Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON CUSTOMERS SERVICE DELIVERY (CASE STUDY OF UBA PLC)

CHAPTER ONE INTRODUCTION 1.1 Background of the study Information technology is a body of tools with the convergence of communication and computer. It is also series of machine, which can execute sequence of instructions. The sequence of instruction is a program made particularly flexible and not rigid and can be change depending on the information being processed (Goldberg, 2009). The new millenni... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

THE IMPACT OF CREDIT CARD ON THE MARKETING OF ACTIVITIES OF ZENITH BANK IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Kotler and Keller (2006:589) in J.O. Nnabuko’s article in Journal of Marketing Research vol. 2.2007 opined that business organizations need to grow their revenue over time and this is done through new products developments and expansion into new markets. Since existing products of firms are vulnerable to changing customer need... Continue Reading »

Item Type & Format: Project Material - Ms Word |  118 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

CUSTOMER PROTECTION POLICY (A CASE STUDY OF THE CUSTOMER PROTECTION POLICY OF THE NIGERIA STOCK EXCHANGE FOR INVESTORS IN THE NIGERIAN CAPITAL MARKET...

INTRODUCTION In his first Consumer address to the United States Congress in America in 1962, the then American President, J. F. Kennedy, spelt out four basic rights of the Consumer, they include: 1. The right to Safety 2. The right to be Informed 3. The right to Choose and 4. The right to be Heard Should all these rights of the Consumer be respected, the Consumer Seller relationship in a marketing... Continue Reading »

Item Type & Format: Project Material - Ms Word |  110 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

AN EVALUATIVE STUDY OF THE INFLUENCE OF PROMOTIONAL STRATEGIES IN COMPETITIVENE IN THE NIGERIAN PRINTING INDUSTRY

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Virtually every Nigerian business organization faces competition from other firms in the same industry, as they jostle for customers. The structure of the industry in which a firm operates, determines the degree, nature, and pattern of competition that will be prevalent in the industry. Competitive failure will spell doom for an organization, si... Continue Reading »

Item Type & Format: Project Material - Ms Word |  112 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM

ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved telecommunication service for a long period of tim... Continue Reading »

Item Type & Format: Project Material - Ms Word |  51 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

AN EMPIRICAL ANALYSIS OF PURCHASING POWER PARITY: A CASE STUDY OF TWO ANGLOPHONE ECOWAS MEMBERS

CHAPTER ONE 1.0 INTRODUCTION 1.1: Background Information One of the most provocatively debated issues in international macroeconomics literature pertains to whether or not Purchasing Power Parity (PPP) holds across borders. The doctrine of PPP in its various forms states that a common basket of goods, when quoted in the same currency, costs the same in all countries. As such, the theory represents... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

THE ROLE OF SOCIAL MEDIA IN COMMUNICATION MANAGEMENT OF LOCAL GOVERNMENTS: A STUDY OF AHIAZU MBAISE LOCAL GOVERNMENT AREA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The concept of communication is traceable to man and his origin. It is etymologically argued that words are made to convey meaning to hearer. Hence, the very essence of communication is conveyance of some meaning to the hearer. It is this meaning that sustains communication. Communication, says Onwutebe (2010:56), is the passage of information f... Continue Reading »

Item Type & Format: Project Material - Ms Word |  107 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET: THE EXPERIENCE IN ENUGU AND ONITSHA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The term “the Stock Market” is a concept for the mechanism that enables the trading of company stocks (collective shares), other securities and derivatives. Hence, the purpose of Stock Exchange (also called the Exchange) is to facilitate the exchange of securities between buyers and sellers, thus providing a market place (virtual or ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  112 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

THE IMPACT OF SALES PROMOTION ONCUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY. (A STUDY OF MTNASABA).

