- The Complete Research Material is averagely 57 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦6,000
Get the complete project »
EXECUTIVE SUMMARY
Small business development is a crucial source of employment and
growth within any economy and the emergence of the Internet and
ecommerce is evolving as a potentially key facilitator of sustained
development for many small firms.
The main purpose of this study is
to examine the potential benefits and constraints associated with small
business use of e-commerce. The project firstly critiques existing
relevant e-commerce and small business development literature to
facilitate identification of key partial frames of guiding
literature-based understanding. That understanding is then used to
identify key research issues for a subsequent case study investigation
and assessment of a small business, KPD Antiques and Collectables (KPD),
which was commenced on a part-time basis utilizing a combination of
traditional shop form retail outlet and online selling. Development of
the business has stalled and the enterprise is struggling to fully
utilize e-commerce to underpin its ongoing development. Assessment of
the business is built up through face to face interviews with the owner
manager, analysis of secondary documentation and assessment of the
business’s current website.
Findings of the study revealed that small
businesses whilst bestowed with possible advantages relating to
smallness of operation and with regard to use of e-commerce in
particular, also face size related problems and constraints – and
specific potential difficulties with regard to effective uptake of
e-commerce. Findings from the case study assessment supported much of
the current existing literature-based understanding regarding small
business difficulties associated with effectively anchoring-in
e-commerce, including restraints of time, technical ability constraints
and the issue of adequacy of owner manager e-commerce awareness and
knowledge. But also gave specific focus to the issue of inadequate
marketing and management of the e-commerce process: for example, the
need for effective dovetailing of mainstream traditional business
marketing effort and appropriate and creative e-commerce related
marketing. Integral to this is the highlighting of how a small business
could have ‘the best website in the land’ – but if insufficient numbers
of people and the right potential customers in particular are unaware of
that website it is of little use.
The study concludes with the
offering of recommendation with regard to KPD development of effective
business and marketing strategies focused on identification of and
communication with potential customers, including enhanced on-line
interaction with that customer base for the building of trust and
‘educating’ that customer base in terms of KPD product and service
offerings – with the tackling of the issue of search engine optimisation
being integral to this.
You either get what you want or your money back. T&C Apply
You can find more project topics easily, just search
-
SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
-
1. EFFECTS OF PRODUCT PACKAGING ON SALES VOLUME IN THE DAIRY INDUSTRY (A Study of Wamco Nig. Plc)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A study of the evolution of packaging is inextricably linked to the evolution of consumption habi...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
2. THE IMPACT OF CONTRIBUTION OF PURCHASING AND SUPPLY MANAGEMENT ON THE PROFITABILITY OF NIGERIA MANUFACTURING INDUSTRY
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Considering the increasing significance of purchasing role and with the idea that this functi...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
3. PUBLIC RELATIONS AND THE BANKING INDUSTRY IN NIGERIA: AN EVALUATIVE STUDY OF SELECTED BANKS IN ENUGU
» CHAPTER ONE 1.1 INTRODUCTION Public relations is the task of goodwill creation directed in building harmony between an organization and its environmen...Continue Reading »Item Type & Format: Project Material - Ms Word | 126 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
4. THE LIMITATIONS OF PUBLIC RELATIONS PRACTICE IN DEVELOPING COUNTRIES
» CHAPTER ONE GENERAL OVERVIEW 1.1 INTRODUCTION Development, with respect to countries can be examined from various perspectives, depending on the count...Continue Reading »Item Type & Format: Project Material - Ms Word | 72 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
5. INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES
» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Advertising is one of major ways in which sellers use in order to stimulate demand for goods and ...Continue Reading »Item Type & Format: Project Material - Ms Word | 66 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
6. FACTORS INFLUENCING CONSUMER PURCHASE BEHAVIOUR IN TELECOMMUNICATION INDUSTRY
» CHAPTER ONE 1.1 INTRODUCTION Nigeria has emerged as the fastest growing telecommunication market on the African continent. The telecoms industry has e...Continue Reading »Item Type & Format: Project Material - Ms Word | 87 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
7. THE IMPACT OF ADVERTISING ON THE CONSUMPTION OF CONSUMER GOODS: A CASE STUDY OF GOVERNMENT PAID WORKERS (CIVIL SERVANT) IN ENUGU STATE.
» CHAPTER ONE INTRODUCTION Advertising is a powerful marketing communication tool used by companies to fulfill the promotional task. It is an impersonal...Continue Reading »Item Type & Format: Project Material - Ms Word | 82 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
8. THE INFLUENCE OF SOCIAL CLASS ON THE PURCHASE OF SELECTED BREWERY PRODUCTS IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study xv In today’s competitive business environment, the subject of social class cannot be over ...Continue Reading »Item Type & Format: Project Material - Ms Word | 113 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
9. THE ROLE OF MASS MEDIA IN ELECTIONEERING CAMPAIGN
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study The media collectively acts to provide audiences with their “windows on the world” Im...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
-
10. EFFECTIVENESS OF TRADE EXHIBITION AS MARKETING TOOL IN SMALL AND MEDIUM SCALE ENTREPRENEURSHIP
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The origin and traditional background of trade fairs can be traced to the time when neither good ...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT