Marketing Final Year Project Research Topics

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1 P724369
IMPACT OF INTERGRATED MARKETING COMMUNICATION
AbstractThis study was informed by the necessity of research in the impact of integrated marketing communication on brand building. A study of the transition of Zain to Airtel. The theory that was used during this research is the learning theory which postulates that exposure of certain models or message to a particular audience which was applied to this study. It was also observed that the audien... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2 P597644
THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM.
ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service for a long period of tim... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3 P960705
SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC)
TABLE OF CONTENTS Page Title Page I Certification ii Dedication iii Acknowledgements iv Table of Contents v Abstract vi CHAPTER ONE – INTRODUCTION 1.1 Background of the Study 1 1.2 Statement of the Problem 6 1.3 Objectives of the Study 7 1.4 Research Questions 8 1.5 Statement of Hypotheses 9 1.6 Scope of Study 9 1.7 Limitations of the Study 10 1.8 Significance of the Study 11 1.9 Definitions of ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  67 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4 P495124
THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY
ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms. The research population composed of 500 people whi... Continue Reading »

Item Type & Format: Project Material - Ms Word |  56 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5 P350469
THE IMPACT OF ONLINE MARKETING ON REAL ESTATE BUSINESS CASE STUDY LAGOS STATE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The growth of the use of the Internet, and in particular the World Wide Web, over the last 10 years has been phenomenal and impacted on nearly every area of life in developed societies. One of the most important aspects of peoples’ lives is their physical living conditions and in Nigeria just like in many other countries. Traditionally Nig... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6 P548258
IMPACT OF ENTREPRENEURSHIP SKILL ON REDUCTION OF YOUTH UNEMPLOYMENT IN EBONYI STATE: A STUDY OF NATIONAL DIRECTORATE OF EMPLOYMENT IN EBONYI STATE
ABSTRACT This research work is titled “impact of Entrepreneurship skill on reduction of youth unemployment in Ebonyi State” The main objectives of this work is to determine if undue delay by some participants banks in disbursing loans to beneficiaries has affected the NDE programmes in reducing youth unemployment in Ebonyi State; to determine if lack of interest by beneficiaries has af... Continue Reading »

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7 P783975
EFFECT OF PERSOANL SELLING SALES GROWTH
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Personal selling is an important component of the overall marketing strategy of an organization. According to Adamu (200) personal selling is the presentation of a persuasive message by selling to a potential customer or group of customers, personal selling can also take place through personal correspondence telephone conversation or email. Pers... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8 P594400
THE TONAL DIFFERENCES IN STANDARD IGBO AND ISUOFOA DIALECT
ABSTRACT This study express the tonal patterns of the standard Igbo language and Isuofia dialects of the same language. The purpose is to find out the differences that obtain between the two speech forms, hence the work is comparative in approach. The popular assumption in the Igbo literature about tone pat of the language is that high tone does hardly end a phrase or sentence that is complete in ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9 P286597
AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)
ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be h... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10 P655345
CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Most of the consumers in Nigeria are ignorant of the existing laws that protect them more especially the final consumers who are yet to know the existing consumer protection agencies and laws that protect them as well as its implication. This era of study is of a great interest as a result of the abuse and neglect of consumers in Nigeria and als... Continue Reading »

Item Type & Format: Project Material - Ms Word |  65 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11 P494910
CAPITAL MARKET STRUCTURE AND DEVELOPMENT (A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE)
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian capital market is a long term end of the Nigeria financial system just as the money market is its short termed in other words, the capital market performs for the economy, at the long term end, the functions which the money market performs at the short term end of the spectrum. Thus, while those who are short of funds and need t... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12 P357385
THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF NESTLE PLC LAGOS)
ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages ? This research intend to identify that televisio... Continue Reading »

Item Type & Format: Project Material - Ms Word |  71 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13 P158424
IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC
The article on this topic (impact of customer satisfaction strategies on consumer retention in First bank Nigeria) is an extract from literature review of the project material. The complete project work would be made available when you subscribe for the full material. CHAPTER TWO LITERATURE REVIEW The Concept of Customer Retention Customer Retention is a marketing tool used in creating customer&rs... Continue Reading »

Item Type & Format: Project Material - Ms Word |  78 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14 P280303
SALES PROMOTION AS A MANAGERIAL TOOL IN BUSINESS ORGANISATION (A CASE STUDY BANK PLC)
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Sales promotion, a key ingredient in marketing campaigns; the need to promote a product, service or an idea cannot be over emphasized. Obi (2002) described sales promotion consists of the related promotional activities that are necessary to supplement personal selling. Some of these include distribution of sample products to customers, exhibitio... Continue Reading »

Item Type & Format: Project Material - Ms Word |  69 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15 P903418
EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement and product... Continue Reading »

Item Type & Format: Project Material - Ms Word |  55 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16 P686238
IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF COMPANY PRODUCT
CHAPTER ONE 1.1 INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Many businesses fail to realize that they cannot stay in business without any marketing strategies. Th... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17 P738280
CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISMENT IN NIGERIA: A STUDY OF GSM USERS IN ABRAKA
ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of which questionnaires were administered to 120 respondents in Abraka. The research shown that the perception of GSM customers towards interrupti... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18 P117903
PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA)
ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study r... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19 P635259
THE ROLE OF MARKETING RESEARCH IN ENHANCING CUSTOMER SERVICE LEVEL IN THE POWER INDUSTRY (A CASE STUDY OF STUDY OF POWER HOLDING COMPANY OF NIGERIA,...
ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will assist their organisation to reveal how customers can b... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20 P308638
THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY: A STUDY OF FIRST BANK NIGERIA PLC
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing strategies constitute one of the functional strategies amenable to application by contemporary companies in order to enhance performance. Marketing has b... Continue Reading »

Item Type & Format: Project Material - Ms Word |  75 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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