CHAPTER ONE

INTRODUCTION

1.1        BACKGROUND TO THE STUDY

In Nigeria today, many people believe in listening to electronic media but they do not really believe in the message that is being passed across to the people.

In most programmes, a presenter does not pass meaningful message to their audience, most of their programmes are to make fun and enjoyment, due to this, it is not interesting to the audience. Many programmes which some presenters presents nowadays do not make analogical sense.

As it is normally said that language is very important in the field of communications, without language we cannot understand ourselves.

In broadcast media, language has not been properly treated or used. In Nigeria, most of presenters make mistakes of using different hood especially Yoruba programme. This habit which always create confusion among those that listen to their programmes and it leads to the cost of message they want to pass across to the audience e.g using of English language during the Yoruba programme is ridiculous, even if they want to present English programme or Yoruba programme, they must make use of pure language and free flow of a specific language.

Today, the presenter has changed so drastically in favour of language and community, that is why we have (orisun FM 89.5) at Oke Itase, Ile-Ife. However, orisun FM 89.5 is a typical example of Radio station that is only transmitted in pure Yoruba language programmes based on culture which is due to the fact that it will promote our culture and tradition.

1.2        STATEMENT OF THE PROBLEM

Many people have seen the indigenous language used in broadcasting as not efficient and effective. Therefore, this research work is to look at the importance of indigenous language in broadcast media using Orisun FM 89.5 as a case

Study.

1.3        RESEARCH QUESTIONS

There are questions that will resolve the answer needed, they are also question that will probe future to bring out response from interviewers.

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1.           To what extent does the use of indigenous language contribute to the growth and development of broadcasting?

2.           To what extent does indigenous language broadcast media been effective to the populace?

3.           To what extent does indigenous language contribute to the social economic activities in the society?

4.           To what extent does broadcast media transmit in dialect of their localities?

5.           To what extent does the use of indigenous language being of benefit to the populace?

1.4        SIGNIFICANCE OF THE STUDY

There are various people that will benefit from the research of the researcher and South-West people with some other people will generally benefit from the research because there are most important people that need to be enlightened. However, some rulers need to be exposed in the research because of the impact they are having in the community. Young people also need to be exposed and be trained in their own language because they are young, there is tendency that they may abandon their own language when there is nobody that can train or expose them to their local language. Therefore, there should be proper enlightenment on the use of language and proper education on communication and enlightenment on different language. The society will also benefit from this research because it will contribute to the current policy by the government.

1.5        OBJECTIVES OF THE STUDY

1.           The project is written to enlighten the people of Africa, the importance of indigenous language and culture of the society, most especially the Yoruba.

2.           To promote our local language and culture and to reign the glory that has been lost in our indigenous language.

3.           To orientate people of the society about their local language from primary school to secondary school and their must be some related courses also in higher institution of learning.

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