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ABSTRACT
The title of this project is communication as a tool for
enhancing organizational performance. The aim of this study was to
investigate the communication techniques used by the Nigerian Breweries
Plc and the effectiveness of such techniques. In carrying out this
research, the primary and secondary data were used by the researcher.
The survey method was used also. Questionnaires were used as instrument
for data collection. Results of study provided precise information to
ascertain positive impact of communication on organization performance.
From the findings one of the recommendations made was that managers of
an organization should also see a communication feedback as effective
tools to an employee?s productivity.
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Communication
is an important element in Human society in particular and living
things in general. Society?s survival and growth demand among other
things in a system of communication. According to Albert Silverstone
(1974), communication is that process that has allowed man to survive in
his current form despite his being singularly unsuited to survive in
any particular environment.
In the words of Schramm (1971),
?communication is the great relating tool. It relates individuals to
each other making it possible for groups to function and for societies
to live together harmoniously.?
Communication can be defined as the
process or the act of exchanging information between one person and
other persons. It is also the process of making information available to
others. The process of communication is the process by which messages
are formulated or amended and transmitted from the source or
communication through a channel or medium to a receiver or an audience.
Communication
is a means of bringing about change. It is the mainstream of any
organization growth. There is need form interaction and understanding of
management-employee relations this will bring about increased
performance of all parties involved in the communication process or
chain. According to Banihashemi (2011), communication as a medium, a
means to performance ends, or as constitutive, as the end in itself.
Communication is a process of transmitting information from one person
to another.
According to Stephen (2011), communication is a critical
factor in directing and mobilizing the workforce towards the
accomplishment of the organizational goals or objectives. By creating
understanding it enhances co-operation and promote effective
performance. According to Williams (2007) smart managers understand that
the end effective, straight forward communication between managers and
employees is essential for success
According to (Mckinney, Barker, Smith& Davis, 2004) communication
is essential to effective team performance and communications for any
organization is like blood flow in the human body. Therefore any
organization that understands the importance of communication uses it in
their organizational environment. Since, it ensures coordination of
factors of production and most importantly material and human elements
of organization as an efficient network of change and advancement.
According to Snavely (2001) as cited by Robins (2006), communication
process is initialed through the following means the sender-encoding-the
message-the channel decoding- the receiver- noise and feedback. It is
estimated that managers spend over 80% of their day communicating with
others. Since most of the basic management process- planning,
organizing, leading and controlling ? cannot be performed without
effective communication. Importantly, the relevance of communication
keeps advancing as the world becomes a Global village. The need to
become visible to the world has made many organizations to embrace new
technology that would increase organizational performance. There are
also many issues affecting communication ranging from difference in sex,
role of silence, inference of government and cross- cultural inference.
Therefore
it becomes important to emphasize on innovation and effective use of
communication medium or channel to bring about high performance rate.
Hence any breakdown in communication process or chain can have serious
adverse effects on organizational performance.
Clear open
communication can create a sense of transparency in your organization,
which builds trust between the levels of the employees, as keeping
employees in the dark can results in resentments, tension and a feeling
of low job security. Strong communication can help them feel valued and
trusted. Open communication can reduce feelings of uncertainty and
cluelessness about the state of the company, which makes for a
more-positive work environment and staff who feel secure and safe.
Furthermore
knowing fully that poor communication rank as the single most important
reason that people do not advance in their career as stated by
Lepsinger & Luacia (1997) it becomes that the management of the
Nigerian Brewery determines the best ?channel? in transmitting
?messages? to their staffs for effective and positive feedback. Thou
there are many barriers to communication; filtering, selective
perception, information overload, personal bias, language and
communication apprehension. Hence management must try to address these
barriers for effective result.
Communication can be a tricky concept
to master within an organization, particularly one with multiple issues.
When all parts of your organization communicate smoothly, it can
improve workflow and overall productivity. By making an effort to
improve your communication process, you can build a stronger company
that will have staying power in the market.
Communication is also,
essential to building relationship between staff members and between
levels of employees both on a professional and social level. In an
organization, one can only imagine what would happen if communication
does not exist. Employees would not be able to express their ideas; as a
result staff(s) will combine experience in coming up with innovative
solutions. Communication will prevent employees from feeling isolated,
build teamwork and creates a more collegial atmosphere in the office.
When
relationships are strong, employees are better able to trust one
another and work together more effectively. The study will therefore
examine the contributions of effective communication for enhancing the
organizational performance of Nigeria breweries 9th mile corner, Ibadan.
1.2 BRIEF HISTORY OF THE NIGERIAN BREWERIES PLC
Nigeria
Breweries plc, incorporated in 1946, is the pioneer and largest brewing
company in Nigerian. Its first bottle of beer Star lager, rolled off
the butting lines of its Lagos brewery in June 1949. In September 2003,
the company acquired its fifth brewery in the Country and in October
2013, its sixth brewery, sited at Ama. In Enugu Ama Brewery is the
largest brewery in Nigeria and one of the most modern worlds wide. The
company has a portfolio of high quality brands and alcohol-free drinks.
Martina in three varsities namely, Maltin classic, Maltina strawberry,
and malting pineapple: Maltina Sprit in Tetrapak Amstel Malta, fayrouz
in pear and pineapple climax energy drink as Malta gold became part of
the NB family in October 2011.
1.3 STATEMENT OF THE PROBLEM
Research has proved that effective
communication is a key to a successful organizational performance. This
is so because it permits workflow and overall productivity. Today, with
modernized or latest communication gadgets, many organizations are
looking up to a positive performance. However, it is certain that
Nigeria breweries 9th mile corner, Ibadan lacks effective communication.
The researcher therefore investigated the organization and the relevant
of communication as a tool for enhancing organizational performance.
1.4 OBJECTIVES OF THE STUDY
The objectives of this study include:
1. To find out the communication techniques and system used by Nigeria. Breweries Company.
2. To find the extent communication system can be applied in this company.
3. To find out the effectiveness of such techniques
4. To find out the challenges of communication in the company.
1.5 RESEARCH QUESTIONS
The research finds the following research questions relevant to the study.
1. What are the communication techniques used by Nigeria Bottling Company?
2. To what extent does Nigeria Breweries Plc apply communication system?
3. How effective are these techniques?
4. What are the challenges to communication in the company?
1.6 RESEARCH HYPOTHESES
The following research hypothesis was relevant to this study.
H1: Nigeria Breweries Plc uses communication system
Ho: Nigeria Breweries Plc does not use communication system.
H1: Nigeria Breweries Plc applies Communication system.
Ho: Nigeria Breweries Plc do not apply Communication system
1.7 SCOPE OF STUDY
This study is limited to Nigeria breweries Plc.
1.8 SIGNIFICANCE OF THE STUDY
This
study will be specifically of great importance to Nigeria bottling
company, their customers and the academic institutions. It will benefit
the company by helping them to know the best media to use. It will also
expose their customers to the importance of communication in business
organization and to increase the store of knowledge to the academic
world
1.8 OPERATIONAL DEFINITIONS OF TERMS
Communication: This is
the process of transmitting information, ideas through, telnets etc and
attitudes from one person to another.
Enhancing: Increasing or further improving the good quality value or status of something.
Organization: An organization refers to a group of people how a business forms together in order to achieve a particular aim.
Performance: This refers to how well or badly something is done.
1.9 LIMITATION OF THE STUDY
The research work focuses particularly
on the role of Communication as a tool for enhancing organizational
performance, but given the particular circumstances the research have
compelled the researcher to confine the study to only one branch,
Nigeria breweries Plc 9th mile corner Ibadan.
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