- The Complete Research Material is averagely 57 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦6,000
Get the complete project »
CHAPTER ONE
Consumerism is a phenomen on that is limited to the relationship of
markets with their consumers.It is a term that have various meaning
depending on who is directly involved. But to the consumers himself , it
is an organized movement of consumers, government and concerned
citizens aimed at protecting them from practices that infringe upon
their rights . Generally, consumerism is a pro-marketing, spirited
efforts by manufactures, consumers and government to protect consumer
from the numerous exploitations arising from consumption of marketed
goods/ services.
Protection from consumers was initially termed
consumerism, that is protecting the interest of buyers of goods against
defective, poor quality and dangerous products. However, current
discourse and strict application of the term now associate consumerism
prejoratively with the tendency of people to identify strongly with the
products they consume with passion, especially goods with commercial
brand.
Consumerism has been accumulating momentum for over 30years in
U.S and Europe and its believers asserts that all consumers has a
basic right to products that are safe in use, effective to its use,
economical, reliable , honestly labelled and advertised ,They have been
very proactive in seeing that the “Rights” of consumers are guaranteed
either by the firms selling the products or by the government of the
country.
The historical declaration of late president J.F Kenedy on
15th March 1962 when he enunciated the four basic consumer rights that
needs to be protected (Rights To Safety, Rights To Choice, Right To
Information And Right To Seek Redress) proves that consumers cannot
determine the safety and quality of manufactured products on his own but
has to rely on government to protect him, particularly in the absence
of a direct contractual agreement between him and the manufacturer.
President
Kenedy’s Landmark declaration was not only adopted by the United
nations general assembly but was also expanded to include, Rights To
Education, Right To Representation, Right To Basic Needs And Right To
Healthy Environment. Thus in the United Nations guidelines for consumer
protection as adopted 9th April 1985, member countries were called upon
to develop, strengthen and maintain a strong and active consumer
protection policy.
In Nigeria, successive governments made
appropriate legal and institutional provisions for consumer protections
and regularly up-graded the legal and enforcement provisions as
political, scientific, technological and industrial development
dictated. The up-grading of the health protection status over the years
resulted in the establishment of the NATIONAL AGENCY FOR FOOD AND DRUG
ADMINISTRATION AND CONTROL (NAFDAC) in 1992. NAFDAC assumed the
prominence of the foremost consumer protection agency of government
because the product it regulate are vital to the health, social and
economic well being of the consumer. It primary objective is to promote
and protect public health, and they are fully empowered to regulate the
control of Importation, Exportation, Manufacture, Advertisement,
Distribution, Sale And Use Of Drugs, Processed Foods, Bottled Water,
Chemicals And Cosmetics in order to ensure that safe, quality drugs and
related products are available to the public.
Drugs and related
products proliferation is a global public health problem because the
effect can be felt from both the country of manufacture to the recipient
countries. Hence, national measures for combating them in the countries
might be insufficient because of the advanced sophistication of those
who manufacture and sells them (Bates, 2008).
Nigeria is not an
exception in the problem of fake/counterfeit drugs till date. It poses a
great danger to consumers and the society at large. Protecting
consumers from fake drugs is one of the major tasks facing the
countries. It is the greatest evil of our time and the highest weapon of
terrorism against public health, as well as an act of economic
sabotage. It is an ill wind that blows nobody good. The evil of fake
drugs is worse than the combined scourge of malaria, HN/AIDS and armed
robbery put together. This is because malaria can be prevented, HIV/AIDS
can be avoided and armed robbery may kill a few at a time but
fake/counterfeit drugs kills in mass, anybody can be a victim.
Fake/counterfeit
drugs have embarrassed our health care providers and ended the
confidence of the public on our health care delivery system. The
development has led to treatment failures, organ dysfunctions/damage
worsening of chronic diseases and death of many Nigerians. This
situation become so bad that even when patients were treated with
genuine antibiotics, they no longer respond due to resistance induced by
previous intake of fake antibiotics.
Local drug manufacturing
become unattractive due to unfair competition. Many multinational
companies diverted and left Nigeria out of frustration e.g Sandoz,
Boehringer, Boots etc. Made in Nigeria drugs were officially unaccepted
in other West Africa countries eg Ghana, Sierra Leone
etc.
1.2 STATEMENT OF THE PROBLEM
In Nigeria, the
pace at which business activities are increasing especially marketing of
drugs is on the high side and knowing the expectation of a Nigeria
business men, they are only concerned in making fast or quick profit,
not minding the quality of their products and well being of their
consumers.
Hence, the problem of marketing fake/counterfeit drugs
have affected the credibility of the health care providers and ended the
confidence of consumers on our health care delivery system. It is the
greatest evil of our time and the highest weapon of terrorism against
public health as well as an act of economic sabotage. It is an ill wind
that blows nobody good.
Marketing of fake drugs have exerted very
harmful effects on consumers resulting to illnesses, disabilities and
even death, anyone can be a victim.
Some of the incidences have
resulted even among children because most times consumers do not know
the quality of what they are buying or taking. Again, the rate of
illiteracy in Nigeria is very high that majority of consumers are
virtually un-informed and even when they know about all these bad
practices of marketers, finds it difficult or are not opportune as to
where or whom to voice out their complaints and feelings.
This makes
it imperative that there is need to intensity efforts in fake drugs
eradification in Nigeria to enable consumers be more protected and also
to educate and inform the public on the essence of consumer protection
in order to join in the fight against it.
1.3 OBJECTIVE OF THE STUDY
The objectives of the study includes the following:
- To find out the prospects and level of consumer protection movement in Nigeria.
- To bring out measures/tools that will help to support encourage/increase the intensity of the movement
- To enlighten the public more on their “Rights” against fake drug marketing.
- To highlight the impact of fake drug proliferation on consumers and economy at large
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
-
SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
-
1. THE EFFECT OF ADVERTISING ON SALES VOLUME OF AN ORGANIZATION (A case study of The Nigerian Bottling Company of Nigeria)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Advertising is any paid form of non personal communication about an organization or it’s pr...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
2. THE IMPACT OF ADVERTISING AND SALES PROMOTION IN A SERVICE BASED ORGANISATION (CASE STUDY OF MTN NIGERIA LTD)
» CHAPTER ONE 1.0 Introduction 1.1 Background of the Study Advertising and sales promotion are becoming very regular in our world today especially with ...Continue Reading »Item Type & Format: Project Material - Ms Word | 132 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
3. IMPACT OF PRODUCT QUALITY ON SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)
» ABSTRACT The research is focused on the impact of product quality on sales volume in Nigerian Bottling Company. The objectives of this study are to un...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
4. IMPACT OF TELEVISION ADVERTISEMENT OF ALWAYS ON CONSUMER PURCHASE DECISION OF SANITARY TOWEL
» ABSTRACT Television advertisement has over the years helped a great deal in the marketing of goods and services. This research work is an analytical s...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
5. AN EVALUATION OF THE ABUJA COMMODITY EXCHANGE MODEL FOR AGRICULTURAL MARKETING AND MARKET DEVELOPMENT IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Formerly, agriculture was a major source of food production, raw materials, employment generation...Continue Reading »Item Type & Format: Project Material - Ms Word | 132 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
6. IMPACT OF TV ADVERTISING ON PROMOTING OF SALES IN ENUGU METROPOLIS
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has become a powerful communication tool in passing message about the products and se...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
7. AN ASSESSMENT OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES OF SELECTED INDIGENOUS MANUFACTURING COMPANIES IN ENUGU STATE, NIGERIA.
» INTRODUCTION 1.1 Background of the Study and History of Selected Companies Today, increasing numbers of companies are beginning to appreciate the risi...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
8. THE PERCEPTION OF E-ADVERT AMONG STUDENTS IN NATIONAL OPEN UNIVERSITY
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY On line advertising is similar to other forms of communication except for one critical differ...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
9. THE ROLE OF SOCIAL MEDIA IN COMMUNICATION MANAGEMENT OF LOCAL GOVERNMENTS: A STUDY OF AHIAZU MBAISE LOCAL GOVERNMENT AREA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The concept of communication is traceable to man and his origin. It is etymologically argued that...Continue Reading »Item Type & Format: Project Material - Ms Word | 107 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
10. THE ROLE OF MARKETING RESEARCH IN ENHANCING CUSTOMER SERVICE LEVEL IN THE POWER INDUSTRY (A CASE STUDY OF STUDY OF POWER HOLDING COMPANY OF NIGERIA,...
» ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importanc...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT