- The Complete Research Material is averagely 52 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦6,000
Get the complete project »
CHAPTER ONE
Introduction
1.1 Background of the Study
The electronic media began with radio transmission services. According to Agba (2006), radio began between 1887 and 1888, a German scientist Heinrich Hertz (1857-1894) and a scientific breakthrough to demonstrate the liberation of electric curren6t into space in the form of waves like beams. He was laying the foundation for the transmission of sound through radio waves.
Marconi successfully proved Hertz’s theory of electromagnetic waves by making a compass needle turn at the same time a spark jumped between two wires on the other side of the room, constructing a more elaborate transmitter, Marconi sent signals across the hillside outside the family home near Bologna (Bitnner 1989:93). So in 1906 it was possible for the Canadian immigrant to USA, Reginald Hessenden to broadcasr human voice and music over the air waves, which could pick up by crystal set receiver, (Agba, 2006) thus the birth of radio station in the world.
Radio as a means of mass communication has become one of the most effective means of communication in the world since its discovery, especially because of its reach as its transcends geographical linguistic and traditional barriers Odo(2008). Radio is part of the mass media and so outside its traditional role of educating, informing and entertaining
xii
the public it has other salient responsibility to the society. One of which is to mobilize the populace in the times of need. Today, Nigeria is among the third world countries with practicing democracy.
Elections in the country have always been married with irregularities which have gone a long way to vote for candidates of their choice during elections as they believe that whether they vote or not, a predetermined winner will still emerge and so this has given greater responsibility to the mass media as an agent of social change to double its efforts in mobilizing and sensitizing voters on the need to come out massively to vote for candidates of their choice, which would help in strengthening democracy and bring development to the society.
The social responsibility theory of the mass media as propounded by Siebet, Peterson and Scram (1963) propose a functional model for the analysis of the function of media in political evolution and maintenance of a genuine democracy. They are as follows:
a) Enlightening the people on the need and importance of democracy.
b) Creating an enabling environment for the economy to grow strong especially through advertising.
c) Adhering strictly to the code of ethics laid down by the press council of Nigeria as this will motivate the journalist sufficiently enough to withstand the pressures of government interest and other special interest.
xiii
d) Entertaining the public with information and other well
packaged programmes.
This responsibility has placed on the shoulders of the media, an enormous task in democratic regime as ours and efficient mobilization of voters is part of that responsibility.
1.2 Statement of the Problem
The electronic media as part of the mass media has a role to play in any democratic process. Part of its function includes mobilizing effectively the Nigeria populace to come out and vote massively for the candidate of their choice who will be accountable to them. This role makes the radio a key player in any democratic process and so it is expected that it carries out this responsibility with all amount of dedication so as to strengthen and entrench democracy in the country. Especially the 2011 general elections in most polling units, only twenty or thirty percent of the registered voters actually came out to vote.
This situation has forced many to ask if actually the media especially the electronic media has actually performed its function of mobilization.
1.3 Objectives of the Study
The objectives of the study are to:
i. Ascertain the impact of radio messages on voters especially for the purpose of political mobilization.
ii. Examine the role of radio as a tool for social mobilization.
xiv
iii. Establish strategies that will effectively help in improving voter mobilization during elections using radio.
iv. This work is set out to study this development.
This project therefore seeks to find out how effective has (E.S.B.S) radio carried out this responsibility of mobilizing the electorates during election especially in Enugu North municipality where it signals are received by most of the residents.
1.4 Research Questions
For the purpose of carrying out this research, the following questions have been formulated to serve as guide to this study.
i) What impact does E.S.B.S radio message have on voters especially for the purpose of political mobilization.
ii) How does radio serve as a tool for social mobilization.
iii) What strategies is ESBS radio using to mobilize voters?
1.5 Significance of the Study
In a country with a nascent democracy like Nigeria this study is significant because it will reawaken the consciousness of media practitioners to their responsibility to the public which will in turn help to strengthen the democratic system in our country, Nigeria. This work will also help in the formulation of policy recommendations that will help the ESBS radio and other radio stations to have sustainable impact on their listeners especially as it concerns mobilization during elections.
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
-
SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
-
1. SOCIAL MEDIA NETWORK CONTRIBUTION TO THE DEVELOPMENT OF HOSPITALITY INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The The rise in popularity of social networking sites has led social networking to become a globa...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
2. AN APPRAISAL OF THE ROLE OF TELEVISION IN THE PROMOTION OF ENVIRONMENTAL HEALTH IN RIVERS STATE
» ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
3. EFFECT OF TRADITIONAL MEDIA AND COMMUNICATION ON RURAL DEVELOPMENT
» ABSTRACT The study is a critical examination of the effect of mass media in Traditional media of communication as tools for effective rural developmen...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
4. THE ROLE OF SATELLITE NETWORK IN GLOBAL COMMUNICATION
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Communication plays a vital role in present era. There are means to communicate with each other o...Continue Reading »Item Type & Format: Project Material - Ms Word | 63 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
5. THE IMPACT OF COLOUR PRESENTATION IN MAGAZINE ADVERTISING; A CASE STUDY OF TELL MAGAZINE
» CHAPTER ONE INTRODUCTION 1.1 Background of the study People are exposed to a tremendous amount of commercial or non commercial information every day. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
6. ASSESSMENT OF SOCIETY FOR FAMILY HEALTH (SFH) COMMUNICATION STRATEGIES FOR MATERNAL AND CHILD HEALTH IN MAKARFI AND SABON GARI LOCAL GOVERNMENT AREAS
» Abstract This study examined the communication strategies used by Society for Family Health (SFH) on Maternal and Child Health (MCH) in Makarfi and Sa...Continue Reading »Item Type & Format: Project Material - Ms Word | 89 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
7. PRESS AND DEMOCRACY IN NIGERIA 1999-TILL DATE
» Abstract The press has been defined as the fourth estate of the realm. It has undergone a sustained or a continuous system or repression by those who ...Continue Reading »Item Type & Format: Project Material - Ms Word | 68 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
8. INVESTIGATIVE JOURNALSIM PRACTICE AND PROBLEM IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In its 1956 history, the Nigeria news media has evolved from endorsing colonial missionary catech...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
9. THE ROLE OF RADIO IN THE POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA (CASE STUDY OF NJIKOKA L.G.A)
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The Mass Media made up of print and electronic play a huge role as veritable instruments of commu...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
-
10. THE ROLE OF THE BROADCASTING MEDIA IN UPLIFTING THE EDUCATIONAL SYSTEM OF ENUGU STATE. (A CASE STUDY OF ENUGU METROPOLIS )
» ABSTRACT Development is the process of moving the world, of engage in the task of self improvement with the available is necessary, not only for all a...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT