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ABSTRACT
The Quantity surveyor who plays a key role in building and engineering project, managing the cost from inception to the completion as cost controller has been reduced to a cost monitor. The aim of the study was to develop a policy guideline for the marketing of Quantity surveying services using the 7ps of marketing. The objectives were to investigate available strategies for marketing professional services, and examine the effectiveness of these strategies for Quantity surveying services then developed a framework of strategies for marketing quantity surveying services to prospective clients. A cross sectional, exploratory design was used to carry out the study. Structured questionnaire was used to collect relevant data from registered Quantity surveyors. The findings of the study showed that the available marketing strategies for marketing professional services among others from the 7p’s (product, price, people, promotion, place, process and physical evidence) marketing mix, are quality of services, perceived usefulness, packaging, technology used, cost effectiveness, skimming, internet facilities, location of offices, multichannel, membership of association, current contract with certain client, brochures, news watch, management, organization culture, infrastructure, and service delivery. From these array of strategies, it was found that the effective strategies for Quantity surveying services in order of ranking ,among others are : Perceived Usefulness, Quality of services, Facilities, services delivery, Technology used, Membership of association, Organization, Management, Proposals , Orientation, Cost effectiveness, Current contract with certain client, Infrastructure, Organization culture, Packaging, Design of service, Internet facilities, Conferences/seminars, convenience of use .The framework was developed for the effective marketing of Quantity surveying services in Nigeria and could be a platform for the development of curriculum for marketing as a course for the training of prospective Quantity surveyors.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Quantity Surveying is a unique profession and indispensable part of the development process in the
construction industry. The construction industry is invariably a significant part of the process of
growing a developing economy. The process of economic development can be enhanced and
accelerated by Quantity Surveying (Cartlidge, 2009).
The Quantity Surveyor plays a key role in building and engineering projects, managing the cost from
the early design
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SIMILAR QUANTITY SURVEYING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE EFFECT OF CONTRACT PLANNING ON CONSTRUCTION PROJECT PERFORMANCE
» TABLE OF CONTENTS Title page i Certification ii Dedication iii Acknowledgement iv Table of content v x Abstract xi CHAPTER ONE (Introduction) 1.1 back...<a href="https://codemint.net/quantity-and-surveying/the-effect-of-contract-planning-on-construction-project-performance/index.html">Continue Reading »</a>Item Type & Format: Project Material - Ms Word | 52 pages |
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2. THE COSTS OF INFORMATION TECHNOLOGY IMPLEMENTATION IN QUANTITY SURVEYING FIRMS
» TABLE OF CONTENTS Title page i Dedication ii Declaration iii Certification iv Acknowledgements v Table of contents vi List of Tables xii Abstract xiii...<a href="https://codemint.net/quantity-and-surveying/the-costs-of-information-technology-implementation-in-quantity-surveying-firms/index.html">Continue Reading »</a>Item Type & Format: Project Material - Ms Word | 52 pages |
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3. INVESTIGATION OF THE EFFECT OF DESIGN ERROR ON THE FINAL COST OF A PROJECT
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY When asked to define "design error," not all disciplines in the construction process agree on a c...<a href="https://codemint.net/quantity-and-surveying/investigation-of-the-effect-of-design-error-on-the-final-cost-of-a-project/index.html">Continue Reading »</a>Item Type & Format: Project Material - Ms Word | 110 pages |
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4. CAUSES AND EFFECTS OF DESIGN VARIATION IN ROAD CONSTRUCTION PROJECTS IN AKWA IBOM STATE
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The complexity of the construction industry due to different stakeholders’ involvement makes it...<a href="https://codemint.net/quantity-and-surveying/causes-and-effects-of-design-variation-in-road-construction-projects-in-akwa-ibom-state/index.html">Continue Reading »</a>Item Type & Format: Project Material - Ms Word | 63 pages |
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5. EMPIRICAL DETERMINATION OF LABOUR OUTPUT FOR FLOOR SCREED AND TILE FINISHES FOR CONSTRUCTION WORK IN ABUJA
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6. ASSESSMENT OF FACTORS AFFECTING CONTRACTORS TENDER FOR CONSTRUCTION PROJECTS IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Shash (1993) explains that a construction company can either negotiate with the client or use a c...<a href="https://codemint.net/quantity-and-surveying/assessment-of-factors-affecting-contractors-tender-for-construction-projects-in-nigeria/index.html">Continue Reading »</a>Item Type & Format: Project Material - Ms Word | 75 pages |
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7. PROJECT FINANCING IN AKWA IBOM STATE: CHALLENGES AND THE WAY FORWARD
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The construction industry is an established industry: the sector regarded as a catalyst for growt...<a href="https://codemint.net/quantity-and-surveying/project-financing-in-akwa-ibom-state-challenges-and-the-way-forward/index.html">Continue Reading »</a>Item Type & Format: Project Material - Ms Word | 76 pages |
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8. THE IMPACT OF PROJECT CHARACTERISTICS ON THE DIFFERENCE BETWEEN CONTRACT SUM AND FINAL ACCOUNT IN NIGERIA
» TABLE OF CONTENTS INDEX TITLE PAGE Cover Page i Title Page ii Declaration iii Certification iv Dedication v Acknowledgement vi Table of Contents vii L...<a href="https://codemint.net/quantity-and-surveying/the-impact-of-project-characteristics-on-the-difference-between-contract-sum-and-final-account-in-nigeria/index.html">Continue Reading »</a>Item Type & Format: Project Material - Ms Word | 52 pages |
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9. RELIABILITY OF ESTIMATES PREPARED BY QUANTITY SURVEYORS FOR BUILDING WORKS IN AKWA IBOM STATE
» CHAPTER ONE 1.1 Background of the Study In nearly all contract types, the preparation of a realistic cost estimates is a necessary part of any buildin...<a href="https://codemint.net/quantity-and-surveying/reliability-of-estimates-prepared-by-quantity-surveyors-for-building-works-in-akwa-ibom-state/index.html">Continue Reading »</a>Item Type & Format: Project Material - Ms Word | 99 pages |
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10. AN ASSESSMENT OF THE EFFECT OF ORGANISATIONAL CULTURE ON THE PERFORMANCE OF QUANTITY SURVEYING FIRMS IN NIGERIA
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