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Abstract
Basically, Nigerian consumers of mobile telecommunications services had to lose their telephone numbers and adopt new ones when switching from one mobile network provider to another and to prevent this ugly situation SIM porting was launched on April 22, 2013 by the Nigerian Telecommunications Commission (NCC). Mobile Number Portability (MNP) is a service that enables mobile telephone users to switch from one mobile network operator to another, in search of better service quality, while retaining their original telephone numbers. The research x-rays the Effect of Subscriber Identity Module (SIM) Porting in Marketing Strategies using MTN SIM Porting as a case study. Critical reviews to related literature were made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. Questionnaires were administered to 120 respondents while 110 copies of questionnaires were returned for analysis. Frequency and percentage method of data analysis was used. Mobile Number Portability in Nigeria has fuelled healthy competition among telecoms service providers in the country, but the acceptance of the service by consumers is still very low. However, findings of the study indicated that with increased awareness about the service and its benefits, and with the erasure of the discouraging conditions that accompany the porting process, more consumers will use the service. Almost all the respondents are using more than a GSM with majority of them using GSM with dual SIM card facility and the reason(s) for it is due to poor service from GSM providers, relocation of users, due to high tariff from some GSM providers, because of browsing data either on modem on another GSM. Finally, it is recommended that GSM service providers should improve their service, equipment and packages to prevent flowing out of their service.
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SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN DANGOTE PLC, KADUNA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertisement is one of the major tools sellers use to stimulate consumers demand for goods and s...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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2. THE EFFECT OF MATERIALS MANAGEMENT ON THE PROFITABILITY OF THE MANUFACTURING COMPANY (A Study of Cadbury Nigeria Plc)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Over the last decade, our world has changed dramatically due to the growing phenomenon of globali...Continue Reading »Item Type & Format: Project Material - Ms Word | 77 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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3. THE EFFECT OF MOTIVATION ON EMPLOYEE’S PERFORMANCE IN GLOBAL POLYTHENE INDUSTRY KADUNA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY For an organization to operate smoothly there are must be motivation between the employer and the...Continue Reading »Item Type & Format: Project Material - Ms Word | 74 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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4. THE ROLE OF BUSINESS OBJECTIVE AND THEIR ACCOMPLISHMENT
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The pursuit of an objective and the accomplishment is the characterizes and every organization an...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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5. THE IMPACT OF MOTIVATION ON PRODUCTIVITY OF WORKERS
» CHAPTER ONE INTRODUCTION 1.1 Background of the study National population commission was formerly known as national population board/it was inaugurated...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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6. THE IMPORTANCE OF JOB ANALYSIS TO THE BANKING SECTOR (FIRST BANK OZORO)
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Before an employee is hired it is important to undertake a thorough analysis of the organization to determine ...Continue Reading »Item Type & Format: Project Material - Ms Word | 38 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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7. THE IMPACT OF HUMAN CAPITAL DEVELOPMENT ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF MAINSTREET BANK LIMITED ANKPA BRANCH).
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study It is obvious that, organizations cannot achieve its objectives despite great improvement in auto...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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8. GOVERNMENT POLICIES AND PROGRAMMES ON FINANCING MICRO, SMALL AND MEDIUM ENTERPRISE IN NIGERIA
» ABSTRACT Adequate supply of financial resources is a necessary condition for the survival of any business. This study tends to review government polic...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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9. THE MEDIATING EFFECT OF TECHNOLOGICAL ADVANCEMENT ON THE RELATIONSHIP BETWEEN ELECTRONIC TRANSACTION CHANNELS AND FINANCIAL PERFORMANCE OF MONEY DEPOS...
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Globally, electronic transaction channels and financial performance have in recent years become p...Continue Reading »Item Type & Format: Project Material - Ms Word | 87 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
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10. THE EFFECT OF EMPLOYEE MOTIVATION ON ORGANIZATIONAL PRODUCTIVITY AND PRODUCTIVITY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Business is being set up for the purpose of making profit and satisfies consumer’s needs. T...Continue Reading »Item Type & Format: Project Material - Ms Word | 37 pages | Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT