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The evolution of Internet-based social media has made it possible for an individual and organization to advertise and communicate with people all over the world about product or service. Social media has been around for a very long time. Social Media is a system of communication and interaction. It is a platform which enable people create, share or exchange information and ideas in virtual communities and networks. Social media differ from traditional media in different ways such as the quality, reach, frequency, accessibility, usability, immediacy and performance (Ogbonnaya, 2013). Social media technologies take on many different forms including magazines, internet forum, weblogs, social blogs, social networking, pictures, video and social bookmarking. Social media marketing in terms of it use for advertisement help gains attention or website traffic through social media sites. It usually creates content that attracts attention and encourages readers to share it with their social networks (Ngozi and Mustapha, 2014). It brings about opportunity for marketers to get direct feedback from consumers and has the ability to customize individual messages. Hence, making it very vital to assess the influence social media advertisement has on users.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. IMPACT OF NIGERIAN TELEVISION AUTHORITY (NTA) ON THE ECONOMIC DEVELOPMENT OF ENUGU METROPOLIS
» TABLE OF CONTENTSTitle page iDeclaration iiCertification iiiDedication ivAcknowledgement vTable of contents viList of Tables viiiAbstract ixCHAPTER ON...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. UTILIZATION OF “NOMA TUSHEN ARZIKI” PRTVC RADIO PROGRAMME AMONG FARMERS IN BARKIN LADI
» ABSTRACT This study was carried out to examine the utilization of “Noma Tushen Arziki” PRTVC radio programme among farmers in Barkin Ladi ...Continue Reading »Item Type & Format: Project Material - Ms Word | 109 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. IMPACT OF ENUGU STATE BROADCASTING SERVICE (E.S.B.S) RADIO ON VOTERS’ MOBILIZAITON DURING ELECTION IN 2011
» CHAPTER ONE Introduction 1.1 Background of the Study The electronic media began with radio transmission services. According to Agba (2006), radio bega...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. PUBLIC PERCEPTION OF CYBERCRIME ON COMMUNICATION AMONG YOUTHS IN CALABAR
» CHAPTER ONE Introduction Background of study Crime remains pervasive and forever strives to hide itself in terms of communication i.e in a manner that...Continue Reading »Item Type & Format: Project Material - Ms Word | 43 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. IMPACT OF SOCIAL MEDIA IN MANAGING BRAND REPUTATION IN CRISES
» Abstract The research provides a conceptual and theoretical appraisal of the impact of social media in managing. As social media creates a 24/7 world ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. NEWSPAPER COVERAGE OF VIOLENCE IN NIGERIA
» ABSTRACT The purpose of this study is to examine the influence of newspaper structure and direction on the coverage of the Niger Delta Crises by newsp...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. AFRICAN DANCES AS VITAL TEACHING TOOLS: A STUDY OF DRAMA AND THEATRE-IN-EDUCATION PROJECT 2015/2016 AT WORD OF FAITH SCHOOL, ENEN AFAHA, UYO
» ABSTRACT Most members of the society strongly holds that the western system of education is the only means of educating their children/wards, thus any...Continue Reading »Item Type & Format: Project Material - Ms Word | 69 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. THE ROLE OF THIRD WORLD NEWS AGENCIES IN GLOBAL DISSEMINATION OF INFORMATION
» CHAPTER ONE INTRODUCTION 1.1 Background of the study This study sets out to investigate the role of third world News Agencies in the global disseminat...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. CHALLENGES OF THE FREEDOM OF INFORMATION BILL TO THE BROADCAST MEDIA (CASE STUDY OF NTA, UYO )
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The idea of good teacher for each individual is variable. Students´ perception, opinions an...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. THE ROLES OF RADIO AND INTERPERSONAL COMMUNICATION IN THE ERADICATION OF GUINEA WORM IN NKALAGU COMMUNITY
» TABLE OF CONTENTS Title page ................................................................... ii Approval page .......................................Continue Reading »Item Type & Format: Project Material - Ms Word | 85 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT