ABSTRACT

The Quantity surveyor who plays a key role in building and engineering project, managing the cost from inception to the completion as cost controller has been reduced to a cost monitor. The aim of the study was to develop a policy guideline for the marketing of Quantity surveying services using the 7ps of marketing. The objectives were to investigate available strategies for marketing professional services, and examine the effectiveness of these strategies for Quantity surveying services then developed a framework of strategies for marketing quantity surveying services to prospective clients. A cross sectional, exploratory design was used to carry out the study. Structured questionnaire was used to collect relevant data from registered Quantity surveyors. The findings of the study showed that the available marketing strategies for marketing professional services among others from the 7p’s (product, price, people, promotion, place, process and physical evidence) marketing mix, are quality of services, perceived usefulness, packaging, technology used, cost effectiveness, skimming, internet facilities, location of offices, multichannel, membership of association, current contract with certain client, brochures, news watch, management, organization culture, infrastructure, and service delivery. From these array of strategies, it was found that the effective strategies for Quantity surveying services in order of ranking ,among others are : Perceived Usefulness, Quality of services, Facilities, services delivery, Technology used, Membership of association, Organization, Management, Proposals , Orientation, Cost effectiveness, Current contract with certain client, Infrastructure, Organization culture, Packaging, Design of service, Internet facilities, Conferences/seminars, convenience of use .The framework was developed for the effective marketing of Quantity surveying services in Nigeria and could be a platform for the development of curriculum for marketing as a course for the training of prospective Quantity surveyors.

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