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ABSTRACT
This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of questionnaire personal selling interview and observation. Base on the recommendation the company should boosting the sales force performance and the organization profitability. Also more salesman should be employed and give them adequate training and incentive so as to ensure proper coverage of the existing and potential market.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. A STUDY OF CONSUMER PREFERENCE OF SOFT DRINK BEVERAGES IN ENUGU METROPOLISE AND NINTH MILE CORNER NGWO: A CASE STUDY OF COKE, SPRITE AND PEPSI COLA.
» CHAPTER ONE INTRODUCTORY OVERVIEW INTRODUCTION In our economy today, want satisfaction has generally replaced the necessity of fulfilling only basic p...Continue Reading »Item Type & Format: Project Material - Ms Word | 121 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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2. THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION (A case study of The Nigerian Bottling Company of Nigeria)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Advertising is any paid form of non personal communication about an organization or it’s pr...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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3. TRENDING ISSUES AFFECTING ADVERTISING AGENCIES IN NIGERIA AND HOW THEY ARE ADAPTING TO THE CHALLENGES POSED BY THE ADVENT SOCIAL MEDIA
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND TO THE STUDY The world today has become a rendezvous for many countries courtesy of globalization, which foste...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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4. SALES PROMOTION AS A MANAGERIAL TOOL IN BUSINESS ORGANISATION (A CASE STUDY BANK PLC)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Sales promotion, a key ingredient in marketing campaigns; the need to promote a product, service ...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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5. THE EFFECT OF GLOBALIZATION ON BANKING OPERATION IN NIGERIA. (A CASE STUDY OF FIRST BANK NIGERIA PLC.)
» CHAPTER ONE 1.0 INTRODUCTION Banking in Nigeria was carried out devoid of any electronic devices until the middle of 1980s. The operations of bank wer...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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6. MANAGING LOGISTICS AND DISTRIBUTION SYSTEM IN THE NIGERIAN CEMENT INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The role of logistics and distribution system as a marketing function cannot be over emphasized. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 139 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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7. IMPACT ON PATRONAGE FOR ACCOMMODATION PRODUCTS AND SERVICE, AND ATTRACTING GUESTS AND MAKING THEM A LOYAL GUEST OR CLIENT
» CHAPTER I INTRODUCTION 1.1 Background of the Study The hospitality industry like any other industry has been affected by so many sensitive and uncontr...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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8. THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS
» The article on this topic (the effect of price and price changes on sales of consumer goods) is an extract from the complete project material. The com...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages |
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MARKETING DEPARTMENT
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9. ENHANCING ENTREPRENEURIAL SKILL THROUGH APPRENTICESHIP EDUCATION: A STUDY OF SELECTED APPRENTICES AT THE MECHANIC VILLAGE, ABAKALIKI
» ABSTRACT This work assessed the enhancement of entrepreneurial skill through Apprenticeship education in Ebonyi State (A Study of Mechanic Village, Ab...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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10. THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU)
» CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages |
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