Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY All business aim at the consumers. The consumers’ attitude and belief towards the product determines its success or failure. It is widely acknowledged that most Nigerians prefer foreign made products. This has a very serious implication on the economy. However, a lot is being done in recent years to arouse the interest of Nigerian consumers in locally ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC)

TABLE OF CONTENTS Page Title Page I Certification ii Dedication iii Acknowledgements iv Table of Contents v Abstract vi CHAPTER ONE – INTRODUCTION 1.1 Background of the Study 1 1.2 Statement of the Problem 6 1.3 Objectives of the Study 7 1.4 Research Questions 8 1.5 Statement of Hypotheses 9 1.6 Scope of Study 9 1.7 Limitations of the Study 10 1.8 Significance of the Study 11 1.9 Definitions of ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  67 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

IMPACT OF COMPETITIVE MARKETING ON PERFORMANCE OF MULTINATIONAL AND INDIGENOUS FOOD AND BEVERAGE MANUFACTURING COMPANIES IN NIGERIA

ABSTRACT This study was carried out on River Atuwara in Ota, Ogun State, Nigeria with the aim of developing a coefficient of re aeration model applicable to River Atuwara and other rivers in the Nigerian environment. This was achieved by sourcing for data once every month from 22 sampling locations of interest within a pre selected segment of the river over a period covering the dry and wet season... Continue Reading »

Item Type & Format: Project Material - Ms Word |  254 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

The article on this topic (The impact of sales promotion strategies on customer patronage of breweries products) is an extract from the complete project material. The complete project work would be made available when you subscribe for the full material. CHAPTER ONE INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objecti... Continue Reading »

Item Type & Format: Project Material - Ms Word |  73 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN BANKING INDUSTRY

CHAPTER ONE 1.1 INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the components of marketing. Selling is defined as “the personal or impersonal process of assisting and or persuading a prospective customers to buy a commodity or a service or to act favorably upon an ideal that has commercial significance to the seller”.... Continue Reading »

Item Type & Format: Project Material - Ms Word |  50 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF MAC – DAVOS HOTEL ENUGU)

CHAPTER ONE INTRODUCTION 1.1 OVER VIEW OF THE STUDY Hotels provide meals, drinks, attractions, accommodation etc., to the general public or persons in transit especially people traveling to places where they have neither their own homes nor any relation to cater for their needs. Such persons will like to know few things about the hotels in their transitory area. In other words, they may like to kn... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

IMPACT OF ROAD TRANSPORTATION ON THE MARKETING OF AGRICULTURAL PRODUCE IN AKWA IBOM STATE (STUDY OF SELECTED PERISHABLE GOODS)

Abstract The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in uyo local government area of akwa ibom state to identify other factors directly or indirectly to the marketing of agricultural produce in the zone. The empirical aspect of this research was carried out using the survey method and questionnaire to obtain information from r... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

DEMOGRAPHIC AND ECONOMIC DETERMINANTS OF VARIATIONS IN INFANT MORTALITY IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND INFORMATION The fourth goal and one of the most important issues in the Millennium Development Goals (MDGs) is to reduce infant and child mortality by two thirds from 1990 2015, (UNICEF, 2006).Infant mortality rate (IMR) is one of the most important sensitive indicators of the economic and health status of a community. This is because more than any other age... Continue Reading »

Item Type & Format: Project Material - Ms Word |  72 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

THE EFFECT OF MOTIVATION ON PRODUCTION IN AN ORGANISATION (A CASE STUDY OF BETA GLASS PLC, UGHELLI)

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY All organizational private or public, small or big depend heavily on their workers human resources for results. One of the fundamental principle management uses in obtaining these results is know as defecting. The process of directing consists of stimulating the organizations personnel workers to undertake action according to predetermined goal ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

FOREIGN EXCHANGE MARKET: PROBLEMS AND PROSPECTS IN NIGERIA ECONOMY (A STUDY OF UNION BANK OF NIGERIA PLC)

CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Industrial firms are very important component of any developing nation due to economic and social benefits they confer on the nation, which include aiding the government in achieving its economic and social objectives such as creation of employment opportunity, simulation of indigenous entrepreneurship, improvement of Gross National Product ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR - A CASE STUDY OF DIAMOND BANK PLC

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on customers’ behavior. Diamond Bank Plc began as a p... Continue Reading »

Item Type & Format: Project Material - Ms Word |  66 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA

ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at ascertaining the level of relationship between the depreciation value of Naira and the pricing of imported goods in Nigeria. The fluctuating nature of exchange rate appears to be responsible for the exploitative pricing of imported goods in Nigeria. The... Continue Reading »

Item Type & Format: Project Material - Ms Word |  57 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

ENHANCING ENTREPRENEURIAL SKILL THROUGH APPRENTICESHIP EDUCATION: A STUDY OF SELECTED APPRENTICES AT THE MECHANIC VILLAGE, ABAKALIKI

ABSTRACT This work assessed the enhancement of entrepreneurial skill through Apprenticeship education in Ebonyi State (A Study of Mechanic Village, Abakaliki). The major objectives were to encourage the use of apprenticeship education as a means of enhancing entrepreneurial skills and to determine the effect of apprenticeship education on entrepreneurs. This descriptive survey used a cross section... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of the marketing mix. Production and marketing of goods and services make room for pricing placement and product... Continue Reading »

Item Type & Format: Project Material - Ms Word |  55 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

MARKETING STRATEGIES FOR ENHANCING THE MARKETING OF INSURANCE COMPANIES IN IMO STATE

ABSTRACT In this age of fierce competition and turbulent business environment, organizations tend to adopt specific strategies to stay afloat in business as well as to have competitive edge over other firms in their respective industries. To this end, most corporate organizations such as banks have embraced modern information technology based products to achieve their set goals and objectives in t... Continue Reading »

Item Type & Format: Project Material - Ms Word |  97 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

The article on this topic (staff perception of the effectiveness of marketing strategies in commercial banks) is an extract from literature review of the project material. The complete project work would be made available when you subscribe for the full material. CHAPTER TWO LITERATURE REVIEW Concept of Marketing Strategies A marketing strategy is a method by which a firm attempts to reach its tar... Continue Reading »

Item Type & Format: Project Material - Ms Word |  68 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

THE IMPACT OF THE CAPITAL MARKET ON THE PERFORMANCE OF THE AGRICULTURAL SECTOR

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Agricultural sector has been identified as one of the sectors that can help drive the Nigerian economy at this critical time that crude oil as a major source of revenue for the nation is falling at the international market. The present administration has reiterated that the nation must return to agriculture as it has become evident that oil ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  46 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON SALES VOLUMES (A CASE STUDY OF PEUGEOT AUTOMOBILE NIGERIA LIMITED KADUNA)

CHAPTER ONE 1.1 INTRODUCTION Companies that fail to develop new products are putting themselves at great risk. Risk of poor sales volume, space out of market into a small cubicle of not completely put out by competitors of the same product development strategies, initiatives and innovation conscious that is what that research is aiming to influence on sales volume. The existing products are vulner... Continue Reading »

Item Type & Format: Project Material - Ms Word |  78 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

CHAPTER ONE 1.1. INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organisatioon can best serve and decide on appropriate product, services and program to serve these markets. Consumer are the most important things to consider while operating any business environment. It must therefore be clear ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  90 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

THE IMPACT OF PUBLIC RELATIONS ON CUSTOMERS PATRONAGE OF NEW GENERATION BANK IN NIGERIA A STUDY SELECTED, COMMERCIAL BANKS

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY To survive in the banking business effective public relations is inevitable. Gone are the days when some banks thrived because the customer had no choice. The situation today is that the bank must convince the customer, to attract his patronage. In other words, customer satisfaction has become a basis for attraction. Also in the banking sector, public relati... Continue Reading »

Item Type & Format: Project Material - Ms Word |  102 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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