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- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
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ABSTRACT
Most manufactured organizations
are faced with the choice of the right channels to be used in order to
determine sales and generate high leverage for consumer expectation and hence high
profit margin. This research work is aimed at leveraging consumer’s value
expectations on manufactured goods through efficient distribution.
Data required for the research work were collected through both primary and
secondary sources. The researcher employed tables and simple percentage to
analyze the data while the hypothesis was tested using chi-square. The study
revealed that efficient distribution channels have impact on leveraging consumer’s
value expectations on manufactured goods. Hence manufacturing industries should
spend more time and resources on distribution planning and activities to
eliminate conflicts among intermediaries and increase sales volume.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. AN ASSESSMENT OF ADVERTISING STRATEGIES BY AMECOM GLOBAL LIMITED IN THE PROMOTION OF PRODUCT SALES
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2. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS IN ABAKALIKI URBAN (STUDY OF SALES PROMOTION CONDUCTED BY NIGERIA BOTTLING COMPANY PLC FROM ...
» Abstract This study examines the impact of sales promotion on marketing of soft drinks in Abakaliki Urban: (study of sales promotion conducted by Nige...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. UNIVERSITY OF NIGERIA (ENUGU CAMPUS) SCHOOL OF POST GRADUATE STUDIES FACULTY OF BUSINESS ADMINISTRATION, DEPARTMENT OF MARKETING
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4. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF PZ CALABAR)
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5. ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA
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6. A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
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7. MEASUREMENT AND EFFECT OF ENVIRONMENTAL NOISE IN THE MARKET
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8. EFFECTIVENESS OF TRADE EXHIBITIONAS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP
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9. THE IMPACT OF SEGMENTATION ON THE MARKETING OF GOVERNMENT PROGRAMMES IN SELECTED LOCAL GOVERRNMENT AREAS IN ENUKGU STATE
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10. IMPACT ON PATRONAGE FOR ACCOMMODATION PRODUCTS AND SERVICE, AND ATTRACTING GUESTS AND MAKING THEM A LOYAL GUEST OR CLIENT
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