Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

PUBLIC RELATION AND IT’S IMPACT IN THE BANKING INDUSTRY (A CASE STUDY OF GT BANK KADUNA BRANCH)

CHAPTER ONE 1.1 INTRODUCTION The business world can be extremely competitive, companies typically want to have something that makes them stand out from the crowd, something that make them more appealing and interesting to both members of the public and the media. A favourable image can help increase a company’s sales and negative publicity can damage a company’s reputation and decrease... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

THE IMPACT OF E-MARKETING IN NIGERIAN BANKING INDUSTRY

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development. Kotler and Armstrong (2000) see marketing as “a social and managerial process by which individuals and groups obtain what they need and want through crea... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

A SURVEY OF THE APPLICABILITY OF THE MARKETING CONCEPT TO THE ACTIVITIES OF THE MARKET GARDEN, ENUGU

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing concept, according to Ngwuma (2006:18) is a customer oriented business approach. It articulates the needs of the customers monitors it and packages the products in acceptable way back to the customer. Osagie (2006:113) notes that marketing concept is the newest of all the concepts in marketing which came into being because dynamism is ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  82 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

THE IMPACT OF SEGMENTATION ON THE MARKETING OF GOVERNMENT PROGRAMMES IN SELECTED LOCAL GOVERRNMENT AREAS IN ENUKGU STATE

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Nwankwo (1992:1) defined government as a body of persons and institutions or agencies that make and enforce law in a given state. Flowing from this adumbration is the fact that government must be coup0led with powers. Thus, arose the notion of power and its separation. Power is the ability to make someone to conform to your desire. Power can als... Continue Reading »

Item Type & Format: Project Material - Ms Word |  62 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

A DISTRIBUTIONAL ANALYSIS OF HOUSEHOLD HEALTH EXPENDITURE IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY There is a growing consensus among researchers and health policy makers that out of pocket expenditure on health is the most inequitable means of financing healthcare because of its impoverishing and catastrophic effects on households’ living standards. This is because financing structure of healthcare system can be associated with multipl... Continue Reading »

Item Type & Format: Project Material - Ms Word |  102 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

SERVICE QUALITY AND CUSTOMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY: A CASE STUDY OF GLOBALCOM LTD, UYO.

ABSTRACT This research is focused on the relationship between service quality and customer loyalty in Glo network Nigeria, Uyo. The population of this study comprised the entire population Uyo, Akwa Ibom State out of which a sample of 400 respondents was selected. The survey research design was used for the study and copies of structured questionnaire were administered on the sample. The major obj... Continue Reading »

Item Type & Format: Project Material - Ms Word |  71 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

IMPACT OF TELEVISION ADVERTISEMENT OF ALWAYS ON CONSUMER PURCHASE DECISION OF SANITARY TOWEL

ABSTRACT Television advertisement has over the years helped a great deal in the marketing of goods and services. This research work is an analytical study of the influence of television advertisement on the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored the questionnaire and interview approaches to gather relevant data. Chapter one defines the ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  60 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

EFFECTS OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE

CHAPTER ONE INTRODUCTION 1.1 Background information The business environment has become very competitive in the 21st century due to the growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of the low switching cost in the market. Due to this increasing demand of consumers in the ma... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

INVESTMENT IN INTERNATIONAL TRADE FAIRS AND THE ECONOMIC RETURNS TO THE NATION

CHAPTER ONE INTRODUCTION Background/Overview of the Study: It has been advocated that trades advance the economy and society and intend to be the best measure of social, economic development and standard of living. The first organized trade fairs in Nigeria tagged “made in Nigeria exhibition” was held as far back as 1953. The forum was expected to be an opportunity for the exhibition o... Continue Reading »

Item Type & Format: Project Material - Ms Word |  64 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

DEMOGRAPHIC AND ECONOMIC DETERMINANTS OF VARIATIONS IN INFANT MORTALITY IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND INFORMATION The fourth goal and one of the most important issues in the Millennium Development Goals (MDGs) is to reduce infant and child mortality by two thirds from 1990 2015, (UNICEF, 2006).Infant mortality rate (IMR) is one of the most important sensitive indicators of the economic and health status of a community. This is because more than any other age... Continue Reading »

Item Type & Format: Project Material - Ms Word |  72 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

THE IMPACT OF INTERNATIONAL REMITTANCES ON FINANCIAL SECTOR DEVELOPMENT IN NIGERIA.

CHAPTER ONE INTRODUCTION 1.1 Background of the study Remittances flowing into developing countries are attracting increasing attention because of their rising volume and their impact on recipient countries. On account of stable nature and increasing volume of remittances to developing countries, quite a number of studies analyzed their developmental impact across various dimensions including: Pove... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

THE INFLUENCE OF SOCIAL CLASS ON THE PURCHASE OF SELECTED BREWERY PRODUCTS IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 Background of the Study xv In today’s competitive business environment, the subject of social class cannot be over emphasized. This is driven by the fact that social class has been an essential concept of analysis and considerable attention for sociologists, political scientists, anthropologists, economists, social historians, consumer researchers and marketing p... Continue Reading »

Item Type & Format: Project Material - Ms Word |  113 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE)

ABSTRACT This research work is aimed at identifying some of the variables affecting new product development in the cable industry using Cutix cable PlC. Nnewi as a case study. A look at this problem has show that customer’s wants and needs should be put into. Consideration before deciding on the new product to be produced, and the firm should make some that they have enough raw materials to meet... Continue Reading »

Item Type & Format: Project Material - Ms Word |  50 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION

CHAPTER ONE 1.0 INTRODUCTION Distribution can be defined as the act of placing goods and services where they are needed or wanted. One school of thoughts says that distribution is concerned with the activities involved in transferring of goods and services from producers to the final users; it includes physical activities such as transportation, storage, the legal promotional and finished goods un... Continue Reading »

Item Type & Format: Project Material - Ms Word |  57 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

PUBLIC RELATION ACTIVITIES IN TERTIARY INSTITUTIONS

ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include:To find out whether ESUT have good relationship with the public.To examine the level of staff and student relationship in the institution.T... Continue Reading »

Item Type & Format: Project Material - Ms Word |  58 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

DESIGN AND IMPLEMENTATION OF A CHARACTERISED HUMAN RESOURCES MANAGEMENT SYSTEM

ABSTRACT The current and future well being of an organization depends mostly on the activities and management of its human resources element. All activities towards improved productivity such as profit; organizational efficiency and effectiveness can only be made possible by the manner and method in which the human resources are managed. Human resources management therefore occupies a critical pos... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

The article on this topic (Management of effective sales force in marketing oriented company) is an extract from literature review of the project material. The complete project work would be made available when you subscribe for the full material. CHAPTER TWO LITERATURE REVIEW A sales organization could be defined as any one organization which consists of a group of people brought together to part... Continue Reading »

Item Type & Format: Project Material - Ms Word |  76 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

AN INVESTIGATION ON THE EFFECT OF VARIOUS PACKAGING MATERIALS ON THE QUALITY ATTRIBUTES OF SUYA

Abstract This study was conducted to determine the effects of processing techniques and packaging materials on the quality of Suya meat. Materials and Methods. Grilling and roasting techniques were used to process lean beef meat each weighing 1.5 kg. After processing, the samples were packaged in four different materials, Glass jar, Aluminium foil, Cling film and Paper up to a period of seven days... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

THE ROLE OF INTERNET MARKETING ON THE GROWTH OF TOURISM IN NIGERIA

Abstract This paper was aimed at investigating the role of internet marketing on the growth of tourism in Nigeria. This is because internet marketing is a channel of creating and promoting awareness in tourism. The broad objective of this study was to find out the importance or role of internet marketing strategies in creating awareness of tourism products and the extent of internet marketing know... Continue Reading »

Item Type & Format: Project Material - Ms Word |  50 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY OF NIGERIAN BREWERIES PLC)

CHAPTER ONE 1.1 INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives. Many businesses fail to realize that they cannot stay in business without any marketing strategies. Th... Continue Reading »

Item Type & Format: Project Material - Ms Word |  67 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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