- The Complete Research Material is averagely 54 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦6,000
Get the complete project »
CHAPTER ONE
1.1 ...
1.2. STATEMENT OF THE PROBLEMS
There are many competitive industries in the market producing similar product or substitute product. For company to gain customers retention and loyalty, companies must continues to place emphasis on product quality in other to retain and maintain customer’s choice on a product.
The study is focused on the relationship between product quality and customer’s choice on a product, because there is a symbiotic relationship between product quality and consumer’s choice on a product. In that light, this study intends to focus attention on improving product quality rather than increasing production and sales volume.
1.3 RESEARCH QUESTIONS
In order to achieve the objective of this research work the following research question will be relevant to us in solving the research problem.
I What is the effect of product quality on product choice?
II What is the relationship between product price and product choice?
III What is the effect of product advert on product choice?
IV what is the effect of packaging on product choice?
V What is the effect of assortments on product choice?
VI What is the relationship between buying intention and product choice?
1.4. RESEACH HYPOTHESIS
I Ho: There is no significant relationship between product quality and product choice.
Hi: There is significant relationship between product quality and product choice.
II Ho: There is no significant relationship between price of a product and product choice
H2: There is significant relationship between price of a product and product choice.
III Ho: There is no significant relationship between product packaging and product choice.
H3: There is significant relationship between product packaging and product choice.
IV Ho: There is no significant relationship between assortment sizes of a product and product choice.
H4: There is significant relationship between assortment sizes of a product and product choice.
V HO: There is no significant relationship between advertisement and product choice.
H5: There is a significant relationship between advertisement and product choice.
VI Ho: There is no significant relationship between buying intention and product choice.
H6: There is significant relationship between buying intention and product choice.
1.5. OBJECTIVES OF THE STUDY
This study is aimed at achieving the following objectives.
I To determine the relationship between product quality and product choice
II To ascertain the relationship between product price and product choice
III To verify the relationship between product packaging and product choice
IV To determine the relationship between advertising and product choice
V To verify the relationship between assortments and product choice
VI To determine the relationship between buying intention and product choice.
1.6. SIGNIFICANCE OF THE STUDY
Past research examining product quality and the effect price have on consumer buying decision [Churchill and Patter [1994] the consumer decides whether and what to buy depends partly on the significant of purchase.
Consumer purchasing decision specifically refer to the activities consumer take when deciding what to buy and when making actual purchase. Consumer research about price can show how to communicate price and most effective research indicates that, the ending of the price effect how consumers quality of the product.
Other research work prior to this opined that more options can generate decision conflict, confusion and frustration, leading to choice deferral or even no choice at tall [e.g. Chennev 2003, D’har 1996, 1997; Greenleaf and Lehmamn 1995, Iyengar and Lepper 2000]
The present study will correct that assertion and will also builds on preliminary study by examining a wider array of plausible factor’s [variables] that can influence consumers choice of a product such as advertizing, packaging, size assortment, product quality e.t.c. The study will serve as a source of secondary data to research in field of product quality, product development and consumer behavior.
1.7. SCOPE OF THE STUDY
The study will be limited to the effect product quality has on the choices of student’s in Delta State University, Asaba Campus and as such about fifty (50) or more questionnaire have been designed to achieve the objective of the study. The sampling unit of the study is limited to only the students in the institution and not staff and management of the institution. More so, a time frame has being set aside for this study starting from March 11th to April 30th2015.
1.8 LIMITATIONS OF THE STUDY
Although the study found several encouraging results, it is important to recognize that the current findings also have several limitations.
First, the sampling was relatively small since the study focused on the student consuming peak milk product in Asaba campus and not all the student in the institution [Delta State University]. Second. Time constrain on the part of the researcher as well as on the part of student due to academic activities.
Third, large percentage of students consuming peak milk product in the school campus are not the actual buyers of the product, therefore we cannot say for certain what is responsible for student choice of the product.
Hence WAMCO Nigeria Plc, producers of peak milk product will not base their marketing decision on this study alone even though this study will go a long way in assisting them.
Nevertheless, future research should broaden the scope of their study and use other variables different from these use in this study.
Additionally, future research might improve on this study by varying the sampling unit such that it will include staff of the institution, nursing mother at home and employer’s in other firm or sector in the economy.
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
-
SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
-
1. CONSUMER ACCEPTANCE OF MADE IN NIGERIA PACKAGED FOOD PRODUCTS IN ENUGU (A STUDY OF PACKAGED COSMETICS AND FOOD PRODUCTS)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study In Nigeria, people are extremely careful of what they consume in terms of food intakes or applied...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
2. CONSUMER'S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sa...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
3. IMPACT OF PRODUCT QUALITY ON SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)
» ABSTRACT The research is focused on the impact of product quality on sales volume in Nigerian Bottling Company. The objectives of this study are to un...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
4. ATTITUDES OF CONSUMERS TO LOCALLY MADE GOODS IN NIGERIA (A CASE STUDY OF LOCALLY MADE FOOTWEAR PRODUCTS IN OWERRI METROPOLIS
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY All business aim at the consumers. The consumers’ attitude and belief towards the product determines its...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
5. THE EFFECTS OF MARKETING IN SOME SELECTED SMALL-SCALE INDUSTRIES IN THE SOUTH-EAST OF NIGERIA
» CHAPTER ONE INTRODUCTION 1.3 BACKGROUND OF THE STUDY Since Nigeria’s independence in 1960, all the National Development Plans (1962 1985; 1986 1...Continue Reading »Item Type & Format: Project Material - Ms Word | 118 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
6. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitab...Continue Reading »Item Type & Format: Project Material - Ms Word | 107 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
7. THE IMPACT OF PACKAGING ON CONSUMER PRODUCT
» ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packa...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
8. SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. (A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL AREAS)
» ABSTRACT THIS RESEARCH IS AIMED AT SMALL SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL SCALE INDUSTRIES ARE THOSE INDUS...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
9. BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA
» CHAPTER ONE INTRODUCTION ​1.2. BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is,...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
10. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
» CHAPTER ONE 1.1. INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential bu...Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT