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ABSTRACT
It is a widely accepted notion that Nollywood movies contain negative content such as drug addiction, armed robbery, sexual immorality, women and child abuse amongst others, which in effect elicit negative reaction from its viewers. These negative reactions often result in negative societal consequences. This research work explores the positive values projected in Nollywood moviesas it relates to different facets of the society and how it by extension promotes societal change. To achieve this, literary materials and select movies were critically analysed against the cultural norm theory of De fleur and Gerbner‘s cultivation theory. On the basis of the theories proposition, the prolonged exposure of viewers to these positive contents will begin to impact positively on such viewers and an adoption of the values will translate into positive societal change. The research attempts to establish that irrespective of the negative content of Nigerian movies, some positive values and norms which when adopted will project positively in different facets of the society also exists in some movies. To reflect this, three (3) movies; The Meeting, Mr. And Mrs, and Half of a Yellow Sun reflecting political, social and historical aspects will be analysed. Qualitative research will be used in other to gain a deep understanding of the values and norms inherent in the select movies. In the course of this research, certain issues were made evident, prominent amongst which is that Nollywood producers are giving more attention to details to ensure they tell the Nigerian story professionally. The researcher recommends among others that Nigerian home movies be maximally explored as a development communication medium.
INTRODUCTION
The word change has so many meanings depending on the context in which it is used. However, one major point that keeps reoccurring is the move from one state to another. Change in a society refers to an alteration in the social order of the society, it may include changes in nature, social institutions, social behaviours, or social relations. Thus change can refer to any significant alteration over a period of time in behaviour patterns, cultural values and norms. The world today is changing so fast economically, socially, politically and even physically. The argument however is whether the change is for the better or for the worse. This change is made rapid by the increasing new ways of communication especially the media which has increased accessibility to knowledge. This has changed the ways individuals, groups, and societies think, feel, behave, and interact. In spite of the seeming objectives of the new communication mediums, a great deal of fear and outrageous optimism permeates opinions about its attendant negative consequences. This is so because the inundation of too much information is a potential threat to the ability to process which information is actually needed. Film has over the years become a pervasive and ever present entity in our lives, as well as a strong influence for constructing meaning in our everyday live. Social Comparison Theory posits that ―people will [at some point in their lives] compare themselves and significant others to people and images whom they perceive to represent realistic goals to attain‖ (Botta, 1999: 26). With the passage of time, we have unconsciously looked up to the media to help us define, explain, and shape the world around us; we make automatic comparisons of ourselves, those close to us, and situations in our lives after seeing images in the media. The result of these comparison is that we are motivated to strive for, and achieve, new found goals and expectations as perceived by us in the films. Films now preside over many daily decisions on the sense of our world and exposes human beings to completely new perspective. It has over time reduced the world to a global village sharing cultures, beliefs, values and history. With our lives influenced by the culture around us, it is impossible for it not to either be positive or negative. However, this is dependent on what we listen to or watch, whichever way, what we do has direct impact on our lives because everything has a direct link to some part of us be it music, media, celebrities, fashion, and even literature.
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SIMILAR MASS COMMUNICATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. TELEVISION AS A TOOL FOR NATIONAL INTEGRATION (A Case Study of N.T.A Kaduna)
» ABSTRACT National integration has been described as the role in which television must play. This term paper will critically examine the level to which...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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2. IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE MARKETING OF CONSUMER PRODUCT
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The impact of Advertisement can never be over emphasized. Over the years, various forms of advert...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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3. COMMUNICATING CHANGE AND SOCIETAL VALUES IN SELECT NIGERIAN HOME MOVIES
» CHAPTER ONE GENERAL INTRODUCTION The word change has so many meanings depending on the context in which it is used. However, one major point that keep...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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4. THE ROLE OF TELEVISION IN THE POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA( A CASE STUDY OF NJIKOKA LOCAL GOVERNMENT AREA OF ANAMBRA STATE
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study This study will delve into an in depth appraisal of role of television in the political mobilizat...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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5. AUDIENCE PERCEPTION OF THE PUNCH NEWSPAPER CARTOON
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Cartoon readership decreased as student readers got older. Among the lecturers, readership of car...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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6. PROSPECTS AND CHALLENGES OF CAMPUS BROADCAST STATION IN NIGERIA; A CASE STUDY OF UNIQUE 88.5 FM
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The personal and unique character of radio makes it one of the most appealing and universal mass ...Continue Reading »Item Type & Format: Project Material - Ms Word | 94 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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7. MEDIA OWNERSHIP AND ITS’ INFLUENCE ON EDITORIAL POLICY
» ABSTRACT The ownership of a media house is one of the factors that its influences its ability to properly carry out its public role effectively. The e...Continue Reading »Item Type & Format: Project Material - Ms Word | 49 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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8. MANAGING A STAGE PLAY WITH LIMITED RESOURCES: A CASE STUDY OF AKAN BY CHRISTIAN JESSE
» ABSTRACT Stage play production management is an area in theatre that most people shy away from due to a perceived lack of funds.[EA1] In view of this,...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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9. ANALYSIS OF AGRICULTURAL COMMUNICATION FOR IMPROVING PRODUCTIVITY AMONG RURAL FARMERS IN ODEDA LOCAL GOVERNMENT AREA OF OGUN STATE, NIGERIA
» ABSTRACT This study analyzed Agricultural Communication for Improving Productivity among Rural Farmers in Odeda Local Government Area of Ogun State, N...Continue Reading »Item Type & Format: Project Material - Ms Word | 84 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT
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10. THE ROLE OF MASS MEDIA IN CRISIS RESOLUTION
» ABSTRACT The aim of this research work is find out the crisis resolution of ijaw/ itesekiri of 1997.In the chapter one we make a research on the confl...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MASS COMMUNICATION DEPARTMENT