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Abstract
This paper was aimed at investigating the role of internet marketing on the growth of tourism in Nigeria. This is because internet marketing is a channel of creating and promoting awareness in tourism. The broad objective of this study was to find out the importance or role of internet marketing strategies in creating awareness of tourism products and the extent of internet marketing knowledge and application by both the employers and employees. The study researcher used primary and secondary methods to generate the research data. Chi-square test statistics was employed to test the hypothesis. Among the findings were that internet marketing is one of the fastest methods of creating awareness and reaching tourism prospects around the world. This will in turn promote the generation of revenue for government and income for the individuals including huge profit volume. Again, it was discovered that internet marketing gives an organization competitive edge over other competitors, also an enhanced communication between customers and the organization. The researcher came up with the following recommendation, that tourism organizations should establish quality internet facilities and train all their employees to be internet compliance. Also, private investors should invest in internet facilities to train members of the public who are potential customers to the industry.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. MARKETING STRATEGIES FOR ENHANCING THE MARKETING OF INSURANCE COMPANIES IN IMO STATE
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2. EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS: A STUDY OF SOME SELECTED BANKS
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative fo...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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3. THE STRATEGIES FOR EMPOWERING THE HARD CORE POOR THROUGH MICRO-FINANCING (A CASE STUDY OF RELIEF MARKET, OGBETE MAIN MARKET AND ABAKPA MARKET ALL ...
» CHARPTER ONE INTRODUCTION ix 1.1. BACKGROUND OF THE STUDY Microfinance is the provision of small loans (micro credit) to poor people to help them enga...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages |
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4. THE IMPACT OF CONTRIBUTION OF PURCHASING AND SUPPLY MANAGEMENT ON THE PROFITABILITY OF NIGERIA MANUFACTURING INDUSTRY
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5. PUBLIC RELATIONS EFFECTIVENESS IN HEALTH CARE DELIVERY SERVICE IN NIGERIA. A SURVEY OF NAFDAC OPERATIONS
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6. ENHANCING ENTREPRENEURIAL SKILL THROUGH APPRENTICESHIP EDUCATION: A STUDY OF SELECTED APPRENTICES AT THE MECHANIC VILLAGE, ABAKALIKI
» ABSTRACT This work assessed the enhancement of entrepreneurial skill through Apprenticeship education in Ebonyi State (A Study of Mechanic Village, Ab...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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7. AN APPRAISAL OF THE APPLICATION OF DIRECT AND ONLINE MARKETING IN THE BANKING INDUSTRY (A STUDY OF ZENITH BANK PLC ENUGU)
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8. AN APPRAISAL OF BANK MARKETING STRATEGIES IN THE NEW GENERATION BANKS
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9. ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY)
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10. THE RELEVANCE OF PACKAGING ON THE MARKETING PERFORMANCE OF A MANUFACTURING FIRM
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