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ABSTRACT
Television and advertising together present a lethal combination and has become an integral part of modern society .It is the most convenient route to reach not only consumers but also the students. Students are manipulated by advertisement promise that the product will do something special for them which will transform their life. The present study was conducted on 100 students, studying in class 9th-12th, to know the impact of T.V. advertisement on their buying pattern. The results revealed that advertisements played a vital role in introducing a new product in the family list & making better choice during shopping. Majority of the respondents after watching an advertisement wanted to buy the new brand introduced in the market, they were disappointed when they were not allowed to buy products of their choice and were of the opinion that TV commercials helped them to make better choice during shopping. Students utilized their pocket money received every month for shopping. The main items purchased from the pocket money were- food, cosmetics, gifts and cards. They mostly went to shopping with parents .Students planned their shopping after discussion with family members. In purchase of food items, stationary, cosmetics and toiletries, students were influenced by TV commercials. In case of clothing they were guided by fashion, friends and boutiques. The respondents preferred to buy branded and standardized products which are more advertised on Television.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE PRESS IN NIGERIAN POLITICS: ANALYSIS OF ISSUES AND PATTERNS OF NEWS COVERAGE
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The development of Nigerian politics is interwoven with that of the press. The early press, notably T...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. ILLUSION AND REALITY OF PRESS FREEDOM IN ATTAINING A TRUE DEMOCRATIC SYSTEM OF GOVERNMENT IN NIGERIA
» Abstract This paper examines the illusion and reality of press freedom in attaining a true democratic system of government in Nigeria. Area of the stu...Continue Reading »Item Type & Format: Project Material - Ms Word | 84 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
» CHAPTER ONE 1.0 Background to the Study Opinion leaders are defined as individual who exert an unequal amount of influence on the decision of others&r...Continue Reading »Item Type & Format: Project Material - Ms Word | 41 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. RELIGION, POLITICS AND THE REVOLUTIONARY IMPULSE IN AFRICAN-ARABIC DRAMA. A STUDY OF TEWFIQ AL-HAKIM’S THE SULTAN’S DILEMMA AND THE FATE OF A COCK...
» ABSTRACT The research entitled, “Religion, Politics and the Revolutionary Impulse in African Arabic Drama. A Study of Tewfiq Al Hakim’s Th...Continue Reading »Item Type & Format: Project Material - Ms Word | 136 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. AN ASSESSMENT OF THE INFLUENCE OF NTA EDUCATIONAL PROGRAMMES ON SECONDARY SCHOOL CHILDREN IN PORT HARCOURT METROPOLIS
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Television is an important medium of communication in the 21st century. It is used for several re...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. ANALYSIS OF THE PERFORMANCE OF MASS MEDIA IN THE DEVELOPMENT OF THE NIGER DELTA REGION OF NIGERIA
» ABSTRACT Over the years, the oil producing areas of the Niger Delta have been engulfed in series of crises which is a major challenge to the developme...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS IN PORT HARCOURT USE SPEARMAN RANKING ORDER CORRELATION
» INTRODUCTION 1.1. Background of the study The term ‘broadcast media’ is quite often mentioned these days. It is a new phenomenon and one w...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. THE CHALLENGES AND PROSPECTS OF ONLINE JOURNALISM IN NIGERIA
» CHAPTER ONE 1.0 INTRODUCTION Two momentous developments have defined the Nigerian journalistic landscape in the last ten years. The first is the migra...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. AUDIENCE PERCEPTION OF AFRICA INDEPENDENT TELEVISION (AIT) COVERAGE OF POLITICAL NEWS
» CHAPTER ONE INTRODUCTION 1.1 Background of the study In this era of digital technology and globalization of communication, the media industries have c...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. UNIUYO LECTURERS’ PERCEPTION OF THE UDOM EMMANUEL DAKKADA PHILOSOPHY
» Abstract The study looked at the perception which lecturers in the University of Uyo have of the Udom Emmanuel Dakkada philosophy. The survey research...Continue Reading »Item Type & Format: Project Material - Ms Word | 77 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT