CHAPTER ONE

BACKGROUND / INTRODUCTION TO THE STUDY

The roles of Mass Media in our society cannot be over stressed; As rebranding programme of the President Umaru Musa Yar’adua is fundamental to the development of our dynamic Nigeria; Mass Media have become tools for disseminating or exchanging information concern rebranding programmes in Nigeria. As a result of this there is need to elucidate the impact of Mass Media on the rebranding programme of President Yar’Adua.

However, rebranding according to encyclopedia is the process by which a product a services developed with one brand, company or product line. The Re-branding project of Nigeria, In 2009, the Nigeria government decided to repackage the country image. Under the current Nigeria President Umaru MUsa Yar’Adua, professor Dora Akunyili has instituted yet another rebranding project. In 2009 the Nigeria Federal government launched as new campaign under tag “Nigeria good people great nation” 17 March 2009 panapress articles “Nigeria rebrands for better image. Quote Vice President Goodluck Jonathan” Unbundling the purpose of the campaign as a genuine attempt to re-orientate Nigeria towards believing in themselves once again and to change the perception of the country both locally and internationally.

Therefore, to achieve rebranding programme of President Yar’Adua,; Mass Media play a great role. Mass Media according to encyclopedia Mass Media can be see as to denote a section of the media specifically designed to reach a very large audience such as the population of a nation. Mass Media also know as Media of Mass Communication it have been defined by Deficur and Dennis (1981:148) as devices form moving message across distance or time to accomplish Mass Communication.

Mass Media to those in the field refer to the various means through which information, ideas, entertainment and messages are transmitted to large heterogeneous audience that are far removed from the source of the message.

OBJECTIVES OF THE STUDY

The general objective of this study is for the determination of the nature and impact of Mass media in rebranding programme. To examine the rebranding programme of President Umaru Musa Yar’Adua. And to determine an d evaluate the effective of rebranding programme in Nigeria.

HYPOTHESES

That the operations of Mass Media would popularize rebranding programme. That inclusion of Nigeria in America terror list would impede the success of

rebranding.

That rebranding programme if successfully done would contribute positively to the image of Nigeria.

That Nigeria are not aware of the rebranding programme.

SIGNIFICANCE TO THE STUDY

Conducting this research has a high degree of importance in many ways ranging from the area of highlighting and analyzing the roles of Mass Media in the rebranding programme of President Umaru MUsa Yar’Adua. It would also enable the government parastatals and agency on how to perform their functions without tarnish the image of Nigeria it would aids Nigeria government to achieve its aims, in doing this, it needs to work towards reducing poverty and crime. The extent of the work ahead was made painfully clear at the launch of the news. Campaign when, according to the BBC online, a member of the Nigeria rebranding team was pick pocketed just minutes before the launch of the project.

Therefore, whether the current rebranding campaign succeeds depends not only on the political will of the Nigeria leadership but the ability to change attitudes on the ground through the help of mass media.

SCOPE OF THE STUDY

The project has been properly designed within five chapters. The first chapter covers the background of the study, statement of problem, research questions, purpose