The Complete Project Research Material is averagely 57 pages long and is in Ms Word Format, it has 1-5 Chapters. Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
Get the complete project »
1.1 Background of the study
Cartoon readership decreased as student readers got older. Among the lecturers, readership of cartoons increased with age contrary to findings among students. With the humor and the inherent message being the major reasons why readers read cartoons, it is clear that cartoons are not seen as mere pieces of drawing to make readers laugh, rather it leaves a trail of telltale message in its wake. Even though this study revealed that cartoons are not essentially why people buy newspapers, many newspaper readers do not consider their reading experience complete without reading one or two cartoons. This, perhaps, explains why seven out of every twenty Caritas student reads The Punch newspaper and ten out of every twenty Caritas lecturer reads the same newspaper as revealed by the study. Going by the various findings of this study, more newspapers need to incorporate cartoons into their editorial menu, using it more strategically, appropriately and responsibly. Religion, ethnicity, tribalism, sectionalism and bigotry should be downplayed in cartoons and in fact avoided. The researcher equally lends his voice to the effect that cartoonists should steer clear of issues that can cause libel because libel costs millions. Cartoons have over the years become a major feature of newspaper and magazine content in Nigeria. A panoramic observation would reveal that most daily newspapers and weekly magazines publish various cartoons and comic strips. The Punch, the Guardian, New Nigerian, Nigerian Tribune, Tell, Newswatch, the News, etc, all publish cartoons and comic strips on social, political and economic affairs of the country or as illustrations of some editorial matter. Some of these cartoons have become so popular that some newspapers and magazines are sought by some readers because of their cartoons. To buttress this point, a one-time editor of Sunday Times puts it this way in the March 19th, 2000 edition of Sunday Punch (p.27); In mass communication, certain schools of thought have argued that the mass media promote the cultural, economic as well as the political interests of the dominant class in the society. This is the view of scholars like Theodore Adorno, Max Horkheimer and Herbert Marcuse (The Frankfurt School) and other Marxist scholars like Stuart Hall and John Fiske. By definition, the Encyclopaedia Britannica (Macro-Paedia, vol.3) sees cartoon as a pictorial parody or imitation, which, by the devices of caricature, analogy as well as ludicrous juxtaposition, sharpens the public view of a contemporary or topical issue, event, political or social trend. A cartoon carries with it the caricature as an almost indispensable element. Just as the caricature is for an audience that is familiar with the original, the cartoon is based on wide acquaintance with the subject. Cartoons come in various forms: the comic strip, animated cartoons for the electronic media (such as Tom and jerry, Superman Pocahontas, etc.) and editorial cartoons in newspapers and magazines. It is important at this point to note or emphasize that this paper focuses on newspapers and magazine editorial cartoons.
1.2 STATEMENT OF THE PROBLEM
Cartoons have over the years become a major feature of newspaper and magazine content in Nigeria. A panoramic observation would reveal that most daily newspapers and weekly magazines publish various cartoons and comic strips. The Punch newspaper publishes cartoons and comic strips on social, political and economic affairs of the country or as illustrations of some editorial matter. Some of these cartoons have become so popular that some newspapers and magazines are sought by some readers because of their cartoons. This makes the researcher to investigate the audience perception of the punch newspaper cartoon.
1.3 OBJECTIVE OF THE STUDY
The main objective of this study is audience perception of the punch newspaper cartoon. But for the successful completion of the study; the researcher intends to achieve the following sub-objectives;
1. To ascertain why people patronize punch newspaper cartoon to others newspaper
2. To ascertain the effect of cartoon to readers
3. To ascertain the impact of newspaper cartoon on the readership of punch newspaper
4. To find out audience perception of the punch newspaper cartoon
For the successful completion of the study, the following research hypotheses were formulated by the researcher;
H0: People does not patronize punch newspaper cartoon to others newspaper
H1: People are patronize punch newspaper cartoon to others newspaper
H02: there are no impacts of newspaper cartoon on the readership of punch newspaper
H2: there are impacts of newspaper cartoon on the readership of punch newspaper
SIGNIFICANCE OF THE STUDY
It is believed that at the completion of the study, the findings will be of benefit to the readers of newspaper and the general public. The study will also be of great benefit to the researchers who intends to embark on research on similar topics as it will serve as a guide. Finally, the study will be of great importance to academia’s, lecturers, teachers, students and the general public.
SCOPE AND LIMITATION OF THE STUDY
The scope of the study covers the audience perception of the punch newspaper cartoon. The researcher encounters some constrain which limited the scope of the study;
a) AVAILABILITY OF RESEARCH MATERIAL: The research material available to the researcher is insufficient, thereby limiting the study
b) TIME: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.
c) Organizational privacy: Limited Access to the selected auditing firm makes it difficult to get all the necessary and required information concerning the activities.
DEFINITION OF TERMS
AUDIENCE: An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium
PERCEPTION: Perception (from the Latin perceptio) is the organization, identification, and interpretation of sensory information in order to represent and understand the presented information, or the environment.
NEWSPAPER: A newspaper is a serial publication containing news about current events, other informative articles about politics, sports, arts, and so on, and advertising. A newspaper is usually, but not exclusively, printed on relatively inexpensive, low-grade paper such as newsprint.
CARTOON: While the specific definition has changed over time, modern usage refers to (a) a typically non-realistic or semi-realistic artistic style of drawing or painting, (b) an image or series of images intended for satire, caricature, or humor, or (c) a motion picture that relies on a sequence of illustrations for its
1.8 ORGANIZATION OF THE STUDY
This research work is organized in five chapters, for easy understanding, as follows
Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study. Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature. Chapter three deals on the research design and methodology adopted in the study. Chapter four concentrate on the data collection and analysis and presentation of finding. Chapter five gives summary, conclusion, and recommendations made of the study
You can find more project topics easily, just search
SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
» CHAPTER ONE 1.1 INTRODUCTION This research work studies the mass media’s contributions to the political values of openness and democratic accountabi...Continue Reading »
79 pages | 0 hits | Source: MASS COMMUNICATION
» ABSTRACT The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban. The survey research method ...Continue Reading »
85 pages | 33 hits | Source: MASS COMMUNICATION
3. THE ROLE OF ELECTRONIC MEDIA IN COMBATING DRUG ABUSE AND NATIONAL SECURITY (A CASE STUDY OF N.T.A. ENUGU STATE)» chapter I introduction 1.1 Background to the study Communication dates back money centuries age right from the creation of man and this painting on th...Continue Reading »
70 pages | 142 hits | Source: MASS COMMUNICATION
» CHAPTER ONE INTRODUCTION 1.1 Background of the study This study sets out to investigate the role of third world News Agencies in the global disseminat...Continue Reading »
52 pages | 124 hits | Source: MASS COMMUNICATION
» Abstract This study is on the research of “The Influence of Radio messages on Family Planning Attitudes towards Couples in Uyo metropolis” it stri...Continue Reading »
52 pages | 28 hits | Source: MASS COMMUNICATION
» ABSTRACT The aim of this study was to determine The role of Nigerian Mass media in the promoting free and fair elections (A study of heartland FM, IBC...Continue Reading »
52 pages | 29 hits | Source: MASS COMMUNICATION
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Throughout the years, the media have become trustworthy sources of information for individuals ar...Continue Reading »
66 pages | 34 hits | Source: MASS COMMUNICATION
8. SATIRE AS A POLITICAL ACTIVISM IN THE WORKS OF MIESOINUMA MINIMA: A CASE STUDY OF ODUM EGEGE AND THE REFERENDUM» ABSTRACT Ethnic dichotomy and dual loyalty are two major problems Nigeria is facing in its developing state. It is often portrayed in various genres t...Continue Reading »
52 pages | 10 hits | Source: MASS COMMUNICATION
» TABLE OF CONTENTS Title page ................................................................... i Approval page ........................................Continue Reading »
50 pages | 0 hits | Source: MASS COMMUNICATION
» ABSTRACT This study examine the role and contributions of the modern information and communication technologies on radio broadcasting. Where splash FM...Continue Reading »
74 pages | 202 hits | Source: MASS COMMUNICATION