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ABSTRACT
Television and advertising together present a lethal combination and has become an integral part of modern society .It is the most convenient route to reach not only consumers but also the students. Students are manipulated by advertisement promise that the product will do something special for them which will transform their life. The present study was conducted on 100 students, studying in class 9th-12th, to know the impact of T.V. advertisement on their buying pattern. The results revealed that advertisements played a vital role in introducing a new product in the family list & making better choice during shopping. Majority of the respondents after watching an advertisement wanted to buy the new brand introduced in the market, they were disappointed when they were not allowed to buy products of their choice and were of the opinion that TV commercials helped them to make better choice during shopping. Students utilized their pocket money received every month for shopping. The main items purchased from the pocket money were- food, cosmetics, gifts and cards. They mostly went to shopping with parents .Students planned their shopping after discussion with family members. In purchase of food items, stationary, cosmetics and toiletries, students were influenced by TV commercials. In case of clothing they were guided by fashion, friends and boutiques. The respondents preferred to buy branded and standardized products which are more advertised on Television.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. UYO RESIDENTS' PERCEPTION OF THE CREDIBILITY OF SELECT ONLINE NEWSPAPERS
» ABSTRACT This research was carried out to ascertain Uyo resident's perception of the credibility of select online newspapers (PUNCH and Vanguard). The...Continue Reading »Item Type & Format: Project Material - Ms Word | 85 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. ATTITUDE OF ND2 FEMALE MASS COMMUNICATION STUDENTS TOWARDS A CAREER IN JOURNALISM
» TABLE OF CONTENTS Title page ………………………………………&...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. THE EFFECT OF NEW COMMUNICATION AND INFORMATION TECHNOLOGY ON RADIO BROADCASTING IN NIGERIA (A CASE STUDY OF SPLASH F.M 105.5 MOKOLA HILL IBADAN)
» CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Technology is the context is considered as indigenous capacity to create, adopt, diffuse, modify the ...Continue Reading »Item Type & Format: Project Material - Ms Word | 46 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. THE IMPACT OF SATELLITE TELEVISION ON NIGERIAN CULTURE. (A CASE STUDY OF OSUN STATE POLYTECHNIC, IREE STUDENTS)
» ABSTRACT This research work, THE IMPACT OF SATELLITE TELEVISION ON NIGERIAN CULTURE, is set to see how satellite television has affected the knowledge...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. THE ROLE OF MASS MEDIA IN COMMUNITY DEVELOPMENT IN IJERO LOCAL GOVERNMENT
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study A medium is the channel through which message travel from the source to the receiver. Mass media ...Continue Reading »Item Type & Format: Project Material - Ms Word | 49 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. EVALUATION OF THE EFFECTIVENESS OF RADIO ADVERTISEMENTS OF FAMILY PLANNINNG PROGRAMMES
» Abstract This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the imp...Continue Reading »Item Type & Format: Project Material - Ms Word | 84 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. AUDIENCE PERCEPTION OF THE PUNCH NEWSPAPER CARTOONS: A STUDY OF CARITAS UNIVERSITY.
» Abstract Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its releva...Continue Reading »Item Type & Format: Project Material - Ms Word | 63 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. TELEVISION ADVERTISING AND UNIUYO UNDERGRADUATE STUDENTS PURCHASING PREFERENCE FOR INDOMIE NOODLES
» ABSTRACT The study investigated Television Advertising and Uniuyo Undergraduate Students Purchasing Preference for Indomie Noodles. Two hundred and fi...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. THE ROLE OF RADIO IN THE POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA (CASE STUDY OF NJIKOKA L.G.A)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Mass Media made up of print and electronic play a huge role as veritable instruments of commu...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. INFLUENCE OF GRAPHICS COMMUNICATION ON THE NEWSPAPER PUBLICATION AND PATRONAGE
» Abstract The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent ...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT