- The Complete Research Material is averagely 52 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦6,000
Get the complete project »
ABSTRACT
Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of Nigerian Breweries Plc Aba). In this research, we have treated these headings as follows. The problem statement which result as an increase in the competitive market of Nigerian breweries. So, the researcher is interested in finding out the reasons for achieving market share in competitive market. The objectives of the study which shows that the study aimed at:
(a) Finding out reasons for product.
(b) Finding out means/how to improve the products to stand the test of time.
(c) Finding out the importance of marketing strategies in the organization
(d) Finding out if other competitors are doing better than the Nigerian breweries Plc.
(e) Providing the necessary recommendation.
The methodology is definition is the systematic gathering, recording and analysis of data about problems or opportunities relating to any field of an endeavor for decision making. Having identified the research work and an examination on the relevant literature done, this area submits how the study was carried out, how the data analysis. Some of the fools used are: research design, sources/methods of data collection, population and sample size, sample techniques, validity and reliability of measuring instrument and finally method of data analysis. The findings from the table draw 13 of our data analysis; the answer to the question was clearly stated through various responses rates represented, which typically on the areas of Nigerian breweries. There is no positive impact of advertising in relation to customer’s patronage for their products. The conclusion from the findings, analysis and interpretation of the study. it is pertinent to note that the variables around which strategic marketing planning revolves on should be duly considered and implemented for the achievement of any company’s goal. The recommendations the company and the entire industry should always keep abreast of their competitors strategies, strength and weaknesses and where they exercise better sustainable competitive advantage to enhance effective strategic of organization should be considered to enable the organization determine the extent of its performance in comparison to its established standards so as to quickly correct any deviation notified and this should be done on a regular basis.
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
-
SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
-
1. THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA
» ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at asc...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
2. MARKETING PRACTICES OF SMALL SCALE BUSINESSES
» ABSTRACT Entrepreneurial Marketing (EM) practices have been identified as one of the important key ingredients for superior performance and global com...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
3. THE ROLE OF SOCIAL MEDIA IN COMMUNICATION MANAGEMENT OF LOCAL GOVERNMENTS: A STUDY OF AHIAZU MBAISE LOCAL GOVERNMENT AREA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The concept of communication is traceable to man and his origin. It is etymologically argued that...Continue Reading »Item Type & Format: Project Material - Ms Word | 107 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
4. PROBLEMS AND PROSPECTS MARTETING OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA
» ABSTRACT The main purpose of this study is to identify the problems and prospects in marketing of small and medium enterprise in Enugu East Senatori...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
5. THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA, ABA)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is...Continue Reading »Item Type & Format: Project Material - Ms Word | 34 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
6. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE INDUSTRY
» CHAPTER ONE INTRODUCTION The most striking concept in the modern marketing is market segmentation, which is a customer oriented philosophy. Consumer&r...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
7. THE IMPACT OF NEW PRODUCT MARKETING STRATEGIES ON THE PERFORMANCE OF FIRMS IN NIGERIA (A CASE OF GUINNESS STOUT IN ‘UNIQUE NEW BOTTLE’)
» CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Developing and marketing new products are very important for profitability, survival and growth of companies. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
8. THE ROLES OF MARKETING COMMUNICATION IN TOURIST DESTINATION OF KADUNA STATE
» CHAPTER I INTRODUCTION 1.1 BACKGROUND OF THE STUDY In Nigeria and most other African countries, tourism is an emerging sector of our economy and as su...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
9. AN INVESTIGATION ON THE EFFECT OF VARIOUS PACKAGING MATERIALS ON THE QUALITY ATTRIBUTES OF SUYA
» Abstract This study was conducted to determine the effects of processing techniques and packaging materials on the quality of Suya meat. Materials and...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
10. THE PROBLEMS OF MARKETING ETHICAL DRUGS IN NIGERIA A STUDY OF ENUGU STATE
» CHAPTER ONE 1.1 INTRODUCTION In Nigerian today, there is an influx into the market, of fake machine parts, fake motor spare parts, fake chemicals, fak...Continue Reading »Item Type & Format: Project Material - Ms Word | 89 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT