Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

Filters: Undergraduate (HND,BSc,BTech) Masters (MSc,MTech) PhD Thesis

LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N	Project Topic
1	CHALLENGES OF FRUIT DRINK PROCESSING IN NIGERIA (A CASE STUDY OF LIFE BREWERIES NIGERIA LIMTED ONITSHA) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Project in the fruit drink processing both establish and forthcoming are aimed at solving a Very clearly identified development problem. The raw material producer, due to insufficient demand, week infrastructure, poor transportation and perishable nature of produce lose substantial money. During the post harvest glut, the loss is imaginable and ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 132 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
2	EVALUATION OF CENTRAL BANK OF NIGERIA’S MARKETING COMMUNICATIONS CAMPAIGNS ON BANKING SECTOR REFORMS, CURRENCY RESTRUCTURING AND ABUSE OF THE NAIRA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY 13 The Nigerian banking sector is expected to be the engine and the fulcrum on which other sectors revolve. It is the business of the banking sector to provide the necessary financial support to the entire economy. The sector is to provide funds for the development of the agricultural sector, capital for the real sector (manufacturing), service ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 215 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
3	ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0 INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as media advertising, personal selling, sales promotion pu... Continue Reading » Item Type & Format: Project Material - Ms Word \| 100 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
4	THE IMPACT OF NEW PRODUCT MARKETING STRATEGIES ON THE PERFORMANCE OF FIRMS IN NIGERIA (A CASE OF GUINNESS STOUT IN ‘UNIQUE NEW BOTTLE’) CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Developing and marketing new products are very important for profitability, survival and growth of companies. To develop and market new products, correct approach must be used to ensure that the new product does not fail in the market. A product has to go through proper planning, implementation control of programme designed to create, exchange, sustain mutua... Continue Reading » Item Type & Format: Project Material - Ms Word \| 112 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
5	THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA 1.1 INTRODUCTION Sales promotion had been adopted by business firms and marketing practitioners long before the coming of Europeans to xii Nigeria in 18th/19th centuries. As a matter of fact, many business firms had been using sales promotion in marketing their goods and services to Nigerian consumers before the coming of the Europeans to Nigeria, and before the sad Biafra – Nigeria war, of ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 112 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
6	MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET: THE EXPERIENCE IN ENUGU AND ONITSHA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The term “the Stock Market” is a concept for the mechanism that enables the trading of company stocks (collective shares), other securities and derivatives. Hence, the purpose of Stock Exchange (also called the Exchange) is to facilitate the exchange of securities between buyers and sellers, thus providing a market place (virtual or ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 112 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
7	THE EFFECT OF MOTIVATION ON PRODUCTION IN AN ORGANISATION (A CASE STUDY OF BETA GLASS PLC, UGHELLI) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY All organizational private or public, small or big depend heavily on their workers human resources for results. One of the fundamental principle management uses in obtaining these results is know as defecting. The process of directing consists of stimulating the organizations personnel workers to undertake action according to predetermined goal ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
8	AN EVALUATION OF STOCKS MARKETING IN THE NIGERIA STOCK EXCHANGE (A STUDY OF ENUGU AND ANAMBRA STATES) CHAPTER ONE 1.0 Introduction 1.1 Background of the Study The term, “the Stock Market, is a concept for the mechanism that enables the trading of company stocks (collective shares), other securities and derivatives. Hence, the purpose of Stock Exchange (also called the Exchange) is to facilitate the exchange of securities between buyers and sellers, thus, providing a market place (virtual or ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 89 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
9	BANK RECAPITALIZATION AS A MARKETING STRATEGY IN A COMPETITIVE BANKING INDUSTRY:A STUDY OF UNITED BANK FOR AFRICA(UBA)PLC INTRODUCTION INTRODUCTION The Nigerian banking system was at no time immune to reforms. This Was confirmed by the country’s apex bank, the Central Bank of Nigeria (CBN). In her Annual report for the year2006, where it stated inter alias that “Reforms have been a regular feature of the Nigerian Banking System.” The report went further to justify the present reform under review as ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 71 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
10	IMPACT OF ADVERTISING IN SALES VOLUME OF ORGANIZATIONS: A CASE STUDY OF PAVIC PAINTS LIMITED UYO ABSTRACT The major purpose of this research project was to show how advertisement is effective tool in sale volume in Pavic Paint Limited. Information came through the administration of questionnaire and secondary sources such as related books, magazines, internet and government official etc. Eighty six copies of questionnaire were distributed but sixty (60) responses were fit for statistical anal... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
11	A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES CHAPTER ONE INTRODUCTION 1.1 Background to the Study Software produced within Nigeria by its citizens is in other words referred to as Made in Nigeria software. There is a big need for Nigeria to produce its own software being a third world developing country. This will drive the development, growth and stability in every sector of her economy and give her a platform for global competition. In the... Continue Reading » Item Type & Format: Project Material - Ms Word \| 55 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
12	THE IMPACT OF MARKETING STRATEGIES ON CUSTOMERS PATRONAGE OF COMMERCIAL BANK SERVICES IN ENUGU METROPOLIS CHAPTER ONE 1.9 INTRODUCTION In Nigeria, commercial banks in the past were not market oriented; all their efforts were directed at selling what they (the commercial banks) can offer rather than what the customers actually needed. This insensitivity to the need of the customer (market) was what Sanusi Lamido Sanusi, CBN Governor (2011) was referring to when he said” even now many Nigerian ban... Continue Reading » Item Type & Format: Project Material - Ms Word \| 102 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
13	THE EFFECT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES ( A CASE STUDY OF NIGERIAN BREWERIES PLC (TH MILE CORNER,ENUGU) CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public. Advertising policy constitutes such an important strategy in the marketing programme of companies and its negligence could spell doom for companies. Generally speaking, companies exist to produce and m... Continue Reading » Item Type & Format: Project Material - Ms Word \| 82 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
14	THE EFFECT OF CONSUMERISM IN THE MARKETING OF PRODUCTS IN NIGERIA (AN APPRAISAL OF AGENCIES IN ENUGU STATE) CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in ever greater amounts (Veblen's, 1899). The term is often associated with criticisms of consumption starting with or, more recently by a movement called Enoughism (Huxley, 1932). Veblen's subject of examination was the... Continue Reading » Item Type & Format: Project Material - Ms Word \| 89 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
15	DETERMINANTS OF BALANCE OF PAYMENTS DISEQUILIBRIUM IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the study Many developing countries have deficit Balance of Payments (BOP) account and face many troubles in monetary actions which raise many questions for monetary authorities. Like many other developing Countries, Nigeria also aims to stabilize the BOP account which strengthens the macroeconomic environment. One of the major purposes of International M... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
16	THE ROLE OF MASS MEDIA IN ELECTIONEERING CAMPAIGN CHAPTER ONE INTRODUCTION 1.1 Background of the Study The media collectively acts to provide audiences with their “windows on the world” Implicit of this claim is the idea that the media act as powerful agencies that are capable of shaping and directing public and private understanding of the world and awareness of its political affairs. Providing these explanations of events that occur... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
17	EVALUATION OF THE EFFECTS OF NIGERIA’S INTERNATIONAL IMAGE AND REPUTATION MANAGEMENT ON FOREIGN NATIONALS’ PERCEPTION OF THE COUNTRY CHAPTER ONE INTRODUCTION 1.1 Background of the Study A country’s image and reputation are as important as the country itself. Evidently, no country, the world over, toys with her image, reputation and identity. Everything is done both locally and internationally to preserve, protect and project those virtues and symbols that promote national honour and dignity. The burning of the national fl... Continue Reading » Item Type & Format: Project Material - Ms Word \| 300 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
18	AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE (A CASE STUDY OF UNILEVER PLC) ABSTRACT The research proffer an evaluation of health and safety policy in the public service. A health and safety policy is a written statement by an employer stating the company's commitment for the protection of the health and safety of employees and to the public. It is an endorsed commitment by management to its employees regarding their health and safety. The research provides a structural s... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
19	IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM ... Abstract This study examines the impact of sales promotion on marketing of soft drinks in Abakaliki Urban: (study of sales promotion conducted by Nigeria Bottling Company Plc from 21st March to 13th June, 2014). The main objective of the study was focused on the adequate impact of sales promotional tools on the marketing of soft drinks in Abakaliki urban. Sales promotion is an important component ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
20	THE IMPACT OF CAPITAL MARKET INSTABILITY ON THE GROWTH OF NIGERIA ECONOMY CHAPTER ONE INTRODUCTION 1.1 Background of the study The In every developing and developed economy, the capital market has been identified as an institution that drives growth and development. The capital market is a conduit for the demand and supply of debt and equity capital then channel funds to firms with relatively high and increasing productivity thus, enhancing economic expansion (Donwa, 20... Continue Reading » Item Type & Format: Project Material - Ms Word \| 55 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N	Project Topic
1	CHALLENGES OF FRUIT DRINK PROCESSING IN NIGERIA (A CASE STUDY OF LIFE BREWERIES NIGERIA LIMTED ONITSHA) CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Project in the fruit drink processing both establish and forthcoming are aimed at solving a Very clearly identified development problem. The raw material producer, due to insufficient demand, week infrastructure, poor transportation and perishable nature of produce lose substantial money. During the post harvest glut, the loss is imaginable and ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 132 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
2	EVALUATION OF CENTRAL BANK OF NIGERIA’S MARKETING COMMUNICATIONS CAMPAIGNS ON BANKING SECTOR REFORMS, CURRENCY RESTRUCTURING AND ABUSE OF THE NAIRA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY 13 The Nigerian banking sector is expected to be the engine and the fulcrum on which other sectors revolve. It is the business of the banking sector to provide the necessary financial support to the entire economy. The sector is to provide funds for the development of the agricultural sector, capital for the real sector (manufacturing), service ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 215 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
3	ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0 INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional mix. Many companies recognizes the need to integrate their various marketing communication efforts, such as media advertising, personal selling, sales promotion pu... Continue Reading » Item Type & Format: Project Material - Ms Word \| 100 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
4	THE IMPACT OF NEW PRODUCT MARKETING STRATEGIES ON THE PERFORMANCE OF FIRMS IN NIGERIA (A CASE OF GUINNESS STOUT IN ‘UNIQUE NEW BOTTLE’) CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Developing and marketing new products are very important for profitability, survival and growth of companies. To develop and market new products, correct approach must be used to ensure that the new product does not fail in the market. A product has to go through proper planning, implementation control of programme designed to create, exchange, sustain mutua... Continue Reading » Item Type & Format: Project Material - Ms Word \| 112 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
5	THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA 1.1 INTRODUCTION Sales promotion had been adopted by business firms and marketing practitioners long before the coming of Europeans to xii Nigeria in 18th/19th centuries. As a matter of fact, many business firms had been using sales promotion in marketing their goods and services to Nigerian consumers before the coming of the Europeans to Nigeria, and before the sad Biafra – Nigeria war, of ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 112 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
6	MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET: THE EXPERIENCE IN ENUGU AND ONITSHA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The term “the Stock Market” is a concept for the mechanism that enables the trading of company stocks (collective shares), other securities and derivatives. Hence, the purpose of Stock Exchange (also called the Exchange) is to facilitate the exchange of securities between buyers and sellers, thus providing a market place (virtual or ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 112 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
7	THE EFFECT OF MOTIVATION ON PRODUCTION IN AN ORGANISATION (A CASE STUDY OF BETA GLASS PLC, UGHELLI) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY All organizational private or public, small or big depend heavily on their workers human resources for results. One of the fundamental principle management uses in obtaining these results is know as defecting. The process of directing consists of stimulating the organizations personnel workers to undertake action according to predetermined goal ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
8	AN EVALUATION OF STOCKS MARKETING IN THE NIGERIA STOCK EXCHANGE (A STUDY OF ENUGU AND ANAMBRA STATES) CHAPTER ONE 1.0 Introduction 1.1 Background of the Study The term, “the Stock Market, is a concept for the mechanism that enables the trading of company stocks (collective shares), other securities and derivatives. Hence, the purpose of Stock Exchange (also called the Exchange) is to facilitate the exchange of securities between buyers and sellers, thus, providing a market place (virtual or ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 89 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
9	BANK RECAPITALIZATION AS A MARKETING STRATEGY IN A COMPETITIVE BANKING INDUSTRY:A STUDY OF UNITED BANK FOR AFRICA(UBA)PLC INTRODUCTION INTRODUCTION The Nigerian banking system was at no time immune to reforms. This Was confirmed by the country’s apex bank, the Central Bank of Nigeria (CBN). In her Annual report for the year2006, where it stated inter alias that “Reforms have been a regular feature of the Nigerian Banking System.” The report went further to justify the present reform under review as ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 71 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
10	IMPACT OF ADVERTISING IN SALES VOLUME OF ORGANIZATIONS: A CASE STUDY OF PAVIC PAINTS LIMITED UYO ABSTRACT The major purpose of this research project was to show how advertisement is effective tool in sale volume in Pavic Paint Limited. Information came through the administration of questionnaire and secondary sources such as related books, magazines, internet and government official etc. Eighty six copies of questionnaire were distributed but sixty (60) responses were fit for statistical anal... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
11	A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES CHAPTER ONE INTRODUCTION 1.1 Background to the Study Software produced within Nigeria by its citizens is in other words referred to as Made in Nigeria software. There is a big need for Nigeria to produce its own software being a third world developing country. This will drive the development, growth and stability in every sector of her economy and give her a platform for global competition. In the... Continue Reading » Item Type & Format: Project Material - Ms Word \| 55 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
12	THE IMPACT OF MARKETING STRATEGIES ON CUSTOMERS PATRONAGE OF COMMERCIAL BANK SERVICES IN ENUGU METROPOLIS CHAPTER ONE 1.9 INTRODUCTION In Nigeria, commercial banks in the past were not market oriented; all their efforts were directed at selling what they (the commercial banks) can offer rather than what the customers actually needed. This insensitivity to the need of the customer (market) was what Sanusi Lamido Sanusi, CBN Governor (2011) was referring to when he said” even now many Nigerian ban... Continue Reading » Item Type & Format: Project Material - Ms Word \| 102 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
13	THE EFFECT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES ( A CASE STUDY OF NIGERIAN BREWERIES PLC (TH MILE CORNER,ENUGU) CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyers and the general public. Advertising policy constitutes such an important strategy in the marketing programme of companies and its negligence could spell doom for companies. Generally speaking, companies exist to produce and m... Continue Reading » Item Type & Format: Project Material - Ms Word \| 82 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
14	THE EFFECT OF CONSUMERISM IN THE MARKETING OF PRODUCTS IN NIGERIA (AN APPRAISAL OF AGENCIES IN ENUGU STATE) CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in ever greater amounts (Veblen's, 1899). The term is often associated with criticisms of consumption starting with or, more recently by a movement called Enoughism (Huxley, 1932). Veblen's subject of examination was the... Continue Reading » Item Type & Format: Project Material - Ms Word \| 89 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
15	DETERMINANTS OF BALANCE OF PAYMENTS DISEQUILIBRIUM IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the study Many developing countries have deficit Balance of Payments (BOP) account and face many troubles in monetary actions which raise many questions for monetary authorities. Like many other developing Countries, Nigeria also aims to stabilize the BOP account which strengthens the macroeconomic environment. One of the major purposes of International M... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
16	THE ROLE OF MASS MEDIA IN ELECTIONEERING CAMPAIGN CHAPTER ONE INTRODUCTION 1.1 Background of the Study The media collectively acts to provide audiences with their “windows on the world” Implicit of this claim is the idea that the media act as powerful agencies that are capable of shaping and directing public and private understanding of the world and awareness of its political affairs. Providing these explanations of events that occur... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
17	EVALUATION OF THE EFFECTS OF NIGERIA’S INTERNATIONAL IMAGE AND REPUTATION MANAGEMENT ON FOREIGN NATIONALS’ PERCEPTION OF THE COUNTRY CHAPTER ONE INTRODUCTION 1.1 Background of the Study A country’s image and reputation are as important as the country itself. Evidently, no country, the world over, toys with her image, reputation and identity. Everything is done both locally and internationally to preserve, protect and project those virtues and symbols that promote national honour and dignity. The burning of the national fl... Continue Reading » Item Type & Format: Project Material - Ms Word \| 300 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
18	AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE (A CASE STUDY OF UNILEVER PLC) ABSTRACT The research proffer an evaluation of health and safety policy in the public service. A health and safety policy is a written statement by an employer stating the company's commitment for the protection of the health and safety of employees and to the public. It is an endorsed commitment by management to its employees regarding their health and safety. The research provides a structural s... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
19	IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM ... Abstract This study examines the impact of sales promotion on marketing of soft drinks in Abakaliki Urban: (study of sales promotion conducted by Nigeria Bottling Company Plc from 21st March to 13th June, 2014). The main objective of the study was focused on the adequate impact of sales promotional tools on the marketing of soft drinks in Abakaliki urban. Sales promotion is an important component ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
20	THE IMPACT OF CAPITAL MARKET INSTABILITY ON THE GROWTH OF NIGERIA ECONOMY CHAPTER ONE INTRODUCTION 1.1 Background of the study The In every developing and developed economy, the capital market has been identified as an institution that drives growth and development. The capital market is a conduit for the demand and supply of debt and equity capital then channel funds to firms with relatively high and increasing productivity thus, enhancing economic expansion (Donwa, 20... Continue Reading » Item Type & Format: Project Material - Ms Word \| 55 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT

Marketing Final Year Project Research Topics

Quick Project Topic Search

CHALLENGES OF FRUIT DRINK PROCESSING IN NIGERIA (A CASE STUDY OF LIFE BREWERIES NIGERIA LIMTED ONITSHA)

EVALUATION OF CENTRAL BANK OF NIGERIA’S MARKETING COMMUNICATIONS CAMPAIGNS ON BANKING SECTOR REFORMS, CURRENCY RESTRUCTURING AND ABUSE OF THE NAIRA

ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA

THE IMPACT OF NEW PRODUCT MARKETING STRATEGIES ON THE PERFORMANCE OF FIRMS IN NIGERIA (A CASE OF GUINNESS STOUT IN ‘UNIQUE NEW BOTTLE’)

THE NATURE AND PRACTICE OF SALES PROMOTION IN NIGERIA

MARKETING OF STOCKS IN THE NIGERIAN STOCK EXCHANGE MARKET: THE EXPERIENCE IN ENUGU AND ONITSHA

THE EFFECT OF MOTIVATION ON PRODUCTION IN AN ORGANISATION (A CASE STUDY OF BETA GLASS PLC, UGHELLI)

AN EVALUATION OF STOCKS MARKETING IN THE NIGERIA STOCK EXCHANGE (A STUDY OF ENUGU AND ANAMBRA STATES)

BANK RECAPITALIZATION AS A MARKETING STRATEGY IN A COMPETITIVE BANKING INDUSTRY:A STUDY OF UNITED BANK FOR AFRICA(UBA)PLC

IMPACT OF ADVERTISING IN SALES VOLUME OF ORGANIZATIONS: A CASE STUDY OF PAVIC PAINTS LIMITED UYO

A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES

THE IMPACT OF MARKETING STRATEGIES ON CUSTOMERS PATRONAGE OF COMMERCIAL BANK SERVICES IN ENUGU METROPOLIS

THE EFFECT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES ( A CASE STUDY OF NIGERIAN BREWERIES PLC (TH MILE CORNER,ENUGU)

THE EFFECT OF CONSUMERISM IN THE MARKETING OF PRODUCTS IN NIGERIA (AN APPRAISAL OF AGENCIES IN ENUGU STATE)

DETERMINANTS OF BALANCE OF PAYMENTS DISEQUILIBRIUM IN NIGERIA

THE ROLE OF MASS MEDIA IN ELECTIONEERING CAMPAIGN

EVALUATION OF THE EFFECTS OF NIGERIA’S INTERNATIONAL IMAGE AND REPUTATION MANAGEMENT ON FOREIGN NATIONALS’ PERCEPTION OF THE COUNTRY

AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE (A CASE STUDY OF UNILEVER PLC)

IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM ...

THE IMPACT OF CAPITAL MARKET INSTABILITY ON THE GROWTH OF NIGERIA ECONOMY

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