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CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Distribution channel is the path through which goods and services traverse as they go from producer to ultimate consumer. Also, marketing channels or marketing intermediaries represent organized network of agencies and institutions which in combination perform all the activities required to link producers with users and users with producers in order to accomplish the marketing task. By delivering products and their ownership titles to consumers at the right time, marketing channels therefore, perform a spec
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE EFFECT OF MOTIVATION ON STAFF PERFORMANCE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the world today, business is the most essential word used by all. It enables living. Every goo...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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2. THE IMPACT OF CAPITAL MARKET INSTABILITY ON THE GROWTH OF NIGERIA ECONOMY
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The In every developing and developed economy, the capital market has been identified as an insti...Continue Reading »Item Type & Format: Project Material - Ms Word | 55 pages |
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3. ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE)
» ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and N...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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4. MANAGEMENT OF LIFE ASSURANCE FUND IN NIGERIA INSURANCE INDUSTRY (A CASE STUDY OF UNION ASSURANCE LIMITED)
» ABSTRACT It is common to see report of business falling than business succeeding almost always, the failure or success of a business can be attributed...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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5. IMPACT OF THE EXPORT PROCESSING ZONES ON THE EXPORTATION OF CASHEW NUTS IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Nigeria as a developing country is known for producing and marketing of primary products. Its agr...Continue Reading »Item Type & Format: Project Material - Ms Word | 138 pages |
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6. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION. (A CASE STUDY OF GTB OF NIGERIA PLC,)
» CHAPTER ONE 1.1 1.2 STATEMENT OF THE PROBLEM There is keen competition among first bank geographical area of this study as a result of environmental c...Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages |
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7. IMPACT OF BRANDING AND PACKAGING ON SALES TURN OVER OF NESTLE FOOD NIGERIA
» CHAPTER ONE 1.0 INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberal...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages |
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8. THE EFFECTS OF PHYSICAL DISTRIBUTION ON SALES OF CONSUMABLE GOODS
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9. THE ROLES OF COMMUNICATION IN MARKETING TOURISM IN GAMJI AND FANTASY PARK
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10. PUBLIC RELATIONS MANAGEMENT AND THE SUSTENANCE OF DEMOCRACY IN NIGERIA: A SURVEY OF THE DYNAMICS OF EXECUTIVE – LEGISLATIVE RELATIONS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the wake of political independence in 196os, the indigenous political leaders sought to instit...Continue Reading »Item Type & Format: Project Material - Ms Word | 121 pages |
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