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It has been argued overtime, that advertisements fulfill two basic purposes, which are to inform and to influence. Advertisements are made by using different appeals to create brand image, for selling products and services that are difficult to differentiate on functional attributes (Pede and Lisa2010). The depiction of female roles in television advertising has raised a number of provocative researches. Research in this area has been fostered by the observations of female role portrayals relative to social norms. While the content of female roles in television advertising is well understood, the factors which influence viewers’ perceptions of these roles have received less research attention. Central to this issue is the determination of which factors explain the role of women in advertisement.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. ASSESSMENT OF THE IMPACT OF FOREIGN MEDIA CAMPAIGN ON HIV/AIDS ERADICATION IN NIGERIA
» Introduction Statement of the Problem Objective of the Study Significance of the Study Definition of Terms Historical Background of BBC WST HIV/AIDS C...Continue Reading »Item Type & Format: Project Material - Ms Word | 51 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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2. ACCESS THE ONLINE NEWS READERSHIP OF PRINT VERSION OF NATIONAL DAILIES BY UYO RESIDENTS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY An online newspaper is the online version of a newspaper, either as a stand alone publication or ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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3. SATIRE AS A POLITICAL ACTIVISM IN THE WORKS OF MIESOINUMA MINIMA: A CASE STUDY OF ODUM EGEGE AND THE REFERENDUM
» ABSTRACT Ethnic dichotomy and dual loyalty are two major problems Nigeria is facing in its developing state. It is often portrayed in various genres t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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4. THE ROLE OF MASS MEDIA IN COMMUNITY DEVELOPMENT IN IJERO LOCAL GOVERNMENT
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study A medium is the channel through which message travel from the source to the receiver. Mass media ...Continue Reading »Item Type & Format: Project Material - Ms Word | 49 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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5. IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The impact of Advertisement can never be over emphasized. Over the years, various forms of advert...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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6. AN ASSESSMENT OF MASS MEDIA’S ROLE IN THE CAMPAIGN AGAINST DRUG ABUSE IN NIGERIA
» ABSTRACT This work was done to final out the assessment of the mass media’s role in the campaign against drug abuse, because drug abuse has beco...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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7. CHALLENGES FACING MEDIA ORGANISATION IN DISSEMINATION OF INFORMATION (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Communication as known everywhere has developed over a number of centuries. The sophisticated and...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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8. THE USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT: A CASE STUDY ON AKBC
» ABSTRACT In several quarters, there have been allegation making rounds, that state governments use their state Broadcast media as propaganda machinery...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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9. WESTERN CULTURE AND THE YORUBA ETHICS: A PHILOSOPHICAL ANALYSIS
» ABSTRACT This essay is written in partial fulfillment of the department of Philosophy’s requirement for the award of the Bachelor’s of Arts Degree...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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10. ASSESSING PARTICIPATORY RESEARCH FOR EFFECTIVE DESIGN OF HEALTH COMMUNICATION: A STUDY OF BBC RADIO PROGRAMME, FLAVA
» CHAPTER ONE 1.0 INTRODUCTION Polyphenols arenaturalorganic chemicals characterized by the presence of large number of phenol structural units (Quideau...Continue Reading »Item Type & Format: Project Material - Ms Word | 145 pages |
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MASS COMMUNICATION DEPARTMENT
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