ABSTRACT. The study examines the impact of sales promotion on customers’ loyalty, using MTNAsaba. The objectives of the study are to determine the impact of premium sales promotion on customer patronage, to examine the role of sales promotion through consumer contest on brand switching and to evaluate the effectiveness of sales promotion on customer loyalty. Data used for the study were coll... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

THE IMPACT OF ICT ON ADVERTISEMENT PRACTICE IN NIGERIA

ABSTRACT The study researched into how telecom companies in Nigeria with particular focus on Globacom use Information Communication Technology (ICT), and its impact on their Marketing Communications. Empirical evidence in developed countries suggest that organizations in these countries have found creative ways of maximizing the use of ICT tools in marketing communications. It became imperative to... Continue Reading »

Item Type & Format: Project Material - Ms Word |  50 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

INFLUENCE OF BILLBOARD ADVERTISING ON THE PATRONAGE OF PEPSI COLA

CHAPTER ONE INTRODUCTION 1.1 Background of the study Billboards have been used as an advertising medium for more than a century and are still used today, even since Jared Bell presented large cirus posters to the public in the public in the mid 1800s, billboard advertising remains as a top medium for brand outreach. Billboard are the largest and among the most impactful standard size out of home a... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

EFFECT OF PERDONAL SELLING ON SALES VOLUME OF SOFT DR INK IN UYO METROPOLIS ( A CASE STUDY COCA COLA NIGERIA LIMITED)

Abstract A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses sales promotion for several reasons: to generate quick ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

MARKETING STRATEGIES FOR ENHANCING THE MARKETING OF INSURANCE INTERMEDIARIES IN IMO STATE

ABSTRACT In this age of fierce competition and turbulent business environment, organizations tend to adopt specific strategies to stay afloat in business as well as to have competitive edge over other firms in their respective industries. To this end, most corporate organizations such as banks have embraced modern information technology based products to achieve their set goals and objectives in t... Continue Reading »

Item Type & Format: Project Material - Ms Word |  96 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

THE GOOD SAMARITAN IN LUKE(LUKE 10:25-37) AND IT’S IMPLICATION TO CHURCH AND SOCIETY

CHAPTER ONE: INTRODUCTION 1.1: Statement Of The Problem Nigerian society has been suffering from untold religious crises. The oneness that Nigerian constitution preaches has done us more harm than good. Amalgamation of Nigeria in 1914 has brought together people with diverse cultures, religious beliefs and tribal tendencies. Since independence in 1960, Nigeria has known no peace. Our relationship ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

THE EFFECT OF COMMUNITY RELATIONS TO CORPORATE IMAGE. A STUDY OF CELTEL (NIGERIA) LIMITED

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The complex nature of the business world, couple with economic, social and environmental inequalities have raised the issue of community relations and corporate image. From time immemorial, organisations have tried in one way or the other to be identified by the community where they are operating. This need for identity and communication led to ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  123 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

THE RELATIONSHIP BETWEEN SERVICE QUALITY AND PROFITABILITY IN FIRST BANK OF NIGERIA PLC

CHAPTER ONE 1.0 Introduction 1.1 Background of Study Like in many areas of businesses, banking is a sector that is characterized by intense competition for customers. The genesis of Nigerian banks competition for customers may be traced to a list of monetary, fiscal policies and programmes by the regulatory authorities beginning from the middle 1980’s. First was the Structural Adjustment Pro... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

The article on this topic (The impact of sales promotion strategies on customer patronage of breweries products) is an extract from the complete project material. The complete project work would be made available when you subscribe for the full material. CHAPTER ONE INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objecti... Continue Reading »

Item Type & Format: Project Material - Ms Word |  73 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING

ABSTRACTThis project looks at the impact of marketing information system on decision making in an organization, case study of Coca Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted experimental survey research method where the questionn... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

PRODUCT BRANDING AS A TOOL FOR INCREASING CONSUMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Nigerian Telecommunication industry has experienced exponential growth in the last ten years, going from active subscriber lines of 400,000 and teledensity of 0.04% to active subscriber lines of over 90 million and teledensity of 64.88% as of July 2011(Juwah, 2011). The Country telecom market has been described as one of the fastest growing ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  122 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

AN ANALYSIS OF PROMOTIONAL TECHNIQUES AND THEIR FIT WITH SOME SELECTED PRIVATE SECTOR ORGANIZATION IN KANO METROPOLIS

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is not enough for a business to have good products sold and services rendered at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as “promotion”. Although promotion is not done only for these factors but for other such as to build brand lo... Continue Reading »

Item Type & Format: Project Material - Ms Word |  61 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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