- The Complete Research Material is averagely 52 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦7,000
Get the complete project »

CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Global competition on today’s business, coupled with the rapid development in technology, especially information technology that has made the world a global village, has necessitated business entities to develop strategies that will not only guarantee their stability but also growth in the face of adverse business conditions and survival of the fittest competition.
These strategies comes a various forms and have evolved over the years, based on the economic situation on one head, and the nature of competition existing at every point in time at the other hand. Some of these strategies have been used with some degrees of success, while others were absolute failure. The reason organizations could not find absolute solace in these strategies has been the subject of many discussions by experts in the field of Marketing Management (Fernandez and Stahl, 1995).
20
This study focuses on the Assessment on the Impact of Quality Service on Consumer: A Case Study of Arik Air Limited, Enugu.
Quality Service is an operational philosophy committed to consumer (customer) satisfaction and continuous improvement. Quality service is committed to consumer (customer) satisfaction continuous improvement. Quality service is committed to excellence and being the best in all functions of service delivery, because QS aims to maximize resources and improve quality (Wheelen and Hunger, 2004).
Quality service is a business philosophy that embodies the belief that management process must focus on integrating the idea of consumer drive quality throughout an organization (Zikmund, 1994). It emphasizes continuous improvement of service delivery and product quality. Managers improve durability and enhance services with additional features as the services mature in age. They also strive to speed up delivery and improve other services, in order to keep their products competitive.
21
The philosophy underlying Quality Service Strategy is to see consumers and clients as the vital key to organizational success. Organizations with Quality Service Strategy see their business through the eyes of their consumers and clients and then measure their organization’s performance against consumer or client expectations, not through the organization’s expectations. Therefore, a Nigerian Organization that employs Quality Service (QS) strategy must evaluate its operations through the eyes of its consumers and clients (Aluko et al, 2004).
However, most Nigerian organizations define Quality by engineering standards. Quality Service or Products need not conform to consumer’s requirements, but must also be acceptable. Effective and efficient Quality Service (QS) strategy entails that the quality of service or products must go beyond acceptability for a given price range. For instance, rather than leaving consumers satisfied that nothing went wrong with the service or products, a service or product should give the consumer some delightful surprises, or
22
provide unexpected benefits. This means therefore, that product or service quality assurance requires more than just meeting consumer’s or clients’ minimum standards. The level of Service Quality, is the degree to which a product or service is equal to or greater than consumers’ or clients’ expectations (Aluko et al, 2004).
1.2 STATEMENT OF PROBLEM
All scientific and social scientific research is necessitated by a perceived problem (Nzelibe and Ilogu, 1996). As such the quest and desire of the researcher to study on this topics:
An Assessment on the Impact of Quality Service on Consumer: A Case Study of Arik Air Limited, Enugu”.
Over the years, the size and number of business have proliferated hugely within and across industries in Nigeria. Companies producing homogenous products and services have to device workable strategies on how to woo the limited number of consumers (customers) to their sales.
23
Managers in Western countries and parts of Asia have been known to have delved into the use of Quality Service in order to enable them compete in the global or international market, and they seem to be doing quite well (at least evidence from Japanese and USA auto and electronics companies is a clear example).
The necessity of Quality Service in Nigerian Business Organizations stems from the fact that foreign companies have continued to dominate the local market in virtually all sections of the economy, except for those sectors that are under complete government control. The problems associated with the Nigerian companies in relation to Quality Service are quite enormous and these can be put as follows:
First, the Nigerian companies are evidently lagging behind in the global or international market competition; thus, they are fast losing ground, with some of them going out business completely.
Second, the Nigerian Managers have seemingly failed to explore Quality Service for their organizations. They have
24
rather gotten struck in the endless pursuit of what does not work for them any longer, the “blind” pursuit of profit stability and growth.
Third, they have failed to appreciate that change is necessary and that a change from the above stated pursuit to the pursuit of a consumer (customer) focus strategy is a long over due strategy decision that has been tipped to guarantee the ultimate realization of the organizational goals.
Fourth, due to lack of knowledge of the prospects of Quality Service, or lack of adequate finance or engagement of inexperienced personnel in Quality Service process or lackadaisical attitude on the part of the organization concerning Quality Service, the Quality Service impact in the Nigerian industries which the Aviation industry is part of, becomes problematic hence, the weak or poor service delivery of the industry in the actualization of its desired goals and objectives.
It is therefore, in the light of the foregoing that the study is set to investigate the reality in the above problems and
25
further identify and determine other quality service challenges; equally, the prospects that are likely to emerge in the proper implementation of Quality Service shall be made known.
1.3 Objectives of the Study
The following are the objectives of the study. Basically, the major objective of this study is to Assess the Impact of Quality Service on Consumer with a focus on Arik Air Limited, Enugu.
In the light of the foregoing, the study will examine the following critical issues.
a) To determine the strategic management process involved in Quality Service implementation on consumer;
b) To examine the methods of planning attached to Quality Service on consumer;
c) To ascertain, if there is any form of teamwork, employee’s involvement and empowerment, consumer focus and satisfaction in the course of adopting Quality Service technique as a strategic weapon;
26
d) To determine whether training, retraining and development is a pre-condition for an impact in achieving success in Quality Service on consumer;
e) To find out employee commitment and participation for the successful impact of Quality Service on consumer;
f) To ascertain if there exist any relationship between Quality Service and consumer satisfaction;
g) To ascertain the impact of Quality Service on consumer;
h. To ascertain the likely prospects accruable from an effective/efficient Quality Service impact on consumer.
1.4 RESEARCH QUESTIONS
From the nature of the research study, overview and problem statement, it is necessary to ask the following questions:
a. What are the strategic management processes in Quality Service implementation on consumer in Arik Air Limited, Enugu?
27
b. Do training, re-training and development serve as a pre-condition for an impact in achieving success in Quality service on Consumer?
c. What are the methods of planning, attached to Quality service on consumer in Arik Air Limited?
d. Is there any form of teamwork, employee’s involvement and empowerment, consumer focus and satisfaction in the course of adopting Quality Service technique as a strategic weapon?
e. Does employee commitment and participation necessities for the successful impact of Quality Service on consumer?
f. Is there any relationship between Quality Service and consumer satisfaction?
You either get what you want or your money back. T&C Apply

You can find more project topics easily, just search
-
SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
-
1. INTERNAL AUDITING AS A TOOL OF CONTROL IN FEDERAL GOVERNMENT PARASTATALS (A CASE STUDY OF ABUTH. ZARIA)
» CHAPTER ONE 1.0 INTRODUCTION In Nigeria, successive governments, since independence have set up autonomous organizations with legal independence and p...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
2. PERFORMANCE MANAGEMENT AND ORGANIZATIONAL PERFORMANCE OF BRITISH-CURRICULUM ELEMENTARY SCHOOLS IN LAGOS STATE
» CHAPTER ONE INTRODUCTION 1.1 Background to the Study The deplorable state of public schools in Nigeria has given rise to the preference for private ed...Continue Reading »Item Type & Format: Project Material - Ms Word | 187 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
3. THE IMPACT OF PLANT MAINTENANCE ON QUALITY PRODUCTIVITY IN NIGERIAN BREWERIES, KADUNA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Plant maintenance is the comprehensive management of machineries and fool in a factory. This coul...Continue Reading »Item Type & Format: Project Material - Ms Word | 64 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
4. CREDIT AND DEBT RECOVERY IN FINANCIAL INSTITUTIONS: (A CASE STUDY OF U.I.D.C PLC, WARRI DELTA STATE)
» CHAPTER ONE. 1.0 INTRODUCTION A major function of the banking system is the transfer of funds from the surplus units to deficit units of the economy. ...Continue Reading »Item Type & Format: Project Material - Ms Word | 60 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
5. IMPACT OF COST CONTROL AND COST REDUCTION ON PROFITABILITY OF MANUFACTURING COMPANY (CASE STUDY OF BLACKWORTH CONSTRUCTION COMPANY, KWARA STATE)
» CHAPTER ONE INTRODUCTION 1.1. BACKGROUND TO THE STUDY A business objective is the starting point for any business organization to thrive and it provid...Continue Reading »Item Type & Format: Project Material - Ms Word | 63 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
6. THE IMPACT OF TEAMWORK ON ORGANIZATIONAL PRODUCTIVITY
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE ESSAY Teamwork is usually an integral part of the work place. Basic teamwork involves everyone working ...Continue Reading »Item Type & Format: Project Material - Ms Word | 42 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
7. ROLES OF COMMERCIAL BANKS IN FINANCING SMALL SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF UNOIN BANK IDAH OF NIGERIA PLC, IDAH)
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The successive development plans of Nigeria have laid emphasis on the attainment of self reliance...Continue Reading »Item Type & Format: Project Material - Ms Word | 80 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
8. EFFECTS OF LABOUR TURNOVER IN KADUNA STATE WATER BOARD
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study In all economic activities human effort is the key. It is the human knowledge transferred into ac...Continue Reading »Item Type & Format: Project Material - Ms Word | 68 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
9. THE ROLE OF ADVERTISING ON THE PERFORMANCE OF SALES OF BEVERAGES IN NIGERIAN BOTTLING COMPANY, KADUNA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising has become a part of our everyday life. However we are seeing many advertisements in ...Continue Reading »Item Type & Format: Project Material - Ms Word | 73 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
10. THE IMPACT OF QUALITY CONTROL ON ORGANIZATIONAL PERFORMANCE
» CHAPTER ONE INTRODUCTION BACKGROPUND OF THE STUDY The ultimate or core aim of an organization in this world today with the level of competition is to ...Continue Reading »Item Type & Format: Project Material - Ms Word | 76 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT