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ABSTRACT
Product is a very important part of the marketing mix, and consumers want and satisfaction serve as the yardstick for creating it. Hence products must be designed with the market’s need in mind. This essay writing intends to look at the basis for planning changes in marketing strategy which allows a management to take a corrective course of action. As a matter of fact, products like human beings have life span and they can die. The danger in the death of an organization product is that it could result to the closure of the organization business operations. In the light of this, it is therefore a necessity for organizations to adopt the new product in order to remain in business and have a sustainable and a new market.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. IMPACT OF CUSTOMER COMPLAINTS ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY (A CASE STUDY OF MTN NIGERIA)
» INTRODUCTION 1.1 BACKGROUND OF THE STUDY The dream of any good entrepreneur is not actually to sell what he can sell but to retain customers. In pursu...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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2. FACTORS INFLUENCING CONSUMER PURCHASE BEHAVIOUR IN TELECOMMUNICATION INDUSTRY ( A STUDY OF MOBITEL LIMITED)
» CHAPTER ONE 1.1 INTRODUCTION Nigeria has emerged as the fastest growing telecommunication market on the African continent. The telecoms industry has e...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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3. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF COMPANY PRODUCT
» CHAPTER ONE 1.1 INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objectiv...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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4. CHALLENGES OF FRUIT DRINK PROCESSING IN NIGERIA (A CASE STUDY OF LIFE BREWERIES NIGERIA LIMTED ONITSHA)
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Project in the fruit drink processing both establish and forthcoming are aimed at solving a Very ...Continue Reading »Item Type & Format: Project Material - Ms Word | 132 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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5. THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE
» CHAPTER ONE 1.1. INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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6. AN INVESTIGATION INTO SPORT SPONSORSHIP AS A MARKETING TOOL A STRUCTURED LITERATURE REVIEW
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study In modern marketing, companies and their brands are competing heavily to hold existing and to gai...Continue Reading »Item Type & Format: Project Material - Ms Word | 88 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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7. IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION (FBN)
» ABSTRACT The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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8. CONSUMER ACCEPTANCE OF MADE IN NIGERIA PACKAGED FOOD PRODUCTS IN ENUGU (A STUDY OF PACKAGED COSMETICS AND FOOD PRODUCTS)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study In Nigeria, people are extremely careful of what they consume in terms of food intakes or applied...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages |
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9. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1. Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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10. THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing mix is a business tool that used by the management of organizations which enable them t...Continue Reading »Item Type & Format: Project Material - Ms Word | 53 pages |
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