- The Complete Research Material is averagely 52 pages long and it is in Ms Word Format, it has 1-5 Chapters.
- Major Attributes are Abstract, All Chapters, Figures, Appendix, References.
- Study Level: BTech, BSc, BEng, BA, HND, ND or NCE.
- Full Access Fee: ₦4,000
Get the complete project »

CHAPTER ONE
INTRODUCTION
1.1. Background of the study
Shoprite holdings are the fastest growing consumer goods (FCMG) retail platform operation on the African continent (especially in the southern African region) with operations in 15 countries (Adams 2007:34). Shoprite has a very simple philosophy: Provide all communities in Africa with food and household items in a first-world shopping environment, at the Group’s lowest possible prices.At Shoprite, their mission statement which entails bringing to their teeming customer base low prices on the best product. Since opening their first store in Lagos in December 2005, they have since then launched an additional twelve stores across eight states in the Federation including the Federal Capital Territory (FCT), Abuja, employing 1860 people, of which 99.5% are Nigerian citizens. Shoprite has built relationship with over 250 leading Nigerian suppliers, small businesses and farmers, securing a wide assortment of local brands( Hazel 2013: 45).
Shoprite is the leading retailer store across Africa and it is one of the famous brand name choices for many product consumers across Nigeria as well as African continent store in Polo Park Amusement Centre, Enugu North, Enugu, Nigeria. They offer the huge range of products with quality and standards of freshness as well as maintaining the lowest prices.
Community upliftmentis of utmost importance to Shoprite and through their “Shoprite Community Network” campaigns; they have been able to enrich the lives of many less privileged children and youths within and outside Nigeria. Since its inception, Shoprite has been able to assist various orphanages and foundations across Nigeria.
1.2. Statement of the general problem
Though ShopRite holdings being noted for its steady rise in the retail sector in Africa, the need for adequate planning and more profitability has necessitated this study. Firms generally in Nigeria pay less attention on the frequency of customer attendance and this has inhibited their growth due to inadequate planning and strategizing.
1.3. Objectives of the study
The following are the aims and objectives of the study
Ø To know if customer attendance influences profitability.
Ø To help enhance adequate planning through customer attendance analysis.
Ø To know if there is a relationship between customer attendance and prices of commodities
Ø To educate the general public on the importance of customer attendance analysis.
Ø To predict future customer attendance from past attendance records.
1.4. Significance of the study
The cardinal significance of this study is to educate firms and companies on the need to take adequate customer attendance and its importance in improving profitability and also to enhanceadequate market research and planning. Another importance of this study is to predict future customer attendance from past customer attendance records.
1.5. Research Questions
1. Is there a relationship between customer attendance and profitability of a company?
2. Do adequate customer attendance records enhance adequate market research and planning?
3. Can future customer attendance be predicted from past and present records of customer attendance?
1.6. Research hypothesis
H0: there is no relationship between customer attendance and adequate market planning.
H1: there is a relationship between customer attendance and adequate market planning
1.7. Scope of the study
The scope of this study on the statistical analysis of customer attendance using the ShopRite malls Enugu as a case study.
1.8. Definition of terms
Ø Customer:a person or an organization that buys something from a shop/store or business.
Ø Attendance: the act of being present at a place.
Ø Market research: the action or activity of gathering information about consumers' needs and preferences.
You either get what you want or your money back. T&C Apply

You can find more project topics easily, just search
-
SIMILAR BUSINESS ADMINISTRATION FINAL YEAR PROJECT RESEARCH TOPICS
-
1. Proposal: EFFECTIVENESS OF INTERVIEW FOR RECRUITMENT AND SELECTION IN AN ORGANISATION
» 1.1 Background Of Study Recruitment and Selection is a vital process for every successful organization because having the right staff improves and sus...Continue Reading »Item Type & Format: Project Material - Ms Word | 25 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
2. THE RELEVANCE OF EFFECTIVE MANAGEMENT OF WORK STRESS ON EMPLOYEES JOB PERFORMANCE USING UNITY BANK PLC
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Stress is a part of life. We cannot banish it entirely form our lives on this earth. It comes upo...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
3. THE ROLE OF INTERNAL CONTROL IN RISK MANAGEMENT(A CASE STUDY OF OF ZENITH BANK PLC OWERRI)
» CHAPTER ONE 1.0 INTRODUCTION Internal control has played a major role in risk management especially in the banking industry in Nigeria. According to B...Continue Reading »Item Type & Format: Project Material - Ms Word | 86 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
4. THE EFFECT OF STRATEGIC MANAGEMENT ON ORGANIZATIONS PERFORMANCE (A STUDY OF KRISORAL GROUP OF COMPANIES LIMITED ONITSHA)
» ABSTRACT The topic of this project is “the effect of strategic management on organization’s performance”, with a particular referenc...Continue Reading »Item Type & Format: Project Material - Ms Word | 111 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
5. EFFECT OF DEMOGRAPHIC FACTORS ON IMPULSE BUYING BEHAVIOUR IN ILORIN, NIGERIA
» ABSTRACT Impulse buying behaviour has received considerable attention from marketing practitioners and has been studied extensively from different dim...Continue Reading »Item Type & Format: Project Material - Ms Word | 84 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
6. THE USE OF FINANCIAL RATIO ANALYSIS AS A MEASURE OF ORGANIZATIONAL PERFORMANCE
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Financial information is an essential ingredient for decision making within and outside the organ...Continue Reading »Item Type & Format: Project Material - Ms Word | 70 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
7. MATERIAL MANAGEMENT AS A TOOL FOR ORGANIZATIONAL GROWTH
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The contribution of the manufacturing sector to the growth of an economy cannot be overemphasized...Continue Reading »Item Type & Format: Project Material - Ms Word | 39 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
8. NEW PRODUCT DEVELOPMENT AND ITS IMPACT ON PROFITABILITY IN BANKING INDUSTRY
» CHAPTER ONE 1.0 BACKGROUND OF THE STUDY INTRODUCTION Banking Industry has to be good at developing new products. It must also manage them in the face ...Continue Reading »Item Type & Format: Project Material - Ms Word | 77 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
9. PROBLEMS AND PROSPECTS OF PRIVATIZATION OF PUBLIC ENTERPRISES IN ENUGU STATE
» CHAPTER ONE INTRODUCTION The practice of mixed economy appears to be global issue. Thus it is ever present in the economic and political system of mos...Continue Reading »Item Type & Format: Project Material - Ms Word | 56 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT
-
10. THE CONTRIBUTIONS OF UNITED BANK FOR AFRICA TO THE DEVELOPMENT OF SMALL SCALE ENTERPRISES IN KADUNA STATE
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study In both developed and developing countries, the small scale industry is seen as the vehicle for r...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages |
Instant Download | Chapter 1-5 | BUSINESS ADMINISTRATION DEPARTMENT