Get the complete project »
- The Complete Research Material is averagely 65 pages long and it is in MS Word Format, it has 1-5 Chapters.
- Major Attributes are Questionnaire, Data Analysis,Abstract.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦4,000
This chapter introduces the subject matter of this project work, it deal with the purpose and the scope of study literature available on the topic and aspect of the work are also received. Background to the study, Statement of the problem, Research Question, Objectives of the study, Significance of the study, Scope of the study and definition of some discussed in this project work.
BACKGROUND TO THE STUDY
Radio transmission came to Nigeria during the colonial administration and it has since gained prominence among the citizens. Generally radio perform the functions of informing, educating and entertaining it’s audience.
Radio also reserve as the channel through which social and cultural heritage of the people are transmitted.
The characteristics of radio include its ability to disseminate messages for and wide than any other mass media channels. It also breaks the barrier of literacy because it messages can be delivered in all call languages. Radio is also a companion for many people in their Home, in their Cars, offices and Shops.
In addition, Radio brings sense of intimacy and personal involvement between the presenter and the audience/listeners. Also it’s primarily considered as a medium of entertainment which is believe by many to play a vital role in modern politics.
Furthermore, entertainment programmes are predominantly intended for relaxation and recreation which include music and so many other activities.
Radio is also considered to be the main source of news and information for most people as an information source of news such as news report including Sport news, Public affairs and commentaries on matters in the news.
Radio seems to have been a technology looking for a use, rather than a response to a demand for news and of service or content. According to Williams (1975) ”unlike all previous communication and the relevance of radio programme to their business.
STATEMENT OF THE PROBLEM
This research work will look at the radio listenership pattern among market women.
Some of the problems of the statement include:
Needed information from radio broadcasting is not well received by market women and that has lead to misleading information dissemination.
Poor listening attitudes among market women to radio programme.
Most of the market women do not know which programme and what time of the day are those programmes on radio.
Job interference on the attitude of market women to radio programmes.
Inconsistency in the pattern at which women (marketers) listen to radio programmes.
Various methods have used to gather information from many research works. For this research work we attempt to ask some question be in form of questionnaire aim like:
Do market women prefer entertainment programme to educative and informative programme?
What is the listenership pattern between Owode market women and Orisunmibare market women?
Which radio station do they listen to?
Why are they interested in one programme format than others? How often do they listen to radio?
How relevant is radio programme to their business?
Do market women listen to radio and what place and pattern of listenership in terms of hour spent?
Which programme gained high percentage in radio listenership among market women?
OBJECTIVE OF THE STUDY
The main objective of this study is to measure the percentage at which the market women listing to radio.
The objective to the programme that market women prefer most as well as to know their languages preference of a programme and news presentation.
The research study reveals the hours spent in listing to radio by market women.
This work will reveal the radio station that market women prefer mostly and the reason they prefer such a station.
Lastly, the topic that interest market women.
SIGNIFICANCE OF THE STUDY
The findings of this research work will interest the radio programme planners in designing it programme for effectiveness and efficiency.
It will also interest government and agencies of development who consistently seek way or channel to get across to women in the society.
This work would also be of interest to agencies of a number of development issues which are of women focus. For example family health, HIV/AIDS comparing, children up bringing.
Also, it will be of interest to radio station in other to better package their programmes in terms of subject, times of transmission and their format.
In addition, the result of this study will be of interest to academics and contribution to knowledge particularly on audience of radio.
Lastly, it’s hoped that the findings of this work will add to the vast literature on radio listenership research and will provoke further research on the subject.
SCOPE OF THE STUDY
The research topic is wide and broad in scope but in other to make the research topic a researchable one and of scrutiny, we shall base our study (research topic) on a case study of Owode market in Offa and Orisunmibare market Osogbo. As a result of this, this research work covered both Osun State and kwara state.
DEFINITION OF TERMS
Radio: - This is a kind of equipment used for listening to programmes that are broadcast to a large heterogeneous audience. It is also a process of sending and receiving messages through the air using electro-magnetic waves. Radio is an electronic devices which brings to us information, education, entertainment, persuasion, selling, educative, news interpretation and persuasive programmes it is a great communicating mechanism ever designed and operate by man.
Market Women: - Market women are the set of people who display goods for sale in the market, their age group falls between the ages of 20 upward. They deal with persuading people to buy their goods.
Audience: - According to the Longman dictionary, audience means a group of people who watch and listen to some speaking or performing in the pubic. This term is also well understood by the media practitioner as those people who are expose to media message at large, dispersed and by heterogeneous means are located in deferent point of a wide area for reception through an appropriate set of equipment designed for this purpose i.e. Radio.
HISTORY OF ORISUMIBARE MARKET
Orisumibare is a market located at old garage area, Orisumibare, Osogbo. The market was named Orisumibare by the marketers i.e. the market women who earlier on had been scattered but have now come together to rejoice and settle for proper marketing.
Information says that the marketers were at one time in Jankara area, Osogbo, particularly shopping in Ladenele market, but due to the problem that arose among the politicians, some emissaries of certain politicians destroyed the whole market. The market women later scattered to every where in the State; places like Iree, Ikirun and Iragbiji e.t.c. for their weekly and daily marketing.
They continued with this for a long period of time before the then king, Late Oba Adenele established the old Orisunmibare Market and the market women started to gather themselves back at the market which made it convenient and easy for the market women to stay in a place to transact their business, displaying their goods and products. Years after this event led to the new Orisunmibare market, it was established by the military Government but they were unable to complete the project before the intervention of the civilian government. Thus, the project was successfully completed by Gov. Bisi Akande which was located at MDS business area Gbongan / Ibadan road Osogbo.
You either get what you want or your money back. T&C Apply
Share a Comment
You can find more project topics easily, just search
SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
» Table of ContentsTitle pageDeclarationCertificationDedicationAcknowledgementTable of ContentsList of TablesAbstractCHAPTER ONE: INTRODUCTION1.1 Backgr...Continue Reading »
52 pages | 355 hits | Source: MASS COMMUNICATION
» ABSTRACT It has been said that the modern world is living in an Information Age where among others information and communication technologies take cen...Continue Reading »
52 pages | 0 hits | Source: MASS COMMUNICATION
» ABSTRACT This study set out to examine online advertisements and patronage of select products by Uyo Residents. The survey research design was used an...Continue Reading »
52 pages | 130 hits | Source: MASS COMMUNICATION
4. USE OF THE INTERNET FOR POLITICAL COMMUNICATION IN ABUJA MUNICIPAL AREA AND SHENDAM LOCAL GOVERNMENT AREA: CASE OF NIGERIA 2011 GENERAL ELECTIONS» ABSTRACT The study is on use of the internet for political communication in Abuja municipal area of Abuja federal capital territory and Shendam local ...Continue Reading »
171 pages | 39 hits | Source: MASS COMMUNICATION
5. THE EFFECT OF TELEVISION ADVERTISEMENT ON THE BUYING HABITS OF CONSUMERS (A CASE STUDY OF BOURNVITA BEVERAGE)» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising according to Mccarthy (1984), is any paid from of non personal presentation of ideas,...Continue Reading »
52 pages | 295 hits | Source: MASS COMMUNICATION
6. AN EVALUATION OF THE CORPORATE COMMUNICATION STRATEGIES OF THE FEDERAL ROAD SAFETY CORPS (FRSC) IN BUILDING ITS IMAGE IN ENUGU STATE» ABSTRACT viii This study evaluates the corporate communication strategies of FRSC in building its image. The study was built on Frank Jefkin’s t...Continue Reading »
81 pages | 224 hits | Source: MASS COMMUNICATION
» ABSTRACT The study concerns with the impact of social media on the students of Osun State Polytechnic, Iree. There is no doubt about the fact that the...Continue Reading »
52 pages | 0 hits | Source: MASS COMMUNICATION
» ABSTRACT Kaduna state with a prevalence rate of 7 % has consistently recorded higher HIV prevalence than the national average over the past 19 years ....Continue Reading »
107 pages | 73 hits | Source: MASS COMMUNICATION
9. NEWSPAPER READERSHIP AMONG SCIENCE AND TECHNICAL EDUCATION LECTURERS A CASE STUDY OF SELECTED NBTE SCHOOLS IN KADUNA STATE» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Reading newspapers is one of the best ways to keep up with important news in your town, across th...Continue Reading »
58 pages | 129 hits | Source: MASS COMMUNICATION
10. IMPACT OF EKITI RADIO CAMPAIGN AGAINST HUMAN TRAFFICKING IN IDO COMMUNITY OF IDO-OSI LOCAL GOVERNMENT AREA» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Crime has become one of the greatest obstacles to the better realization of democratic governance...Continue Reading »
65 pages | 556 hits | Source: MASS COMMUNICATION