&C Apply
![](https://codemint.net/assets/public/img/100-money-back-guarantee.png)
You can find more project topics easily, just search
-
SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
-
1. THE IMPACT OF PACKAGING ON CONSUMER PRODUCT
» ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packa...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages |
Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
2. THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA
» ABSTRACT The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix w...Continue Reading »Item Type & Format: Project Material - Ms Word | 39 pages |
Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
3. IMPACT OF ROAD TRANSPORTATION ON THE MARKETING OF AGRICULTURAL PRODUCE IN AKWA IBOM STATE (STUDY OF SELECTED PERISHABLE GOODS)
» Abstract The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in uyo local government a...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
4. MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET: THE EXPERIENCE IN ENUGU AND ONITSHA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The term “the Stock Market” is a concept for the mechanism that enables the trading o...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages |
Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
5. EFFECT OF LEADERSHIP STYLE ON EMPLOYEE MOTIVATION (A STUDY OF NIGERIA BREWERIES)
» ABSTRACT This study investigated, the effect of leadership style on Employee Motivation, A study of Nigeria Breweries. The main objective of the study...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
6. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF PZ CALABAR)
» ABSTRACT Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence prod...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages |
Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
7. AN EVALUATION OF THE ABUJA COMMODITY EXCHANGE MODEL FOR AGRICULTURAL MARKETING AND MARKET DEVELOPMENT IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Formerly, agriculture was a major source of food production, raw materials, employment generation...Continue Reading »Item Type & Format: Project Material - Ms Word | 132 pages |
Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
8. DETERMINANTS OF CONSUMER BRAND PATRONAGES OF SELECTED MALT DRINKS IN SOME TERTIARY INSTITUTIONS IN SOUTH EAST
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the truths of modern business is that there is almost nothing that your competitors can&rs...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages |
Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
9. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition whe...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
10. (A Case Study of United Bank for Africa Plc, Ahmadu Bello Way Kaduna)
» IMPACT OF MARKET SEGMENTATION AND THE PRODUCT POSITIONING IN A SERVICE INDUSTRY CHAPTER ONE 1.0 INTRODUCTION The most striking concept in the modern m...Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages |
Instant Download | Chapter 1-5 | MARKETING DEPARTMENT