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Prime time advertisement is the block of broadcast programming taking place during the middle of the evening for television programming. The term prime time is often defined in terms of a fixed time period such as in the evenings. Advertising is a non-personal way of passing messages of the products and services of an identified sponsor for the purpose of reminding, persuading and informing the prospects to make purchase. In today’s society, prime time advertising has a profound impact on how people understand life, the world and themselves, especially in regard to their values and their ways of choosing and behaving. The field of prime time advertising is extremely broad and diverse. In general terms, of course, an advertisement is simply a public notice meant to convey information and invite patronage or some other response. As that suggests, advertising has two basic purposes: to inform and to persuade, and while these purposes are distinguishable both very often are simultaneously present. Prime time Advertising is not the same as marketing or public relations in many cases, though; it is a technique or instrument employed by one or both of these.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS ON PROFITABILITY IN THE TELECOMMUNICATION INDUSTRY (A Study of Globacom Nigeria Limited, Asaba)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Very often, individuals and organizations conceive promotion, narrowly as involving the proce...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. THE ROLES OF MASS MEDIA IN ACHIEVING REBRANDING PROGRAMME OF PRESIDENT UMARU MUSA YAR’ADUA
» CHAPTER ONE BACKGROUND / INTRODUCTION TO THE STUDY The roles of Mass Media in our society cannot be over stressed; As rebranding programme of...Continue Reading »Item Type & Format: Project Material - Ms Word | 18 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. THE ROLE OF MODERN TECHNOLOGY IN ACHIEVING COMMUNICATION EFFICIENCY IN NIGERIA
» ABSTRACT This global modern technologies in the nineties had been such a glaring and widely exciting experience. This leaves no body even a Thomas in ...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. THE ROLE OF RADIO IN DEMOCRATIC SOCIETY
» CHAPTER ONE INTRODUCTION 1.1 Background of the study This research work is carried out in a way that will investigate and find out in a clearly define...Continue Reading »Item Type & Format: Project Material - Ms Word | 66 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. THE ROLE OF MASS MEDIA IN COMMUNITY DEVELOPMENT IN IJERO LOCAL GOVERNMENT
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study A medium is the channel through which message travel from the source to the receiver. Mass media ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. AN ASSESSMENT ON INTERNET USE BY THE STUDENTS OF ZAMFARA COLLEGE OF ARTS AND SCIENCE, GUSAU
» ABSTRACT This study is aimed at assessing the use of Internet among students of Zamfara College of Arts and Science. The specific objectives of the st...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. THE USE OF PRINT MEDIA AS TOOL FOR PUBLIC RELATION PRACTICE (A CASE STUDY OF INTERNATIONAL BREWERIES PLC, ILESA)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the pursuit for strong and stable relations, most of the public relations practitioners in...Continue Reading »Item Type & Format: Project Material - Ms Word | 58 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. THE INFLUENCE OF PREVENTION OF MOTHER-TO-CHILD HIV TRANSMISSION CAMPAIGNS ON KNOWLEDE, ATTITUDE AND PRACTICES AMONG WOMEN IN SOUTHEAST NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The scourge of HIV/AIDS has, no doubt, continued to ravage virtually all parts of the world. Acco...Continue Reading »Item Type & Format: Project Material - Ms Word | 95 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. FACTORS AFFECTING THE QUALITY OF ‘FAMILY FORUM’- A RADIO PROGRAMME OF ANAMBRA BROADCASTING SERVICE, AWKA
» ABSTRACT This research is on “Factors Affecting the Quality of Family Forum A Programme of Anambra Broadcasting Service, Awka”. The desire...Continue Reading »Item Type & Format: Project Material - Ms Word | 128 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. THE INFLUENCE OF WESTERN TELEVISION PROGRAMME ON THE CULTURAL VALUES OF NIGERIA YOUTHS. (A CASE STUDY OF CARITAS STUDENTS, ENUGU).
» ABSTRACT This study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv prog...Continue Reading »Item Type & Format: Project Material - Ms Word | 84 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT