Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

AN INVESTIGATION INTO SPORT SPONSORSHIP AS A MARKETING TOOL A STRUCTURED LITERATURE REVIEW

CHAPTER ONE INTRODUCTION 1.1 Background of the Study In modern marketing, companies and their brands are competing heavily to hold existing and to gain new market shares. In order to accomplish this, marketing communication is of high importance. One important factor regarding marketing communication is promotion which consists of diverse elements such as advertising, which in definition is any pa... Continue Reading »

Item Type & Format: Project Material - Ms Word |  88 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

IMPACT OF ADVERTISING ON CONSUMER PURCHASE DECISION (A CASE STUDY OF NESTLE MILO NIG PLC)

TABLE OF CONTENT Title Page i Certification ii Acknowledgement iii Table of Content iv Abstract v CHAPTER ONE: 1.0 Introduction 1 Background of the Study 1 Statement of the Problem 3 Research Objective 4 Research Hypothesis 4 Scope of the Study 5 Significance of the Study 5 Definition of Essential Terms 6 CHAPTER TWO: 2.0 Literature Review 10 2.1 Advertising 10 2.2 Objective and Functions of Adver... Continue Reading »

Item Type & Format: Project Material - Ms Word |  79 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

MARKETING RESEARCH AND DEVELOPMENT OF NEW PRODUCTS BY MANUFACTURING COMPANIES IN NIGERIA (A STUDY OF SELECTED BUSINESS ORGANISATIONS IN ENUGU STATE)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Effective marketing decisions are based on sound information. This is true whether the decision is by a consumer on which brand and model to buy, or a marketer (producer) on the number, characteristics of the models to offer, as well as time of introduction of the new products. It is equally true whether the decision is by a marketer of physical... Continue Reading »

Item Type & Format: Project Material - Ms Word |  102 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

IMPACT OF COMPETITIVE MARKETING ON PERFORMANCE OF MULTINATIONAL AND INDIGENOUS FOOD AND BEVERAGE MANUFACTURING COMPANIES IN NIGERIA

ABSTRACT This study was carried out on River Atuwara in Ota, Ogun State, Nigeria with the aim of developing a coefficient of re aeration model applicable to River Atuwara and other rivers in the Nigerian environment. This was achieved by sourcing for data once every month from 22 sampling locations of interest within a pre selected segment of the river over a period covering the dry and wet season... Continue Reading »

Item Type & Format: Project Material - Ms Word |  254 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

IMPACT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA: FOCUS ON CASHEW

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Attempts to formalise produce marketing in Nigeria can be traced to the 1930s. Then the European companies such as United African Company (UAC), John Holt, Societe Commercial Occidental Agency (SCOA) and Paterson Zochonis (PZ) were involved in direct purchases and export of Nigeria’s major agricultural commodities as essential raw material... Continue Reading »

Item Type & Format: Project Material - Ms Word |  90 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

IMPACT OF ADVERTISING ON CONSUMERPATRONAGE A STUDY OF CADBURY NIGERIA PLC

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The essence of being in business by any business outfit is to produce for sales and profits. In order to remain in business, an organization must generate enough sales from its products to cover operating costs and post reasonable profits. For many organizations, sales estimate is the starting point in budgeting or profit planning. It is so beca... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

INFLUENCE OF BILLBOARD ADVERTISING ON THE PATRONAGE OF PEPSI COLA

CHAPTER ONE INTRODUCTION 1.1 Background of the study Billboards have been used as an advertising medium for more than a century and are still used today, even since Jared Bell presented large cirus posters to the public in the public in the mid 1800s, billboard advertising remains as a top medium for brand outreach. Billboard are the largest and among the most impactful standard size out of home a... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

PUBLIC RELATION ACTIVITIES IN TERTIARY INSTITUTIONS

ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include:To find out whether ESUT have good relationship with the public.To examine the level of staff and student relationship in the institution.T... Continue Reading »

Item Type & Format: Project Material - Ms Word |  58 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER BRAND PREFERENCE OF SELLECTED BEVERAGE BRANDS IN NIGERIA

CHAPTER ONE Introduction 1.1 Background of the Study The contemporary society is characterized with globalization and competition, because most consumers are exposed to alternative product and these propel business organizations to employ the most effective methods, strategies and programmes in producing and marketing their products and services. In a bid to produce and market these products succe... Continue Reading »

Item Type & Format: Project Material - Ms Word |  142 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

THE EFFECT OF MOTIVATION ON PRODUCTION IN AN ORGANISATION (A CASE STUDY OF BETA GLASS PLC, UGHELLI)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY All organizational private or public, small or big depend heavily on their workers human resources for results. One of the fundamental principle management uses in obtaining these results is know as defecting. The process of directing consists of stimulating the organizations personnel workers to undertake action according to predetermined goal ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

PUBLIC RELATION AND IT’S IMPACT IN THE BANKING INDUSTRY (A CASE STUDY OF GT BANK KADUNA BRANCH)

CHAPTER ONE 1.1 INTRODUCTION The business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interesting to both members of the public and the media. A favourable image can help increase a company’s sales and negative publicity can damage a company’s reputation and decrease... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

THE ROLES OF MARKETING COMMUNICATION IN TOURIST DESTINATION OF KADUNA STATE

CHAPTER I INTRODUCTION 1.1 BACKGROUND OF THE STUDY In Nigeria and most other African countries, tourism is an emerging sector of our economy and as such, we need to understand its basic concept. Tourism has been defined as travel for recreational leisure, religious, educational or business purposes. The justification for the above definition is found in the facts that a great number of people come... Continue Reading »

Item Type & Format: Project Material - Ms Word |  50 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

ANALYSIS OF THE EFFECTIVENESS OF CUSTOMER SERVICES AS A MARKETING TOOL IN THE ALUMINUM INDUSTRY IN NIGERIA

CHAPTER ONE 1.0 INTRODUCTION A man that starts a business with a well furnished office and competent staff is incomplete without customers to secure the flow of cash into his business which is a signature to profitability, success, growth and survival. Customers are needed in any business ventures whether privately or publicly owned establishment for profit purposes and sustainability of such a ve... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

IMPACT OF MACROECONOMIC VOLATILITY ON FDI INFLOW IN NIGERIA

Chapter One Introduction 1.1. Background of the study Foreign Direct Investment (FDI) has persistently grown from strength to strength in the world’s inter border trade. As such, FDI has become the most important source of development finance. Of all the three major foreign private flows (FDI, Portfolio, and Equity), FDI has been tipped as the most important in economic growth and developmen... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

EVALUATION OF CENTRAL BANK OF NIGERIA’S MARKETING COMMUNICATIONS CAMPAIGNS ON BANKING SECTOR REFORMS, CURRENCY RESTRUCTURING AND ABUSE OF THE NAIRA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY 13 The Nigerian banking sector is expected to be the engine and the fulcrum on which other sectors revolve. It is the business of the banking sector to provide the necessary financial support to the entire economy. The sector is to provide funds for the development of the agricultural sector, capital for the real sector (manufacturing), service ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  215 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their personal, non business use. The trend toward producer pr... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

MARKETING OF LOCAL MADE PRODUCT: A CASE STUDY OF LOCAL MADE HAND BAGS

ABSTRACT Although the Nigeria economy has been characterized; with importation of everything ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made products. This study was carried out on locally made hand bags in Aba, Abia state.Brand perception is a special result of ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  61 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

THE EFFECT OF MOTIVATION ON PRODUCTION IN ORGANIZATION (A CASE STUDY OF BETA GLASS PLC UGHELLI)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY All organizational private or public, small or big depend heavily on their workers human resources for results. One of the fundamental principle management uses in obtaining these results is know as defecting. The process of directing consists of stimulating the organizations personnel workers to undertake action according to predetermined goal ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

ABSTRACTThis research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research questi... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

EFFECT OF SALES PROMOTION ON THE MARKETING OF CONSUMER GOODS

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Sales promotion is an indirect form of marketing promotion inserted to stimulate quick action. As competition between business organizations go up it became imperative to turn attention to consumer needs and wants which one naturally insatiable sales promotion arose to challenge all other marketing activities like personal selling advertising an... Continue Reading »

Item Type & Format: Project Material - Ms Word |  49 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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