Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

ASSESSEMENT OF PERFORMANCE OF FEMALE MARKETING EXECUTIVES IN COMMERCIAL BANKS IN NIGER STATE, NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the study The female executives that are working in banks today making use of this opportunities, not only to support the family financially, but rather took the job to set a new bench mark and improved themselves to be equally good. .Adeyemo and ogunyemi (2007), explains that staff has to be happy and healthy in order to deliver first rate services. The ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  118 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)

ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be h... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

THE ROLES OF MARKETING COMMUNICATION IN TOURIST DESTINATION OF KADUNA STATE

CHAPTER I INTRODUCTION 1.1 BACKGROUND OF THE STUDY In Nigeria and most other African countries, tourism is an emerging sector of our economy and as such, we need to understand its basic concept. Tourism has been defined as travel for recreational leisure, religious, educational or business purposes. The justification for the above definition is found in the facts that a great number of people come... Continue Reading »

Item Type & Format: Project Material - Ms Word |  50 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

AN INVESTIGATION INTO SPORT SPONSORSHIP AS A MARKETING TOOL A STRUCTURED LITERATURE REVIEW

CHAPTER ONE INTRODUCTION 1.1 Background of the Study In modern marketing, companies and their brands are competing heavily to hold existing and to gain new market shares. In order to accomplish this, marketing communication is of high importance. One important factor regarding marketing communication is promotion which consists of diverse elements such as advertising, which in definition is any pa... Continue Reading »

Item Type & Format: Project Material - Ms Word |  88 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

THE ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER, IN NNAMDI AZIKIWE UNIVERSITY AWKA

Abstract The researcher in this work focused on the Attitude of Female Mass Communication Students Towards Journalism As a Career. It is believed that a large number of female trained journalists are produced from different higher Institutions in our country, but only a few go into the filed to practice their Journalism profession. This is why the researcher dimmed it fit to research into the imag... Continue Reading »

Item Type & Format: Project Material - Ms Word |  111 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

THE PRACTICE OF PUBLIC RELATIONS IN THE CATHOLIC CHURCH (A STUDY OF SOME SELECTED CATHOLIC CHURCHES IN ENUGU URBAN)

CHAPTER ONE BACKGROUND OF THE STUDY INTRODUCTION The church like every other human organization needs the understanding, goodwill and continued support of its operative environment to survive and exist. To accomplish this noble but obviously arduous task, the church ceaselessly seeks to identify and service or meet the needs and aspirations of its patrons, benefactors and even beneficiaries at a m... Continue Reading »

Item Type & Format: Project Material - Ms Word |  112 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

The article on this topic (The impact of sales promotion strategies on customer patronage of breweries products) is an extract from the complete project material. The complete project work would be made available when you subscribe for the full material. CHAPTER ONE INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objecti... Continue Reading »

Item Type & Format: Project Material - Ms Word |  73 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE

CHAPTER ONE 1.1 INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence helps to shape or determine what is known as consumer behaviour. Consumer’s decision to buy a particular product is usually subjected ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  78 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

ASSESSMENT OF THE EFFECTIVENESS OF THE DISTRIBUTION STRATEGIES OF A-Z PETROLEUM PRODUCTS LTD

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Distribution is the process of planning, implementing and controlling the physical flow of materials, final goods and related information from point of origin to point of consumption to meet customer requirements at a profit (Phillip Kotler and Amstrong 2001). It is the marketing function responsible for movement of products to the final users. It could be s... Continue Reading »

Item Type & Format: Project Material - Ms Word |  146 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATIONS ON THE PROFITABILITY OF A MANUFACTURING ORGANISATION

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the package. The exte... Continue Reading »

Item Type & Format: Project Material - Ms Word |  63 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study reveals the extent to whic... Continue Reading »

Item Type & Format: Project Material - Ms Word |  71 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

EFFECT OF SALES FORECAST ON MARKETING DECISION MAKING

Abstract Ineffective application of effective planning in many organizations is the main thrust for their inability to predict and make a sound decision which lead to the failure to achieve projected performance. This paper examines the effect of sales forecast on marketing decision making. This study was designed to give strategic managers practical suggestions for better understanding of the for... Continue Reading »

Item Type & Format: Project Material - Ms Word |  39 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION

ABSTRACT The subject of Customer Relationship marketing, Customer Satisfaction and Customer Retention has become a global issue. The study sought to examine the effect of customer relationship marketing on customer retention, with customer satisfaction playing the mediation role. Questionnaire was the main data collection tool used to gather data from 450 customers of the fifteen Non life selected... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

THE IMPACT OF CAPITAL MARKET INSTABILITY ON THE GROWTH OF NIGERIA ECONOMY

CHAPTER ONE INTRODUCTION 1.1 Background of the study The In every developing and developed economy, the capital market has been identified as an institution that drives growth and development. The capital market is a conduit for the demand and supply of debt and equity capital then channel funds to firms with relatively high and increasing productivity thus, enhancing economic expansion (Donwa, 20... Continue Reading »

Item Type & Format: Project Material - Ms Word |  55 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

AN ANALYSIS OF MOTIVATIONAL INFLUENCES OF CUSTOMER BUYING BEHAVIOUR OF INDUSTRIAL PRODUCTS IN THE SOUTH EASTERN STATES

CHAPTER ONE INTRODUCTION 1.1 Overview of the problem Motivation is a general term used to refer to the entire class of drives,desire,need , wishes and similar forces .It refers to the drive and effort to satisfy a want or goal .(Nobert::1999, .245). According to Nwachukwu (2006, p.186) “Motivation is that energizing force that induce or compel and maintain behavior “.He maintained that... Continue Reading »

Item Type & Format: Project Material - Ms Word |  110 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

USES AND IMPACT OF PUBLIC RELATIONS STRATEGIES IN ENHANCING LOCAL GOVERNMENT REVENUE BASE (A STUDY OF EZEAGU LOCAL GOVERNMENT AREA OF ENUGU STATE)

CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study xiii Public relations is the task of goodwill creation directed at building harmony between an organization and its environment through mutual understanding based on truth and full information. “It is the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its public&rdquo... Continue Reading »

Item Type & Format: Project Material - Ms Word |  115 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

THE IMPACTS OF PRICING IN MARKTING OF COKE DRINKS IN ENUGU STATE.

CHAPTER ONE 0.1 INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the most important operating decisions management must take is establishing the selling price for its product and services, moreover manufacturing companies are always faced with numerous decisions. The management has to decide on what to produce, how to produce at what quality and quantity to produce and at what price, the management... Continue Reading »

Item Type & Format: Project Material - Ms Word |  81 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

THE ROLE OF MASS MEDIA IN ELECTIONEERING CAMPAIGN

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The media collectively acts to provide audiences with their “windows on the world” Implicit of this claim is the idea that the media act as powerful agencies that are capable of shaping and directing public and private understanding of the world and awareness of its political affairs. Providing these explanations of events that occur... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

AN EMPIRICAL ANALYSIS OF PURCHASING POWER PARITY: A CASE STUDY OF TWO ANGLOPHONE ECOWAS MEMBERS

CHAPTER ONE 1.0 INTRODUCTION 1.1: Background Information One of the most provocatively debated issues in international macroeconomics literature pertains to whether or not Purchasing Power Parity (PPP) holds across borders. The doctrine of PPP in its various forms states that a common basket of goods, when quoted in the same currency, costs the same in all countries. As such, the theory represents... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA

ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the depreciation value of Naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the exploitative pricing of imported goods in Nigeria. The... Continue Reading »

Item Type & Format: Project Material - Ms Word |  57 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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