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In the old days, the traditional medium of advertising which is also known as a non-targeted advertising via newspapers, magazines, radio, television, and direct mail were the only way to communicate with the audience. These media make targeting specific buyers with individualized messages very difficult (Scott, 2010). For a long time commercial media have been used to convey messages designed to develop consumers’ attitudes and feelings towards brands. Today, many of the messages are designed to provoke audiences into responding, either physically, cognitively, or emotionally, (Baines, Fill and Page, 2011). Traditional media, also known as old media, has been used in the marketing advertising world for years. Traditional media encompasses that of television, newspaper, radio and magazine advertisements. Traditional media was the root of advertising till it was found not to reach a broad target audience thus led to the emergence of social media. Every business wants to grow and develop a strong client base, and promotion is a key to achieving this growth. The tools and strategies for promoting a business and communicating with customers have changed significantly with the emergence of the phenomenon known as social media, also referred to as consumer generated media. This form of media describes a variety of new sources of online information that are created, initiated, spread and used by consumers’ intent on educating each other about products, brands, services, personalities and issues. Social media have become a major factor in influencing various aspects of consumer behavior including awareness, information acquisition, opinions, attitudes, purchase behavior, and post-purchase communication and evaluation, (Grant, 2014).
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. PROBLEMS AND PROSPECT OF ONLINE INVESTIGATIVE JOURNALISM IN MASS MEDIA
» Investigative journalism was described in many ways throughout the afternoon: as “uncovering the hidden”; “expensive”; “...Continue Reading »Item Type & Format: Project Material - Ms Word | 71 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. EVALUATION OF INDEPENDENT NATIONAL ELECTORAL AN COMMISSION (INEC AND IT’S ROLE IN GENERAL ELECTION)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The electoral commission has always been an essential component of suggestions for democratic imp...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. A CRITICAL EVALUATION OF THE IMPACT OF DIGITALIZATION ON BROADCASTING MEDIA
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Digital television transition is the technological evolution and advance from analogue terres...Continue Reading »Item Type & Format: Project Material - Ms Word | 49 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. The impact of internet on Newspaper Production
» CHAPTER ONE 1.0 INTRODUCTION New communication technology, including accessible online publishing software and evolving mobile device technology, mean...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. THE IMPORTANT OF COMMUNICATION AS A MANAGERIAL TOOL FOR EFFICIENT ORGANIZATIONAL PERFORMANCE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Our society is a dynamic place in society of technological change and quick decisions are needed ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. RADIO AS A TOOL FOR COMMUNITY EMPOWERMENT: A STUDY OF KALUBALE ON FREEDOM RADIO, KANO.
» ABSTRACT Radio is considered to be a very powerful tool for engendering community empowerment due to its capacity to cover wide audience and its easy ...Continue Reading »Item Type & Format: Project Material - Ms Word | 121 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. THE IMPACT OF NTA ENUGU TELEVISION ADVERTISEMENT ON MENTAL DEVELOPMENT OF CHILDREN
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Television is incorporated within the c child‟s inner world. In discussing about television and...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. PARENTS’ PERCEPTIONS OF THE INFLUENCE OF SOCIAL MEDIA NETWORKING ON THE CHILDREN OF DEMONSTRATION SECONDARY SCHOOL, AHMADU BELLO UNIVERSITY, ZARIA.
» ABSTRACT This study sets out to determine Parents’ Perceptions of the Influence that Social media networking have on their Children with special...Continue Reading »Item Type & Format: Project Material - Ms Word | 99 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. WOMEN’S EDUCATION AND DEVELOPMENT IN NIGERIA: A CONTENT ANALYSIS OF NUSSBAUM’S CAPABILITY APPROACH APPLIED TO WOMEN’S EMPOWERMENT (2010-2017)
» Abstract Irrespective of the several platforms and advocacy groups that have promoted women’s empowerment since the post colonial days, Nigerian...Continue Reading »Item Type & Format: Project Material - Ms Word | 243 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. RELIGION, POLITICS AND THE REVOLUTIONARY IMPULSE IN AFRICAN-ARABIC DRAMA. A STUDY OF TEWFIQ AL-HAKIM’S THE SULTAN’S DILEMMA AND THE FATE OF A COCK...
» ABSTRACT The research entitled, “Religion, Politics and the Revolutionary Impulse in African Arabic Drama. A Study of Tewfiq Al Hakim’s Th...Continue Reading »Item Type & Format: Project Material - Ms Word | 136 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT