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New phenomena come and go on a frequent basis. But every now and then something with potential to change the business environment comes to the forefront. The business world is not immune to any impact that may arise. Social media is one such phenomenon. Social media which is sometimes referred to as social networking and Web 2.0 refers to collaboratively produced and shared media content (Tapscott and Williams, 2008). Social media came into existence in the 1990s. (Boyd and Ellison, 2007) documented that the first recognizable social network site was launched in 1997 called Six degrees on sixdegrees.com. It allowed users to create profiles, list their friends and, beginning in 1998, surf friends lists. While Six Degrees attracted millions of users, it failed to become a sustainable business and, in 2000, the service closed. In 2002, social media received a great boost with the launch of Friendster. Within a year of its launch, Friendster boasted more than three million registered users and a ton of investment interest. In 2003, my space, LinkedIn, Last FM, Tribe net, Hi5 etc. sprang up. In 2004, popular names like Facebook Harvard, Dogster and Mixi evolved. From 2006 till now a lot of social media sites have been launched like twitter, 2go, whatsapp, google plus, badoo etc. The tools and strategies for communicating with customers have changed significantly with the emergence of the phenomenon known as social media, also referred to as consumer generated media. This form of media describes a variety of new sources of online information that are created, initiated, spread and used by consumers’ intent on educating each other about products, brands, services, personalities and issues. Social media have become a major factor in influencing various aspects of consumer behaviour including awareness, information acquisition, opinions, attitudes, purchase behaviour, and post-purchase communication and evaluation (Mangold & Faulds, 2009).
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SIMILAR ADULT EDUCATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. CIVIL-MILITARY RELATIONS IN A DEMOCRACY: CHALLENGES AND PROSPECTS FOR THE NIGERIAN ARMED FORCES
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND Civil Military Relations (CMR) emerged after the Second World War as a dominant challenge and a recurring them...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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2. NYSC ORIENTATION CAMP TRAVELLING GUIDE
» CHAPTER ONE GENERAL INTRODUCTION 1.1 Background of the Study All of us travel at least once in our life and when we are at a new place one of the majo...Continue Reading »Item Type & Format: Project Material - Ms Word | 34 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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3. ENLIGHTENING THE SOCIETY ON THE DANGER AND EFFECT OF HIV/AIDS IN THE SOCIETY.
» CHAPTER ONE GENERAL INTRODUCTION 1.1 Introduction Literary works are imaginative or creative writing which serve as medium of communication. It can be...Continue Reading »Item Type & Format: Project Material - Ms Word | 44 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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4. CORRELATION BETWEEN ENGLISH LANGUAGE AND LITERATURE – IN – ENGLISH: A CASE STUDY OF MELL STUDENTS, USMANU DANFODIYO UNIVERSITY, SOKOTO
» CHAPTER ONE 1.0 Introduction This section is aimed at giving a general introduction regarding the study. It discusses the background to ...Continue Reading »Item Type & Format: Project Material - Ms Word | 78 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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5. THE RANDOMIZE COMPLETELY BLOCK DESIGN ANALYSIS ON THE EFFECT OF SEASON ON THE RATE AT WHICH PEOPLE CONTACT SEXUALLY TRANSMITTED DISEASES
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The continuous change in climate as a result of variation in season has significant effect on the...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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6. CIVIL – MILITARY RELATIONS AND NATIONAL SECURITY: CHALLENGES FOR THE NIGERIAN ARMED FORCES
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND The complexities associated with modern battlefields have influenced the crafting of strategy towards empl...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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7. CAUSES AND EFFECTS OF BROKEN HOMES ON PRIMARY SCHOOL PUPIL IN KADUNA NORTH LOCAL GOVERNMENT AREA OF KADUNA STATE
» CHAPTER ONE 1.0 INTRODUCTION This project is principally conceived to the investigate cause and effect of broken home on academic performance of prima...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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8. THE IMPACT OF MOTHER TONGUE ON CHILDREN’S LEARNING AT THE LOWER LEVEL OF PRIMARY EDUCATION (A CASE STUDY OF SOME SELECTED PRIMARY SCHOOLS IN SOKOTO ...
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Mother tongue as the first language of instruction in schools is an essential tool in whatever fi...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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9. STATISTICAL ANALYSIS OF INCIDENCE OF HIV/AIDS PANDEMIC IN NIGERIA FROM 1996 – 2005
» CHAPTER ONE 1.1 INTRODUCTION Acquired Immune Deficiency Syndrome (AIDS) is the most unwelcome visitor of the 20th Century. It has been disturbing and ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT
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10. RELATIONSHIP BETWEEN FAKE DRUGS AND PEOPLE'S PERCEPTION OF HEALTH CARE DELIVERY SYSTEM IN ONITSHA
» Abstract The study was carried out on the relationship between fake drugs and peoples’ perception of health care delivery system in Onitsha. The...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages | Instant Download | Chapter 1-5 | ADULT EDUCATION DEPARTMENT