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CHAPTER ONE
1.1 INTRODUCTION
Background of the Study
Communication and culture are intertwined. This lies in the fact that they are relevant to the proper functioning and relationships of the different groups within the society. In this sense, the various ethnic groups can be brought together in common understanding of their differences, uniqueness and similarities particularly through broadcasting. This art of sharing and exchanging of information, ideas and meanings which communication is, is one unique attribute of humans especially when considering the use of verbal and non-verbal (gesture) communication cues as means of achieving this exchange. Agba (2002, p. 247) states that “communication is also an ideological or cultural creation. Meanings are understood within the context of a people‟s taste, values, norms and philosophy generally”. The MacBride‟s commission of 1981 defines communication thus:Communication maintains and animates life. It is also the motor and expression of social activities and civilization, it leads people from instinct to inspiration, through variegated process and system of enquiry to command and control, it creates a common pool of ideas, strengthens the feelings of togetherness through exchange of messages, and translates thought into action, reflecting every motion and need from the humblest task of human survival to supreme manifestation of creativity or destruction.
Communication is very paramount to societal survival. No society exists without an adequate communication system to hold it together. It is an interaction process through which person‟s or groups relate to each other and share information, experiences and culture.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF PHONE-IN PROGRAMMES: A STUDY OF “SOUL MENDER” ON GRACE 95.5 FM LOKOJA, KOGI STATE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Communication is said to be the life blood of every society. There is therefore a need to know wh...Continue Reading »Item Type & Format: Project Material - Ms Word | 72 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. AUDIENCE PERCEPTION OF RADIO BROADCASTING AS A TOOL FOR CREATING AWARENESS ON GIRL-CHILD EDUCATION IN KADUNA STATE: A STUDY OF KSMC RADIO’S A CECE S...
» ABSTRACT The major focus of this study is to find out how the audience perceives the radio programme A Cece Su (which means Let’s Save Them in t...Continue Reading »Item Type & Format: Project Material - Ms Word | 79 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. PERCEPTION OF FEMALE MASS COMMUNICATION STUDENTS TOWARD JOURNALISM AS A CAREER IN NIGERIA (A STUDY OF ESUT FEMALE MASS COMMUNICATION STUDENTS)
» Abstract This research work focused on the perceptions of female mass communication students of Enugu state University of Science and Technology Enugu...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. THE INFLUENCE OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIA YOUTHS (A CASE STUDY OF CARITAS STUDENTS, ENUGU).
» ABSTRACT This research investigates the impact of TV programs on the cultural values of Nigerian youths. It particularly dealt with the impact on Nige...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. A COMPARATIVE STUDY ON “THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCASTING” (A CASE STUDY OF THE ESBS ENUGU )
» CHAPTER ONE THE IMPORTANCE OF PIDGIN ENGLISH IN BROADCAST / PRINT 1.1 INTRODUCTION Pidgin English came into existence as a result of the coming of the...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI
» ABSTRACT The competitive nature of our capitalist economy has obviously necessitated the application of certain techniques by banks in a bid to sustai...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT
» ABSTRACTThe study is a critical examination of the role of mass media in Traditional media of communication as tools for effective rural development. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. A COMPERATIVE ANALYSIS OF SELLECT PRINT MEDIA COVERAGE ON INDUSTRIAL AND POLITICAL ISSUES
» CHAPTER ONE INTRODUCTION 1.1 Background to the study The print media plays a vital role in the development process of a country. The print media is ge...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. THE ROLE OF MASS MEDIA IN CRISIS RESOLUTION ABSTRACT
» CHAPTER ONE 1.0 INTRODUCTION The conflict between the Ijaw and itesekiri of warri metropolis between may and July 1997 could be regarded as inter &nda...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. PUBLIC RELATIONS STRATEGIES IN CRISES MANAGEMENT IN UYO LOCAL GOVERNMENT COUNCIL
» TABLE OF CONTENTS CHAPTER TITLE PAGE Title page i Declaration ii Certification iii Dedication iv Acknowledgments v Abstract vii Table of Contents viii...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT