Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

Filters: Undergraduate (HND,BSc,BTech) Masters (MSc,MTech) PhD Thesis

Quick Project Topic Search



LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A CASE STUDY OF BANK PHB

The article on this topic (The important of marketing research in the Nigerian in the Nigerian banking industry) is an extract from literature review of the project material. The complete project work would be made available when you subscribe for the full material. CHAPTER TWO LITERATURE REVIEW It’s necessary to review the need for marketing research in an industry. However, it does not hav... Continue Reading »

Item Type & Format: Project Material - Ms Word |  75 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

NEW PRODUCT DEVELOPMENT AND MANAGEMENT AS SURVIVAL STRATEGIES FOR AN ORGANIZATION (A CASE STUDY OF 7UP, LAGOS IDDO PLANT)

CHAPTER ONE INTRODUCTION 1.1 Background of the Study In competitive market, the best and strongest firms sustain growth and maintain profitability over the longer term through successfully development a steady stream of new product. Firms must develop new products or services because of rapid changes in customer tastes, technology and competition. One of the major challenges in marketing planning ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  72 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLISE AND NINTH MILE CORNER NGWO: A CASE STUDY OF COKE, SPRITE AND PEPSI COLA.

CHAPTER ONE INTRODUCTORY OVERVIEW INTRODUCTION In our economy today, want satisfaction has generally replaced the necessity of fulfilling only basic physiological requirements. This, however, has in no small measure exposed Nigerian consumers who by the virtue of circumstances are becoming more aware and enlightened to numerous influences. This in effect propels them to develop or build a preferen... Continue Reading »

Item Type & Format: Project Material - Ms Word |  121 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

DESIGN AND IMPLEMENTATION OF A CHARACTERISED HUMAN RESOURCES MANAGEMENT SYSTEM

ABSTRACT The current and future well being of an organization depends mostly on the activities and management of its human resources element. All activities towards improved productivity such as profit; organizational efficiency and effectiveness can only be made possible by the manner and method in which the human resources are managed. Human resources management therefore occupies a critical pos... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

THE IMPACT OF PUBLIC RELATIONS ON PERFORMANCE OF NIGERIAN BANKS AFTER MERGERS AND ACQUISITIONS

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Palaniappan and Ramachandraiah (2008) posit that public relations came into prominence when Thomas Jefferson in 1807 used the phrase Public relations in place of State of thought while writing his seventh address to the US Congress and also traced the word public relations to India, x where the Great Indian Peninsular Railway Company Limited (GI... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

THE PROBLEMS OF MARKETING ETHICAL DRUGS IN NIGERIA A STUDY OF ENUGU STATE

CHAPTER ONE 1.1 INTRODUCTION In Nigerian today, there is an influx into the market, of fake machine parts, fake motor spare parts, fake chemicals, fake adulterated food items, amongst many others. It may appear that almost every existing product has a fake counterpart. According to Mba (2005:176) the era 1985 2004 in Nigeria has heralded the regime of faking and quackery, counterfeit drugs, quack ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  89 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

PUBLIC RELATION ACTIVITIES IN TERTIARY INSTITUTIONS

ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include:To find out whether ESUT have good relationship with the public.To examine the level of staff and student relationship in the institution.T... Continue Reading »

Item Type & Format: Project Material - Ms Word |  58 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

EFFECTS OF DIVIDEND POLICY ON SHARE PRICING OF UBA STOCK: 1979-1993

INrl'RODUCri'fON The Stoclc Exchange is essenlially a capitalist insti(ution, Okafor (1983, p. 91). Illat is why i t is exlre~nelyimportant, i n tllc ecotlomic lifc in the U.S.A., tJ.1~.and other countries of the Western world. 111Nigeria Ilie develop~nc~ltof a secur ities ~narlcethas been inilwx~cctland fosterctl by the g o v c r n ~ n c ~as~t ,i n some other LDCs. There was the conviclion that t... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

CUSTOMER RELATIONSHIP MARKETING PRACTICE AND PERFORMANCE OF UNITY BANK PLC

CHAPTER ONE INTRODUCTION 1.1 Background of the study Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial institutions were not left out as they are seriously affected by the level of competition both locally and internationally. The banking industr... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

CAPITAL MARKET STRUCTURE AND DEVELOPMENT (A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE)

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian capital market is a long term end of the Nigeria financial system just as the money market is its short termed in other words, the capital market performs for the economy, at the long term end, the functions which the money market performs at the short term end of the spectrum. Thus, while those who are short of funds and need t... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

STRATEGIC PLANNING: A VERITABLE TOOL IN THE PRACTICE OF PUBLIC RELATIONS (A STUDY OF ANAMBRA STATE PRIMARY EDUCATION BOARD, (SPEB) AWKA)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND The practice relations has been with man since time immemorial. Man, both in the past and in the present, wishes to be identified as one ho is kind, truthful, credible, emphatic and generous? All these attribute will enable him to earn goodwill, confidence, trust and support in his bid to accomplished a task from others, therefore, the relegation of effectiv... Continue Reading »

Item Type & Format: Project Material - Ms Word |  87 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

MARKETING RESEARCH AND DEVELOPMENT OF NEW PRODUCTS BY MANUFACTURING COMPANIES IN NIGERIA (A STUDY OF SELECTED BUSINESS ORGANISATIONS IN ENUGU STATE)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Effective marketing decisions are based on sound information. This is true whether the decision is by a consumer on which brand and model to buy, or a marketer (producer) on the number, characteristics of the models to offer, as well as time of introduction of the new products. It is equally true whether the decision is by a marketer of physical... Continue Reading »

Item Type & Format: Project Material - Ms Word |  102 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA, ABA)

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything matters with marketing and that a broad, integrated perspective is often necessary, Increasing a key goal of marketing is to develop deep, enduring relationship with all people or organiza... Continue Reading »

Item Type & Format: Project Material - Ms Word |  34 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU)

ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: Determination of the extent marketing research can improve product quality. To find out how marketing research can increase profitability. To ascertain the extent to which marketing research effect custo... Continue Reading »

Item Type & Format: Project Material - Ms Word |  70 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

FACTORS INFLUENCING CONSUMER PURCHASE BEHAVIOUR IN TELECOMMUNICATION INDUSTRY ( A STUDY OF MOBITEL LIMITED)

CHAPTER ONE 1.1 INTRODUCTION Nigeria has emerged as the fastest growing telecommunication market on the African continent. The telecoms industry has experienced a dramatic increase in telephone lines from about 10,000 new lines per annum between 1960 and 2000, to 1 million new lines per annum in the last three years. With a total of 2.8million connected telephone lines as at June 2003, compared to... Continue Reading »

Item Type & Format: Project Material - Ms Word |  112 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU. (A CASE STUDY OF HARDIS AND DROMEDAS LTD)

CHAPTER ONE 1.0. INTRODUCTION. 1.1. BACKGROUND OF STUDY Marketing as a business concern is much more than developing a good product, pricing it correctly, and ensuring easy and ready availability of the product to customers. It also entails the development of a good programme of promotion. Promotion is one of the four major components that make up the marketing mix popularly known as the 4ps of ma... Continue Reading »

Item Type & Format: Project Material - Ms Word |  149 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

ADVERTISING AS A REVENUE SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION

ABSTRACT This study on Advertising as revenue survival strategy for mass media organization Nigeria is the subject of the work. The purpose was to identify the advertising effectiveness in mass media organization as a revenue generation to media establishment. Data was collected through questionnaire. From the total population of 300 staff. The study was carried out through simple random sampling,... Continue Reading »

Item Type & Format: Project Material - Ms Word |  64 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

THE IMPACTS OF PRICING IN MARKTING OF COKE DRINKS IN ENUGU STATE.

CHAPTER ONE 0.1 INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the most important operating decisions management must take is establishing the selling price for its product and services, moreover manufacturing companies are always faced with numerous decisions. The management has to decide on what to produce, how to produce at what quality and quantity to produce and at what price, the management... Continue Reading »

Item Type & Format: Project Material - Ms Word |  81 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

EVALUATION OF MARKETING PLANNING PROCESS IN THE NIGERIAN HOSPITALITY INDUSTRY

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian Hospitality industry started during the colonial area, with the establishment of rest houses by the colonial administrators at various district areas in Nigeria. Government records shows that by 1923 and 1931, European rest houses at Port Harcourt and Lagos were established respectively (FGN, 1989:67). The earliest catering establis... Continue Reading »

Item Type & Format: Project Material - Ms Word |  80 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

MARKETING OF CATERING SERVICES IN ENUGU STATE (A CASE STUDY OF MR. BIGG’S CATERING SERVICE OKPARA AVENUE ENUGU)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Taylor (1988:3) had it that, much of the industries worldwide still wants to believe in the credo of a famous American writer of the last century called R.W Emerson who said, “If a man makes a better mouse trap than his neighbor, though he build his house in the woods, the world will make a beaten path to his door” he really felt that if the... Continue Reading »

Item Type & Format: Project Material - Ms Word |  50 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

Pages:

Cannot find your topic?.. Search for the Project Topic now. It saves time and it is easy

Quick Project Topic Search



Download Marketing Final Year Research Project Topics - Free Project Topics | Codemint and Research Materials. Get Complete Chapter 1-5 Project Materials and Research Topics for HND, BSc, MSc in Doc & PDF. Final Year Projects and Research Materials on CodeMint

Disclaimer: You can Browse, Read and Download any of the Marketing Project Topics and Research Materials published here for academic research purposes ONLY, such as guidelines, frameworks, related works or as references for your research work. We don't support any form of plagarism. For no reason should you copy word for word. You these research materials for commercial purposes. You are fully responsible for how you use any information found on this website.
Find Your Department Here