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Abstract
This paper was aimed at investigating the role of internet marketing on the growth of tourism in Nigeria. This is because internet marketing is a channel of creating and promoting awareness in tourism. The broad objective of this study was to find out the importance or role of internet marketing strategies in creating awareness of tourism products and the extent of internet marketing knowledge and application by both the employers and employees. The study researcher used primary and secondary methods to generate the research data. Chi-square test statistics was employed to test the hypothesis. Among the findings were that internet marketing is one of the fastest methods of creating awareness and reaching tourism prospects around the world. This will in turn promote the generation of revenue for government and income for the individuals including huge profit volume. Again, it was discovered that internet marketing gives an organization competitive edge over other competitors, also an enhanced communication between customers and the organization. The researcher came up with the following recommendation, that tourism organizations should establish quality internet facilities and train all their employees to be internet compliance. Also, private investors should invest in internet facilities to train members of the public who are potential customers to the industry.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. CONSUMER'S PERCEPTION OF BRANDING AND PACKAGING ON SALES OF COSMETICS PRODUCTS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The topic of this research work is “The consumer’s perception of branding and packaging on sa...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. IMPACT OF COMPETITIVE MARKETING ON PERFORMANCE OF MULTINATIONAL AND INDIGENOUS FOOD AND BEVERAGE MANUFACTURING COMPANIES IN NIGERIA
» ABSTRACT This study was carried out on River Atuwara in Ota, Ogun State, Nigeria with the aim of developing a coefficient of re aeration model applica...Continue Reading »Item Type & Format: Project Material - Ms Word | 254 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. THE INFLUENCE OF ADVERTISING ON THE CONSUMPTION PATTERN OF CIVIL SERVANTS AND BUSINESS COMMUNITY IN EBONYI STATE AND ENUGU METROPOLIS
» CHAPTER ONE 1.1 INTRODUCTION The history of marketing dates back to early limes what appears to be only difference between what obtains now and then i...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. EFFECT OF INTERNAL MARKETING ON ORGANIZATIONAL COMMITMENT OF SELECTED COMMERCIAL BANKS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE OF NIGERIA
» INTRODUCTION 1.1 Background of the Study The shift toward recognizing the importance of human capital in the industrial age has led companies to chang...Continue Reading »Item Type & Format: Project Material - Ms Word | 139 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. CUSTOMER PROTECTION POLICY (A CASE STUDY OF THE CUSTOMER PROTECTION POLICY OF THE NIGERIA STOCK EXCHANGE FOR INVESTORS IN THE NIGERIAN CAPITAL MARKET...
» INTRODUCTION In his first Consumer address to the United States Congress in America in 1962, the then American President, J. F. Kennedy, spelt out fou...Continue Reading »Item Type & Format: Project Material - Ms Word | 110 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. ANALYSIS OF THE CONTRIBUTION OF PHYSICAL DISTRIBUTION COST TO PRICE IN MARKETING IN NIGERIA (A STUDY OF NIGERIA BOTTLING COMPANY PLC AND EMENITE LIMIT...
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study xiii Physical distribution is concerned with the transporting of merchandise, raw materials, or b...Continue Reading »Item Type & Format: Project Material - Ms Word | 110 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. EFFECTS OF MOTIVATION ON SALESFORCE PERFORMANCE IN GUINNESS NIGERIA PLC AND MOBILE TELECOMMUNICATION NETWORK IN SOUTH-EAST, NIGERIA
» ABSTRACTThis study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South East. The m...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. THE IMPACT OF SALES PROMOTION ONCUSTOMERS’ LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY. (A STUDY OF MTNASABA).
» ABSTRACT. The study examines the impact of sales promotion on customers’ loyalty, using MTNAsaba. The objectives of the study are to determine t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. INTERNAL MARKETING PRACTICES AND EMPLOYEES PRODUCTIVITY IN PUBLIC INSTITUTIONS IN NIGERIA
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Internal marketing strategy is a concept that is aimed at driving the internal firms product pers...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. THE IMPACT OF PERSONAL SELLING ON SALES VOLUME PERFORMANCE OF A MANUFACTURING COMPANY
» ABSTRACTThe study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fa...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT