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It has been argued overtime, that advertisements fulfill two basic purposes, which are to inform and to influence. Advertisements are made by using different appeals to create brand image, for selling products and services that are difficult to differentiate on functional attributes (Pede and Lisa2010). The depiction of female roles in television advertising has raised a number of provocative researches. Research in this area has been fostered by the observations of female role portrayals relative to social norms. While the content of female roles in television advertising is well understood, the factors which influence viewers’ perceptions of these roles have received less research attention. Central to this issue is the determination of which factors explain the role of women in advertisement.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. EFFECTIVENESS OF ADVERTISING TOOLS FOR SUCCESSFUL MARKETING OF MTN PRODUCTS
» CHAPTER ONE INTRODUCTION We are all surrounded by a vast amount of advertising. Nearly everybody, therefore, has some thoughts on the subject. The ten...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages |
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2. THE IMPACT OF NTA ENUGU IN THE ECONOMIC DEVELOPMENT OF COAL CAMP COMMUNITY OF ENUGU SOUTH LOCAL GOVERNMENT AREA OF ENUGU STATE
» TABLE OF CONTENTSTitle page iDeclaration iiCertification Page iiiDedication ivAcknowledgements vTable of contents viList of Tables viiiAbstract ixCHAP...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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3. CRITICAL ASSESSMENT OF NTA NATIONAL INTEGRATION PROGRAMME
» CHAPTER ONE 1.0 INTRODUCTION The role of the media, particularly, television in advancing national integration is pivotal. Television has become a ver...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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4. A GENDER ANALYSIS OF NIGERIA’S MILLENNIUM DEVELOPMENT GOALS IMPLEMENTATION REPORTS
» Abstract For more than a decade now, one of the centerpieces of socio economic development, and foreign aid has been the effort to attain the Millenni...Continue Reading »Item Type & Format: Project Material - Ms Word | 110 pages |
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5. MEDIA OWNERSHIP AND IT INFLUENCE OF EDITORIAL POLICY
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY In Nigeria, there are three main types of media ownership namely, Government ownership, Private o...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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6. THE POLICE AND THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN PROPERTY CRIME DETECTION AND CONTROL
» ABSTRACT This study examined the impact of Inon and Communication Technology (ICT) in detection and control of property crimes. One of the basic funct...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages |
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7. THE PROSPECTS AND PROBLEMS OF PRIVATE RADIO BROADCAST MEDIA IN NIGERIA (A CASE STUDY OF SPLASH F.M 105.5, IBADAN)
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The development of radio was part of man’s quest to send and receive information over space fas...Continue Reading »Item Type & Format: Project Material - Ms Word | 0 pages |
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8. THE IMPACT OF PEAK MILK TELEVISION ADVERTISEMENT ON CONSUMER’S BUYING BEHAVIOUR
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Consumers are usually exposed to hundreds and maybe even thousands of commercial messages every d...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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9. INFLUENCE OF BIG BROTHER AFRICA TELEVISION REALITY SHOW ON YOUTHS: A STUDY OF AFE BABALOLA UNIVERSITY
» CHAPTER ONE INTRODUCTION 1.1Background of Study Since the beginning of the 21st century, reality TV has begun to monopolize both cable and broadcast p...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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10. A CRITICAL DISCOURSE ANALYSIS OF EDITORIAL CARTOONS, SELECTED FROM THE GUARDIAN NEWSPAPER
» ABSTRACT The Critical Discourse Analysis of selected editorial cartoons aims at revealing the intended meaning hidden in the discourse used in editori...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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