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ABSTRACT
Television and advertising together present a lethal combination and has become an integral part of modern society .It is the most convenient route to reach not only consumers but also the students. Students are manipulated by advertisement promise that the product will do something special for them which will transform their life. The present study was conducted on 100 students, studying in class 9th-12th, to know the impact of T.V. advertisement on their buying pattern. The results revealed that advertisements played a vital role in introducing a new product in the family list & making better choice during shopping. Majority of the respondents after watching an advertisement wanted to buy the new brand introduced in the market, they were disappointed when they were not allowed to buy products of their choice and were of the opinion that TV commercials helped them to make better choice during shopping. Students utilized their pocket money received every month for shopping. The main items purchased from the pocket money were- food, cosmetics, gifts and cards. They mostly went to shopping with parents .Students planned their shopping after discussion with family members. In purchase of food items, stationary, cosmetics and toiletries, students were influenced by TV commercials. In case of clothing they were guided by fashion, friends and boutiques. The respondents preferred to buy branded and standardized products which are more advertised on Television.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. AUDIENCE PERCEPTION ON FEDERAL RADIO CORPORATION OF NIGERIA NETWORK NEWS: A STUDY OF THE RESIDENTS OF IBADAN TOWN, OYO STATE
» CHAPTER ONE INTRODUCTION 1.0 Background to the Study According to Ude (1998) in his book, Introduction to Reporting and News Writing, he defines news ...Continue Reading »Item Type & Format: Project Material - Ms Word | 49 pages |
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2. THE ROLE OF ELECTRONIC MEDIA IN COMBATING DRUG ABUSE AND NATIONAL SECURITY (A CASE STUDY OF N.T.A. ENUGU STATE)
» chapter I introduction 1.1 Background to the study Communication dates back money centuries age right from the creation of man and this painting on th...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages |
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3. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES ENUGU METROPOLIS
» CHAPTER ONE INTRODUCTION 1.1 Background of the study A mere mention of the hotel and catering busing will immediately call to our minds to travel indu...Continue Reading »Item Type & Format: Project Material - Ms Word | 51 pages |
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4. POSITIVE EFFECTS OF MASS MEDIA AND TECHNOLOGY ON THE UPBRINGING OF CHILDREN
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY Media technologies (TV, video, games, Internet, music, mobile phones) have brought about a substa...Continue Reading »Item Type & Format: Project Material - Ms Word | 47 pages |
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5. POVERTY ALLEVIATION PROGRAMME AS A STRATEGY OF IMPROVING NIGERIA’S ECONOMY
» CHAPTER ONE INTRODUCTION 1.1 Background of the study A major global human problem of our time which along with the environmental threats that weighs h...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages |
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6. INTERNET USAGE PATTERN AMONG FEMALE TEENAGERS IN UYO METROPOLIS
» TABLE OF CONTENT Title Page Title Page ii Declaration iii Certification iv Dedication v Acknowledgments vi Table of Content vii List of Tables x Abstr...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages |
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7. THE ROLE OF THE NEW MEDIA ON NEWSPAPER READERSHIP AMONG RESIDENTS OF KADUNA METROPOLIS
» ABSTRACT This research work examined the role of the new media on newspaper readership among residents of Kaduna metropolis. The basic objective of th...Continue Reading »Item Type & Format: Project Material - Ms Word | 93 pages |
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8. IMPACT OF FREEDOM OF INFORMATION
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Freedom of information is both a concept in journalism an issue in contemporary medical practice....Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages |
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9. ONLINE ADVERTISEMENTS AND PATRONAGE OF SELECTS PEODUCTS BY UYO RESIDENTS
» ABSTRACT This study set out to examine online advertisements and patronage of select products by Uyo Residents. The survey research design was used an...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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10. EFFECT OF TRADITIONAL MEDIA AND COMMUNICATION ON RURAL DEVELOPMENT
» ABSTRACT The study is a critical examination of the effect of mass media in Traditional media of communication as tools for effective rural developmen...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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