Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

Filters: Undergraduate (HND,BSc,BTech) Masters (MSc,MTech) PhD Thesis

LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N	Project Topic
1	PUBLIC RELATIONS EFFECTIVENESS IN HEALTH CARE DELIVERY SERVICE IN NIGERIA. A SURVEY OF NAFDAC OPERATIONS. CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The popular saying that “Health is wealth and a healthy nation is a wealthy nation” form the basis of this research study. Thus, the issue of good health today has been of paramount concern to everyone in the society, especially as it has been asserted and proved that behind the success of every living thing is good health. No matter... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
2	THE IMPACT OF NEW PRODUCT DEVELOPMENT ON SALES VOLUMES (A CASE STUDY OF PEUGEOT AUTOMOBILE NIGERIA LIMITED KADUNA) CHAPTER ONE 1.1 INTRODUCTION Companies that fail to develop new products are putting themselves at great risk. Risk of poor sales volume, space out of market into a small cubicle of not completely put out by competitors of the same product development strategies, initiatives and innovation conscious that is what that research is aiming to influence on sales volume. The existing products are vulner... Continue Reading » Item Type & Format: Project Material - Ms Word \| 78 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
3	PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA) ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study r... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
4	THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market... Continue Reading » Item Type & Format: Project Material - Ms Word \| 68 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
5	MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the study includ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 51 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
6	THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA ABSTRACTThis research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research questi... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
7	EFFECTS OF PALM PRODUCE DISTRIBUTION ON CONSUMER DEMAND IN NSUKKA AREA OF ENUGU STATE CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Internet has glocalized almost the entire human activities, creating new and innovative ways for people to shape and share their identity, and express themselves (Neogy, 2008:70). The impact of glocalization has been felt much in marketing in such areas as E advertising, E payment, E etc. But the Internet is yet to introduce E distribution o... Continue Reading » Item Type & Format: Project Material - Ms Word \| 152 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
8	A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes researching, planning, organizing, directing and controlling promotion... Continue Reading » Item Type & Format: Project Material - Ms Word \| 73 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
9	CAPITAL MARKET STRUCTURE AND DEVELOPMENT (A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE) CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian capital market is a long term end of the Nigeria financial system just as the money market is its short termed in other words, the capital market performs for the economy, at the long term end, the functions which the money market performs at the short term end of the spectrum. Thus, while those who are short of funds and need t... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
10	AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during food processing. This work also looked at the fortifying agents in salt (iodine and iron) milk and margarine (vitamin A and D), diet beverages (vitamins and minerals) am... Continue Reading » Item Type & Format: Project Material - Ms Word \| 57 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
11	SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC) TABLE OF CONTENTS Page Title Page I Certification ii Dedication iii Acknowledgements iv Table of Contents v Abstract vi CHAPTER ONE – INTRODUCTION 1.1 Background of the Study 1 1.2 Statement of the Problem 6 1.3 Objectives of the Study 7 1.4 Research Questions 8 1.5 Statement of Hypotheses 9 1.6 Scope of Study 9 1.7 Limitations of the Study 10 1.8 Significance of the Study 11 1.9 Definitions of ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 67 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
12	THE IMPACT OF PUBLIC RELATIONS ON PERFORMANCE OF NIGERIAN BANKS AFTER MERGERS AND ACQUISITIONS CHAPTER ONE INTRODUCTION 1.1 Background of the Study Palaniappan and Ramachandraiah (2008) posit that public relations came into prominence when Thomas Jefferson in 1807 used the phrase Public relations in place of State of thought while writing his seventh address to the US Congress and also traced the word public relations to India, x where the Great Indian Peninsular Railway Company Limited (GI... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
13	THE INFLUENCE OF SOCIAL CLASS ON THE PURCHASE OF SELECTED BREWERY PRODUCTS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the Study xv In today’s competitive business environment, the subject of social class cannot be over emphasized. This is driven by the fact that social class has been an essential concept of analysis and considerable attention for sociologists, political scientists, anthropologists, economists, social historians, consumer researchers and marketing p... Continue Reading » Item Type & Format: Project Material - Ms Word \| 113 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
14	THE EFFECTS OF MARKETING IN SOME SELECTED SMALL-SCALE INDUSTRIES IN THE SOUTH-EAST OF NIGERIA CHAPTER ONE INTRODUCTION 1.3 BACKGROUND OF THE STUDY Since Nigeria’s independence in 1960, all the National Development Plans (1962 1985; 1986 1990, 1991 2000; 2001 2010) had laid emphasis on strategies of government led industrialization through the encouragement of local manufacturing industries (Ile, 2001). This was in recognition of the leading role the small scale industrial sector was ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 118 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
