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- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. THE IMPACT OF ADVERTISING ON SALES PERFORMANCE IN THE SOFT DRINK INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1 Background to the study The role of sales promotion in the form of advertising in promoting product and service awareness...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. EVALUATION OF SELECTED MARKETING STRATEGIES EMPLOYED BY THE BANKING INDUSTRY IN NIGERIA: (A STUDY OF AFRIBANK)
» CHAPTER ONE INTRODUCTION 1.1 Background of Study The role of the financial sector in promoting rapid economic development cannot be undermined. Hence,...Continue Reading »Item Type & Format: Project Material - Ms Word | 112 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. SERVICE DELIVERY AS AN INSTRUMENT OF ACCESSING COMPETITIVE ADVANTAGE IN MARKETING (A STUDY OF ZAIN NIGERIA PLC
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Telecommunications businesses exist basically to provide efficient and effective communications s...Continue Reading »Item Type & Format: Project Material - Ms Word | 74 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION
» ABSTRACT This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of ...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. PUBLIC RELATIONS MANAGEMENT AND THE SUSTENANCE OF DEMOCRACY IN NIGERIA: A SURVEY OF THE DYNAMICS OF EXECUTIVE – LEGISLATIVE RELATIONS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the wake of political independence in 196os, the indigenous political leaders sought to instit...Continue Reading »Item Type & Format: Project Material - Ms Word | 121 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. THE EFFFCT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FED. POLY BIDA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. IMPACT OF FAKE DECEPTIVE ADVERTISING ON CONSUMERS PURCHASING INTENTION IN NIGERIA (CASE STUDY OF NIGERIA TELECOMMUNICATION INDUSTRY)
» CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY The essence of being in business by any business outfits is to produce for sales and profits. In order to...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA
» CHAPTER ONE 1.0 INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important t...Continue Reading »Item Type & Format: Project Material - Ms Word | 100 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS IN NIGERIA (A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY During the pre and post independence period Nigerian market were flooded with foreign goods inclu...Continue Reading »Item Type & Format: Project Material - Ms Word | 75 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN BANKING INDUSTRY
» CHAPTER ONE 1.1 INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one of the compon...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT