Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

THE ROLE OF INFORMATION TECHNOLOGY IN MARKETING OF GOODS AND SERVICES

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Information is a vital tool in almost all fields of human endeavour and based on this one can simply say that a free flow of information is a necessary condition for a healthy business organization. This is so, in that the lack of information in an organization, will heritably lead to inefficiency of that organization and subsequent collapse of ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  51 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Telecommunication industry in Nigeria from inception has been the absolute monopoly of the federal government. At the initial stage of its development, it was meant to provide effective means of communication for the colonial administration. However after independence it became so obvious that telecommunication services be developed just aft... Continue Reading »

Item Type & Format: Project Material - Ms Word |  101 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

CHAPTER ONE 1.1 INTRODUCTION The success of any business organization depends largely on consumer patronage. For any product or services of an organization to be suitable, it need to be communicated to the consumer. Not wit the product or services, are communicated to consumer, their existence cannot be recognized, hence patronage may not be realized. Organization promote their good and service to... Continue Reading »

Item Type & Format: Project Material - Ms Word |  73 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Telecommunications businesses exist basically to provide efficient and effective communications services to the public in order to earn good revenue, expand operations and operate profitably. To effectively achieve these business objectives, telecommunications organizations must re strategize, re engineer and re focus – especially with rel... Continue Reading »

Item Type & Format: Project Material - Ms Word |  74 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)

CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing mix is a business tool that used by the management of organizations which enable them to remain in global competitive environment. Marketing mix refers to the four major areas of decision making (4P‟s) in the marketing process that are blended and mixed to obtain the results desired by the organization to satisfy the needs and wants ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  53 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

SALES PROMOTION AND SALES PERFORMANCE OF TELECOMMUNICATION FIRM IN AKWA IBOM SATE”

CHAPTER ONE INTRODUCTION 1.1 Background to the Study In any organization whether profit or nonprofit oriented the main purpose of that organization are to achieve its objectives. The objectives cannot be achieved in a vacuum without clearly setting strategies that the management could use in order to meet these objectives. Since marketing is concerned with managing profitable customer relationship... Continue Reading »

Item Type & Format: Project Material - Ms Word |  65 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

THE IMPACT OF E-MARKETING IN NIGERIAN BANKING INDUSTRY

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing is the process by which companies determines what product and services may be of interest to customers, and the strategy to use in sales, communication and business development. Kotler and Armstrong (2000) see marketing as “a social and managerial process by which individuals and groups obtain what they need and want through crea... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

EFFECT OF PERDONAL SELLING ON SALES VOLUME OF SOFT DR INK IN UYO METROPOLIS ( A CASE STUDY COCA COLA NIGERIA LIMITED)

Abstract A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses sales promotion for several reasons: to generate quick ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

AN APPRAISAL OF BANK MARKETING STRATEGIES IN THE NEW GENERATION BANKS

CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Following the past distress in the banking and finance industry in Nigeria, the new generation banks are now refocusing their strategic marketing activities on the customer services. The customer services entail ensuring the satisfaction of the customers, through aggressive marketing techniques. The banks are now fully involved in the electr... Continue Reading »

Item Type & Format: Project Material - Ms Word |  90 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)

BY CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include borrowing and lending money. Banks no longer restricted themselves to traditional banking activities, but explored newer avenues to increase business and capture new market. Grönroos., (1990) v In the 1990s, greater emphasis being placed on tec... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

ABSTRACTThis research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research questi... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY. (A STUDY OF MTN ASABA)

ABSTRACT. The study examines the impact of sales promotion on customers’ loyalty, using MTN Asaba. The objectives of the study are to determine the impact of premium sales promotion on customer patronage, to examine the role of sales promotion through consumer contest on brand switching and to evaluate the effectiveness of sales promotion on customer loyalty. Data used for the study were col... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

THE EFFECT OF BILLBOARD ADVERTISING ON PRODUCT PROMOTION

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising and sales promotion are becoming very regular in our world today especially with the downturn in the economy and the consequent decimation of consumers purchasing power. In any production setting, it is believed that the production process is not complete until the goods and services get to the final consumers. Marketing as a concept... Continue Reading »

Item Type & Format: Project Material - Ms Word |  73 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

THE EFFECT OF MARKET SEGMENTATION ON THE PERFORMANCE OF A FIRM

(A CASE STUDY OF AIRTEL NIGERIA, IKOT EKPENE ROAD, UYO)CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Customers are the focal point of all marketing activities of the telecomm industry which includes the Airtel Nigeria telecommunication company. Organizations therefore have no other option than to define their products not as what the companies make or produce but as what they do to satisfy... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

DEMOGRAPHIC AND ECONOMIC DETERMINANTS OF VARIATIONS IN INFANT MORTALITY IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND INFORMATION The fourth goal and one of the most important issues in the Millennium Development Goals (MDGs) is to reduce infant and child mortality by two thirds from 1990 2015, (UNICEF, 2006).Infant mortality rate (IMR) is one of the most important sensitive indicators of the economic and health status of a community. This is because more than any other age... Continue Reading »

Item Type & Format: Project Material - Ms Word |  72 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE IN THE SOFT DRINK INDUSTRY

CHAPTER ONE INTRODUCTION 1.1 Background to the study The role of sales promotion in the form of advertising in promoting product and service awareness among consumers cannot be overstressed. Advertisement provides a platform for firms to create awareness about their products or services and how consumers can make the best out of such products. Olusegun (2006) opined that all advertisement must be ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

AN APPRAISAL OF THE APPLICATION OF DIRECT AND ONLINE MARKETING IN THE BANKING INDUSTRY (A STUDY OF ZENITH BANK PLC ENUGU)

CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY History has shown that societies have unique aspect of Interaction which makes life substantial for survival and co existence. This unique aspect of interaction is referred to as marketing. Marketing entails ideas which are transformed into products/ services and all the activities that ensure its availability to the prospective customer for mut... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

A STUDY OF CUSTOMER CARE PRACTICES IN SELECTED MAJOR SUPERMARKETS IN ENUGU

CHAPTER ONE 1.1 INTRODUCTION In the contemporary globalised world of business, with its attendant stiff competitions, effective customer care is universally accepted as a sine qua non for corporate survival, profitability and growth. It is an offshoot of the marketing concepts, which emphasizes customers’ satisfaction, as opposed to the selling concept, which is organization centric (Edeani,... Continue Reading »

Item Type & Format: Project Material - Ms Word |  91 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

ENHANCING ENTREPRENEURIAL SKILL THROUGH APPRENTICESHIP EDUCATION: A STUDY OF SELECTED APPRENTICES AT THE MECHANIC VILLAGE, ABAKALIKI

ABSTRACT This work assessed the enhancement of entrepreneurial skill through Apprenticeship education in Ebonyi State (A Study of Mechanic Village, Abakaliki). The major objectives were to encourage the use of apprenticeship education as a means of enhancing entrepreneurial skills and to determine the effect of apprenticeship education on entrepreneurs. This descriptive survey used a cross section... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

EFFECT OF SALES PROMOTION ON THE MARKETING OF CONSUMER GOODS

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Sales promotion is an indirect form of marketing promotion inserted to stimulate quick action. As competition between business organizations go up it became imperative to turn attention to consumer needs and wants which one naturally insatiable sales promotion arose to challenge all other marketing activities like personal selling advertising an... Continue Reading »

Item Type & Format: Project Material - Ms Word |  49 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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