- The Complete Research Material is averagely 52 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦6,000
Get the complete project »
![Download Code Ready Instant Download Active](https://codemint.net/assets/home/instantdownloadMain.png)
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
According the Kotler (1986:80 distribution channel involves planning, implementing and controlling the physical flow of materials and final goods from point of orign to point of use to meet the needs of customers as a profit.
He went further to say that the major physical distribution cost is transportation, followed by inventory carrying cost, warehousing and or reprocessing, physical distribution management should be broadened to include the distribution cost could be more effectively managed.
There should be an service to get to the final consumer at the right time.
This is because the consumer is the distribution of all production process. The distributors have to date into account the changing panthern of the market and the activity of the competitors. And also the goal which the industry sets to achieve and also determining the product need of consumers before embraking on physical distribution management.
The use of distribution in conveying products to the consumer are an behalf of manufacturers in dealing with their customers. These distributors are also known as the middlemen or wholesales who act as a link between the manufacturers and consumers. One of the problems facing most firms is the physical distribution of product. Because of this reason, a lot of research has been done and most of these researchers tried to find out solution to these problems.
1.2 STATEMENT OF THE PROBLEM
Because of the competitive nature of every industry, many companies who are unable to cope with the competition have collapsed and foiled.
Distribution is an important aspect of marketing, many industries loose their share as a result of poor distribution management most consumers blame them for high price because the distribution add cost to the product, buy, claim that there would be no effectiveness and efficiency in distribution of product without the introduction of distributions.
No much has been written or done to know the extent of the influence of distribution in marketing and thereby coming out with possible and workable solution there is therefore, the need for the researcher to evaluate the distribution channel in marketing of coco cola product in Imo State using Nigeria Bottling company Owerri as a case study. The researcher channels are unnecessary and if some channels or addition should be made.
1.3 OBJECTIVE OF THE STUDY
The specific objective of this study are as follows.
1. To critically examine the distribution channels of Nigeria Bottling Company Owerri.
2. To determine and examine the various channels used in distributing soft drinks in Imo State.
3. To determine the problems encountered in the distribution channel and also to identify the factors that could be responsible for such situation.
4. To examine the impact of distribution cost to price.
5. To fund and recommend possible solution to the problems associated with the distribution.
1.4 SIGNIFICANCE OF THE STUDY
Distribution is not static but change with the changing market but change study is very significant because it exposes the effect of improper choice of distribution channel in the manufacturing industry like Nigeria Bottling company Owerri.
The total physical distribution concept will assist industries to identify areas where changes have to take place for progress to be made.
This study also aimed at informing the management of the implication of inefficient communication system and exposes the benefits of consumers on the new techniques for the physical distribution channel in a manufacturing industry.
1.5 RESEARCH QUESTION
The research questions are stated as follows
1. Are there effective distribution of soft drink products to customer and consumers.
2. Does your company have an effective transportation system.
3. Does the use of advertising increase the distribution system in your company.
4. Does the conflict between retailer and distributors have effect on your distribution channel.
5. How has physical distribution channel increase your production system.
1.6 HYPOTHESIS
The following research hypothesis will be tested.
Ho: There is effective distribution of soft drink product to customers and consumers.
Hi: There is no effective distribution of soft drink product to customer and consumers.
Ho: transportation cost is a limiting factor in the distribution of soft drink.
Hi: Transportation cost is not limiting factor in the distribution of soft drink.
Ho: Conflict between retailer and distributor have effect on distribution channel.
Hi: Conflict between retailer and distributors have no effect on distribution channel.
1.7 SCOPE OF THE STUDY
This research work is limited to the physical distribution management in a manufacturing industry in Owerri with reference to Nigeria Bottling company Owerri plant. The analysis made in this research. Is based on data made available to the researcher by the company’s staffs through questionnaires and responses. The sample size is the selected area. The sample size is the selected area of study and it involves observation, questionnaire and interview.
1.8 LIMIATION OF THE STUDY
In actual sense, this study should have involved the study of the some of the manufacturing industries, but because of the geographical distribution of these industries, it is not practicable for the researcher to carryout research work on these industries. In view of this, the researcher has decided, after careful study of all the various types of industries to concentrate on the Nigeria Bottling company Owerri .
In addition, there was the problem of time and financial, the time allocated for the completion of this research is very limited as such, the industries in the state.
There was also the problem of compromising attitude of the stated of Nigeria Bottling company especially those at the soft they always very suspicious of the researchers mission.
However, being these constraint, the researcher has made efforts to ensure that she lift no stone unturned in the research for materials and evidence necessary for the purpose of carrying out this research successfully.
1.9 DEFINITION OF TERMS
The term physical distribution has varied meanings and terms associated with it as understated.
1. Physical: It could be pertaining to body t is the nature of things.
2. Distribution: It is the act of dividing and sharing out things to different places or at different points.
3. Physical distribution: This is a task of ensuring that the goods and services produced by the organization are transported from the place of production to the point of consumption, as efficiently and as economically as possible.
4. Management:- It is the control of operating a business tactfully.
5. Product: It is the physical entity and services which satisfies customers need.
6. Channel: It is the passage for the medium of communication.
7. Industry: manufacturing or combination of firms that products similar goods.
8. Wholesalers intermediaries that perform a variety of marketing functions to more foods and services through the channel to retailers and organizational customers.
9. transportation: The provision and adequate manufacturing of the right quality and quantity of vehicles for the evaluation of finished goods.
You either get what you want or your money back. T&C Apply
![](https://codemint.net/assets/public/img/100-money-back-guarantee.png)
You can find more project topics easily, just search
-
SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
-
1. IMPACT OF JUVENILE DELINQUENCY AMONG SECONDARY SCHOOL STUDENTS
» TABLE OF CONTENTS Title page i Approval ii Declaration iii Dedication iv Acknowledgement v Table of content vi Abstract x CHAPTER ONE: INTRODUCTION 1....Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
2. THE EFFECT OF LIQUIDITY MANAGEMENT ON THE PROFITABILITY OF LISTED CONGLOMERATE FIRMS IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Proper allocation of scarce economic resources is a difficult decision taken by management, as as...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
3. THE INFLUENCE OF CONFLICT MANAGEMENT EFFECTIVENESS ON ADMINISTRATIVE STAFF PRODUCTIVITY IN TERTIARY INSTITUTIONS.
» CHAPTER ONE INTRODUCTION 1.1 Background to the study Conflict in an organization is a state of discord by the actual and opposing power which arise fr...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
4. EFFECTIVE COMMUNICATION AS A STRATEGY FOR ENHANCING ORGANIZATIONAL PERFORMANCE
» ABSTRACT This research study was conducted in order to examine “Effective communication as a strategy for enhancing organizational performance t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
5. CORPORATE SOCIAL RESPONSIBILITY IN NIGERIA’S TELECOMMUNICATION SECTOR A CASE STUDY OF GLOBACOM NIGERIA LIMITED ENUGU ZONE
» CHAPTER ONE 1.1 INTRODUCTION: BACKGROUND OF THE STUDY Corporate Social Responsibility an essentially American phenomenon has over the years become a m...Continue Reading »Item Type & Format: Project Material - Ms Word | 106 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
6. IMPLEMENTATION OF THE NATIONAL GENDER POLICY AND ITS IMPACT ON WOMEN EMPOWERMENT IN KADUNA STATE
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Across the world especially in developing countries, there have been growing and continuous agita...Continue Reading »Item Type & Format: Project Material - Ms Word | 150 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
7. ORGANIZATIONAL CULTURE AS A PREDICTOR OF ORGANIZATIONAL OUTCOMES
» ABSTRACT The study critically investigated the relationship between organizational culture and organizational outcomes. To achieve the objective of th...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
8. EXPORTATION OF “MADE IN NIGERIA” GOODS AS A TOOL FOR THE DEVELOPMENT OF THE NIGERIA ECONOMY
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The issue of exportation of goods in Nigeria dates back to the beginning of this century. It ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
9. IMPACT OF RATIO ANALYSIS AS A TOOL FOR EVALUATING THE PERFORMANCE OF MANUFACTURING INDUSTRIES
» ...Continue Reading »Item Type & Format: Project Material - Ms Word | 120 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
10. BASIC PRODUCION CONTROL PROBLEM IN AUTOMOBILE INDUSTRY AND BEST WAYS OF SOLVING THEM (A CASE STUDY OF PAN)
» ABSTRACT This research is on basic production control problems in automobile industries and best way of solving them with reference to Peugeot Automob...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT