CHAPTER ONE

INTRODUCTION

1.1.        Background of the study

This chapter gives us an introduction to the research „‟Impact of Breath away (CRBC TV) as related to children behavioral problems (A study of Yakurr Local Government Area).

The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper e.t.c.) to a large heterogeneous crowd. The mass media is a significant force in modern culture, communities and individual are bombarded constantly with messages from a multitude of sources mainly television, billboard and magazine. The messages of the media promote not only moods, attitudes and a sense of what is and not important. In this study we are focusing on the electronic form of communication.

The television is a system of sending and receiving pictures and sound by means of electronic signals transmitted through wires and optical fibers or by electronic magnetic radiation. Television is the most widespread form of communication in the world. These widespread availability and exposure makes the television the primary focus of most mass media discussions. Therefore television plays a role in grooming of culture or social behavior of lives.

Television has become one of the most powerful times activity ever since its birth in Nigeria it has shared pattern of behavior. Television has educated, informed entertained individuals in so many ways. Television has also brought about cultural pollution of cultural beliefs and norms. Television Is a telecommunication for transmitting in receiving moving images that can be monochrome (black and white) or colored with or without accompanying sound. Television may also refer specifically to a television set, television programming or television transmission.

Programming is broadcast by television stations sometimes called „channels‟ as a vehicle for entertainment and news. Since the 1950s television has been the main medium for molding public opinion.

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Television is said to be one of the most popular and persuasive form of communication, it

is  found  in   most  homes   in   Nigeria   is   a   medium   of  communication   with   sound,  visual

compliments, it makes uses of electronic media.

The media influence on children is as old as the media itself, there isn‟t a doubt that that

the media has an impact on a child, but is it so influential that it can make a child do something

that they would never thought of doing it till they see it on television.

1.2 Statement of the problem

The youths and children constitute a large percentage of audience of television stations in Cross River State. The Breath Away programme has highlighted a lot of antisocial characteristics and tendencies have been viewed by a lot of children in Cross River State.

Therefore, this study is to research on the impact of Breath Away, Cross River Broadcasting cooperation (CRBC TV) on the social behavior of children and the possible solutions using Yakurr Local Government as case study.

1.3    Objectives of the study

The following are the objectives of the study

To know the number of children exposed to the Breath Away Programme, Cross River State Broadcasting Television.

To know how parents and guardians guide their children on the viewership of the Breath Away Programme, Cross River State Broadcasting Television

To know the impact of Breath Away Programme on children of Yakurr Local Government Area

1.4 Research Questions

What number of children in Yakurr Local government Area have access to Breath Away Television Programme?

How can parents guide their children on the viewership of Breath Away Programme? What is the impact of Breath Away on the lives of children in Yakurr Local Government Area?

1.5 Research Hypotheses

H1 – Every child has access to Breath Away Television Programme (CRBC) in Yakurr Local Government Area

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