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Television as an audio-visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Cross-sectional survey research method was used as a quantitative design. Data were collected using questionnaire. The stratified sampling method was used to get the sample size. Data gathered from the study were analysed, tested and interpreted using descriptive statistics (sample percentage, frequency and table). The research finds out that majority of the respondents own a set of television and view Milo advertisement. The research is anchored on two theories which are perception theory and cultivation theory. The research recommends that adverting should be real and interesting so as to call and retain prospective buyers for the advertised product. And also the manufacturers of Milo beverage should try as much as possible to make their advert consistent in order to increase awareness and more patronage for consumers.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. AN ANALYSIS OF PUBLIC PERCEPTION OF THE USE OF CELEBRITIES IN BILLBOARD ADVERTISING IN SOUTHERN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Recent trends in advertising have revealed that marketers and advertising agencies prefer the use...Continue Reading »Item Type & Format: Project Material - Ms Word | 98 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. ACADEMIC INDISCIPLINE AND FAILURE AMONG SECONDARY SCHOOL STUDENTS IN ENUGU EAST LOCAL GOVERNMENT AREA OF ENUGU STATE
» ABSTRACT This study investigated Academic Indiscipline and Failure among Secondary School Students. (A case study of some selected schools in Enugu Ea...Continue Reading »Item Type & Format: Project Material - Ms Word | 86 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. TO DETERMINE THE BROWN ENVELOPE SYNDROME AMONG NIGERIAN JOURNALISTS AND ITS EFFECT ON THE IMAGE OF NIGERIAN MASS MEDIA
» CHAPTER ONE 1.0 Introduction The place of the Nigerian mass media in building the Nigerian state cannot be overemphasized both in the military regime ...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. INFLUENCE OF GRAPHICS COMMUNICATION ON THE NEWSPAPER PUBLICATION AND PATRONAGE
» Abstract The study examines the influence of graphics in the newspaper publication with focus on the Punch newspaper. Graphics plays a very prominent ...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. A COMPARATIVE ANALYSIS OF NEWSPAPER COVERAGE OF ELECTRICITY IN NIGERIA: A STUDY OF DAILY TRUST AND LEADERSHIP NEWSPAPERS BETWEEN JANUARY – MAY, 2015...
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study One of the major energy challenges in the world today is ensuring access to clean and sustainable...Continue Reading »Item Type & Format: Project Material - Ms Word | 61 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. INFLUENCE OF GRATIFICATION ON JOURNALISM PRACTICE
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study As a profession that serves the interest of the public. Journalist has degree responsibilities in...Continue Reading »Item Type & Format: Project Material - Ms Word | 66 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. PROBLEMS AND PROSPECT OF MEDIA MANAGEMENT IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The public service media in Nigeria aims to produce high quality content, make it available acros...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. THE EFFECTIVE OF ADVERTISING POLICIES AND DECEPTIVES ADVERTISING ON CUSTOMER PURCHASING INTENTION IN NIGERIA
» CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY The essence of being in business by any business outfits is to produce for sales and profits. In order to...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. THE IMPACT OF NIGERIAN PRESS ON THE CHOICE OF POLITICAL CANDIDATE
» Chapter one INTRODUCTION Mass communication is defined as messages directed towards a large group of people using a mass medium. It involves dissemina...Continue Reading »Item Type & Format: Project Material - Ms Word | 105 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. MASS MEDIA AND THE COVERAGE OF HUMAN RIGHT ISSUE IN NIGERIA
» CHAPTER ONE INTRODUCTION This research work studies the mass media’s contributions to the political values of openness and democratic accountabi...Continue Reading »Item Type & Format: Project Material - Ms Word | 0 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT