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ABSTRACT
Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products like human beings have life span and they can die. The danger in the death of an organization product is that it could result to the closure of the organization business operations. In the light of this, it is therefore a necessity for organizations to adopt the new product in order to remain in business and have a sustainable and a new market.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON SALES VOLUMES (A CASE STUDY OF PEUGEOT AUTOMOBILE NIGERIA LIMITED KADUNA)
» CHAPTER ONE 1.1 INTRODUCTION Companies that fail to develop new products are putting themselves at great risk. Risk of poor sales volume, space out of...Continue Reading »Item Type & Format: Project Material - Ms Word | 78 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. THE INFLUENCE OF TELEVISION ADVERTISING ON CONSUMERS CHOICE OF BEVERAGE (A CASE STUDY OF NESTLE PLC LAGOS)
» ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case s...Continue Reading »Item Type & Format: Project Material - Ms Word | 71 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER IN UYO METROPOLIS
» ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design ...Continue Reading »Item Type & Format: Project Material - Ms Word | 43 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STA...
» CHAPTER ONE INTRODUCTION 1.2 Background of the Study Nigeria is an agrarian country with about 70% of her over 140 million people engaged in agricultu...Continue Reading »Item Type & Format: Project Material - Ms Word | 132 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE
» CHAPTER ONE 1.1 INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factor...Continue Reading »Item Type & Format: Project Material - Ms Word | 78 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. CREDIT RISK MANAGEMENT IN COMMERCIAL BANKS (A CASE STUDY OF UBA PLC)
» ABSTRACT The aim of this study is to examine the pattern of credit risk management and the consequential effect of bad, doubtful and uncollectible deb...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. PUBLIC RELATIONS MANAGEMENT AND THE SUSTENANCE OF DEMOCRACY IN NIGERIA: A SURVEY OF THE DYNAMICS OF EXECUTIVE – LEGISLATIVE RELATIONS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the wake of political independence in 196os, the indigenous political leaders sought to instit...Continue Reading »Item Type & Format: Project Material - Ms Word | 121 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS
» The article on this topic (the effect of price and price changes on sales of consumer goods) is an extract from the complete project material. The com...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)
» ABSTRACT Distribution of soft drinks in Nigeria simply implies the system through which the soft drinks are brought to the prospect final consumer wit...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)
» CHAPTER ONE 1.0 INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as ...Continue Reading »Item Type & Format: Project Material - Ms Word | 88 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT