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ABSTRACT
This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of questionnaire personal selling interview and observation. Base on the recommendation the company should boosting the sales force performance and the organization profitability. Also more salesman should be employed and give them adequate training and incentive so as to ensure proper coverage of the existing and potential market.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE EFFECTS OF TELEVISION ADVERTISING ON SALES OF OMO DETERGENT IN IDAH METROPOLIS
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the western world the relevance of television advertising in promoting the sales of commod...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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2. ASSESSING THE FEDERAL GOVERNMENT’S COMMUNICATION CAMPAIGN ON CASSAVA TRANSFORMATION AT THE NATIONAL ROOT CROPS RESEARCH INSTITUTE, UMUDIKE, ABIA STA...
» CHAPTER ONE INTRODUCTION 1.2 Background of the Study Nigeria is an agrarian country with about 70% of her over 140 million people engaged in agricultu...Continue Reading »Item Type & Format: Project Material - Ms Word | 132 pages |
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3. ADVERTISING JINGLES AND SLOGANEEING CAMPAIGN ON CONSUMER BUYING BEHAVIOR
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Advertising business is a form of marking communication used to encourage, persuade, or manipulat...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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4. NEGOTIATION AS A TOOL FOR EFFECTIVE MATERIAL PRICING
» CHAPTER I: Introduction 1.1 Background of the Study One of the fundamental responsibilities of procurement function in an organization is source selec...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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5. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY
» ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca Cola Bo...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages |
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6. THE GROWTH OF MARKETING EDUCATION IN NIGERIA (A STUDY OF TERTIARY INSTITUTIONS IN NIGERIA)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The Growth of Marketing Education in Nigeria (A Study of Tertiary Institutions in Nigeria) Market...Continue Reading »Item Type & Format: Project Material - Ms Word | 217 pages |
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7. A STUDY INTO THE CHALLENGES AND PROSPECTS OF MARKETING NIGERIAN MADE COMPUTER SOFTWARES
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Software produced within Nigeria by its citizens is in other words referred to as Made in Nigeria...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages |
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8. STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET
» ABSTRACTConsumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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9. DESIGN AND IMPLEMENTATION OF A CHARACTERISED HUMAN RESOURCES MANAGEMENT SYSTEM
» ABSTRACT The current and future well being of an organization depends mostly on the activities and management of its human resources element. All acti...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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10. MARKETING RESEARCH AND DEVELOPMENT OF NEW PRODUCTS BY MANUFACTURING COMPANIES IN NIGERIA (A STUDY OF SELECTED BUSINESS ORGANISATIONS IN ENUGU STATE)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Effective marketing decisions are based on sound information. This is true whether the decision i...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages |
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