Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

Filters: Undergraduate (HND,BSc,BTech) Masters (MSc,MTech) PhD Thesis

Quick Project Topic Search



LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their personal, non business use. The trend toward producer pr... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES, (A CASE STUDY OF YOLA METROPOLIS)

ABSTRACT The study examines e marketing and small enterprise threats and opportunities. The study has the following objectives; to examine the opportunities that e marketing will bring for small and medium scale businesses in Nigeria, to examine the threats of e marketing to small and medium scale businesses in Nigeria and also to examine the level of awareness of e marketing as a strategic market... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET

ABSTRACTConsumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Breweries Plc Aba). In this research, we have tre... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

THE EFFECT OF CONSUMERISM IN THE MARKETING OF PRODUCTS IN NIGERIA (AN APPRAISAL OF AGENCIES IN ENUGU STATE)

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in ever greater amounts (Veblen's, 1899). The term is often associated with criticisms of consumption starting with or, more recently by a movement called Enoughism (Huxley, 1932). Veblen's subject of examination was the... Continue Reading »

Item Type & Format: Project Material - Ms Word |  89 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

THE IMPACT OF CREDIT CARD ON THE MARKETING OF ACTIVITIES OF ZENITH BANK IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Kotler and Keller (2006:589) in J.O. Nnabuko’s article in Journal of Marketing Research vol. 2.2007 opined that business organizations need to grow their revenue over time and this is done through new products developments and expansion into new markets. Since existing products of firms are vulnerable to changing customer need... Continue Reading »

Item Type & Format: Project Material - Ms Word |  118 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

REDUCING POVERTY THROUGH INFO-ACTION: STUDY OF NATIONAL POVERTY ERADICATION PROGRAMME AND ENUGU STATE MINISTRY OF HUMAN DEVELOPMENT AND POVERTY REDUC...

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The worrisome level of poverty and understanding how to reduce or eradicate the scourge of poverty has been the major thrust of all development plans both in developing and developed economies. There is no gain saying the fact that policies designed to foster economic growth significantly reduce poverty. Nevertheless, policies aimed specifically... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA, ABA)

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic marketing. It holds the fact that “everything matters with marketing and that a broad, integrated perspective is often necessary, Increasing a key goal of marketing is to develop deep, enduring relationship with all people or organiza... Continue Reading »

Item Type & Format: Project Material - Ms Word |  34 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE

ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market... Continue Reading »

Item Type & Format: Project Material - Ms Word |  68 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

AN INVESTIGATION ON THE EFFECT OF VARIOUS PACKAGING MATERIALS ON THE QUALITY ATTRIBUTES OF SUYA

Abstract This study was conducted to determine the effects of processing techniques and packaging materials on the quality of Suya meat. Materials and Methods. Grilling and roasting techniques were used to process lean beef meat each weighing 1.5 kg. After processing, the samples were packaged in four different materials, Glass jar, Aluminium foil, Cling film and Paper up to a period of seven days... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

THE IMPACT OF ADVERTISING AND SALES PROMOTION IN A SERVICE BASED ORGANISATION (CASE STUDY OF MTN NIGERIA LTD)

CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Advertising and sales promotion are becoming very regular in our world today especially with the downturn in the economy and the consequent decimation of consumers purchasing power. In any production setting, it is believed that the production process is not complete until the goods and services get to the final consumers. Marketing as a con... Continue Reading »

Item Type & Format: Project Material - Ms Word |  132 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU. (A CASE STUDY OF HARDIS AND DROMEDAS LTD)

CHAPTER ONE 1.0. INTRODUCTION. 1.1. BACKGROUND OF STUDY Marketing as a business concern is much more than developing a good product, pricing it correctly, and ensuring easy and ready availability of the product to customers. It also entails the development of a good programme of promotion. Promotion is one of the four major components that make up the marketing mix popularly known as the 4ps of ma... Continue Reading »

Item Type & Format: Project Material - Ms Word |  149 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

COMPUTER ANIMATION AND IT ROLE IN ADVERTISEMENT IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Small and medium scale enterprises are the engine that drives most economies of the world. Their importance to the economy of Nigeria cannot be overlooked. SMEs activities both international and local have contributed immensely to the gross domestic product in the economy as they participate in manufacturing, importation, exportation, employment... Continue Reading »

Item Type & Format: Project Material - Ms Word |  76 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY An oil lubricant has been a canon product in our society today due to uses of different types of moving objects like motor vehicles. A lubricant “some times referred to as lube” is a substance which is often a liquid introduced between two moving surfaces to reduce the friction between them improving efficiency and reducing wear. It ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  102 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY OF UNION BANK PLC

CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY What philosophy should guide a company marketing and selling efforts? What relative weights should be given to the interests of the organization, the customers, and society? These interest often clash, however, an organization’s marketing and selling activities should be carried out under a well thought out philosophy of efficiency, effec... Continue Reading »

Item Type & Format: Project Material - Ms Word |  70 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos. Current, NASCO household products are market leaders in most part of the country . this study reveals the extent to whic... Continue Reading »

Item Type & Format: Project Material - Ms Word |  71 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities designed to facilitate and expedite exchanges so as to achieve the goals of the producers/sellers by sensing and satisfying consumers needs at an exchange process. In line with the topic in which solutions are sort, the researcher went into the study to find the problems asso... Continue Reading »

Item Type & Format: Project Material - Ms Word |  61 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

EFFECTIVENESS OF TRADE EXHIBITION AS MARKETING TOOL IN SMALL AND MEDIUM SCALE ENTREPRENEURSHIP

CHAPTER ONE INTRODUCTION 1.1 Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through with less... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

EFFECTS OF PRODUCT PACKAGING ON SALES VOLUME IN THE DAIRY INDUSTRY (A STUDY OF WAMCO NIG. PLC)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habits in particular, and of society as a whole (Zeithaml, V. 1988). In the rural society which prevailed until the industrial revolution of the 19th century, packaging was as rudimentary as the living conditions of the time. Packaging was often standard... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP

CHAPTER ONE INTRODUCTION 1.0 Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good communication network of security needed for the establishment of pertinent commercial relationship were easily obtain. The first significant trade fair in Nigeria was held in 1960 to add glamour to Nigeria Independence Celebration, through with less... Continue Reading »

Item Type & Format: Project Material - Ms Word |  83 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co ordinating human and business image. The knowledge of public relation diffused fast... Continue Reading »

Item Type & Format: Project Material - Ms Word |  61 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

Pages:

Cannot find your topic?.. Search for the Project Topic now. It saves time and it is easy

Quick Project Topic Search



Download Marketing Final Year Research Project Topics - Free Project Topics | Codemint and Research Materials. Get Complete Chapter 1-5 Project Materials and Research Topics for HND, BSc, MSc in Doc & PDF. Final Year Projects and Research Materials on CodeMint

Disclaimer: You can Browse, Read and Download any of the Marketing Project Topics and Research Materials published here for academic research purposes ONLY, such as guidelines, frameworks, related works or as references for your research work. We don't support any form of plagarism. For no reason should you copy word for word. You these research materials for commercial purposes. You are fully responsible for how you use any information found on this website.
Find Your Department Here