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It has been argued overtime, that advertisements fulfill two basic purposes, which are to inform and to influence. Advertisements are made by using different appeals to create brand image, for selling products and services that are difficult to differentiate on functional attributes (Pede and Lisa2010). The depiction of female roles in television advertising has raised a number of provocative researches. Research in this area has been fostered by the observations of female role portrayals relative to social norms. While the content of female roles in television advertising is well understood, the factors which influence viewers’ perceptions of these roles have received less research attention. Central to this issue is the determination of which factors explain the role of women in advertisement.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. ANALYSIS COMPARATIVE OF THE PERFORMANCE OF JOURNALISTS IN GOVERNMENT AND PRIVATE OWNED MEDIA ORGANISATIONS
» ABSTRACT This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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2. THE ROLE OF PUNCH NEWSPAPER IN CREATING AWARENESS AGAINST DRUG ABUSE (A case study of selected residents in Lagos Nigeria)
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Mass media have been a major agent of socialization and tool for social change especially now tha...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages |
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MASS COMMUNICATION DEPARTMENT
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3. EFFECTIVE COMMUNICATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL GOAL AND OBJECTIVES IN NTA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY KADUNA)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Basically, communication touch every sphere of human activity, it informs or better still dissemi...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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4. EVALUATION OF NEWSPAPER COVERAGE OF PINK PEARL FOUNDATION BREAST CANCER CAMPAIGNS IN SOUTH-SOUTH NIGERIA
» Abstract Breast cancer as a scourge has become a global issue and its threat has led to a growing consciousness among women who are potential victims....Continue Reading »Item Type & Format: Project Material - Ms Word | 90 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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5. THE ROLE OF THE BROADCASTING MEDIA IN UPLIFTING THE EDUCATIONAL SYSTEM OF ENUGU STATE. (A CASE STUDY OF ENUGU METROPOLIS )
» ABSTRACT Development is the process of moving the world, of engage in the task of self improvement with the available is necessary, not only for all a...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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6. AN ASSESSMENT ROLE OF THE MEDIA IN ANTI-CORRUPTION CAMPAIGN (A CASE STUDY OF AIT KADUNA)
» ABSTRACT The aim of the research work is to assess the role of the Media in anti corruption campaign; Corruption is perhaps one of the factors that ar...Continue Reading »Item Type & Format: Project Material - Ms Word | 58 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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7. PRINT MEDIA COVERAGE OF RURAL DEVELOPMENT PROJECT IN AKWA IBOM STATE: A COMPARATIVE STUDY OF THE PUNCH AND PIONEER NEWSPAPER
» ABSTRACT The study was undertaken on print media coverage on rural development project in Akwa Ibom State was conceived by the author. The study which...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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MASS COMMUNICATION DEPARTMENT
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8. THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS ON PROFITABILITY IN THE TELECOMMUNICATION INDUSTRY (A Study of Globacom Nigeria Limited, Asaba)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Very often, individuals and organizations conceive promotion, narrowly as involving the proce...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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MASS COMMUNICATION DEPARTMENT
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9. COMMUNICATION AS INDISPENSABLE TOOL FOR EFFECTIVE ADMINISTRATION
» CHAPTER ONE 1.1. INTRODUCTION As long as human being need each other in behaviour and action economic activities as well as administration are becomin...Continue Reading »Item Type & Format: Project Material - Ms Word | 87 pages |
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MASS COMMUNICATION DEPARTMENT
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10. COMMUNICATION AND GOOD GOVERNANCE IN ISHIELU LOCAL GOVERNMENT AREA OF EBONYI STATE
» COMMUNICATION AND GOOD GOVERNANCE IN ISHIELU LOCAL GOVERNMENT AREA OF EBONYI STATE Chapter One 1.1 Background to the study Communication is the most g...Continue Reading »Item Type & Format: Project Material - Ms Word | 108 pages |
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