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ABSTRACT
This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they are faced with a new or an old existing product.
The literature review was basically on theoretical frame work, historical background and current literary meanings of advertising by different authors and marketing experts especially those writers who have written immensely on the topic or relevant to it.
During the course of this work, the research design method used was descriptive method, while both primary and secondary sources of data collections were used.
The total population size of the company was 245 out of which questionnaires were drawn from 95 staff of the business organization that constituted the sample size.
The sample size were drawn from the staff and customers of the bank. The method used in data presentation was simple percentage while chi-square (X2) method was used in testing the hypotheses, the findings were that First Bank of Nigeria staff saw advertising as the key to changing the behaviours of consumers and therefore recommend that, First Bank of Nigeria should adopt advertising as a tool, that will help change the attitude of consumer which includes, bill boards, posters, Tv, Radio, magazines, newspapers etc. in order to change their various behaviours.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF ADVERTISING ON THE SALES VOLUME OF AN ORGANIZATION
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is a tool which is used to communicate message to consumers, the general public and s...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)
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3. THE IMPACT OF CAPITAL MARKET INSTABILITY ON THE GROWTH OF NIGERIA ECONOMY
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4. APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE STUDY OF SUNGLASS LTD KADUNA)
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5. THE EFFECTS OF TELEVISION ADVERTISING ON SALES OF OMO DETERGENT IN IDAH METROPOLIS
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the western world the relevance of television advertising in promoting the sales of commod...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. The Role Of Internet Marketing On The Growth Of Tourism In Nigeria
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7. THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON CUSTOMERS SERVICE DELIVERY (CASE STUDY OF UBA PLC)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Information technology is a body of tools with the convergence of communication and computer. It ...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. ATTITUDE OF PURCHASERS TOWARDS MADE IN NIGERIA PRODUCTS. (A STUDY OF FOOTWEAR PRODUCTS IN ASABA METROPOLIS)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nigeria is facing economic recession which became noticeable in the early eighties. This is a...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM.
» ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especia...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. MARKETING PRACTICES OF SMALL SCALE BUSINESSES
» ABSTRACT Entrepreneurial Marketing (EM) practices have been identified as one of the important key ingredients for superior performance and global com...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT