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ABSTRACT
This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of questionnaire personal selling interview and observation. Base on the recommendation the company should boosting the sales force performance and the organization profitability. Also more salesman should be employed and give them adequate training and incentive so as to ensure proper coverage of the existing and potential market.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. AN EVALUATION OF THE ABUJA COMMODITY EXCHANGE MODEL FOR AGRICULTURAL MARKETING AND MARKET DEVELOPMENT IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Formerly, agriculture was a major source of food production, raw materials, employment generation...Continue Reading »Item Type & Format: Project Material - Ms Word | 132 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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2. PUBLIC RELATION ACTIVITIES IN TERTIARY INSTITUTIONS
» ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular intere...Continue Reading »Item Type & Format: Project Material - Ms Word | 58 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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3. THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU.)
» CHAPTER ONE INTRODUCTION This chapter covers the introductory aspect of this project work. It discuses the problems needed to be solved in the other c...Continue Reading »Item Type & Format: Project Material - Ms Word | 58 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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4. THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)
» The article on this topic (The impact of sales promotion strategies on customer patronage of breweries products) is an extract from the complete proje...Continue Reading »Item Type & Format: Project Material - Ms Word | 73 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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5. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN NIGERIA
» ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective i...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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6. THE ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER, IN NNAMDI AZIKIWE UNIVERSITY AWKA
» Abstract The researcher in this work focused on the Attitude of Female Mass Communication Students Towards Journalism As a Career. It is believed that...Continue Reading »Item Type & Format: Project Material - Ms Word | 111 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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7. COMPARATIVE EVALUATION OF CUSTOMER SERVICES IN PRIVATE AND PUBLIC BROADCASTING ORGANIZATION: A STUDY OF NTA AND AIT
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The main motive of every business organization, whether manufacturing or service industry, is to ...Continue Reading »Item Type & Format: Project Material - Ms Word | 101 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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8. ASSESSMENT OF THE RADIO AND TELEVISION MEDIA IN THE NEW ERA ADVERTISING A STUDY OF ENUGU STATE BROADCASTING SERVICE
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising has tremendously changed from what it used to be in the past decades (MacDonald, 2002...Continue Reading »Item Type & Format: Project Material - Ms Word | 84 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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9. THE PRACTICE OF PUBLIC RELATIONS IN THE CATHOLIC CHURCH (A STUDY OF SOME SELECTED CATHOLIC CHURCHES IN ENUGU URBAN)
» CHAPTER ONE BACKGROUND OF THE STUDY INTRODUCTION The church like every other human organization needs the understanding, goodwill and continued suppor...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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10. CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)
» ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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MARKETING DEPARTMENT
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