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Abstract
The research which examined the Influence of Social Media on the practice of Public Relations in an Organisation with a case study of Global Communication Limited (GLO) shown that the use of social media has increased among consumers around the world, causing an increase in the adoption of social media as tactics and means of sharing information among many public relations professionals because of its cost effectiveness, speed delivery of message, effective feedback and interactive. This new form of communication is growing at such a rapid pace, it is important to analyze the effect of social media on the practice of public relations because communications world is dramatically moving in a digital direction and those who understand this transformation will communicate much more effectively than those who do not.” Public relations practitioners are in the business of communicating with publics and therefore must understand this transformation in order to communicate effectively. However, due to the fast-paced growth of social media, it is difficult for these professionals, as well as the universities training future professionals, to keep current. Blogs, for example, are increasing in popularity because they give independence from traditional editors and media gate keeping (Pavlik, 2007). The use of blogs as a means to gather information is increasing as well as the posting of blogs to better position oneself in he eyes of the public The survey of public relations professionals revealed that they value social media more than they actually use it; however, a majority of respondents believe social media have changed the way their organizations communicate. Respondents’ answers showed that they and their firms are not measuring the impact of social media practices even though most agreed that public relations practitioners should measure who is talking about their organization or their clients’.
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SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
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1. AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS IN MTN NIGERIA, KADUNA
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Telecommunication industry in Nigeria from inception has been the absolute monopoly of the fe...Continue Reading »Item Type & Format: Project Material - Ms Word | 107 pages |
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2. EFFECTIVE HUMAN RESOURCES MANAGEMENT AS A KEY TO THE ACCOMPLISHMENT OF ORGANIZATION GOALS
» ABSTRACT In any organization human resources are the important assets. Every organization is human oriented, a factor without which the organization i...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages |
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3. IMPACT OF PRIVATISATION OF PUBLIC ENTERPRISES ON POVERTY REDUCTION IN NIGERIA (A STUDY OF TELECOMMUNICATION INDUSTRY IN NIGERIA)
» ABSTRACTPrivatization as an economic policy is of no doubt a good economic tool for development but in Nigeria, the policy has generated many controve...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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4. THE EFFECT OF MOTIVATION ON EMPLOYEE’S PERFORMANCE IN GLOBAL POLYTHENE INDUSTRY KADUNA
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY For an organization to operate smoothly there are must be motivation between the employer and the...Continue Reading »Item Type & Format: Project Material - Ms Word | 74 pages |
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5. IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY ON THE OPERATIONAL PERFORMANCE OF FINANCIAL INSTITUTIONS: (A STUDY OF SOME SELECTED DEPOSIT MONEY ...
» ABSTRACT The increased demand for information and communication technology (ICT) in banking sector became imminent and unavoidable in the world at lar...Continue Reading »Item Type & Format: Project Material - Ms Word | 66 pages |
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6. MERGER AND ACQUISITION AS A GROWTH STRATEGY IN BUSINESS ORGANIZATION
» ABSTRACT This research takes a look at the adoption of merger and acquisition as a growth strategy in business organization. There is no gainsaying th...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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7. EMPLOYEES TRAINING AND DEVELOPMENT AS A VERITABLE TOOL FOR ORGANIZATION PERFORMANCE (A STUDY OF DELTA STATE POLYTECHNIC OZORO)
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Most organization today has been trying hard to protect their reputation both within and outside ...Continue Reading »Item Type & Format: Project Material - Ms Word | 43 pages |
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8. EFFECT OF CONFLICT MANAGEMENT ON THE PERFORMANCE OF SUNSEED NIGERIA LIMITED, ZARIA
» CHAPTER ONE INTRODUCTION 1.1 Background to the study In every aspect of human society and endeavor, conflict is seen as a natural phenomenon that is, ...Continue Reading »Item Type & Format: Project Material - Ms Word | 98 pages |
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9. THE ROLES OF TRADE UNION IN CONFLICT RESOLUTION IN AN ORGANISATION
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The existence of conflict in Nigeria industrial organisation can no longer be treated with disdai...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
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10. THE IMPACT OF MANAGEMENT STYLE ON THE EFFICIENCY OF SELECTED GOVERNMEMT OWNED COMPANIES
» ABSTRACT The research titled “The Impact of Management Style on the Efficiency of Selected Government Owned Companies In Enugu State” started with...Continue Reading »Item Type & Format: Project Material - Ms Word | 50 pages |
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