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ABSTRACT
The aim of this research is to determine the levels of participation in all the stages of the production of the radio programFlava. Health interventions are beginning to incorporate the use of audience participation in their research process although for some, participation is just a talk rather than a walk.The major objectives of this thesis are to assess participatory research in health interventions for effective communication and behaviour change; determine the extent to which the audience is involved in the research process of the radio programme Flava and establish how the participatory approach to research in the production of Flava can be used in radio programming. Flavatried to use participatory approaches in every aspect of production therefore thiswork attempts to look at how well the audience was involved and its corresponding effect in the overall output of the program. It also tried to find gaps in their research approaches and proffer solutions to the processes of health communication and research. The findings of this research imply that participation is key in any health intervention although it is hardly possible to involve all stakeholders in a community of a diverse nature. Young people who participate in any behaviour change intervention are more likely to change their behaviour rather than those who do not or who have no opportunity to participate.The recommendations revolve around empowerment of health communicators with expertise and skills to help them communicate better and more effectively.
CHAPTER ONE
GENERAL INTRODUCTION
1.0 Background to the Study
The concept of communication as an effective change tool for development has evolved over the last three decades. The conceptual framework for communication has since expanded considerably. The key elements of development communication for social change emphasise audience participation both as a social and an individual process (Baylis and Smith, 2001).
The end of World War II brought about drastic changes to economic systems around the world. The United States of America pushed for the creation of a group of governmental and non-governmental institutions tied innately to it in order to stop poverty, hunger and disease in the third world while fostering development and growth (Baylis and Smith, 2001). They further argued that the initial phase witnessed the dominant development paradigm based on the experiences of the industrial revolution in Europe and U.S.A and the emergence of a capital intensive technology era that are equated to economic growth. During this period, it was assumed that development could be achieved easily through transfer of western technology.
Development was thought to be triggered by the widescale diffusion and adoption of modern technologies. Such modernization was planned in the national capitals under the guidance and direction of experts broughtin from developed countries. Often, the people in the villages who are the “objects” of these plans would first learn that “development” was on the way when strangers from the city turnedup, frequently.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. ASSESSMENT OF AFRICAN TRADITIONAL FORMS OF COMMUNICATION IN MARRIAGE AMONG THE JUKUNS IN SOUTHERN TARABA STATE, NIGERIA
» ABSTRACT In Assessing the African Traditional Forms of Communication in Marriage among the Jukuns in Southern Taraba State, as a result of scanty lite...Continue Reading »Item Type & Format: Project Material - Ms Word | 136 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. BROWN ENVELOPE SYNDROME AND ITS EFFECTS ON THE IMAGE OF THE NIGERIAN JOURNALISTS: A CASE STUDY OF THE NIGERIAN UNION OF JOURNALISTS
» ABSTRACT Brown envelope syndrome is identified as being common among Nigerian journalist. This study focuses on examining the brown envelope syndrome ...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. THE ROLE GIFT AND PROGRESS FM STATIONS PLAYS IN THE RURAL DEVELOPMENT OF KARIM LAMIDO AND ASIN EKITI COMMUNITY IN TARABA AND EKITI STATE
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The mass media perform a number of functions in every society. In performing its functions they d...Continue Reading »Item Type & Format: Project Material - Ms Word | 39 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. NEWSPAPER COVERAGE OF DRUG ABUSE IN NIGERIA A STUDY THREE SELECTED NEWS PAPERS
» CHAPTER ONE 1.0 INTRODUCTION Drug abuse has since been recognized as global problem that bother every country in the world today. Different nations ac...Continue Reading »Item Type & Format: Project Material - Ms Word | 73 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. INFLUENCE OF OWNERSHIP IN RADIO NEWS COVERAGE (A STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA, ENUGU)
» TABLE OF CONTENTSDeclaration iiCertificate iiiDedication ivAcknowledgment vTable of contents viList of tables ixAbstract xCHAPTER ONEINTRODUCTION1.1 b...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. ANALYSIS OF AGRICULTURAL COMMUNICATION FOR IMPROVING PRODUCTIVITY AMONG RURAL FARMERS IN ODEDA LOCAL GOVERNMENT AREA OF OGUN STATE, NIGERIA
» ABSTRACT This study analyzed Agricultural Communication for Improving Productivity among Rural Farmers in Odeda Local Government Area of Ogun State, N...Continue Reading »Item Type & Format: Project Material - Ms Word | 84 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. THE IMPACT OF NTA ENUGU IN THE ECONOMIC DEVELOPMENT OF COAL CAMP COMMUNITY OF ENUGU SOUTH LOCAL GOVERNMENT AREA OF ENUGU STATE
» TABLE OF CONTENTSTitle page iDeclaration iiCertification Page iiiDedication ivAcknowledgements vTable of contents viList of Tables viiiAbstract ixCHAP...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. IMPACT OF WOMEN IN ADVERTISEMENT (A CASE STUDY OF DELTA SOAP TELEVISION ADVERTISEMENT)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study It is rare these days to see adverts broadcast on television without women playing prominent and ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. AN ANALYSIS ON PRODUCTIVITY OF COMPUTER TO PLATE (CTP) SYSTEM
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10. UYO RESIDENTS' PERCEPTION OF THE CREDIBILITY OF SELECT ONLINE NEWSPAPERS
» ABSTRACT This research was carried out to ascertain Uyo resident's perception of the credibility of select online newspapers (PUNCH and Vanguard). The...Continue Reading »Item Type & Format: Project Material - Ms Word | 85 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT