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- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
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ABSTRACT
This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve its most important objecting which is profit. This project is going to be put into five chapter as follows: The chapter one of the project will give the background of the study definition, objective, scope of the study this same chapter will also contain the definition of major terms as regard impact of packaging on consumer product. Also the statement of the problem significant of the study and formulation of hypothesis. The chapter two will take care of introducing and other sub-headings, literature review. Chapter three deals with research methodology that will be adopted and we are going to use both primary and secondary data which means we will go to Okn Biscuit Offa Kwara State, as our case study, to collect information through personal interview and questionnaire prepared to shut out purpose. Chapter four–contain the data presentation and analysis, research question and interpretation and result/ conclusion that have being collected from our case study. Chapter five contain the conclusion, recommendation, summary of finding.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE NIGERIA BANKING INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1. Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. (A Case Study of United Bank for Africa Plc, Ahmadu Bello Way Kaduna)
» IMPACT OF MARKET SEGMENTATION AND THE PRODUCT POSITIONING IN A SERVICE INDUSTRY CHAPTER ONE 1.0 INTRODUCTION The most striking concept in the modern m...Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. PUBLIC RELATIONS AND THE BANKING INDUSTRY IN NIGERIA: AN EVALUATIVE STUDY OF SELECTED BANKS IN ENUGU
» CHAPTER ONE 1.1 INTRODUCTION Public relations is the task of goodwill creation directed in building harmony between an organization and its environmen...Continue Reading »Item Type & Format: Project Material - Ms Word | 126 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. FACTORS INFLUENCING CONSUMER PURCHASE BEHAVIOUR IN TELECOMMUNICATION INDUSTRY ( A STUDY OF MOBITEL LIMITED)
» CHAPTER ONE 1.1 INTRODUCTION Nigeria has emerged as the fastest growing telecommunication market on the African continent. The telecoms industry has e...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. IMPACT OF TV ADVERTISING ON PROMOTING OF SALES IN ENUGU METROPOLIS
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has become a powerful communication tool in passing message about the products and se...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA
» ABSTRACTThis study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South East. The m...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
» The article on this topic (Management of effective sales force in marketing oriented company) is an extract from literature review of the project mate...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
» CHAPTER ONE 1.1. INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential bu...Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCTS
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10. REACHING THE CONSUMER THROUGH EFFECTIVE DISTRIBUTION
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