Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

The article on this topic (The impact of sales promotion strategies on customer patronage of breweries products) is an extract from the complete project material. The complete project work would be made available when you subscribe for the full material. CHAPTER ONE INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objecti... Continue Reading »

Item Type & Format: Project Material - Ms Word |  73 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

THE ROLE OF INFORMATION TECHNOLOGY IN MARKETING OF GOODS AND SERVICES

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Information is a vital tool in almost all fields of human endeavour and based on this one can simply say that a free flow of information is a necessary condition for a healthy business organization. This is so, in that the lack of information in an organization, will heritably lead to inefficiency of that organization and subsequent collapse of ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  51 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

IMPACT OF PRODUCT QUALITY ON SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)

ABSTRACT The research is focused on the impact of product quality on sales volume in Nigerian Bottling Company. The objectives of this study are to understand the various production control problems and also to understand the impact of pricing on quality product. The researcher used primary and secondary for data collection and questionnaire was administered to the respondents. The findings out th... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING

ABSTRACTThis project looks at the impact of marketing information system on decision making in an organization, case study of Coca Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted experimental survey research method where the questionn... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

FOREIGN EXCHANGE MARKET: PROBLEMS AND PROSPECTS IN NIGERIA ECONOMY (A STUDY OF UNION BANK OF NIGERIA PLC)

CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Industrial firms are very important component of any developing nation due to economic and social benefits they confer on the nation, which include aiding the government in achieving its economic and social objectives such as creation of employment opportunity, simulation of indigenous entrepreneurship, improvement of Gross National Product ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN NIGERIA

ABSTRACT The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It operates with objectives and strategies leading to various types of impact on consumer thoughts, fe... Continue Reading »

Item Type & Format: Project Material - Ms Word |  39 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING COMPANY

ABSTRACTThe study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber salesman and women. This negatively affects sales volumes performance. Similarity most sales person fail to use the right method on consumers and this affect sales volume performance. In view of this, the study ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

AN EXAMINATION OF THE IMPACT OF SALES PROMOTION ON THE MARKETING OF TELECOMMUNICATION SERVICES IN NIGERIA – CASE STUDY OF GLOBACOM, ENUGU

CHAPTER ONE INTRODUCTION 1.1 Background of the Study xi Over the past few decades in Nigeria, there has been an increase in the use of sales promotion tools by marketers in attempt to achieve, and maximize their marketing objectives. Whatever the product, sales promotion has found its usefulness in one direction or the other. This is especially so with the continuous development of marketing pract... Continue Reading »

Item Type & Format: Project Material - Ms Word |  114 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS

Abstract The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the researcher used Imo State University as a case study to val... Continue Reading »

Item Type & Format: Project Material - Ms Word |  55 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

FACTORS INFLUENCING CONSUMER PURCHASE BEHAVIOUR IN TELECOMMUNICATION INDUSTRY ( A STUDY OF MOBITEL LIMITED)

CHAPTER ONE 1.1 INTRODUCTION Nigeria has emerged as the fastest growing telecommunication market on the African continent. The telecoms industry has experienced a dramatic increase in telephone lines from about 10,000 new lines per annum between 1960 and 2000, to 1 million new lines per annum in the last three years. With a total of 2.8million connected telephone lines as at June 2003, compared to... Continue Reading »

Item Type & Format: Project Material - Ms Word |  112 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

THE IMPACT OF PUBLIC RELATIONS ON PERFORMANCE OF NIGERIAN BANKS AFTER MERGERS AND ACQUISITIONS

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Palaniappan and Ramachandraiah (2008) posit that public relations came into prominence when Thomas Jefferson in 1807 used the phrase Public relations in place of State of thought while writing his seventh address to the US Congress and also traced the word public relations to India, x where the Great Indian Peninsular Railway Company Limited (GI... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

(A CASE STUDY OF UNITED BANK FOR AFRICA PLC, AHMADU BELLO WAY KADUNA)

IMPACT OF MARKET SEGMENTATION AND THE PRODUCT POSITIONING IN A SERVICE INDUSTRY CHAPTER ONE 1.0 INTRODUCTION The most striking concept in the modern marketing is market segmentation, which is a customer oriented philosophy. Consumer’s wants are the most vital reasons for any form of business operation. This philosophy of marketing is aiming at how best to reach the customer with the goods produc... Continue Reading »

Item Type & Format: Project Material - Ms Word |  80 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

THE EFFECT OF MOTIVATION ON STAFF PERFORMANCE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the world today, business is the most essential word used by all. It enables living. Every good business today tries to satisfy its customers in order to achieve its specific goal. This objective cannot be achieved without essential human and material resources, which are the major tools, needed to achieve this objective. The efficiency on jo... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

IMPACT OF SALES PROMOTION ON MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN: (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM 21S...

Abstract This study examined the Impact of Sales Promotion on Marketing of Soft Drinks in Abakaliki Urban: (Study of Sales Promotion Conducted by Nigeria Bottling Company Plc from 21st March to 13th June, 2014). The main objective of the study was the adequate impact of sales promotional tools on the marketing of soft drinks in Abakaliki urban. The research questions and hypotheses were formed fro... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISMENT IN NIGERIA: A STUDY OF GSM USERS IN ABRAKA

ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of which questionnaires were administered to 120 respondents in Abraka. The research shown that the perception of GSM customers towards interrupti... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A CASE STUDY OF BANK PHB

The article on this topic (The important of marketing research in the Nigerian in the Nigerian banking industry) is an extract from literature review of the project material. The complete project work would be made available when you subscribe for the full material. CHAPTER TWO LITERATURE REVIEW It’s necessary to review the need for marketing research in an industry. However, it does not hav... Continue Reading »

Item Type & Format: Project Material - Ms Word |  75 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

EFFECT OF PRICE AND PRICE CHANGE ON THE SALES OF CONSUMER GOODS

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean by price. Ac... Continue Reading »

Item Type & Format: Project Material - Ms Word |  48 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS

(A CASE STUDY OF ABIA STATE UNIVERSITY)CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY In recent times some school of thought believes that traditional media of mass communication has continue to loss its large audience to the current arrival of the conventional media. This is as a result of the immediate satisfaction derived from the new media. The traditional media like the television which... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

COMPARATIVE EVALUATION OF CUSTOMER SERVICES IN PRIVATE AND PUBLIC BROADCASTING ORGANIZATION: A STUDY OF NTA AND AIT

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The main motive of every business organization, whether manufacturing or service industry, is to make profit. This cannot be achieved without much consideration to the concept of consumer sovereignty, market segregation and segmentation, and customer attraction and retention. Customer relation has to do with the concept of customer services and ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  101 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

EVALUATION OF THE EFFECTS OF NIGERIA’S INTERNATIONAL IMAGE AND REPUTATION MANAGEMENT ON FOREIGN NATIONALS’ PERCEPTION OF THE COUNTRY

CHAPTER ONE INTRODUCTION 1.1 Background of the Study A country’s image and reputation are as important as the country itself. Evidently, no country, the world over, toys with her image, reputation and identity. Everything is done both locally and internationally to preserve, protect and project those virtues and symbols that promote national honour and dignity. The burning of the national fl... Continue Reading »

Item Type & Format: Project Material - Ms Word |  300 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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