Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

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LIST OF MARKETING PROJECT TOPICS AND MATERIALS
S/N Project Topic
1

EFFECT OF LEADERSHIP STYLE ON EMPLOYEE MOTIVATION (A STUDY OF NIGERIA BREWERIES)

ABSTRACT This study investigated, the effect of leadership style on Employee Motivation, A study of Nigeria Breweries. The main objective of the study is to find out the leadership style in Nigeria Breweries, and the effect of this style on motivation. In carrying out this survey, the researcher administered questionnaire. A sample size of 200 consisting of the employees in the company and a popul... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

2

THE IMPACT OF SALES PROMOTION ON THE PURCHASE OF CONSUMERS GOODS: A CASE STUDY OF CONSUMERS IN NSUKKA, ENUGU STATE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Sales promotion is one of the four aspects of promotional mix or marketing mix, (the other three parts of the promotional mix are advertising, personal selling, and publicity/public relations). Sales promotion includes the media and non media marketing communication mix or tools employed for a predetermined, limited time to increase consumer dem... Continue Reading »

Item Type & Format: Project Material - Ms Word |  102 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

3

AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATIONS ON THE PROFITABILITY OF A MANUFACTURING ORGANISATION

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use packaging in wide variety of forms, shapes and materials. Packaging means all the activities in the product planning that involves designing and producing the container or wrapper for a product. The wrapper container is called the package. The exte... Continue Reading »

Item Type & Format: Project Material - Ms Word |  63 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

4

THE ROLE OF ADVERTISING IN DETERMINING CONSUMER BEHAVIOUR AND BRAND PREFERENCE

CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough relevant market data to develop a... Continue Reading »

Item Type & Format: Project Material - Ms Word |  80 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

5

SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC)

TABLE OF CONTENTS Page Title Page I Certification ii Dedication iii Acknowledgements iv Table of Contents v Abstract vi CHAPTER ONE – INTRODUCTION 1.1 Background of the Study 1 1.2 Statement of the Problem 6 1.3 Objectives of the Study 7 1.4 Research Questions 8 1.5 Statement of Hypotheses 9 1.6 Scope of Study 9 1.7 Limitations of the Study 10 1.8 Significance of the Study 11 1.9 Definitions of ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  67 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

6

REDUCING POVERTY THROUGH INFO-ACTION: STUDY OF NATIONAL POVERTY ERADICATION PROGRAMME AND ENUGU STATE MINISTRY OF HUMAN DEVELOPMENT AND POVERTY REDUC...

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The worrisome level of poverty and understanding how to reduce or eradicate the scourge of poverty has been the major thrust of all development plans both in developing and developed economies. There is no gain saying the fact that policies designed to foster economic growth significantly reduce poverty. Nevertheless, policies aimed specifically... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

7

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

ABSTRACTThis research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study, statement of the problems, purpose of study research questi... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

8

A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Software produced within Nigeria by its citizens is in other words referred to as Made in Nigeria software. There is a big need for Nigeria to produce its own software being a third world developing country. This will drive the development, growth and stability in every sector of her economy and give her a platform for global competition. In the... Continue Reading »

Item Type & Format: Project Material - Ms Word |  55 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

9

FOREIGN EXCHANGE MARKET: PROBLEMS AND PROSPECTS IN NIGERIA ECONOMY (A STUDY OF UNION BANK OF NIGERIA PLC)

CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Industrial firms are very important component of any developing nation due to economic and social benefits they confer on the nation, which include aiding the government in achieving its economic and social objectives such as creation of employment opportunity, simulation of indigenous entrepreneurship, improvement of Gross National Product ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  92 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

10

THE LIMITATIONS OF PUBLIC RELATIONS PRACTICE IN DEVELOPING COUNTRIES

CHAPTER ONE GENERAL OVERVIEW 1.1 INTRODUCTION Development, with respect to countries can be examined from various perspectives, depending on the countries involved For instance, the meaning attached to it by the developed countries could be different from that of the developing or less developed countries. This, therefore, suggests that there is not likely to be an all embracing description or def... Continue Reading »

Item Type & Format: Project Material - Ms Word |  72 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

11

IMPACT OF FAKE DECEPTIVE ADVERTISING ON CONSUMERS PURCHASING INTENTION IN NIGERIA (CASE STUDY OF NIGERIA TELECOMMUNICATION INDUSTRY)

CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY The essence of being in business by any business outfits is to produce for sales and profits. In order to remain in business an organization must generate enough sales from its products to cover operating costs and post reasonable profits. For many organizations, sales estimate is the starting point in budgeting or profit planning. It is so because it m... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

12

DEMOGRAPHIC AND ECONOMIC DETERMINANTS OF VARIATIONS IN INFANT MORTALITY IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND INFORMATION The fourth goal and one of the most important issues in the Millennium Development Goals (MDGs) is to reduce infant and child mortality by two thirds from 1990 2015, (UNICEF, 2006).Infant mortality rate (IMR) is one of the most important sensitive indicators of the economic and health status of a community. This is because more than any other age... Continue Reading »

Item Type & Format: Project Material - Ms Word |  72 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

13

APPLICATION OF MARKETING CONCEPT IN COMMERCIAL BANKING AND IT EFFECTIVENESS IN CONSUMER SATISFACTION (A CASE STUDY OF GT BANK PLC)

CHAPTER ONE 1.0 INTRODUCTION Marketing concept is a customer oriented philosophy which states that customer’s satisfaction is the economic and social justification of firm’s corporate existence. These philosophies hold that the company should be customer oriented. Strive for profitability. Sales volume and coordinate all its marketing activities. Marketing management however is the veh... Continue Reading »

Item Type & Format: Project Material - Ms Word |  96 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

14

THE EFFECT OF MARKET SEGMENTATION ON THE PERFORMANCE OF A FIRM

(A CASE STUDY OF AIRTEL NIGERIA, IKOT EKPENE ROAD, UYO)CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY Customers are the focal point of all marketing activities of the telecomm industry which includes the Airtel Nigeria telecommunication company. Organizations therefore have no other option than to define their products not as what the companies make or produce but as what they do to satisfy... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

15

IMPACT OF ROAD TRANSPORTATION ON THE MARKETING OF AGRICULTURAL PRODUCE IN AKWA IBOM STATE (STUDY OF SELECTED PERISHABLE GOODS)

Abstract The aim of this study is to determine the impact of road transport network on the marketing of agricultural produce in uyo local government area of akwa ibom state to identify other factors directly or indirectly to the marketing of agricultural produce in the zone. The empirical aspect of this research was carried out using the survey method and questionnaire to obtain information from r... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

16

PUBLIC RELATION ACTIVITIES IN TERTIARY INSTITUTIONS

ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT).The objectives of the study among others include:To find out whether ESUT have good relationship with the public.To examine the level of staff and student relationship in the institution.T... Continue Reading »

Item Type & Format: Project Material - Ms Word |  58 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

17

IMPACT OF ENTREPRENEURSHIP SKILL ON REDUCTION OF YOUTH UNEMPLOYMENT IN EBONYI STATE: A STUDY OF NATIONAL DIRECTORATE OF EMPLOYMENT IN EBONYI STATE

ABSTRACT This research work is titled “impact of Entrepreneurship skill on reduction of youth unemployment in Ebonyi State” The main objectives of this work is to determine if undue delay by some participants banks in disbursing loans to beneficiaries has affected the NDE programmes in reducing youth unemployment in Ebonyi State; to determine if lack of interest by beneficiaries has af... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

18

EFFECT OF PERDONAL SELLING ON SALES VOLUME OF SOFT DR INK IN UYO METROPOLIS ( A CASE STUDY COCA COLA NIGERIA LIMITED)

Abstract A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses sales promotion for several reasons: to generate quick ... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

19

CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)

... Continue Reading »

Item Type & Format: Project Material - Ms Word |  52 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

20

CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Consumer protection is more and more becoming a topical issue in this country. Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers. The efficiency of marketing as a cannel of commitment to the consumer, as time goes on, it will depend largely on t... Continue Reading »

Item Type & Format: Project Material - Ms Word |  93 pages |  Instant Download  |  Chapter 1-5  |  MARKETING DEPARTMENT

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