15	IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALES OF MTN PRODUCTS Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enu... Continue Reading » Item Type & Format: Project Material - Ms Word \| 58 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
16	INFLUENCE OF CUSTOMER COMPLAINTS HANDLING ON THE MARKETING PERFORMANCES IN THE SERVICE INDUSTRY: A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN... INTRODUCTION 1.1 BACKGROUND OF THE STUDY The foundational objective of any good sole proprietor is usually to dispose off his goods as much as possible. At the back of his mind, he will most readily place his customer’s satisfaction at his uppermost mind. Customer satisfaction is the pivot on which all activities revolve, be it in production or in marketing. The market is a global geographic... Continue Reading » Item Type & Format: Project Material - Ms Word \| 102 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
17	APPRAISAL OF DISTRIBUTION STRATEGIES OF PRODUCTION COMPANIES (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC IN ENUGU) CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Distribution channel is the path through which goods and services traverse as they go from producer to ultimate consumer. Also, marketing channels or marketing intermediaries represent organized network of agencies and institutions which in combination perform all the activities required to link producers with users and users with producers in order to accom... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
18	THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING ABSTRACTThis project looks at the impact of marketing information system on decision making in an organization, case study of Coca Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted experimental survey research method where the questionn... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
19	THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS ABSTRACT This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of... Continue Reading » Item Type & Format: Project Material - Ms Word \| 56 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
20	EVALUATION OF SELECTED MARKETING STRATEGIES EMPLOYED BY THE BANKING INDUSTRY IN NIGERIA: (A STUDY OF AFRIBANK) CHAPTER ONE INTRODUCTION 1.1 Background of Study The role of the financial sector in promoting rapid economic development cannot be undermined. Hence, for economic growth in a country, there should be proper functioning of the financial system. Donli (2005) observed that traditionally, the role of banks whether in a developed or developing economy, consists of financial intermediation, provision o... Continue Reading » Item Type & Format: Project Material - Ms Word \| 112 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N	Project Topic
1	PUBLIC RELATIONS EFFECTIVENESS IN HEALTH CARE DELIVERY SERVICE IN NIGERIA. A SURVEY OF NAFDAC OPERATIONS. CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The popular saying that “Health is wealth and a healthy nation is a wealthy nation” form the basis of this research study. Thus, the issue of good health today has been of paramount concern to everyone in the society, especially as it has been asserted and proved that behind the success of every living thing is good health. No matter... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
2	THE IMPACT OF NEW PRODUCT DEVELOPMENT ON SALES VOLUMES (A CASE STUDY OF PEUGEOT AUTOMOBILE NIGERIA LIMITED KADUNA) CHAPTER ONE 1.1 INTRODUCTION Companies that fail to develop new products are putting themselves at great risk. Risk of poor sales volume, space out of market into a small cubicle of not completely put out by competitors of the same product development strategies, initiatives and innovation conscious that is what that research is aiming to influence on sales volume. The existing products are vulner... Continue Reading » Item Type & Format: Project Material - Ms Word \| 78 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
3	PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA) ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study r... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
4	THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market... Continue Reading » Item Type & Format: Project Material - Ms Word \| 68 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
5	MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the scientific method of inquiry in helping marketers to better understand and define their problems and find appropriate solution to them some of the objectives of the study includ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 51 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
6	THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA ABSTRACTThis research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research questi... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
7	EFFECTS OF PALM PRODUCE DISTRIBUTION ON CONSUMER DEMAND IN NSUKKA AREA OF ENUGU STATE CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Internet has glocalized almost the entire human activities, creating new and innovative ways for people to shape and share their identity, and express themselves (Neogy, 2008:70). The impact of glocalization has been felt much in marketing in such areas as E advertising, E payment, E etc. But the Internet is yet to introduce E distribution o... Continue Reading » Item Type & Format: Project Material - Ms Word \| 152 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
8	A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability of products and to important products features developing strategies to persuade them to buy and finally enhancing their satisfaction with purchase, marketing management includes researching, planning, organizing, directing and controlling promotion... Continue Reading » Item Type & Format: Project Material - Ms Word \| 73 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
9	CAPITAL MARKET STRUCTURE AND DEVELOPMENT (A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE) CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian capital market is a long term end of the Nigeria financial system just as the money market is its short termed in other words, the capital market performs for the economy, at the long term end, the functions which the money market performs at the short term end of the spectrum. Thus, while those who are short of funds and need t... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
10	AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during food processing. This work also looked at the fortifying agents in salt (iodine and iron) milk and margarine (vitamin A and D), diet beverages (vitamins and minerals) am... Continue Reading » Item Type & Format: Project Material - Ms Word \| 57 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
11	SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC) TABLE OF CONTENTS Page Title Page I Certification ii Dedication iii Acknowledgements iv Table of Contents v Abstract vi CHAPTER ONE – INTRODUCTION 1.1 Background of the Study 1 1.2 Statement of the Problem 6 1.3 Objectives of the Study 7 1.4 Research Questions 8 1.5 Statement of Hypotheses 9 1.6 Scope of Study 9 1.7 Limitations of the Study 10 1.8 Significance of the Study 11 1.9 Definitions of ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 67 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
12	THE IMPACT OF PUBLIC RELATIONS ON PERFORMANCE OF NIGERIAN BANKS AFTER MERGERS AND ACQUISITIONS CHAPTER ONE INTRODUCTION 1.1 Background of the Study Palaniappan and Ramachandraiah (2008) posit that public relations came into prominence when Thomas Jefferson in 1807 used the phrase Public relations in place of State of thought while writing his seventh address to the US Congress and also traced the word public relations to India, x where the Great Indian Peninsular Railway Company Limited (GI... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
13	THE INFLUENCE OF SOCIAL CLASS ON THE PURCHASE OF SELECTED BREWERY PRODUCTS IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Background of the Study xv In today’s competitive business environment, the subject of social class cannot be over emphasized. This is driven by the fact that social class has been an essential concept of analysis and considerable attention for sociologists, political scientists, anthropologists, economists, social historians, consumer researchers and marketing p... Continue Reading » Item Type & Format: Project Material - Ms Word \| 113 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
14	THE EFFECTS OF MARKETING IN SOME SELECTED SMALL-SCALE INDUSTRIES IN THE SOUTH-EAST OF NIGERIA CHAPTER ONE INTRODUCTION 1.3 BACKGROUND OF THE STUDY Since Nigeria’s independence in 1960, all the National Development Plans (1962 1985; 1986 1990, 1991 2000; 2001 2010) had laid emphasis on strategies of government led industrialization through the encouragement of local manufacturing industries (Ile, 2001). This was in recognition of the leading role the small scale industrial sector was ... Continue Reading » Item Type & Format: Project Material - Ms Word \| 118 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
15	IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALES OF MTN PRODUCTS Abstract This project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enu... Continue Reading » Item Type & Format: Project Material - Ms Word \| 58 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
16	INFLUENCE OF CUSTOMER COMPLAINTS HANDLING ON THE MARKETING PERFORMANCES IN THE SERVICE INDUSTRY: A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN... INTRODUCTION 1.1 BACKGROUND OF THE STUDY The foundational objective of any good sole proprietor is usually to dispose off his goods as much as possible. At the back of his mind, he will most readily place his customer’s satisfaction at his uppermost mind. Customer satisfaction is the pivot on which all activities revolve, be it in production or in marketing. The market is a global geographic... Continue Reading » Item Type & Format: Project Material - Ms Word \| 102 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
17	APPRAISAL OF DISTRIBUTION STRATEGIES OF PRODUCTION COMPANIES (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC IN ENUGU) CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Distribution channel is the path through which goods and services traverse as they go from producer to ultimate consumer. Also, marketing channels or marketing intermediaries represent organized network of agencies and institutions which in combination perform all the activities required to link producers with users and users with producers in order to accom... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
18	THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING ABSTRACTThis project looks at the impact of marketing information system on decision making in an organization, case study of Coca Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted experimental survey research method where the questionn... Continue Reading » Item Type & Format: Project Material - Ms Word \| 52 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
19	THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS ABSTRACT This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of... Continue Reading » Item Type & Format: Project Material - Ms Word \| 56 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT
20	EVALUATION OF SELECTED MARKETING STRATEGIES EMPLOYED BY THE BANKING INDUSTRY IN NIGERIA: (A STUDY OF AFRIBANK) CHAPTER ONE INTRODUCTION 1.1 Background of Study The role of the financial sector in promoting rapid economic development cannot be undermined. Hence, for economic growth in a country, there should be proper functioning of the financial system. Donli (2005) observed that traditionally, the role of banks whether in a developed or developing economy, consists of financial intermediation, provision o... Continue Reading » Item Type & Format: Project Material - Ms Word \| 112 pages \| Instant Download \| Chapter 1-5 \| MARKETING DEPARTMENT

Marketing Final Year Project Research Topics

Quick Project Topic Search

PUBLIC RELATIONS EFFECTIVENESS IN HEALTH CARE DELIVERY SERVICE IN NIGERIA. A SURVEY OF NAFDAC OPERATIONS.

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON SALES VOLUMES (A CASE STUDY OF PEUGEOT AUTOMOBILE NIGERIA LIMITED KADUNA)

PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA)

THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

EFFECTS OF PALM PRODUCE DISTRIBUTION ON CONSUMER DEMAND IN NSUKKA AREA OF ENUGU STATE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

CAPITAL MARKET STRUCTURE AND DEVELOPMENT (A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE)

AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING

SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC)

THE IMPACT OF PUBLIC RELATIONS ON PERFORMANCE OF NIGERIAN BANKS AFTER MERGERS AND ACQUISITIONS

THE INFLUENCE OF SOCIAL CLASS ON THE PURCHASE OF SELECTED BREWERY PRODUCTS IN NIGERIA

THE EFFECTS OF MARKETING IN SOME SELECTED SMALL-SCALE INDUSTRIES IN THE SOUTH-EAST OF NIGERIA

IMPACT OF TELEVISION ADVERTISING IN PROMOTING THE SALES OF MTN PRODUCTS

INFLUENCE OF CUSTOMER COMPLAINTS HANDLING ON THE MARKETING PERFORMANCES IN THE SERVICE INDUSTRY: A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN...

APPRAISAL OF DISTRIBUTION STRATEGIES OF PRODUCTION COMPANIES (A STUDY OF THE NIGERIAN BOTTLING COMPANY PLC IN ENUGU)

THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING

THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS

EVALUATION OF SELECTED MARKETING STRATEGIES EMPLOYED BY THE BANKING INDUSTRY IN NIGERIA: (A STUDY OF AFRIBANK)

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