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Advertisement is one of the major weapons used by various national as well as international brands to gain popularity for their products. Especially the television commercials are more attention-seeking as most of the population spends at least some of their time watching television. The history of advertising can be traced to ancient civilizations in Eight where Egyptians used papyrus to make sales messages and wall posters (Bhatia,2014). Letter advertising became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices. Now our days, women role in advertisement has greatly impacted on advertising since most products that use women in their advertisement tends to be more appealing to consumers(Nneka,2010).Women, in the old times, were used in advertisements to portray delicacy and tenderness. Even in the movies, they were portrayed to be delicate and very soft by heart so they were basically included in the advertisement of brands of washing powders, talcum powders and soap etc (Sherif,2014).
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF ANTI-HIV/AIDS PROGRAMMES OF ABS TELEVISION ON THE SEXUAL HABITS OF YOUTHS
» ABSTRACT (Bilteneven 1973:11) says that a mass media can take message around the world. The stimulus for this on the research is to find out the impac...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER BUYING HABITS OF GUINNESS STOUT IN IKEJA COMMUNITY OF LAGOS STATE
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study One function of the mass media which is becoming increasingly important in the modern world is th...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. AUDIENCE PERCEPTION OF THE PUNCH NEWSPAPER CARTOON
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Cartoon readership decreased as student readers got older. Among the lecturers, readership of car...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. ROLE OF MEDIA IN EMERGING DEMOCRACY
» CHAPTER ONE INTRODUCTION 1.0 Background of the Study In modern day government arrangement especially in democratic polities such as India, the United ...Continue Reading »Item Type & Format: Project Material - Ms Word | 33 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. THE ROLE OF PUNCH NEWSPAPER IN CREATING AWARENESS AGAINST DRUGS ABUSE (A CASE STUDY OF BENIN CITY)
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Mass media have been a major agent of socialization and tool for social change especially now tha...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. AN EVALUATION OF LISTENERS RATING OF AKBC RADIO PROGRAMME STUDENT’S PARLIAMENT (A STUDY OF UNIVERSITY OF UYO)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Programmes are the product of broadcast stations. It is what they offer to the public or the peop...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. IGBO RITUALS AS FILMIC THEMES IN NOLLYWOOD MOVIES: A STUDY OF SELECT MOVIES
» ABSTRACT This project attempts to critically examine the influence of “Igbo Rituals as Filmic Themes in Nollywood Movies”. In order to achieve thi...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. AN ASSESSMENT OF NTA NATIONAL INTEGRATION PROGRAMME
» CHAPTER ONE 1.0 INTRODUCTION The role of the media, particularly, television in advancing national integration is pivotal. Television has become a ver...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. THE IMPACT OF NEW TECHNOLOGIES ON THE COUNTRY’S BROADCAST MEDIA
» CHAPTER ONE BACKGROUND OF THE STUDY 1.0 Introduction The past fifteen years or more, the world has played host to a lot of technological innovations o...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. THE EFFECTS OF PORNOGRAPHIC FILMS ON NIGERIA YOUTHS
» ABSTRACT Pornographic materials are the representation of erotic behaviors in books, pictures, statues, motion pictures etc. that is intended to cause...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT