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The objective of any advertiser is not only to communicate messages about his products/services to the target audience but also to receive favorable response. The realization of this objective will depend primarily on the preference of the audience, their types of programmes and the view patronage level. Advertiser is ready to invest on any medium that reaches a wider audience. Viewers of television programmes constitute a major asset to the media. Media houses recognize this fact and try to design programmes that will appeal to them. It is true that the programmes they listen to or watch does not attract any direct payment. It is also true to say that they are expected to pay for the programmes eventually by purchasing the goods and services advertised in commercial messages. The advertiser are aware of this basic fact and the audience are only willing to buy air time from TV stations that offer popular programmes which will guarantee wider exposure of their commercial messages. This expectation demands that television programme makers should devise and produce programmes that will attract viewers and transmit same through technically efficient stations. The higher the viewer ratio, the more prepared the advertisers will be to sponsor TV programmes, and patronize TV Stations.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE ROLE OF THE PRINT MEDIA IN SPORT DEVELOPMENT IN NIGERIA (A CASE STUDY OF THE COMPLETE SPORT NEWSPAPER)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Sports was originally a recreational activity, but with the introduction of financial and materia...Continue Reading »Item Type & Format: Project Material - Ms Word | 54 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. MASS MEDIA ADVERTISING IN NIGERIA: PROBLEMS AND PROSPECTS A MASTERS DESSERTATION
» ABSTRACT In this study, an attempt was made to evaluate the problems and prospects of mass media advertising in Nigeria. We talk of the media mix and ...Continue Reading »Item Type & Format: Project Material - Ms Word | 65 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. EXPERIMENTAL SCRIPT DEVELOPMENT AND WRITING USING NWAOTAM TRADITION OF EASTERN OBOLO, AKWA IBOM STATE, NIGERIA
» TABLE OF CONTENTS Title page Certification Dedication Acknowledgements Table of contents Abstract CHAPTER ONE: INTRODUCTION 1.1 Background of the Stud...Continue Reading »Item Type & Format: Project Material - Ms Word | 144 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. PERFORMANCE AUDIT OF THE MARKETING COMMUNICATIONS STRATEGIES OF SELECTED PRIVATE UNIVERSITIES IN SOUTH-WEST, NIGERIA
» ABSTRACT The Nigerian university educational system was liberalised in 1999 and this led to the establishment of private universities. To promote thei...Continue Reading »Item Type & Format: Project Material - Ms Word | 201 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. LISTENERSHIP LEVEL AND PERCEPTION OF FEDERAL UNIVERSITY OF TECHNOLOGY MINNA CAMPUS RADIO PROGRAM (A CASE STUDY OF LISTENERS IN MINNA)
» INTRODUCTION 1.1 BACKGROUND TO THE STUDY Radio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009) as...Continue Reading »Item Type & Format: Project Material - Ms Word | 62 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. COMMUNICATION AND ITS PROBLEMS IN DEVELOPING COUNTRIES (NIGERIA AS A CASE STUDY)
» ABSTRACT Communication has remained a formidable sector in the life wire of every society. For a meaningful life and co –existence in the societ...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. ASSESSMENT OF AFRICAN TRADITIONAL FORMS OF COMMUNICATION IN MARRIAGE AMONG THE JUKUNS IN SOUTHERN TARABA STATE, NIGERIA
» ABSTRACT In Assessing the African Traditional Forms of Communication in Marriage among the Jukuns in Southern Taraba State, as a result of scanty lite...Continue Reading »Item Type & Format: Project Material - Ms Word | 136 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. AN ASSESSMENT OF EMERGENCY COMMUNICATION IN ROAD TRAFFIC ACCIDENT AMONG COMMERCIAL DRIVERS IN ZARIA
» ABSTRACT This study was carried out to assess emergency communication in road traffic accident among commercial drivers in Zaria with a view to ascert...Continue Reading »Item Type & Format: Project Material - Ms Word | 205 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. PROBLEMS AND PROSPECTS OF GOVERNMENT OWNED BROADCASTING MEDIA IN NIGERIA (A case study of Osun State Broadcasting Cooperation (OSBC))
» TABLE OF CONTENTS Page Title page i Certification ii Dedication iii Acknowledgement iv Abstract v Table of content vi CHAPTER ONE 1.0 Introduction 1 1...Continue Reading »Item Type & Format: Project Material - Ms Word | 33 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. THE IMPACT OF ADVERTISING ON THE DEVELOPMENT OF THE MEDIA (A CASE STUDY OF THE PUNCH NEWSPAPER, LAGOS)
» CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY The attitude of people towards promotion differs. Some people are of the opinion that promotional act...Continue Reading »Item Type & Format: Project Material - Ms Word | 48 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT