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ABSTRACT
Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products like human beings have life span and they can die. The danger in the death of an organization product is that it could result to the closure of the organization business operations. In the light of this, it is therefore a necessity for organizations to adopt the new product in order to remain in business and have a sustainable and a new market.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. CUSTOMERS PERCEPTION OF GSM INTERRUPTIVE ADVERTISMENT IN NIGERIA: A STUDY OF GSM USERS IN ABRAKA
» ABSTRACT This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissona...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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2. AN APPRAISAL OF BANK MARKETING STRATEGIES IN THE NEW GENERATION BANKS
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Following the past distress in the banking and finance industry in Nigeria, the new generatio...Continue Reading »Item Type & Format: Project Material - Ms Word | 90 pages |
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MARKETING DEPARTMENT
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3. THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE STUDY OF FIRST BANK NIGERIA PLC)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND INFORMATION Marketing is the process of planning and executing the conception, pricing, promotion and distribu...Continue Reading »Item Type & Format: Project Material - Ms Word | 127 pages |
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4. ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STA...
» CHAPTER ONE INTRODUCTION 1.2 Background of the Study Nigeria is an agrarian country with about 70% of her over 140 million people engaged in agricultu...Continue Reading »Item Type & Format: Project Material - Ms Word | 132 pages |
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5. EFFECTS OF PRODUCT PACKAGING ON SALES VOLUME IN THE DAIRY INDUSTRY (A Study of Wamco Nig. Plc)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habi...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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6. IMPACT OF MATERIALS HANDLING ON ORGANIZATIONAL PROFITABILITY (A CASE STUDY OF NIGERIA BOTTLING COMPANY, KADUNA)
» ABSTRACT The project is titled “Impact of Material Handling in Enhancing Organization Profitability” a case study of Nigerian Bottling Com...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages |
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7. CAPITAL MARKET STRUCTURE AND DEVELOPMENT (A CASE STUDY OF NIGERIA STOCK EXCHANGE NSE)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Nigerian capital market is a long term end of the Nigeria financial system just as the mo...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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8. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN FIRST BANK NIGERIA PLC
» The article on this topic (impact of customer satisfaction strategies on consumer retention in First bank Nigeria) is an extract from literature revie...Continue Reading »Item Type & Format: Project Material - Ms Word | 78 pages |
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9. MANAGING LOGISTICS AND DISTRIBUTION SYSTEM IN THE NIGERIAN CEMENT INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The role of logistics and distribution system as a marketing function cannot be over emphasized. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 139 pages |
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10. EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY We are all surrounded by a vast amount of advertising. Nearly everybody, therefore, has some thou...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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