AUDIENCE PERCEPTION ON GA FILI GA MAI DOKI DITV LOCAL MAGAZINE PROGRAMME

AUDIENCE PERCEPTION ON GA FILI GA MAI DOKI DITV LOCAL MAGAZINE PROGRAMME

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ABSTRACT

This study examine the perception of residents of Unguwan Sanusi Over the popular Hausa programme, Ga Fili Ga Mai Doki. It relies on the assumptions that audience member have a disposition towards certain programme that are exposed to the study adopted survey in testing the questions raised and drew conclusions from the findings, part of which justifies the popularity of the programme.   


TABLE OF CONTENT

Title Page ………………………………………………………………………… i

Declaration ……………………………………………………………………… ii

Certification …………………………………………………………………….. iii

Dedication ……………………………………………………………………… iv

Acknowledgement ……………………………………………………………… v

Abstract ………………………………………………………………………… vi

Table of Content …………………………………………………………………viii

Introduction ……………………………………………………………………… 1

Influence of Television Programme on Audience ………………………………3

Function of Television …………………………………………………………...4

History of Television ……………………………………………………………..6

History of Unguwan Sanusi Kaduna ……………………………………………...7

The Programme “Ga Fili Ga Mai Doki” ………………………………………….9

Interview ………………………………………………………………………….10

Data Presentation …………………………………………………………………12

Discussion of Finding …………………………………………………………… 12

Summary ………………………………………………………………………… 13

Conclusion ………………………………………………………………………. 14

Recommendations ………………………………………………………………. 14

References ………………………………………………………………………. 15

INTRODUCTION

Television as mass medium is a potent means of communication especially in the 21st century its relative advantages of both sight and sound make of highly advantageous over other channels of communication. MC Quail (2008) noted that television has been continuously evolving and it would be risky to summarize its features in terms of communication purpose and effects. Although most television contents are not live they often seem to create an illusion of ongoing reality and thus, can create perception in the minds of active audiences. There is sense of intimacy and personal involvement which is cultivated between the spectator and presenter or actors and participants on the television screen (Mc Quail 2008).

The extent of television dominance in the lives of people cannot be under estimated. This is because television stemmed from its capacity to transmit many pictures and sound and thus act as a window of the would in real time.

Odu Komaiya (1992) noted that, in America where 97 parent of American’s homes have or two television sets only sleep as a single activity, consumes more of the family time than watching television. The status of television as the most a massive” of the media in terms of reach, time spent and popularity has barely changed over 30 years, and it adds all the time to its global audience (MC Quail 2008). Sobowale (1992) noted that, television in Nigeria has however, concentrated almost entirely on institution and public functions a risk to the exclusion of the cast majority of citizens who make news, pay for the television and patronize it. He added that events that are not officially or semi-official or those not related to institution hardly covered by our particularly status especially the Nigerian Television Authority (N.T.A).

The media role in public perception has undoubtedly influenced studies or researchers in the past. As a result of the power and impact of mass communication, media targeted messages may have considerable inference on the perception of audience members over a programme content accordingly. Like mass media especially television can therefore bring it massive audiences into a direct relationship with particular set, values attitudes and beliefs and also influence individuals disposition. Abobami (2004); Lasswell (1948) identified three functions of the mass media of communication they are surveillance of the environment and transmission of virtual heritage to which Wright (1955) added another function of entertainment television unlike other popular mass media has a unique opportunity to perform all well, because of its audio and visual properties. According to Gerbner (1990) television blends that mainstream reality into the culture of mainstream television. Television lends that mainstream reality to its own and its sponsors institutional interest. The impression is that residents of of Unguwan Sanusi may tend to watch “Ga fili ga maidoki programme frequently on television at the convenient for personal consumption and for character and attitude performance in their real since. Adama (1998) observed that the “Ga fili Ga mai Doki programme has a powerful appeal. According to him, in most cases television contents are intended simply to educate, entertain, persuade, mobilize and to frame their minds on the need to know. This is because of effects individual change by exposing Desmans Independent Television (D.I.T.V) audience of  Unguwan Sanusi “Ga fili Ga mai Doki” programme since people often time respond to the knowledge they acquire from television.

INFLUENCE OF TELEVISION PROGRAMME ON AUDIENCE

The influence of television programme an audience pointed out by Thomas (2008) point out that television programmes are clouted in isolation, they are4 not viewed in isolation instead viewers encounter programme in the context of television programmes that are neither a stand alone segment of information nor entertainment.

The effectiveness of TV programme therefore is likely to be influenced. According to cater (1984) TV programme present a more complex intraction between television and society.

TV generates information as network by publishing information using video and photo to a heterogeneous group of people. This in turn influences individuals interpretation of the information provided while potentially influencing unrelated culture and personal beliefs. The TV content created for a news working event that provide a strong social and culture impact on the society. This is predicated upon their ability to reach a wide audience with strong  and influence message. Marshal MCc Luham includes (2008) the use of the phrase “the medium is the message” as a means of explaining the distribution of message itself in the medium. The content society watches and the medium time in which it is viewed, the participation habits of the public for a more diverse political, opinion, religion, social and cultural view points and heightened level of perception.

FUNCTION OF TELEVISION

The mass media (Television) perform a number of functions, which benefit the individual as a member of societies some of these functions are:

-         Information:- It’s the most important function of the mass media through their various content, the mass media collects, store, process and disseminate news, data facts, messages, opinions and comments which members of the public require for knowledge. To reduces of feelings, of loneliness creating a sense of comparmiaship when one is done. To serve as has friend only the moment.

-         Entertainment:- A functional objective of mass media (Television) is entertainment which is generally regarded as that of providing diversion and escape from the harsh realities of life & reducing the stress and the strain emanating from a rapidly changing world at aids personal contacts providing topics of conversations through shared experience.

-         Education: To plays an important role in educating of members of the society education comprises of intellectual development skill acquisition and if involve in the transmission of the knowledge necessary to achieve all aspect of education capabilities and the formation of characters.

-         Promotion of Culture:- Its function to disseminate culture and artistic product for the purpose of preserving the past heritage of the people. To also helps in the development of culture by awaking and stimulating the imagination and aesthetic creativity of individual, thus leading to the production of cultural artifacts.

-         Motivation and Mobilization: Here television encourages and gingers people up to achieve  the goals of the society. These goals are promoted by the media (Television) who than stimulate and faster the aspiration and activities of individuals and communities to achieve such goals.

HISTORY OF TELEVISION

The origin of the expression “television has been traced to latin and is said to mean “seeing at a distance” which implies a simple system of transmitting and receiving visual images over a great distance through  electronic means.

In other words, the task of television is produced at the receiving end, an image which is a replica of the same being televised.

The invention of the became possible when at became practicable to send communication signals through the air as electromagnetic wave. Some of the works that have aided the evolution of the television includes:

a.     


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