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ABSTRACT
This research was designed to investigate the function of marketing Strategies in hospitality business as a channel or means to deliver satisfaction to customers. This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitability industry. The board objective was to explore reasons why the downward trend of market share in the industry and to make recommendations as to revive the sector. Primary and secondary data were obtained from relevant sources and chi-square test statistics was used to test the formulated Hypotheses. Among the findings were that poor quality services resulted in lost of customers, lack, of desired satisfaction and lack of maintenance culture on the existing equipment. The following recommendations were made; training of staff, strategic maintenance culture and provision of modern facilities to keep consumer comfortable would yield the desired satisfaction and would result in repeat purchase from customers.
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SIMILAR MARKETING FINAL YEAR PROJECT RESEARCH TOPICS
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1. EFFECT OF THE COMMODITY EXCHANGE ON THE EXPORT OF PRIMARY COMMODITIES IN NIGERIA
» CHAPTER ONE INTRODUCTION 1.1 Background of the Study Marketing in Nigeria can be traced to the 1930s. then, the European companies such as United Afri...Continue Reading »Item Type & Format: Project Material - Ms Word | 152 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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2. IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION (FBN)
» ABSTRACT The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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3. THE IMPACT OF ADVERTISING ON SALES PERFORMANCE IN THE SOFT DRINK INDUSTRY
» CHAPTER ONE INTRODUCTION 1.1 Background to the study The role of sales promotion in the form of advertising in promoting product and service awareness...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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4. THE GOOD SAMARITAN IN LUKE(LUKE 10:25-37) AND IT’S IMPLICATION TO CHURCH AND SOCIETY
» CHAPTER ONE: INTRODUCTION 1.1: Statement Of The Problem Nigerian society has been suffering from untold religious crises. The oneness that Nigerian co...Continue Reading »Item Type & Format: Project Material - Ms Word | 92 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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5. THE EFFECT OF MOTIVATION ON STAFF PERFORMANCE
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In the world today, business is the most essential word used by all. It enables living. Every goo...Continue Reading »Item Type & Format: Project Material - Ms Word | 52 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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6. THE IMPACTS OF PRICING IN MARKTING OF COKE DRINKS IN ENUGU STATE.
» CHAPTER ONE 0.1 INTRODUCTION 1.1 BACKGROUND OF THE STUDY One of the most important operating decisions management must take is establishing the sellin...Continue Reading »Item Type & Format: Project Material - Ms Word | 81 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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7. IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE STUDY OF NIGERIAN BREWERIES PLC)
» CHAPTER ONE 1.1 INTRODUCTION In any organization whether profit or non profit oriented the main purpose of the organization is to achieve its objectiv...Continue Reading »Item Type & Format: Project Material - Ms Word | 67 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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8. EFFECT OF SALES PROMOTION ON THE MARKETING OF CONSUMER GOODS
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Sales promotion is an indirect form of marketing promotion inserted to stimulate quick action. As...Continue Reading »Item Type & Format: Project Material - Ms Word | 49 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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9. THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)
» CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing mix is a business tool that used by the management of organizations which enable them t...Continue Reading »Item Type & Format: Project Material - Ms Word | 53 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT
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10. COMPARATIVE EVALUATION OF CUSTOMER SERVICES IN PRIVATE AND PUBLIC BROADCASTING ORGANIZATION: A STUDY OF NTA AND AIT
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The main motive of every business organization, whether manufacturing or service industry, is to ...Continue Reading »Item Type & Format: Project Material - Ms Word | 101 pages | Instant Download | Chapter 1-5 | MARKETING DEPARTMENT