Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

Filters: Undergraduate (HND,BSc,BTech) Masters (MSc,MTech) PhD Thesis

LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N	Project Topic
1	IMPACT OF ADVERTISING ON CONSUMERPATRONAGE A STUDY OF CADBURY NIGERIA PLC CHAPTER ONE INTRODUCTION 1.1 Background of the Study The essence of being in business by any business outfit is to produce for sales and profits. In order to remain in business, an organization must generate enough sales from its products to cover operating costs and post reasonable profits. For many organizations, sales estimate is the starting point in budgeting or profit planning. It is so beca... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
2	PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA) ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study r... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
3	A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes researching, planning, organizing, directing and controlling promotion... Continue Reading » Item Type & Format: Project Material - Ms Word \| 73 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
4	AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATIONS ON THE PROFITABILITY OF A MANUFACTURING ORGANISATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the package. The exte... Continue Reading » Item Type & Format: Project Material - Ms Word \| 63 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
5	AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU. (A CASE STUDY OF HARDIS AND DROMEDAS LTD) CHAPTER ONE 1.0. INTRODUCTION. 1.1. BACKGROUND OF STUDY Marketing as a business concern is much more than developing a good product, pricing it correctly, and ensuring easy and ready availability of the product to customers. It also entails the development of a good programme of promotion. Promotion is one of the four major components that make up the marketing mix popularly known as the 4ps of ma... Continue Reading » Item Type & Format: Project Material - Ms Word \| 149 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
6	AN ASSESSMENT OF THE IMPACT OF IMAGE LAUNDERING PROGRAMMES OF NIGERIA POLICE FORCE ON NIGERIANS: A STUDY OF SOUTH-EAST GEO-POLITICAL ZONE CHAPTER ONE INTRODUCTION 1.1 Background to the Study The police force is regarded as the most visible governmental agency through which the character of a government and political system may be assessed. This is so because the police are the guardian or vanguard of the status quo. The role of the police in any human society cannot be over emphasized. The police force is not only central to individ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 88 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
7	COMPUTERISED ACCOUNTING AND FINANCIAL REPORTING A CASE STUDY OF STANBIC BANK GARDEN CITY BRANCH CHAPTER ONE 1.0 INTRODUCTION This research paper pursues the concept of computerized accounting and financial reporting. First and foremost, where as accounting itself refers to the process of identifying, measuring and communicating economic information to permit informed and rational decisions, Omonuk (2009), computerized accounting is defined by Alan & Frankwood (2005) as a total suit of co... Continue Reading » Item Type & Format: Project Material - Ms Word \| 40 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
8	ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STA... CHAPTER ONE INTRODUCTION 1.2 Background of the Study Nigeria is an agrarian country with about 70% of her over 140 million people engaged in agricultural production (NBS/CBN, 2006) and provides subsistence for 2/3 of Nigerians who are low income earners (Usman, 2006). While the Northern part of the country can guarantee the production of cereals such as Sorghum, Maize, millet, groundnut, cowpea an... Continue Reading » Item Type & Format: Project Material - Ms Word \| 132 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
9	A CRITICAL ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC MARKETING STRATEGIES BY LARGE SCALE INDUSTRIES IN NIGERIA CHAPTER ONE INTRODUCTION 1.9 BACKGROUND OF THE STUDY Today’s business is moving to another level in the satisfaction of human wants and needs. Companies face high rate of competition in the world market as businesses move from analog to digital. The cornerstone of a well conceived marketing orientation is strong customer relationship. There must be a symbiotic relationship between the market... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
10	THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF PZ CALABAR) ABSTRACT Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products like... Continue Reading » Item Type & Format: Project Material - Ms Word \| 69 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
11	SALES PROMOTION AND SALES PERFORMANCE OF TELECOMMUNICATION FIRM IN AKWA IBOM SATE” CHAPTER ONE INTRODUCTION 1.1 Background to the Study In any organization whether profit or nonprofit oriented the main purpose of that organization are to achieve its objectives. The objectives cannot be achieved in a vacuum without clearly setting strategies that the management could use in order to meet these objectives. Since marketing is concerned with managing profitable customer relationship... Continue Reading » Item Type & Format: Project Material - Ms Word \| 65 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
12	THE IMPACT OF CREDIT CARD ON THE MARKETING OF ACTIVITIES OF ZENITH BANK IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Kotler and Keller (2006:589) in J.O. Nnabuko’s article in Journal of Marketing Research vol. 2.2007 opined that business organizations need to grow their revenue over time and this is done through new products developments and expansion into new markets. Since existing products of firms are vulnerable to changing customer need... Continue Reading » Item Type & Format: Project Material - Ms Word \| 118 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
13	AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE) ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be h... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
14	THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYProduct management embraces the task of adjusting the product throughout its life to match the ever changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants.The job of managing a product. then is one of constantly monitoring the market and adjusting the ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
15	THE EFFECT OF BRANDING ON PRODUCT MARKETING Abstract The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness. This is because it is branding that distinguishes similar products of different manufa... Continue Reading » Item Type & Format: Project Material - Ms Word \| 54 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
16	FOREIGN EXCHANGE MARKET: PROBLEMS AND PROSPECTS IN NIGERIA ECONOMY (A STUDY OF UNION BANK OF NIGERIA PLC) CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Industrial firms are very important component of any developing nation due to economic and social benefits they confer on the nation, which include aiding the government in achieving its economic and social objectives such as creation of employment opportunity, simulation of indigenous entrepreneurship, improvement of Gross National Product ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 92 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
17	AN EMPIRICAL ANALYSIS OF PURCHASING POWER PARITY: A CASE STUDY OF TWO ANGLOPHONE ECOWAS MEMBERS CHAPTER ONE 1.0 INTRODUCTION 1.1: Background Information One of the most provocatively debated issues in international macroeconomics literature pertains to whether or not Purchasing Power Parity (PPP) holds across borders. The doctrine of PPP in its various forms states that a common basket of goods, when quoted in the same currency, costs the same in all countries. As such, the theory represents... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
18	THE EFFECTS OF MARKETING IN SOME SELECTED SMALL-SCALE INDUSTRIES IN THE SOUTH-EAST OF NIGERIA CHAPTER ONE INTRODUCTION 1.3 BACKGROUND OF THE STUDY Since Nigeria’s independence in 1960, all the National Development Plans (1962 1985; 1986 1990, 1991 2000; 2001 2010) had laid emphasis on strategies of government led industrialization through the encouragement of local manufacturing industries (Ile, 2001). This was in recognition of the leading role the small scale industrial sector was ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 118 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
19	THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS (A CASE STUDY OF BIANCA COSMETICS ENUGU) ABSTRACTThis research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was effective or not, with a special referenc... Continue Reading » Item Type & Format: Project Material - Ms Word \| 56 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
20	THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough relevant market data t... Continue Reading » Item Type & Format: Project Material - Ms Word \| 67 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N	Project Topic
1	IMPACT OF ADVERTISING ON CONSUMERPATRONAGE A STUDY OF CADBURY NIGERIA PLC CHAPTER ONE INTRODUCTION 1.1 Background of the Study The essence of being in business by any business outfit is to produce for sales and profits. In order to remain in business, an organization must generate enough sales from its products to cover operating costs and post reasonable profits. For many organizations, sales estimate is the starting point in budgeting or profit planning. It is so beca... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
2	PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA) ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study r... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
3	A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes researching, planning, organizing, directing and controlling promotion... Continue Reading » Item Type & Format: Project Material - Ms Word \| 73 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
4	AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATIONS ON THE PROFITABILITY OF A MANUFACTURING ORGANISATION CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the package. The exte... Continue Reading » Item Type & Format: Project Material - Ms Word \| 63 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
5	AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU. (A CASE STUDY OF HARDIS AND DROMEDAS LTD) CHAPTER ONE 1.0. INTRODUCTION. 1.1. BACKGROUND OF STUDY Marketing as a business concern is much more than developing a good product, pricing it correctly, and ensuring easy and ready availability of the product to customers. It also entails the development of a good programme of promotion. Promotion is one of the four major components that make up the marketing mix popularly known as the 4ps of ma... Continue Reading » Item Type & Format: Project Material - Ms Word \| 149 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
6	AN ASSESSMENT OF THE IMPACT OF IMAGE LAUNDERING PROGRAMMES OF NIGERIA POLICE FORCE ON NIGERIANS: A STUDY OF SOUTH-EAST GEO-POLITICAL ZONE CHAPTER ONE INTRODUCTION 1.1 Background to the Study The police force is regarded as the most visible governmental agency through which the character of a government and political system may be assessed. This is so because the police are the guardian or vanguard of the status quo. The role of the police in any human society cannot be over emphasized. The police force is not only central to individ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 88 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
7	COMPUTERISED ACCOUNTING AND FINANCIAL REPORTING A CASE STUDY OF STANBIC BANK GARDEN CITY BRANCH CHAPTER ONE 1.0 INTRODUCTION This research paper pursues the concept of computerized accounting and financial reporting. First and foremost, where as accounting itself refers to the process of identifying, measuring and communicating economic information to permit informed and rational decisions, Omonuk (2009), computerized accounting is defined by Alan & Frankwood (2005) as a total suit of co... Continue Reading » Item Type & Format: Project Material - Ms Word \| 40 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
8	ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STA... CHAPTER ONE INTRODUCTION 1.2 Background of the Study Nigeria is an agrarian country with about 70% of her over 140 million people engaged in agricultural production (NBS/CBN, 2006) and provides subsistence for 2/3 of Nigerians who are low income earners (Usman, 2006). While the Northern part of the country can guarantee the production of cereals such as Sorghum, Maize, millet, groundnut, cowpea an... Continue Reading » Item Type & Format: Project Material - Ms Word \| 132 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
9	A CRITICAL ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC MARKETING STRATEGIES BY LARGE SCALE INDUSTRIES IN NIGERIA CHAPTER ONE INTRODUCTION 1.9 BACKGROUND OF THE STUDY Today’s business is moving to another level in the satisfaction of human wants and needs. Companies face high rate of competition in the world market as businesses move from analog to digital. The cornerstone of a well conceived marketing orientation is strong customer relationship. There must be a symbiotic relationship between the market... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
10	THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF PZ CALABAR) ABSTRACT Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products like... Continue Reading » Item Type & Format: Project Material - Ms Word \| 69 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
11	SALES PROMOTION AND SALES PERFORMANCE OF TELECOMMUNICATION FIRM IN AKWA IBOM SATE” CHAPTER ONE INTRODUCTION 1.1 Background to the Study In any organization whether profit or nonprofit oriented the main purpose of that organization are to achieve its objectives. The objectives cannot be achieved in a vacuum without clearly setting strategies that the management could use in order to meet these objectives. Since marketing is concerned with managing profitable customer relationship... Continue Reading » Item Type & Format: Project Material - Ms Word \| 65 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
12	THE IMPACT OF CREDIT CARD ON THE MARKETING OF ACTIVITIES OF ZENITH BANK IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Kotler and Keller (2006:589) in J.O. Nnabuko’s article in Journal of Marketing Research vol. 2.2007 opined that business organizations need to grow their revenue over time and this is done through new products developments and expansion into new markets. Since existing products of firms are vulnerable to changing customer need... Continue Reading » Item Type & Format: Project Material - Ms Word \| 118 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
13	AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE) ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer within the Nigeria economy. To carefully examine the attitude, feelings and reactions of consumers towards the physical distribution of soft drinks. And to examine the actual channels of physical distribution of soft drinks. This research work will be h... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
14	THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYProduct management embraces the task of adjusting the product throughout its life to match the ever changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants.The job of managing a product. then is one of constantly monitoring the market and adjusting the ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
15	THE EFFECT OF BRANDING ON PRODUCT MARKETING Abstract The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries. Branding is essential for advertising effectiveness. This is because it is branding that distinguishes similar products of different manufa... Continue Reading » Item Type & Format: Project Material - Ms Word \| 54 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
16	FOREIGN EXCHANGE MARKET: PROBLEMS AND PROSPECTS IN NIGERIA ECONOMY (A STUDY OF UNION BANK OF NIGERIA PLC) CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Industrial firms are very important component of any developing nation due to economic and social benefits they confer on the nation, which include aiding the government in achieving its economic and social objectives such as creation of employment opportunity, simulation of indigenous entrepreneurship, improvement of Gross National Product ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 92 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
17	AN EMPIRICAL ANALYSIS OF PURCHASING POWER PARITY: A CASE STUDY OF TWO ANGLOPHONE ECOWAS MEMBERS CHAPTER ONE 1.0 INTRODUCTION 1.1: Background Information One of the most provocatively debated issues in international macroeconomics literature pertains to whether or not Purchasing Power Parity (PPP) holds across borders. The doctrine of PPP in its various forms states that a common basket of goods, when quoted in the same currency, costs the same in all countries. As such, the theory represents... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
18	THE EFFECTS OF MARKETING IN SOME SELECTED SMALL-SCALE INDUSTRIES IN THE SOUTH-EAST OF NIGERIA CHAPTER ONE INTRODUCTION 1.3 BACKGROUND OF THE STUDY Since Nigeria’s independence in 1960, all the National Development Plans (1962 1985; 1986 1990, 1991 2000; 2001 2010) had laid emphasis on strategies of government led industrialization through the encouragement of local manufacturing industries (Ile, 2001). This was in recognition of the leading role the small scale industrial sector was ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 118 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
19	THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS (A CASE STUDY OF BIANCA COSMETICS ENUGU) ABSTRACTThis research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was effective or not, with a special referenc... Continue Reading » Item Type & Format: Project Material - Ms Word \| 56 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
20	THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough relevant market data t... Continue Reading » Item Type & Format: Project Material - Ms Word \| 67 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT

Marketing Final Year Project Research Topics

Quick Project Topic Search

IMPACT OF ADVERTISING ON CONSUMERPATRONAGE A STUDY OF CADBURY NIGERIA PLC

PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA)

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATIONS ON THE PROFITABILITY OF A MANUFACTURING ORGANISATION

AN APPRAISAL OF THE PROMOTIONAL STRATEGIES USED BY MANUFACTURERS OF CONSUMER GOODS IN ENUGU. (A CASE STUDY OF HARDIS AND DROMEDAS LTD)

AN ASSESSMENT OF THE IMPACT OF IMAGE LAUNDERING PROGRAMMES OF NIGERIA POLICE FORCE ON NIGERIANS: A STUDY OF SOUTH-EAST GEO-POLITICAL ZONE

COMPUTERISED ACCOUNTING AND FINANCIAL REPORTING A CASE STUDY OF STANBIC BANK GARDEN CITY BRANCH

ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STA...

A CRITICAL ANALYSIS OF THE IMPLEMENTATION OF ELECTRONIC MARKETING STRATEGIES BY LARGE SCALE INDUSTRIES IN NIGERIA

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF PZ CALABAR)

SALES PROMOTION AND SALES PERFORMANCE OF TELECOMMUNICATION FIRM IN AKWA IBOM SATE”

THE IMPACT OF CREDIT CARD ON THE MARKETING OF ACTIVITIES OF ZENITH BANK IN NIGERIA

AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)

THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE

THE EFFECT OF BRANDING ON PRODUCT MARKETING

FOREIGN EXCHANGE MARKET: PROBLEMS AND PROSPECTS IN NIGERIA ECONOMY (A STUDY OF UNION BANK OF NIGERIA PLC)

AN EMPIRICAL ANALYSIS OF PURCHASING POWER PARITY: A CASE STUDY OF TWO ANGLOPHONE ECOWAS MEMBERS

THE EFFECTS OF MARKETING IN SOME SELECTED SMALL-SCALE INDUSTRIES IN THE SOUTH-EAST OF NIGERIA

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS (A CASE STUDY OF BIANCA COSMETICS ENUGU)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

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