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CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Distribution channel is the path through which goods and services traverse as they go from producer to ultimate consumer. Also, marketing channels or marketing intermediaries represent organized network of agencies and institutions which in combination perform all the activities required to link producers with users and users with producers in order to accomplish the marketing task. By delivering products and their ownership titles to consumers at the right time, marketing channels therefore, perform a spec
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. A STUDY OF SELECT TELEVISION PROGRAMME PREFERENCES AMONGST YOUTHS IN NSIT UBIUM L.G.A
» ABSTRACT The bid to assess the television programme preference of youths in Nsit Ubium Local Government Area let to this research work. The research w...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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2. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON DURABLE CONSUMER PRODUCT
» CHAPTER ONE INTRODUCTION 1.1 Background of the study The In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of m...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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3. REDUCING POVERTY THROUGH INFO-ACTION: STUDY OF NATIONAL POVERTY ERADICATION PROGRAMME AND ENUGU STATE MINISTRY OF HUMAN DEVELOPMENT AND POVERTY REDUC...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The worrisome level of poverty and understanding how to reduce or eradicate the scourge of povert...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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4. THE ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER, IN NNAMDI AZIKIWE UNIVERSITY AWKA
» Abstract The researcher in this work focused on the Attitude of Female Mass Communication Students Towards Journalism As a Career. It is believed that...Continue Reading »Item Type & Format: Project Material - Ms Word | 111 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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5. EFFECTS OF PRICING ON CONSUMPTION OF CHAMPION LAGER BEER IN UYO METROPOLIS
» ABSTRACT The purpose of this study was to ascertain Pricing Effects on Consumption of Champion Lager Beer in Uyo Metropolis. The Ex post Facto design ...Continue Reading »Item Type & Format: Project Material - Ms Word | 43 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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6. A COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE TOWARDS DIFFERENT BRANDS OF MOTOR OIL LUBRICANT PRODUCTS IN ENUGU URBAN
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY An oil lubricant has been a canon product in our society today due to uses of different types of ...Continue Reading »Item Type & Format: Project Material - Ms Word | 102 pages |
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Chapter 1-5 |
MARKETING DEPARTMENT
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7. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO)
» ABSTRACT DUE TO THE IMPORTANCE OF CUSTOMERS SERVICE IN THE BUSINESS WORLD. MANY PRIVILEGED ORGANIZATIONS MOST ESPECIALLY THE FINANCIAL INSTITUTIONS AR...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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MARKETING DEPARTMENT
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8. THE IMPACT OF ONLINE MARKETING ON REAL ESTATE BUSINESS CASE STUDY LAGOS STATE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The growth of the use of the Internet, and in particular the World Wide Web, over the last 10 yea...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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MARKETING DEPARTMENT
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9. DETERMINANTS OF CONSUMER BRAND PATRONAGES OF SELECTED MALT DRINKS IN SOME TERTIARY INSTITUTIONS IN SOUTH EAST
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the truths of modern business is that there is almost nothing that your competitors can&rs...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages |
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MARKETING DEPARTMENT
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10. MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
» The article on this topic (Management of effective sales force in marketing oriented company) is an extract from literature review of the project mate...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages |
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MARKETING DEPARTMENT
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