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The Quantity surveyor who plays a key role in building and engineering project, managing the cost from inception to the completion as cost controller has been reduced to a cost monitor. The aim of the study was to develop a policy guideline for the marketing of Quantity surveying services using the 7ps of marketing. The objectives were to investigate available strategies for marketing professional services, and examine the effectiveness of these strategies for Quantity surveying services then developed a framework of strategies for marketing quantity surveying services to prospective clients. A cross sectional, exploratory design was used to carry out the study. Structured questionnaire was used to collect relevant data from registered Quantity surveyors. The findings of the study showed that the available marketing strategies for marketing professional services among others from the 7p’s (product, price, people, promotion, place, process and physical evidence) marketing mix, are quality of services, perceived usefulness, packaging, technology used, cost effectiveness, skimming, internet facilities, location of offices, multichannel, membership of association, current contract with certain client, brochures, news watch, management, organization culture, infrastructure, and service delivery. From these array of strategies, it was found that the effective strategies for Quantity surveying services in order of ranking ,among others are : Perceived Usefulness, Quality of services, Facilities, services delivery, Technology used, Membership of association, Organization, Management, Proposals , Orientation, Cost effectiveness, Current contract with certain client, Infrastructure, Organization culture, Packaging, Design of service, Internet facilities, Conferences/seminars, convenience of use .The framework was developed for the effective marketing of Quantity surveying services in Nigeria and could be a platform for the development of curriculum for marketing as a course for the training of prospective Quantity surveyors.
1.1 BACKGROUND OF THE STUDY
Quantity Surveying is a unique profession and indispensable part of the development process in the
construction industry. The construction industry is invariably a significant part of the process of
growing a developing economy. The process of economic development can be enhanced and
accelerated by Quantity Surveying (Cartlidge, 2009).
The Quantity Surveyor plays a key role in building and engineering projects, managing the cost from
the early design
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SIMILAR QUANTITY SURVEYING FINAL YEAR PROJECT RESEARCH TOPICS
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» TABLE OF CONTENTS Title Page i Certification ii Approval page iii Dedication iv Acknowledgement v Table of Contents vi List of Tables vi List of Figur...Continue Reading »
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» TABLE OF CONTENTS INDEX TITLES PAGE Title Page i Cover Page ii Declaration i Certification ii Dedication iii Acknowledgements iv Abstract v Table Cont...Continue Reading »
» TABLE OF CONTENTS Title page i Dedication ii Declaration iii Certification iv Acknowledgements v Table of contents vi List of Tables xii Abstract xiii...Continue Reading »