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It has been argued overtime, that advertisements fulfill two basic purposes, which are to inform and to influence. Advertisements are made by using different appeals to create brand image, for selling products and services that are difficult to differentiate on functional attributes (Pede and Lisa2010). The depiction of female roles in television advertising has raised a number of provocative researches. Research in this area has been fostered by the observations of female role portrayals relative to social norms. While the content of female roles in television advertising is well understood, the factors which influence viewers’ perceptions of these roles have received less research attention. Central to this issue is the determination of which factors explain the role of women in advertisement.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. EVALUATION OF THE EFFECTIVENESS OF RADIO ADVERTISEMENTS OF FAMILY PLANNINNG PROGRAMMES
» Abstract This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the imp...Continue Reading »Item Type & Format: Project Material - Ms Word | 84 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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2. INFLUENCE OF N.T.A COMMERCIALS ON THE PRODUCT PROMOTION OF INDOMIE INSTANT NOODLES
» Abstract Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focu...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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3. THE ROLE OF THE MEDIA IN MITIGATING AGAINST FEMALE SECONDARY SCHOOL DROP OUTS: A STUDY OF SOME SELECTED SCHOOLS IN SABON GARI LOCAL GOVERNMENT AREA OF...
» CHAPTER ONE 1.0 BACKGROUND TO THE STUDY 1.1 Introduction Education is a process of mapping experiences and finding a variety of reliable routes to opt...Continue Reading »Item Type & Format: Project Material - Ms Word | 66 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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4. ASSESSMENT OF AFRICAN TRADITIONAL FORMS OF COMMUNICATION IN MARRIAGE AMONG THE JUKUNS IN SOUTHERN TARABA STATE, NIGERIA
» ABSTRACT In Assessing the African Traditional Forms of Communication in Marriage among the Jukuns in Southern Taraba State, as a result of scanty lite...Continue Reading »Item Type & Format: Project Material - Ms Word | 136 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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5. AN ASSESSMENT ON INTERNET USE BY THE STUDENTS OF ZAMFARA COLLEGE OF ARTS AND SCIENCE, GUSAU
» ABSTRACT This study is aimed at assessing the use of Internet among students of Zamfara College of Arts and Science. The specific objectives of the st...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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6. LISTENERSHIP LEVEL AND PERCEPTION OF FEDERAL UNIVERSITY OF TECHNOLOGY MINNA CAMPUS RADIO PROGRAM (A CASE STUDY OF LISTENERS IN MINNA)
» INTRODUCTION 1.1 BACKGROUND TO THE STUDY Radio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009) as...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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7. THE IMPLICATION OF NATIONAL BROADCASTING COMMISSION RULES AND REGULATIONS ON BROADCAST MEDIA
» (A CASE STUDY OF AFRICA INDEPENDENT TELEVISION (AIT) LAGOS) ABSTRACT This project is mainly focused on the Implications of National Broadcasting Commi...Continue Reading »Item Type & Format: Project Material - Ms Word | 37 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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8. AUDIENCE PERCEPTION OF THE PUNCH NEWSPAPER CARTOONS: A STUDY OF CARITAS UNIVERSITY.
» Abstract Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its releva...Continue Reading »Item Type & Format: Project Material - Ms Word | 63 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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9. ANALYSIS OF “THIS WEEK” IN THE COMMUNICATION CLIMATE OF EMPLOYEES OF ELF PETROLEUM NIGERIA LIMITED, PORT HARCOURT – RIVERS STATE
» ABSTRACT This study was on the impact of “This Week” on the communication climate of employees of Elf petroleum Nigeria limited, EPNL, and...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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10. THE ROLE OF THE MEDIA IN HIV PREVENTION: A CASE STUDY OFGARI MUNA FATA
» ABSTRACT Kaduna state with a prevalence rate of 7 % has consistently recorded higher HIV prevalence than the national average over the past 19 years ....Continue Reading »Item Type & Format: Project Material - Ms Word | 107 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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