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Abstract
The aim of this study was to analyze the impact of "ka oha malu" Radio Nigeria, Enugu phone in programme on residents of Enugu urban. To achieve this, survey research method was used. Subjects were drawn from Enugu urban, using simple random sampling and purposive sampling. Three research questions guided the study. Research findings showed that a great number of respondents in Enugu urban listens to "ka oh malu". To this end, the researcher recommended that attention should be paid towards packaging of phone in programme which will serve as a means of audiences’ participation as this will encourage listeners to participate fully.
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
Communication has always been in existence even before the name communication was
attach to it. Communication can come through different forms, either as Non-verbal communication or verbal communication. In any way it comes as, it is the dissemination of information, ideas, feelings, emotions, thoughts within oneself or from one person to another.
Thus, communication is the activity of conveying information through the exchange of ideas, feelings, intentions. attitudes, expectations, perceptions or commands, as by speech, gestures, writings, behaviour and possibly by other means such as electromagnetic, chemical or physical phenomena. It is the meaningful exchange of information between two or more participants ( machines, organisms or their parts). Communication requires a sender, a message, a medium and a recipient, although the receiver those not have to be present or aware of the senders intention to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver understands the senders message.
Communication as an academic discipline, sometimes called “communicology” relates to all the ways we communicate, so it embraces a large body of study and knowledge. Although, there is such a thing as one-way communication, communication can better be described as a two way process in which it is an exchange of ideas towards a mutually accepted goals or directions.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE EFFECT OF TELEVISION ADVERTISEMENT ON THE BUYING HABITS OF CONSUMERS (A CASE STUDY OF BOURNVITA BEVERAGE)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising according to Mccarthy (1984), is any paid from of non personal presentation of ideas,...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. IGBO RITUALS AS FILMIC THEMES IN NOLLYWOOD MOVIES: A STUDY OF SELECT MOVIES
» ABSTRACT This project attempts to critically examine the influence of “Igbo Rituals as Filmic Themes in Nollywood Movies”. In order to achieve thi...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. THE USE OF STATE BROADCAST MEDIA AS PROPAGANDA MACHINERY BY STATE GOVERNMENT: A CASE STUDY ON AKBC
» ABSTRACT In several quarters, there have been allegation making rounds, that state governments use their state Broadcast media as propaganda machinery...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. AN APPRAISAL OF ELECTRONIC WALLET COMMUNICATION IN GROWTH ENHANCEMENT SUPPORT SCHEME OF AGRICULTURAL TRANSFORMATION AGENDA IN NAERLS
» ABSTRACT The study appraises the Electronic Wallet communication platform under the Growth Enhancement Support Scheme (GESS). The revolution in the me...Continue Reading »Item Type & Format: Project Material - Ms Word | 143 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. Influence of Telecommunication Advertisements on Students’ Perception and Preference for GSM Services in Kogi State Tertiary Institutions
» ABSTRACT This study examines the influence of telecommunication advertisements on students’ perception and preference for GSM services in Kogi s...Continue Reading »Item Type & Format: Project Material - Ms Word | 110 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
» Abstract This study evaluated the effect of online advertising on consumer buying behavior using students of federal polytechnic Bida. The study seeks...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. ROLE OF GUARDIAN NEWSPAPER AND NEWSWATCH MAGAZINE IN CRIME CONTROL IN NIGERIA (JANUARY –JUNE 2015)
» Abstract This study examined the role of Guardian newspaper and newswatch magazine in Nigeria. Using content analysis, 72 editions of news paper and 2...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. THE EFFECTS AND CONSEQUENCES OF SOCIAL MEDIA ON MUSIC ARTISTS, MUSIC CONSUMPTION AND ITS IMPACT ON THE NIGERIAN MUSIC INDUSTRY
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The activities of social media have increased overtime with the advancement in the level of techn...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. NEWS GATHERING AND REPORTING IN DIGITAL AGE: PROSPECTS AND CHALLENGES FOR NTA, KSTV AND DITV REPORTERS
» ABSTRACT The study, x rayed the digital facilities available to NTA, KSTV and DITV News crew. The digital age along with changing technology, from the...Continue Reading »Item Type & Format: Project Material - Ms Word | 108 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. THE EFFECTS OF CARTOON ADVERTS ON CHILDREN (A CASE STUDY OF TOM AND JERRY)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Children have become MUCH more interested in cartoons, over many years and it has become a primar...Continue Reading »Item Type & Format: Project Material - Ms Word | 58 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT