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ABSTRACT
This project work reviews the concepts, measures, and strategies of two step flow of communication which is aimed at examining the impact of opinion-leaders in information dissemination in Nigeria with focus on Owo Township which was the case study. Opinion leaders’ campaigns can be used to catalyze wider political engagement on the issue and to promote sustainable people choices and behaviors. From past research, six relevant categories of self-designated opinion-leaders were outlined, detailing issues related to identification, recruitment, training, message development, and coordination. This study combines the recruitment of community opinion-leaders with traditional media strategies. In evaluating community opinion-leader campaigns, it was concluded that there are likely to be significant trade-offs in comparison to face-to-face initiatives. The challenge for both scholars and practitioners is to understand under what conditions are opinion-leaders effective and in which ways can online interactions strengthen or build on real-world connections with peoples in the community
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. IMPACT OF FAKE DECEPTIVE ADVERTISING ON CONSUMERS PURCHASING INTENTION IN NIGERIA (CASE STUDY OF NIGERIA TELECOMMUNICATION INDUSTRY)
» CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY The essence of being in business by any business outfits is to produce for sales and profits. In order to...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. IMPACT OF TV ADVERTISING ON PROMOTING OF SALES IN ENUGU METROPOLIS
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has become a powerful communication tool in passing message about the products and se...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. ADVERTISING AS A REVENUE SURVIVAL STRATEGY FOR MASS MEDIA ORGANIZATION
» ABSTRACT This study on Advertising as revenue survival strategy for mass media organization Nigeria is the subject of the work. The purpose was to ide...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. USES AND IMPACT OF PUBLIC RELATIONS STRATEGIES IN ENHANCING LOCAL GOVERNMENT REVENUE BASE (A STUDY OF EZEAGU LOCAL GOVERNMENT AREA OF ENUGU STATE)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study xiii Public relations is the task of goodwill creation directed at building harmony between a...Continue Reading »Item Type & Format: Project Material - Ms Word | 115 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING COMMUNICATION. A CASE STUDY OF UNILEVER NIGERIA PLC
» CHAPTER ONE 1.0 INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important t...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A Case Study of NASCO Marketing Company)
» CHAPTER ONE 1.1. INTRODUCTION In our contemporary world, advertising serves as one of the media vehicle through which any organization or potential bu...Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. IMPACT OF ADVERTISING IN SALES VOLUME OF ORGANIZATIONS: A CASE STUDY OF PAVIC PAINTS LIMITED UYO
» ABSTRACT The major purpose of this research project was to show how advertisement is effective tool in sale volume in Pavic Paint Limited. Information...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. MARKETING OF BANKING SERVICES (A CASE STUDY OF FIRST BANK PLC)
» BY CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a government. Its primary activities include...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. THE EFFECT OF EXCHANGE RATE FLUCTUATION ON IMPORTED GOODS IN NIGERIA
» ABSTRACT The major aim of this research work is to know the effects of exchange rate fluctuation on imported goods in Nigeria. It is also aimed at asc...Continue Reading »Item Type & Format: Project Material - Ms Word | 57 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA
» CHAPTER ONE INTRODUCTION ​1.2. BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that is,...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT