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It has been argued overtime, that advertisements fulfill two basic purposes, which are to inform and to influence. Advertisements are made by using different appeals to create brand image, for selling products and services that are difficult to differentiate on functional attributes (Pede and Lisa2010). The depiction of female roles in television advertising has raised a number of provocative researches. Research in this area has been fostered by the observations of female role portrayals relative to social norms. While the content of female roles in television advertising is well understood, the factors which influence viewers’ perceptions of these roles have received less research attention. Central to this issue is the determination of which factors explain the role of women in advertisement.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. COMMUNICATION IN NATURAL DISASTER MANAGEMENT: A STUDY OF 2005 FLOOD RISK AWARENESS CAMPAIGN AMONG THE RESIDENTS OF JALINGO METROPOLIS
» Abstract This study examined the communication channels employed by Taraba State Government before, during and after 2005 flood disaster in Jalingo me...Continue Reading »Item Type & Format: Project Material - Ms Word | 104 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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2. APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
» CHAPTER ONE 1.0 Background to the Study Opinion leaders are defined as individual who exert an unequal amount of influence on the decision of others&r...Continue Reading »Item Type & Format: Project Material - Ms Word | 41 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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3. A STUDY ON THE EFFECT OF GOVERNMENT INFRINGEMENT ON PRESS
» 1.2 Statement of Research Problems Clamp down on the Nigerian press has become so rampant that it has become necessary to examine the issue of governm...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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4. EFFECTIVE COMMUNICATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL GOAL AND OBJECTIVES IN NTA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY KADUNA)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Basically, communication touch every sphere of human activity, it informs or better still dissemi...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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5. THE ROLE OF NEWSPAPER VENDOR IN THE NEWSPAPER PROCESS
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study In a newspaper organization, there are various factors that determine the successful operation of...Continue Reading »Item Type & Format: Project Material - Ms Word | 41 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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6. THE PRESS IN NIGERIAN POLITICS: ANALYSIS OF ISSUES AND PATTERNS OF NEWS COVERAGE
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The development of Nigerian politics is interwoven with that of the press. The early press, notably T...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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7. THE CHALLENGES AND PROSPECTS OF ONLINE JOURNALISM IN NIGERIA
» CHAPTER ONE 1.0 INTRODUCTION Two momentous developments have defined the Nigerian journalistic landscape in the last ten years. The first is the migra...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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8. THEARTRICAL ELEMENTS IN OWU ARU-SUUN ALALI: THE KALABARI MASQUERADE FESTIVAL
» ACKNOWLEDGEMENTS TABLE OF CONTENTS Title page i Certification ii Dedication iii Acknowledgements iv Table of Contents v Abstract vii CHAPTER ONE: INTR...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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9. SOCIAL REVOLT IN WOLE SOYINKA’S THE JERO PLAYS AND UWEMEDIMO ATAKPO’S KEN SARO WIWA -N- THE NIGER DELTA TRIALS
» ABSTRACT The research effort was a study of the use of literary drama as a medium of social revolution and re awakening using Wole Soyinka’s The Jer...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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10. IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISES
» Abstract The research provides a conceptual and theoretical appraisal of the impact of social media in managing. As social media creates a 24/7 world ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MASS COMMUNICATION DEPARTMENT
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