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CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Distribution channel is the path through which goods and services traverse as they go from producer to ultimate consumer. Also, marketing channels or marketing intermediaries represent organized network of agencies and institutions which in combination perform all the activities required to link producers with users and users with producers in order to accomplish the marketing task. By delivering products and their ownership titles to consumers at the right time, marketing channels therefore, perform a spec
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER (A CASE STUDY OF PZ NIGERIA LIMITED)
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2. COMPUTERISED ACCOUNTING AND FINANCIAL REPORTING A CASE STUDY OF STANBIC BANK GARDEN CITY BRANCH
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3. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC)
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4. THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC
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5. MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY
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6. THE IMPACTS OF PRICING IN MARKTING OF COKE DRINKS IN ENUGU STATE.
» CHAPTER ONE 0.1 INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the most important operating decisions management must take is establishing the sellin...Continue Reading »Item Type & Format: Project Material - Ms Word | 81 pages |
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7. THE IMPACT OF ADVERTISING ON THE CONSUMPTION OF CONSUMER GOODS: A CASE STUDY OF GOVERNMENT PAID WORKERS (CIVIL SERVANT) IN ENUGU STATE
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8. A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING
» CHAPTER ONE INRODUCTION Marketing concentrate on the buyers or consumers determining their needs and desires, educating the regard to the availability...Continue Reading »Item Type & Format: Project Material - Ms Word | 73 pages |
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9. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE OF COMMUNICATION FIRM
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10. INVESTMENT IN INTERNATIONAL TRADE FAIRS AND THE ECONOMIC RETURNS TO THE NATION
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