Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

THE EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS USE SPEARMAN RANKING ORDER CORRELATION

CHAPTER 1 INTRODUCTION 1.1. Background of the study Marketing is an integral part of any organization. This would help increase customer base and make an organization very popular if adequately and properly done. Marketing is the action or business of promoting and selling products or services, including market research and advertising (Wikipedia, 2009). It can also be a process for creating, comm... Continue Reading »

Item Type & Format: Project Material - Ms Word |  49 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)

Abstract The use of celebrities has been adopted by various organizations in advertising products and services. Celebrity endorsements are now common place in the advertising world. Celebrity endorsements influence brand image through a transfer of meaning from the endorser to the brand. This research project is thus a search for the impact of celebrity endorsement on consumer behavior and sales v... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO)

ABSTRACT DUE TO THE IMPORTANCE OF CUSTOMERS SERVICE IN THE BUSINESS WORLD. MANY PRIVILEGED ORGANIZATIONS MOST ESPECIALLY THE FINANCIAL INSTITUTIONS ARE NOW DEPENDING STRONGLY ON IT TO ENHANCE OR IMPROVE THEIR PROFITABILITY. IDEAS AND OPINIONS WERE RECEIVED FROM STAFF AND REPUTABLE CUSTOMERS OF UNION BANK OF NIGERIAN PLC, OKO BRANCH, WHICH WAS USED AS A CASE STUDY. THESE IDEAS AND OPINIONS WERE GOT... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

MARKETING STRATEGIES FOR ENHANCING THE MARKETING OF INSURANCE COMPANIES IN IMO STATE

ABSTRACT In this age of fierce competition and turbulent business environment, organizations tend to adopt specific strategies to stay afloat in business as well as to have competitive edge over other firms in their respective industries. To this end, most corporate organizations such as banks have embraced modern information technology based products to achieve their set goals and objectives in t... Continue Reading »

Item Type & Format: Project Material - Ms Word |  97 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

MEASURING THE EFFECTIVENESS OF ONLINE SHOPPING (A CASE STUDY OF KONGA)

Abstract The rapid changes in e commerce have changed the way businesses and customers consume, customize and distribute products and services. This research project is thus a search for measuring the effectiveness of online shopping in Nigeria. Chapter one of the study lays an introduction for subsequent chapters. Following the general introduction, the problem statement and the objective of the ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

THE ROLES OF COMMUNICATION IN MARKETING TOURISM IN GAMJI AND FANTASY PARK

ABSTRACT The need for a tourist destination to properly coordinate its marketing communications strategies to achieve a clear, consistent and competitive message about itself and its product has become issue of concern to every result driven destination. The study is aimed at examining the role of marketing communication on tourist destination of Kaduna State. The objectives of this research are t... Continue Reading »

Item Type & Format: Project Material - Ms Word |  63 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

CREDIT RISK MANAGEMENT IN COMMERCIAL BANKS (A CASE STUDY OF UBA PLC)

ABSTRACT The aim of this study is to examine the pattern of credit risk management and the consequential effect of bad, doubtful and uncollectible debts. In most banks, colossal debt burden has continued to mount pressure on their ability to balance liquidity in value asset and liabilities. Accordingly, a survey of 40 respondents made up of CBN regulator, NDIC supervisor and UBA operator was carri... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)

... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

THE IMPACT OF INTERNATIONAL REMITTANCES ON FINANCIAL SECTOR DEVELOPMENT IN NIGERIA.

CHAPTER ONE INTRODUCTION 1.1 Background of the study Remittances flowing into developing countries are attracting increasing attention because of their rising volume and their impact on recipient countries. On account of stable nature and increasing volume of remittances to developing countries, quite a number of studies analyzed their developmental impact across various dimensions including: Pove... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

INTEGRATED MARKETING COMMUNICATIONS AND CONSUMERS PATRONAGE OF NIGERIAN BEVERAGE PRODUCTS

ABSTRACT The need for an organization to properly coordinate its marketing communications strategies to achieve a clear, consistent and competitive message about itself and its product has become issue of concern to every result driven firm. The study is aimed at examining the impact of integrated marketing communication on consumers’ patronage of Nigerian beverage products. The objectives o... Continue Reading »

Item Type & Format: Project Material - Ms Word |  280 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

THE IMPACT OF CAPITAL MARKET INSTABILITY ON THE GROWTH OF NIGERIA ECONOMY

CHAPTER ONE INTRODUCTION 1.1 Background of the study The In every developing and developed economy, the capital market has been identified as an institution that drives growth and development. The capital market is a conduit for the demand and supply of debt and equity capital then channel funds to firms with relatively high and increasing productivity thus, enhancing economic expansion (Donwa, 20... Continue Reading »

Item Type & Format: Project Material - Ms Word |  55 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

CAUSES AND EFFECTS OF TAX EVASION AND AVOIDANCE ON THE ECONOMY (A CASE STUDY OF BOARD OF INTERNAL REVENUE IN ABIA STATE)

ABSTRACT This study was on the causes and effect of Tax Evasion and Avoidance on the economy (Board of Internal Revenue in Abia State). The major objective of the study is to identify the causes and effect of Tax Evasion and Avoidance in the state and how it is done. It also the aim of the study to suggest ways of at least minimizing this ugly incidence in the state, and the study sought the opini... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

FACTORS INFLUENCING CONSUMER PURCHASE BEHAVIOUR IN TELECOMMUNICATION INDUSTRY ( A STUDY OF MOBITEL LIMITED)

CHAPTER ONE 1.1 INTRODUCTION Nigeria has emerged as the fastest growing telecommunication market on the African continent. The telecoms industry has experienced a dramatic increase in telephone lines from about 10,000 new lines per annum between 1960 and 2000, to 1 million new lines per annum in the last three years. With a total of 2.8million connected telephone lines as at June 2003, compared to... Continue Reading »

Item Type & Format: Project Material - Ms Word |  112 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. (A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL AREAS)

ABSTRACT THIS RESEARCH IS AIMED AT SMALL SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL SCALE INDUSTRIES ARE THOSE INDUSTRIES THAT ARE PRIVATELY OWNED BY ITS OWNERS IN A PURELY PERSONALIZED WAY WITHOUT A FORMALIZED MANAGEMENT STRUCTURE. SMALL SCALE INDUSTRIES IS NEEDED FOR SPEEDY GROWTH AND DEVELOPMENT ESPECIALLY FOR ABILITIES TO BOOST THE LARGER INDUSTRIES, SOCIAL IN... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A CASE STUDY OF GTB OF NIGERIA PLC,)

CHAPTER ONE 1.1 1.2 STATEMENT OF THE PROBLEM There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this business warfare, most of the banks. Claimed to have adopted and deployed variou... Continue Reading »

Item Type & Format: Project Material - Ms Word |  80 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES (A CASE STUDY OF MICRO FINANCE BANK OKO)

ABSTRACT This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro Finance Bank Plc Oko as a case study. As a matter of fact, financial industries are banks and other insurance firms. Advertising can be defined as any paid form of non personal pr... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

AN EVALUATION OF MARKET SEGMENTATION AND ITS SIGNIFICANCE (A CASE STUDY OF UNILEVER PLC)

ABSTRACT The research proffer an evaluation of health and safety policy in the public service. A health and safety policy is a written statement by an employer stating the company's commitment for the protection of the health and safety of employees and to the public. It is an endorsed commitment by management to its employees regarding their health and safety. The research provides a structural s... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA: A STUDY OF UNLIEVER NIGERIA PLC

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable competitive advantages with continues innovation. These effort are critical for the companies because introducing a new product to the market is expensive a... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

THE EFFECT OF COMMUNITY RELATIONS TO CORPORATE IMAGE. A STUDY OF CELTEL (NIGERIA) LIMITED

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The complex nature of the business world, couple with economic, social and environmental inequalities have raised the issue of community relations and corporate image. From time immemorial, organisations have tried in one way or the other to be identified by the community where they are operating. This need for identity and communication led to ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  123 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE

ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched in recent years from attracting new customers to pr... Continue Reading »

Item Type & Format: Project Material - Ms Word |  56 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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