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ABSTRACT
This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion-leaders in information dissemination in Nigeria with focus on Owo Township which was the case study. Opinion leaders’ campaigns can be used to catalyze wider political engagement on the issue and to promote sustainable people choices and behaviors. From past research, six relevant categories of self-designated opinion-leaders were outlined, detailing issues related to identification, recruitment, training, message development, and coordination. This study combines the recruitment of community opinion-leaders with traditional media strategies. In evaluating community opinion-leader campaigns, it was concluded that there are likely to be significant trade-offs in comparison to face-to-face initiatives. The challenge for both scholars and practitioners is to understand under what conditions are opinion-leaders effective and in which ways can online interactions strengthen or build on real-world connections with peoples in the community
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. INFLUENCE OF WORD-OF-MOUTH COMMUNICATION ON CONSUMERS’ CHOICE OF SELECTED PRODUCTS IN SOUTHERN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globalization is real. The world now has bigger and complex market, and better communications. Or...Continue Reading »Item Type & Format: Project Material - Ms Word | 136 pages |
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MARKETING DEPARTMENT
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2. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS IN NIGERIA (A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY During the pre and post independence period Nigerian market were flooded with foreign goods inclu...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages |
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3. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER IN UYO METROPOLIS
» ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design ...Continue Reading »Item Type & Format: Project Material - Ms Word | 43 pages |
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4. AN APPRAISAL OF BANK MARKETING STRATEGIES IN THE NEW GENERATION BANKS (A STUDY OF SELECTED NEW GENERATION BANKS IN LAGOS STATE
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Following the past distress in the banking and finance industry in Nigeria, the new generatio...Continue Reading »Item Type & Format: Project Material - Ms Word | 90 pages |
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MARKETING DEPARTMENT
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5. IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISIS
» ABSTRACT The research provides a conceptual and theoretical appraisal of the impact of social media in managing. Brand reputation in crisis, it analys...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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MARKETING DEPARTMENT
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6. THE IMPACT OF THE CAPITAL MARKET ON THE PERFORMANCE OF THE AGRICULTURAL SECTOR
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Agricultural sector has been identified as one of the sectors that can help drive the Nigeria...Continue Reading »Item Type & Format: Project Material - Ms Word | 46 pages |
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7. THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing mix is a business tool that used by the management of organizations which enable them t...Continue Reading »Item Type & Format: Project Material - Ms Word | 53 pages |
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8. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Telecommunication industry in Nigeria from inception has been the absolute monopoly of the fe...Continue Reading »Item Type & Format: Project Material - Ms Word | 101 pages |
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9. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY
» CHAPTER ONE INTRODUCTION The most striking concept in the modern marketing is market segmentation, which is a customer oriented philosophy. Consumer&r...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages |
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10. ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIA PRODUCTS. (A STUDY OF FOOTWEAR PRODUCTS IN THE LAGOS METROPOLIS)
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Nigeria is facing economic recession which became noticeable in the early eighties. This is aggravated by the ...Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages |
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